MSG Sports (MSGS) Telefonkonferenz zum 4. Quartal des Geschäftsjahres 2026: Knicks-Titel steigert Umsatz
MSG Sports meldete für das Geschäftsjahr 2026 einen Umsatz von 1,15 Milliarden US-Dollar und ein bereinigtes Betriebsergebnis (AOI) von 58,7 Millionen US-Dollar. Haupttreiber im vierten Quartal war der NBA-Titelgewinn der Knicks, der zu Rekordwerten bei Playoff-Umsätzen, Tickets und Fanartikeln führte. Das Unternehmen plant die Abspaltung des Rangers-Geschäfts bis Ende Oktober, vorbehaltlich der Zustimmung des Board of Directors. Für das Geschäftsjahr 2027 rechnet das Management mit branchenweitem Umsatzwachstum, das jedoch durch höhere Teamvergütungen, die Luxussteuer und gestiegene Kosten für die Einnahmenteilung teilweise ausgeglichen werden dürfte.
Wichtigste Erkenntnisse
- MSG Sports erzielte im Geschäftsjahr 2026 einen Umsatz von 1,15 Milliarden US-Dollar und ein bereinigtes Betriebsergebnis (AOI) von 58,7 Millionen US-Dollar.
- Der Umsatz im 4. Quartal stieg von 204,0 Millionen US-Dollar auf 278,7 Millionen US-Dollar. Das AOI verbesserte sich von einem bereinigten Betriebsverlust von 16,8 Millionen US-Dollar auf 39,6 Millionen US-Dollar.
- Die veranstaltungsbezogenen Umsätze stiegen im Jahresvergleich um 43 % auf 200,7 Millionen US-Dollar, während die Umsätze aus Suiten, Sponsoring und Bandenwerbung um 23 % auf 39,1 Millionen US-Dollar zulegten.
- Die Knicks erzielten im 4. Quartal playoff-bezogene Umsätze von 182,0 Millionen US-Dollar gegenüber 115,2 Millionen US-Dollar im Vorjahreszeitraum – und das, obwohl in beiden Zeiträumen jeweils neun Playoff-Heimspiele stattfanden.
- MSG Sports geht davon aus, die geplante Abspaltung der Rangers bis Ende Oktober abzuschließen, vorbehaltlich von Bedingungen wie der Zustimmung des Board of Directors.
- Das Management rechnet für das Geschäftsjahr 2027 mit einem Umsatzwachstum in allen Geschäftsbereichen, begleitet von höheren Aufwendungen für Teamvergütungen, Luxussteuer und Einnahmenteilung.
Wichtige Finanzdaten
| Kennzahl | Q4 Geschäftsjahr 2026 | Vorjahreszeitraum | Veränderung oder Kontext |
|---|---|---|---|
| Gesamtumsatz | 278,7 Mio. US-Dollar | 204,0 Mio. US-Dollar | Wachstum primär durch den Titelgewinn der Knicks getrieben |
| Veranstaltungsbezogener Umsatz | 200,7 Mio. US-Dollar | — | Plus 43 % im Jahresvergleich; umfasst Tickets, Speisen, Getränke und Merchandise |
| Umsatz aus Suiten, Sponsoring und Werbung | 39,1 Mio. US-Dollar | — | Plus 23 % im Jahresvergleich |
| Gebühren für nationale und lokale Medienrechte | 27,7 Mio. US-Dollar | — | Im Jahresvergleich im Wesentlichen unverändert |
| Bereinigtes Betriebsergebnis | 39,6 Mio. US-Dollar | -16,8 Mio. US-Dollar | Umsatzwachstum teilweise durch höhere Aufwendungen ausgeglichen |
| Playoff-Umsatz der Knicks | 182,0 Mio. US-Dollar | 115,2 Mio. US-Dollar | Neun Playoff-Heimspiele in jedem Zeitraum |
| Durchschnittlicher Playoff-Umsatz pro Heimspiel | Rund 20,2 Mio. US-Dollar | — | Enthält starke Merchandise-Verkäufe an spielfreien Tagen |
| Playoff-bezogene Kosten | Rund 11,0 Mio. US-Dollar | — | Etwa 1,2 Mio. US-Dollar pro Spiel |
| In den SG&A enthaltene Abspaltungskosten | 2,9 Mio. US-Dollar | — | Steht im Zusammenhang mit der geplanten Rangers-Abspaltung |
Für das gesamte Geschäftsjahr 2026 meldete MSG Sports einen Umsatz von 1,15 Milliarden US-Dollar und ein AOI von 58,7 Millionen US-Dollar. Zum Quartalsende beliefen sich die liquiden Mittel auf rund 164,5 Millionen US-Dollar und die Verschuldung auf insgesamt 258,5 Millionen US-Dollar, bestehend aus 242,0 Millionen US-Dollar aus der vorrangig besicherten revolvierenden Kreditfazilität der Knicks und 16,5 Millionen US-Dollar an Vorschüssen der NHL.
