Mondelēz International Takes Majority Stake in Undercover Snacks

Oct 30, 2026 4:01 PM

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Mondelēz International has acquired a majority stake in Undercover Snacks, known for its quinoa crisp products. Undercover Snacks will operate as a standalone business within the North America Ventures unit, retaining its current management team. The transaction leverages Mondelēz International’s resources and expertise to drive accelerated innovation, expand distribution, and foster long-term growth, integrating the brand alongside other high-growth assets such as Perfect Snacks, Tate’s Bake Shop, and Hu Chocolate.

AI-generated summary

Undercover Snacks announced a majority investment by Mondelēz International, one of the world’s largest snacking companies.

Following the investment, Undercover Snacks will continue to operate as a standalone business led by its existing management team. The company will gain access to Mondelēz International’s capabilities, resources and expertise to support accelerated innovation, distribution and long-term growth.

Undercover Snacks, known for its chocolate-covered and frosted quinoa crisps, will operate within Mondelēz International’s North America Ventures business unit. It will join other high-growth brands in the unit, including Perfect Snacks, Tate’s Bake Shop and Hu Chocolate.

This article may include AI-generated content that is human-reviewed, which is for reference and general information purposes only and does not constitute investment advice.

Disclaimer: The information provided on this website is for educational and informational purposes only and should not be considered financial or investment advice.

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