스티브 매든(SHOO) 2026년 3분기 실적 발표 컨퍼런스콜: 매출 15.7% 증가 속 가이던스 상향

핵심 요약

• 3분기 매출은 도매 부문 19.4% 성장과 소비자 직접판매(DTC) 매출 8% 증가에 힘입어 전년 동기 대비 15.7% 증가한 7억 7,260만 달러를 기록했다.
• 조정 희석 EPS는 0.43달러에서 0.79달러로 증가했다. 영업이익률은 매출총이익률 개선과 비용 레버리지 효과로 6.9%에서 10.2%로 확대됐다.
• 스티브 매든의 글로벌 동일매장 매출은 미국 내 16% 성장을 포함해 7% 증가했다. 커트 가이거의 동일매장 매출은 6% 늘었고, 돌체 비타는 26% 급증했다.
• 경영진은 2026 회계연도 가이던스를 매출 성장률 12%~13%, 희석 EPS 2.15~2.20달러로 상향 조정했다.
• 재고자산은 커트 가이거의 재고가 26% 감소한 데 힘입어 12.8% 줄어든 4억 1,530만 달러를 기록했다.
• 경영진은 선적 시점 차이에 따른 기저효과로 4분기 도매 매출이 6%~7% 감소할 것으로 예상했으나, 하반기 브랜드 도매 매출 성장률은 10%대 초반에 달할 것으로 전망했다.

주요 재무 데이터

사업 및 운영 실적

주력 브랜드인 스티브 매든은 신발, 액세서리, 의류, 도매, DTC 전 부문에서 성장을 기록했다. 캐주얼화, 부티, 힐의 호조가 톨샤프트 부츠의 부진을 상쇄했다. 핸드백은 숄더백, 호보백, 토트백의 인기에 힘입었으며, 의류 사업은 데님 라인의 성공적인 론칭과 다수 품목군에서의 견조한 판매율을 나타냈다.

스티브 매든의 글로벌 동일매장 매출은 7% 증가했다. 미국 동일매장 매출은 정가 매장 23%, 아울렛 17% 성장을 포함해 16% 증가했다. 해외 동일매장 매출은 2% 감소했으나, 중동 분쟁의 영향을 받은 GCC 사업을 제외하면 1% 증가했다.

커트 가이거는 DTC 매출 1억 180만 달러를 포함해 분기 매출 1억 4,290만 달러를 기록했다. 동일매장 매출은 1분기 24%, 2분기 7% 성장에 이어 6% 증가했다. 경영진은 브랜드가 여전히 견조하지만 연초의 이례적인 강세 이후 정상화되었다고 밝혔다. 콘세션 사업은 대체로 보합세를 기록했으며, 커트 가이거의 다른 사업 부문보다 영업이익률이 낮다.

돌체 비타는 동일매장 매출이 26% 급증하며 사상 최대 3분기 실적을 달성했다. 신발 부문은 발레 플랫, 로퍼, 메리제인, 웨지 뮬이 견인했고, 핸드백 부문은 숄더백과 토트백이 성장을 뒷받침했다. 경영진은 이 브랜드의 연간 매출 성장률 전망치를 10%대 초반으로 상향 조정했다.

벳시 존슨은 연간 매출 성장률 10%대 초반 달성 궤도를 유지하고 있다. 경영진은 앤 클라인과 카벨라 역시 강세를 보였다고 전했다. 남성용 라인과 매든 걸은 전년 동기 대비 강력한 성장을 기록했으며, 일부 소비자들이 스니커즈 대신 로퍼나 트렌디한 드레스 슈즈를 선택하면서 수혜를 입었다.

경영진 가이던스

스티브 매든은 2026 회계연도 매출 성장률 전망치를 기존 11%~13%에서 12%~13%로 상향 조정했다. 희석 EPS는 기존 가이던스인 2.05~2.15달러에서 2.15~2.20달러로 예상치를 높였다.