Geschäfts- und operative Entwicklung
Der NBA-Titelgewinn der Knicks war der wesentliche Wachstumstreiber im 4. Quartal. Die Preisaufschläge für Playoff-Tickets stiegen von Runde zu Runde, und das Team stellte mehrfach neue NBA-Rekorde für Ticket-Einnahmen pro Spiel auf. Auch die Ausgaben für Speisen, Getränke und Merchandise pro Besucher beschleunigten sich während der Finalserie.
Die Nachfrage nach Fanartikeln blieb auch nach dem Titelgewinn stark. In den ersten 24 Stunden nach dem Meisterschaftssieg verzeichneten die Knicks ihren bisher höchsten Tagesumsatz bei Fanartikeln. Im gesamten Geschäftsjahr 2026 stiegen die Ausgaben pro Besucher für Arena-Merchandise sowie Speisen und Getränke im Jahresvergleich.
Die Knicks und die Rangers gewannen im Laufe des Jahres netto mehr als 2,2 Millionen neue Social-Media-Follower hinzu, womit sich ihre Gesamtzahl der Follower Ende Juni auf fast 22 Millionen belief.
Das Management geht davon aus, dass die kombinierte Verlängerungsquote für Dauerkarten weiterhin über 90 % liegen wird. MSG Sports hob die Dauerkartenpreise der Knicks an, ließ die Preise der Rangers jedoch unverändert, nachdem das Eishockeyteam die Playoffs verpasst hatte.
Die Sponsoringeinnahmen haben sich während der Postseason im Jahresvergleich mehr als verdoppelt. Das Unternehmen schloss neue mehrjährige Partnerschaften mit PwC und Polymarket ab und verlängerte mehrjährige Verträge mit Lexus, Anheuser-Busch und Infosys. Laut Management dürfte der Titelgewinn den Verkauf weiterer Sponsorings im Geschäftsjahr 2027 unterstützen.
Im Garden laufen derzeit weitere Suiten-Renovierungen, die im Geschäftsjahr 2027 zusätzliche Umsätze generieren sollen. Die Knicks werden die kommende Saison mit einer feierlichen Enthüllung des Meisterschaftsbanners beginnen, während die Feierlichkeiten zum 100-jährigen Bestehen der Rangers im November in einem Spiel gegen die Montreal Canadiens gipfeln.
Prognose des Managements
Das Management rechnet für das Geschäftsjahr 2027 mit einem Umsatzwachstum in allen Geschäftsbereichen, gestützt durch die Dynamik bei Tickets, Sponsoring, Suiten, Speisen und Getränken sowie Merchandise. Konkrete Prognosen zum Umsatz oder AOI gab das Unternehmen nicht ab.
Es wird erwartet, dass die Ergebnisse des Geschäftsjahres 2027 auch höhere Aufwendungen für Teamvergütungen, die NBA-Luxussteuer und die Einnahmenteilung widerspiegeln. Die Gehaltsobergrenze der NBA stieg für die Saison 2026/27 um 10,4 Millionen US-Dollar, während die der NHL um 8,5 Millionen US-Dollar angehoben wurde.
Der neue Gesamtarbeitsvertrag der NHL wird voraussichtlich die Aufwendungen der Rangers für die Einnahmenteilung erhöhen. Zudem bringt er den Rangers im Geschäftsjahr 2027 ein zusätzliches Heimspiel in der regulären Saison und ein Heimspiel weniger in der Preseason.
Der neue 12-jährige kanadische Medienrechtevertrag der NHL mit Rogers Communications beginnt in der kommenden Saison. Das Management geht davon aus, dass der Anteil von MSG Sports an diesen Medienrechtegebühren steigen wird.
Risiken und wichtige Beobachtungspunkte
Die geplante Abspaltung der Rangers steht weiterhin unter Vorbehalt von Bedingungen, darunter die Zustimmung des Board of Directors. MSG Sports rechnet mit der öffentlichen Einreichung einer aktualisierten Form 10-Registrierungserklärung und strebt derzeit einen Abschluss bis Ende Oktober an.
Änderungen des Steuerrechts treten für das am 30. Juni 2028 endende Geschäftsjahr in Kraft. Ohne die geplante Abspaltung schätzt das Management den zusätzlichen Ertragsteueraufwand für das Geschäftsjahr 2028 derzeit auf rund 16 Millionen US-Dollar. Falls die Abspaltung vollzogen wird, fiele der kombinierte Steueraufwand beider Unternehmen höher aus, wobei die endgültigen Auswirkungen weitgehend von den damaligen Team-Gehältern abhängen.
Das Ausgabenwachstum im Geschäftsjahr 2027 könnte einen Teil der erwarteten Umsatzgewinne zunichtemachen. Das Management nannte insbesondere die Teamvergütungen, die Luxussteuer und die Einnahmenteilung als Bereiche höherer Kosten.
Die Vereinbarungen über lokale Medienrechte mit MSG Networks laufen bis einschließlich der Saison 2028/29. Der Umsatz aus Medienrechten war im 4. Quartal im Wesentlichen unverändert, da geringere Erträge aus lokalen Übertragungen und weniger exklusiv auf MSG Networks gezeigte Spiele durch höhere nationale NBA-Medienrechtegebühren ausgeglichen wurden.
Highlights der Fragerunde mit Analysten
Rangers-Abspaltung und Minderheitsbeteiligungen: Das Management erklärte, dass die Trennung der Rangers und der Knicks Investoren eine klarere Bewertung beider Einzelgeschäfte ermöglichen und zugleich eine größere strategische und finanzielle Flexibilität bieten würde. Das Unternehmen schloss einen künftigen Verkauf von Minderheitsbeteiligungen nicht aus, hatte jedoch keine neuen Entwicklungen zu berichten.
Wirtschaftlicher Effekt der Meisterschaft: Die Knicks erzielten im 4. Quartal playoff-bezogene Umsätze von 182,0 Millionen US-Dollar gegenüber 115,2 Millionen US-Dollar im Vorjahresquartal. Beide Zeiträume umfassten neun Playoff-Heimspiele, was den Vorteil des Einzugs in die NBA-Finals und des anschließenden Titelgewinns verdeutlicht.
Ausblick Sponsoring: Laut Management hat der Titelgewinn die Partnerbeziehungen gestärkt und den Mehrwert für zukünftige Vereinbarungen erhöht. Man erwartet sowohl nachhaltige Ertragseffekte aus den im Geschäftsjahr 2026 geschlossenen Verträgen als auch zusätzliche Sponsoringchancen im Geschäftsjahr 2027.
Lokale Medienvermarktung: MSG Sports betonte, dass MSG Networks ein wichtiger Partner bleibe, um lokale Fans zu erreichen, und unterstütze deren Vertriebsinitiativen, einschließlich der Partnerschaft mit DAZN. Zu möglichen künftigen Vertriebsmodellen auf Ligaebene machte das Management keine Spekulationen.
Liga-Expansion: Im Falle einer Expansion der NBA oder NHL würden die Expansionsgebühren unter den bestehenden Teams aufgeteilt, so das Management. Nachfolgende Liga-Ausschüttungen, einschließlich der Einnahmen aus nationalen Medienrechten, würden dann auf die erweiterte Anzahl von Franchises verteilt.
Vollständiges Transkript der Telefonkonferenz
Vollständiges Transkript der Telefonkonferenz
Ausführungen des Managements
Operator
Good morning. Thank you for standing by, and welcome to the Madison Square Garden Sports Corp. Fiscal 2026 Fourth Quarter and Year-End Earnings Conference Call. [Operator Instructions]
I would now like to turn the call over to Ari Danes, Investor Relations. Ari, please go ahead.