경영진은 스티브 매든 브랜드의 연간 매출 성장률을 여전히 한 자릿수 후반으로 예상하고 있다. 돌체 비타는 10%대 초반의 성장률이 예상되며, 벳시 존슨은 10%대 초반의 성장을 달성할 것으로 전망된다.

커트 가이거의 연간 프로포마 매출 성장률 전망치는 1분기 이후 동일매장 매출 성장의 정상화를 반영해 기존 10%대 중반에서 10%대 초반으로 낮아졌다. 경영진은 이번 조정으로 전망치가 연초의 초기 예상 수준으로 복귀했다고 언급했다.

4분기 도매 매출은 관세 관련 차질로 인해 선적 물량이 2025년 4분기로 앞당겨졌던 기저효과 탓에 6%~7% 감소할 것으로 경영진은 예상했다. 다만 하반기 전체 도매 매출은 약 6%~7% 증가할 것으로 여전히 전망되며, 자체 브랜드(PB)의 한 자릿수 후반 감소에도 불구하고 브랜드 도매 매출은 10%대 초반 증가할 것으로 예상된다.

회사의 4분기 관세율 가정치는 기존 15%에서 약 12.5%로 하향 조정됐다. 경영진은 또한 출고 운임이 약 20bp의 영향을 미칠 것으로 예상했다.

리스크 및 주요 점검 사항

• 도매 선적 시점은 분기별 변동성의 원인으로 남아 있다. 아시아 지역의 태풍과 배송 지연으로 약 1,200만~1,400만 달러 규모의 주문이 3분기에서 4분기로 이연되었으나, 일부 4분기 선적을 앞당겨 그 영향을 일부 상쇄했다.
• 톨샤프트 부츠는 다른 신발 품목군 대비 부진했으며, 경영진은 이를 날씨보다는 패션 트렌드에 기인한 것으로 분석했다.
• DTC 매출총이익률은 운임 상승, 마크다운 시점 변동, 계절 상품(특히 샌들)에 대한 할인 폭 확대로 인해 61.9%에서 60.7%로 하락했다.
• 커트 가이거의 성장세는 1분기 대비 둔화되었으며, 콘세션 사업은 저마진 구조를 유지하며 대체로 보합세를 보이고 있다.
• 자체 브랜드(PB) 매출은 2026년에 10%대 중반 감소할 것으로 예상된다. 경영진은 이 사업 부문이 2024년부터 2026년까지 약 1억 1,000만~1억 1,500만 달러 감소할 것이며 아직 변곡점에 도달하지 못했다고 설명했다.
• 관세 정책의 불확실성도 지속되고 있다. 경영진은 커트 가이거의 영업이익률 목표 달성 시점을 제시하기에 앞서, 무역법 301조 잔여 조사 결과와 장기적인 관세 체계가 명확해지기를 기다리고 있다.

애널리스트 질의응답(Q&A) 핵심 내용

경영진은 3분기 매출이 내부 기대치에 근접했으며, 소폭의 미달은 주로 도매 선적이 4분기로 넘어간 데 따른 것이라고 밝혔다. 순익은 경영진의 당초 예상보다 강세를 보였다.

도매 고객사들은 재주문을 진행하고 잘 팔리는 제품을 추가 확보하고 있으나, 경영진은 재주문의 실적 기여도를 수치화하지 않았다. 회사는 전년도의 관세 관련 선적 시점 변동으로 인해 4분기 비교 수치에 왜곡이 발생했다고 강조했다.

커트 가이거는 헤럴드 스퀘어점을 포함해 메이시스에 15개 숍인숍 매장을 오픈했다. 경영진은 2027년 봄까지 매장 수가 총 40~42개에 이를 수 있을 것으로 예상한다. 커트 가이거 브랜드의 수익성은 회사 평균을 소폭 상회하지만, 마진율이 낮은 콘세션 사업으로 인해 전체 사업 수익성은 회사 평균을 소폭 하회한다.