Ari Danes
Thank you. Good morning, and welcome to MSG Sports Fiscal 2026 Fourth Quarter and Year-End Earnings Conference Call. Our Chief Operating Officer, Jamaal Lesane, will begin this morning's call with a discussion on the company's strategy and operations as well as an update on the company's proposed spin-off of its Rangers business. This will be followed by a review of our financial results with Paul DiCicco, our EVP, Chief Financial Officer and Treasurer. After our prepared remarks, we will open up the call for questions. If you do not have a copy of today's earnings release, it is available in the Investors section of our corporate website.
Please take note of the following. Today's discussion may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Please refer to the company's filings with the SEC for a discussion of risks and uncertainties. The company disclaims any obligation to update any forward-looking statements that may be discussed during this call. On Pages 4 and 5 of today's earnings release, we provide consolidated statements of operations and a reconciliation of operating income to adjusted operating income, or AOI, a non-GAAP financial measure.
And with that, I'll now turn the call over to Jamaal.
Jamaal Lesane
Thank you, Ari, and good morning, everyone. I am pleased to be here with you all today following a fiscal year that culminated with the Knicks winning an NBA championship. Before I dive further into the Knicks season, I would like to take a moment to discuss an important plan that we announced since we last spoke in February, potential spin-off of our Rangers business from our Knicks business. This transaction would create 2 distinct publicly traded companies, enabling shareholders to more clearly evaluate each company's assets and growth prospects. It would also provide both with enhanced strategic and financial flexibility.
In May, we confidentially filed a Form 10 registration statement with the SEC regarding the proposed spin-off. We anticipate publicly filing an updated Form 10 registration statement this week and currently expect to complete the spin-off by the end of October, subject to various conditions, including Board approval. We will continue to keep you updated on our progress.
Now let's discuss our operations in more detail. For fiscal '26, MSG Sports generated full year revenues of approximately $1.2 billion and adjusted operating income of nearly $59 million. These results reflect robust consumer and corporate demand throughout the regular season and, of course, the impact of the Knicks Championship run. The Knicks' playoff run took over New York City from electric crowds in-arena for home games to watch parties at various locations throughout the city to unique activations from our marketing partners, all culminating with the championship parade attended by millions of fans. With this unprecedented momentum, we achieved a number of operational milestones during the postseason.
To share a few highlights, on the ticketing front, the Knicks set new league-wide records with the highest per game gate revenues in NBA history on multiple occasions during the playoffs. With respect to merchandise, within the first 24 hours of clinching the NBA title, the Knicks generated its highest ever single day of merchandise sales with this robust demand continuing in the weeks that have followed. And we added over 2.2 million net new social media followers this past year, bringing the Knicks and Rangers combined following to nearly 22 million by the end of June. And this interest wasn't just limited to New York. Nationwide, the championship series became the most-watched NBA finals in 28 years. While fan enthusiasm reached new highs during the playoffs, the demand for both the Knicks and Rangers was evident throughout the regular seasons, which we expect to carry forward in fiscal '27.
In terms of ticketing, we saw higher per game revenue year-over-year during the 2025-'26 regular seasons. Looking ahead to the upcoming season, we are off to a strong start with season ticket renewals, and we expect our combined season ticket renewal rate to once again reach levels above 90%. I would note that consistent with our past practice, we made the decision to not raise season ticket prices for the Rangers as the team did not qualify for the playoffs, but we did raise season ticket prices for the Knicks. This past fiscal year, we also celebrated the Rangers Centennial season, which will culminate with the Rangers' 100th anniversary Capstone Game at The Garden in November against the Montreal Canadians. That game will also mark the 100th anniversary of the date of the Rangers first-ever game also against the Montreal franchise.
In addition, we continued unique merchandise collaborations with brands such as Kith and New York or Nowhere for both the Knicks and Rangers. These initiatives helped drive robust year-over-year growth in merchandise per cap spending at the arena for fiscal '26 as compared to the prior year. We also saw fan enthusiasm throughout the fiscal year translate into higher food and beverage per cap spending year-over-year at the arena. In terms of marketing partnerships, fiscal '26 was highlighted by a number of significant new sales and renewals. We signed new multiyear partnerships with PwC and Polymarket and reached multiyear renewals with Lexus, Anheuser-Busch and Infosys. And in our premium hospitality business, we also saw strong new sales and renewal activity for suites at The Garden, which included a number of Lexus level suites that were renovated at the start of the fiscal year.