자체 브랜드(PB)의 경우 경영진은 2026년 전망치를 기존 10%대 중후반 감소에서 10%대 중반 감소로 소폭 개선했다. 그러나 이 변화는 주로 1월 주문이 12월로 앞당겨진 점을 반영한 것이다. 회사의 잠정 목표는 성장을 재추진하기에 앞서 2027년에 사업을 안정화하는 것이다.

실적 발표 콘퍼런스콜 전문

전체 실적 발표 컨퍼런스 콜 녹취록

경영진 발표

Operator

Good day and welcome to the Third Quarter 2026 Steven Madden Limited Earnings Call and Webcast. [Operator Instructions] Please note this event is being recorded.

I would now like to turn the conference over to Danielle McCoy, VP of Corporate Development and Investor Relations. Please go ahead.

Danielle McCoy

Thanks, Michael, and good morning, everyone. Thank you for joining our third quarter 2026 earnings call and webcast. Before we begin, I'd like to remind you that our remarks that follow, including answers to your questions, contain statements that we believe to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements are subject to risks that could cause actual results to materially differ from those expressed previously or implied by such forward-looking statements. These risks include, among others, matters that have been described in our press release issued earlier today and filings we make with the SEC. We disclaim any obligation to update these forward-looking statements, which may not be updated until our next quarterly earnings call, if at all. The financial results discussed on today's call are on an adjusted basis, unless otherwise noted.

A reconciliation to the most directly comparable GAAP financial measure and other associated disclosures are contained in our earnings release. Joining me on the call today are Ed Rosenfeld, Chairman and Chief Executive Officer, and Zine Mazouzi, Chief Financial Officer and Executive Vice President of Operations. With that, I'll turn the call over to Ed. Ed?

Edward Rosenfeld

All right, thank you, Danielle, and good morning, everyone, and thank you for joining us to review Steve Madden's third quarter 2026 results. We delivered an outstanding third quarter with revenue up 16% and diluted EPS up 85% compared to the third quarter last year. We saw strong growth across our brands and channels, reflecting our team's disciplined execution of our strategy: creating outstanding product, amplifying it with effective marketing, and ensuring the right distribution and compelling consumer experiences across the channels where our customers shop.

Our flagship brand, Steve Madden, led the way with strong growth across footwear, accessories, and apparel, as well as in both wholesale and DTC channels. Steve and his design team continue to create trend-right product assortments that resonate with consumers. In footwear, exceptional growth in casuals along with strong performance in booties and heels more than offset a decline in tall shaft boots. In handbags, we saw success across a range of shapes, including shoulder bags, hobos, and totes, and with trending treatments and materials like patchwork and faux suede.

And in apparel, we had a successful launch of denim and drove strong sell-through across categories including dresses, tops, bottoms, and jackets. Our marketing team amplified these assortments with an integrated, full-funnel approach that included our fall campaign, Ask Steve, featuring Delilah Belle and the 1997 Big Heads in a callback to one of the brand's most famous ads. Building on the momentum of Steve's recent viral social media moments, the campaign invited consumers to text or call Steve directly at an interactive toll-free hotline for advice on their shoe emergencies. Together, the combination of compelling product and strong marketing execution continues to fuel an increase in brand heat. Global online search interest for Steve Madden rose 16% in the quarter. And we continue to expect Steve Madden brand revenue for the year to increase high single digits compared to 2025.

Under Kurt Geiger, the team continues to create the bold, expressive styles the brand is known for and to support them with creative marketing campaigns. Just last week, we launched a limited edition holiday collaboration with Paddington Bear. London is at the heart of the Kurt Geiger brand and Paddington is one of London's most beloved and internationally recognized characters. The collaboration brings these two distinctly London worlds together, reimagining Paddington with Kurt Geiger's signature color, crystals, and jewel-encrusted detailing. The campaign features Georgia May Jagger, Vinnie Jones, and a cast of London personalities. And the collection spans handbags, footwear, accessories, and gifting.

We also continue to thoughtfully expand distribution for the Kurt Geiger brand. In October, we opened a full-price store in the SoHo neighborhood of New York City, a premium outlet in Desert Hills in California, and handbag and footwear shop-in-shops in Macy's Herald Square. In the third quarter, global DTC comp sales for Kurt Geiger rose 6%, on top of a 15% increase in last year's third quarter. While this remains healthy growth, it represents a moderation from the exceptionally strong trend we saw earlier in the year, and we have adjusted our forecast for the full year and now expect Kurt Geiger revenue to be up low double digits for the year on a pro forma basis.

In Dolce Vita, we delivered a record third quarter with robust growth across wholesale and direct-to-consumer channels driven by a compelling product assortment. In footwear, ballets, loafers, Mary Janes, and wedge mules were standouts. We also continued to build our handbag business, where highlights included shoulder bags and totes. And across both shoes and bags, Dolce Vita saw success with on-trend materials like suede and animal print, as well as seasonal colors like oxblood, jade, and chocolate brown. The team also continues to deliver innovative marketing campaigns and activations that deepen the brand's connection with its consumers.

Dolce Vita's fall campaign, Designed to Be Lived In, came to life through the Dolce Vita Flat, an immersive brand residency in the Williamsburg neighborhood of Brooklyn, New York, inspired by the brand's best-selling flats category. Dolce Vita transformed a Williamsburg loft into a fully furnished home, and throughout the month-long residency, the space has hosted dinners, editorial appointments, styling sessions, and community gatherings. Based on the strong momentum we're seeing in the brand, we have increased our forecast for Dolce Vita revenue for the year and now expect low double-digit growth.

Beyond our lead brands, we're pleased that we're also seeing strength across our broader brand portfolio and are on pace for strong gains for the year at Anne Klein, Betsey Johnson, and Carvela as well. Betsey Johnson has been a particular highlight. Over the past few years, the team has renewed the brand's cultural relevance by tapping into the Y2K fashion revival and building on that momentum with distinctive product, storytelling, collaborations, and activations. During the third quarter, we launched the Betsey Johnson by Paris Hilton collaboration. Sell-through was strong across the products in the collection, and dresses inspired by some of Betsey's most iconic archival prints and styles generated an online frenzy and sold out in 2 days. The collaboration generated nearly 800 million media impressions, further strengthening brand awareness and reinforcing the brand's relevance with a new generation of consumers. The Betsey Johnson brand is on track for low teens revenue growth for the year.

So overall, our brands are deepening their connection with consumers, gaining relevance in the marketplace, and driving meaningful growth. Based on our strong year-to-date results and the continued momentum we see in the business, we are raising both our revenue and earnings outlook for the year. And looking further ahead, the strength of our brands and the multiple growth opportunities across our diversified portfolio give us confidence in our ability to drive sustainable growth and create long-term value for our stockholders. And now I'll turn it over to Zine to review our third quarter financial results in more detail and provide our updated outlook for 2026.

Zine Mazouzi

Thanks, Ed, and good morning, everyone. In the third quarter, consolidated revenue was $772.6 million, a 15.7% increase compared to the third quarter of 2025. Wholesale revenue was $528.7 million, up 19.4% compared to the third quarter of 2025, driven by strong performance in the branded business. Wholesale revenue also benefited from a more normalized shipment timing compared with last year, when tariff-related disruptions shifted certain shipments from the third quarter into the fourth quarter of 2025. Growth was strong across categories: wholesale footwear revenue was $322.6 million, a 21% increase, and wholesale accessories and apparel revenue was $206.1 million, a 17% increase.

In our direct-to-consumer segment, revenue was $239.2 million, an 8% increase compared to the third quarter of 2025. Globally, Steve Madden brand comp sales rose 7% in the quarter, driven by continued outstanding performance in the U.S., where comp sales for our flagship brand rose 16%. International comp sales decreased 2%, but increased 1% excluding the GCC business, which was impacted by the conflict in the Middle East. Kurt Geiger comp sales were up 6% in the quarter, and Dolce Vita comp sales increased 26%.

We ended the quarter with 381 company-operated brick-and-mortar stores, including 92 outlets, as well as 8 e-commerce websites, and 190 company-operated concessions in international markets. Our licensing royalty income was $4.7 million in the quarter compared to $3.7 million in the third quarter of 2025. Consolidated gross margin was 44.6% in the quarter, up from 43.4% in the prior year, driven by an increase in the wholesale channel, partially offset by a decrease in direct-to-consumer. Wholesale gross margin was 36.8%, up from 33.6% in the third quarter of 2025, reflecting strong underlying improvement as well as a small negative impact from tariffs, partially offset by higher freight expense.

Direct-to-consumer gross margin was 60.7%, down from 61.9% in the third quarter of 2025, primarily due to higher freight expense, shift in markdown cadence compared to the prior year, and deeper discounting on seasonal products. Operating expenses as a percentage of revenue were 34.3% in the quarter compared to 36.4% in the third quarter of 2025, driven by expense leverage on a higher revenue base. Operating income for the quarter was $78.9 million, or 10.2% of revenue, compared to $46.3 million, or 6.9% of revenue, in the third quarter in the prior year.

The effective tax rate for the quarter was 25.4% compared to 23.4% in the third quarter of 2025. Finally, net income attributable to Steve Madden Limited for the quarter was $57.3 million, or $0.79 per diluted share, compared to $30.4 million, or $0.43 per diluted share, in the prior year. Turning to the balance sheet, our financial foundation remains strong. And as of September 30, 2026, we had $120.2 million in debt and $71.3 million in cash and cash equivalents, for a net debt of $48.8 million. Inventory was $415.3 million, down 12.8% compared to $476 million in the prior year, driven by a 26% inventory reduction in the Kurt Geiger business. Our CapEx in the quarter was $14.4 million, and we did not repurchase any shares in the open market.

The company's board of directors approved a quarterly cash dividend of $0.21 per share. The dividend will be payable on December 24, 2026 to stockholders of record as of the close of business on December 11, 2026. Now turning to our fiscal 2026 guidance, we are raising our revenue and diluted earnings per share outlook. We now expect revenue to increase 12% to 13% from our prior guidance of 11% to 13%. And we expect diluted earnings per share to be in the range of $2.15 to $2.20, up from our prior guidance of $2.05 to $2.15. Now I would like to turn the call over to the operator for Q&A. Michael?

Operator

[Operator Instructions] The first question today comes from Anna Andreeva with Piper Sandler. Please go ahead.

질의응답

Anna Andreeva

We had a couple. On the core Madden business, surprised to see a miss to at least the Street, considering the product looks really great. So did that come in in line with your expectations? We've noticed some stockouts in core Madden plus weather hasn't been seasonable quite yet, as we know, so are you leaving some sales on the table as a result? And then secondly, I'm not sure you mentioned, what was the revenue contribution from KG? You talked about a slower comp in 3Q and revenue is now expected low double digits for the year. Can you just elaborate on that? Maybe talk about what didn't work well. Thanks so much.

Edward Rosenfeld

Yes, sure. The revenue overall was pretty close to our internal expectation, maybe a couple million dollars below, and that was related to wholesale shipments that moved out from Q3 to Q4. And that was, you know, related to the typhoons in Asia and some late deliveries. But basically in Q3, we were, you know, we were pretty much in line with what we expected on the revenue and obviously exceeded on the earnings line.

In terms of Kurt Geiger, I think it's helpful to put the adjustment to the Kurt Geiger guidance into context. When we came into the year, our initial guidance was for Kurt Geiger brand revenue to be up low doubles for the year. Then we came out in Q1 and had an exceptionally strong quarter where comps were up 24% in that business. And at that time, based on that strength in Q1, we raised the guidance to mid-teens for the year. Since then, the growth has normalized somewhat. It's still quite healthy. We did a 7% positive comp in Q2, and then, as I mentioned, our comps were up 6% in Q3. So still solid growth, but obviously not at the same pace as what we saw in Q1. And based on that more normalized trend, you know, we're now looking at low doubles again for the year, which is essentially where we started.

Anna Andreeva

Okay, understood. Super helpful. Ed, did you quantify the amount of those shipments from 3Q into 4Q?

Edward Rosenfeld

Zine, do you want to?

Zine Mazouzi

Yes, so the actual orders that had shifted, I would say, were about between $12 million and $14 million, but we were also able to accelerate some from Q4 into Q3 to kind of offset it a little bit.

Anna Andreeva

All right. I appreciate it. Thank you so much, guys.

Operator

The next question comes from Kelly Crago with BMO Capital Markets. Please go ahead.

Unknown Speaker

I guess could you dig into the 4Q implied sales guidance of flat to up 2%? I guess, what does that imply for the core Steve Madden business versus KG?

Edward Rosenfeld

So the core Steve Madden business or the business excluding Kurt Geiger would be down modestly in Q4. And again, that has to do with the wholesale shipment timing. And, you know, last year was obviously a very unusual year because of all the tariff-related disruption. And so a lot of shipments last year moved from Q3 to Q4. And so, you know, we've tried to prepare people that we would have strong wholesale growth in Q3 and then would be down in Q4. We're really looking at it as what are we achieving for the back half in total.

But if you're asking about the number excluding Kurt Geiger, I can just give you the wholesale number. Well, maybe since Kurt Geiger's anniversaried, I'll give you the number in total. We were up 19.4% in wholesale growth in Q3. We'll be down 6% or 7% in Q4. And so that gets us to roughly a 6% or 7% increase for the second half. And just keep in mind, that includes down high singles in private label. So the branded business for the second half is up low double digits in wholesale.

Unknown Speaker

Got it. I guess what's sort of, given that you're talking about very strong trends, you know, it seems like particularly wholesale, I know there was a shift underlying that, what you're implying is that, you know, there are trends, you guys are chasing it. So I guess what is the assumption on, you know, the reorder business in the fourth quarter on wholesale given, you know, retailers seem to be wanting more of this product?

Edward Rosenfeld

Look, we never quantify that, but obviously we built a reorder assumption in here. We are getting reorders. We are seeing wholesale customers chasing into products that are selling. But again, there's a meaningful headwind from the shift.

Unknown Speaker

Got it, okay. And then you mentioned another thing that stood out to us is that you're talking very strong Steve Madden core comps, especially in the U.S., but you spoke to some seasonal liquidations. And I'm curious what the dynamic is there, and in that same vein, you called out tall shaft boots. I was wondering if there was anything more to say there as we look to the fourth quarter. Thanks.

Edward Rosenfeld

Yes. Sure. So in terms of the seasonal liquidation, I guess what I would say is, you know, overall, I know many of you guys track our DTC promotions, and I think everybody's aware that we have pulled back on promotional activity overall, that we've had fewer days where we're on sale this year. And, you know, that's been a positive story. However, what we did see in Q3 is that when you have something that you do need to clear, we had to go pretty deep. And for us in spring, that category that was a bit of a laggard was sandals. And as we moved through the sandals in Q3, we did find that we had to, you know, take some serious markdowns to get through those and get clean going into fall.

And then, yes, from a trend perspective, I would say tall shaft boots is the one thing that is not as strong as last year. If we look at our business by category, we're essentially up in every category but tall shaft boots. So, you know, obviously flats have been tremendous for us. All the casuals have been very strong. Dress shoes are performing very well. And booties are great, particularly dress booties. But tall shaft boots have not been as strong as last year.

Unknown Speaker

Do you think that's sort of a weather thing or a trend thing?

Edward Rosenfeld

No, I think it's a trend thing, but, you know, that's the nature of our business. You know, we shifted based on the categories that are trending, and I can't remember any year where every category was up because, you know, the consumer moves based on fashion.

Unknown Speaker

Yes. Great. Thanks. That's awesome.

Operator

The next question comes from Janine Stichter with BTIG. Please go ahead.

Ethan Saghi

You've got Ethan Saghi on for Janine. I was hoping you could just walk us through your assumptions for tariffs and freight costs in Q4 and as we move into '27, what you're embedding in there as well.

Zine Mazouzi

As far as tariffs, we have adjusted our assumptions for Q4 for any products received. We had, as you know, our previous guide had 15% for Q4, and we have adjusted that to somewhere in the 12.5% range. So that's what's embedded in our Q4. And as far as freight is concerned, in Q4, we're assuming we'll still have an impact from inbound freight, but although we were able to manage it in Q3, we're expecting probably about a 20 basis points impact on outbound freight, or freight to our stores or to our consumers from our e-com.

Ethan Saghi

Great. Thanks so much. And then just on SG&A, I know in Q3 came in a bit below your previous expectations. Could you just walk us through the puts and takes of the lower growth there?

Zine Mazouzi

Yes, so if you look at it as a percentage of revenue, obviously we have the leverage from the higher revenue base. But if you look at it from a dollar-to-dollar perspective, Q2 was a partial year last year for Kurt Geiger. So Kurt Geiger being there for the full Q2 had a much bigger impact. I think we were up 25.3% in Q2, and in Q3 we're at 9%. And some of the other things that helped us in Q3 as well is we put a big focus on our warehouse management and put people on the ground there to ensure that everything runs smoothly, and we manage our operating expenses in our stores very well given the nice comp increase that Ed spoke to earlier.

Ethan Saghi

Great. Thanks so much. I'll pass it on.

Operator

[Operator Instructions] Your next question comes from Sam Poser with Williams Trading. Please go ahead.

Samuel Poser

I would like to just follow up on Anna's question about Kurt Geiger. How much revenue did Kurt Geiger do in the quarter? And if you could break it down by DTC and the wholesale components, that would be great.

Edward Rosenfeld

Kurt Geiger. Do you want me to report it? Yes, go ahead.

Zine Mazouzi

So revenue for the quarter for Kurt Geiger in total was $142.9 million, and the DTC part of it was $101.8 million.

Samuel Poser

Thank you. And then on the -- there's been some articles recently about the concessions part of that business. Can you talk a little bit about the concessions business and your thoughts there and how that's performing relative to the balance of the business?

Edward Rosenfeld

Well, yes, no, obviously we can't comment on any rumors or any of the press reports. And certainly, if and when there's anything material to report, we will get that information out quickly and through the official channels. But in terms of the business, look, it continues to perform. It's making money. I think we've been open about the fact that it's lower operating margin than the balance of the Kurt Geiger business.

Samuel Poser

But it's performing well. I mean, when you look at the overall Kurt Geiger revenue of $142 million and its growth, was that additive as a percent growth metric or did the Geiger brand grow better?

Edward Rosenfeld

No, the brands are growing faster. The concessions business has basically been flattish.

Samuel Poser

And if I'm not mistaken, that's around 1/3 of the overall Kurt Geiger revenue. Is that more accurate on an annualized basis?

Edward Rosenfeld

Yes, I think it's a little smaller than that now as the brands have grown faster.

Samuel Poser

And then lastly, could you talk about, you left out a couple of your own brands in there. One is Madden Girl, which I'm not sure how big it is, and the other is Men's. Can you give us a little read there on both the performance and the appetite, I guess mostly from your wholesale partners there?

Edward Rosenfeld

Yes, both are doing well. In fact, when we talk about the Steve Madden brand overall, we include men's, we include kids, we include Madden Girl, et cetera. So that's why we didn't address those separately. But both are showing strong growth this year versus last year. You know, men's, similar to what we're seeing in women's or Madden Girl, I think is benefiting from this fashion shift and more men who are deciding that they're going to get out of their sneakers and wear maybe loafers.

And so we're doing phenomenal with loafers, we're doing phenomenal with updated dress shoes. We do still have some sneakers that are good. So, and we've really, you know, we're investing more in marketing in men's. We've really upgraded the product, the quality, the AURs are up as well, and so that's a positive story and what we think can be a growth opportunity for us going forward.

Samuel Poser

Thanks very much.

Operator

The next question comes from Dana Telsey with Telsey Advisory Group. Please go ahead.

Dana Telsey

As you think about the DTC business and retail, anything you've been seeing different in outlets versus full price? And then on the wholesale side, difference in terms of whether it's off-price, department stores, how you're thinking of order trends, and does it differ by brand? Thank you.

Edward Rosenfeld

Yes, well, as you know, outlets were sort of a laggard for us at the beginning of the year, but they have really recovered. Our full-price stores have been very strong all year. So in Q3, for instance, if we're talking about the United States, our full-price stores were up 23% in Q3, that's on a comp basis, and outlets comped up 17%. So haven't quite caught up to the full-price stores, but very strong performance in outlets as well.

In terms of the wholesale channel, I think there's no big change there. We continue to see strong performance across all of our branded channels. So whether that's department stores or pure-play e-commerce retailers or shoe chains, et cetera, off-price players. Obviously, the more challenging business for us this year, as we've talked extensively, is in the mass channel with our private label.

Dana Telsey

Got it.

Operator

The next question is a follow-up from Sam Poser with Williams Trading. Please go ahead.

Samuel Poser

Real quick, the private label business, you just brought it up. Can you talk about where you are and sort of, you know, what the future is looking like there into next year?

Edward Rosenfeld

Yes, so we have actually brought our expectation for the year up for that business slightly. Still nothing to write home about, but I think we now expect it to be down mid-teens in 2026 versus our prior expectation of down mid to high teens. I will say, though, that most of that is just some orders that we were expecting to get for January that we now expect to go out in December. So I don't think it's a material change in the trend.

And obviously we'll address 2027 on the next call. Look, it's a work in progress. I think we have not created a plan and we're not prepared to call a big inflection here, and we need to keep working at it to get this thing turned around.

Samuel Poser

And I mean, from its peak, where is that business now? I mean, as you see it today, do you expect it to continue to go down next year, or do you expect it to be flat until you can get it going again?

Edward Rosenfeld

Well, compared to '24, we're going to be down, you know, north of $110 million, maybe $115 million, somewhere in there, from '24 to '26. Our goal will be, I think probably we're going to be looking to be flat next year. We want to stop the bleeding and then attempt to grow off that base.

Samuel Poser

All right. Thanks again.

Operator

The next question is a follow-up from Anna Andreeva with Piper Sandler. Please go ahead.

Anna Andreeva

I just wanted to follow up on the KG shop-in-shops with Macy's. The one at Herald Square looks really great. Can you just remind us on the cadence? I think you talked about up to 40 better Macy's doors you're launching by spring. Any color how we should think about that, and just remind us how we should think about profitability for KG this year, and is mid-teens or better still a goal for margins over time? Thank you so much.

Edward Rosenfeld

Yes, in terms of the Macy's launch, we're very pleased with that. In addition to Herald Square, we've got 14 other shop-in-shops open in other Macy's stores. I think there's one more that we're working on for this season, and then to your point, I think we may get up to 40 or maybe even 42 for spring of '27. We never provide revenue by wholesale customers, so I can't help you with any quantification of that, but obviously it has the potential to be a meaningful relationship.

In terms of the profitability of Kurt Geiger, if we're talking about the brand, it's slightly above company average right now. The business overall would be, I think, slightly below because of the concessions business being lower. And, yes, I don't think the target for operating margin changes, but we've been pretty clear that we're going to wait until we get through, you know, find out what happens with these remaining Section 301 investigations, wait until we understand the go-forward tariff regime, and then we'll try to give you some more color on timing around operating margin targets.

Anna Andreeva

All right, terrific. Thank you so much again.

Edward Rosenfeld

Thank you.

Operator

[Operator Instructions] Seeing no additional questions, this concludes our question and answer session. I would like to turn the conference back over to Ed Rosenfeld for any closing remarks.

Edward Rosenfeld

Great. Well, thanks so much for joining us today. Have a great day. We look forward to speaking with you on the next call.

Operator

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.

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