Building on this successful initiative, several more suites are in the process of being renovated, which we expect to drive incremental revenue for our business in fiscal '27. As we look ahead to the upcoming seasons, the Rangers have had a productive summer, including acquiring forward Pavel Dorofeyev and defensemen Marcus Petterson and Sean Durzi. We look forward to the Rangers 2026-'27 regular season campaign getting underway this fall. And the Knicks will begin with the special banner raising celebration in October to tip off the season as defending champions.
So in summary, we are proud to have seen the Knicks deliver this year's championship for our fans, partners, employees and shareholders. And as we pursue a spin-off of our Rangers business, we remain confident in our ability to drive long-term shareholder value. I'd now like to introduce Paul DiCicco, our new EVP, Chief Financial Officer and Treasurer. Paul is a seasoned executive with 30 years of experience in a range of global finance roles. His proven track record of strategic financial leadership is an asset to our company, and we are pleased to have him on board.
With that, I'll now turn the call over to Paul.
Paul DiCicco
Thank you, Jamaal, and good morning, everyone. I'm pleased to join you here today in my new role at MSG Sports during such an exciting time for the company.
For fiscal '26, we generated total revenues of $1.15 billion and adjusted operating income of $58.7 million. Results for the fiscal fourth quarter reflect the same number of regular season and playoff home games as compared to the prior year period. That includes the completion of the '25/'26 regular season, followed by the Knicks playoff run to the finals, which compared to reaching the Eastern conference finals in fiscal '25. For the fiscal '26 fourth quarter, total revenues were $278.7 million as compared to $204 million in the prior year period. Event-related revenues of $200.7 million, which mainly consists of ticket, food, beverage and merchandise revenues, inclusive of playoffs, increased 43% year-over-year. Suites, sponsorship and signage revenues, also inclusive of the playoffs, were $39.1 million, an increase of 23% year-over-year. National and local media rights fees of $27.7 million were essentially unchanged year-over-year. This primarily reflected our amended local telecast rights agreement with MSG Networks as well as a decrease in the number of games exclusively available to MSG Networks during the current year as compared to the prior year.
These decreases were offset by higher national media rights fees due to the NBA's new national media rights deals. Adjusted operating income was $39.6 million as compared to adjusted operating loss of $16.8 million in the prior year quarter, which reflected the increases in revenues, partially offset by higher SG&A and direct operating expenses. The increase in costs primarily reflects higher playoff-related expenses. I would note that SG&A also reflects, to a lesser extent, $2.9 million in expenses related to the proposed spin-off transaction. This overall increase in cost was partially offset by a decrease in net provisions for certain team personnel transactions recognized in the prior year quarter.
As we look ahead, we believe our business is poised to deliver revenue growth across all [ intermediate ] categories in fiscal '27. In addition, we expect our results to also reflect our continued investment in our teams as well as higher revenue sharing expense. I'd also add the NHL's new collective bargaining agreement takes effect in the 2026, '27 season. As a result, we will have one more regular season home game and one fewer preseason home game for the Rangers in fiscal '27.
Turning to our balance sheet. At the end of the quarter, our cash balance was approximately $164.5 million, and our debt balance was $258.5 million. This was comprised of $242 million under the Knicks senior secured revolving credit facility and $16.5 million advanced from the NHL. So in summary, we remain pleased with the demand we are seeing for our teams as we also pursue the potential separation of our businesses, which we are confident will position us well to drive long-term value for our shareholders.
I will now turn the call back over to Ari.
Ari Danes
Operator, can we now open up the call for questions?
Operator
[Operator Instructions] Your first question comes from the line of David Karnovsky with JPMorgan.
Fragen und Antworten
David Karnovsky
I would be the first to say congrats on the Knicks championship. So regarding the New York Rangers spin-off, can you speak a bit more to the rationale here? And should investors read this as a willingness to sell minority stakes in the teams? And then relatedly, with the pending tax law change, why enter the spin if it now creates a tax challenge across 2 public companies?
Jamaal Lesane
David, thank you for those congratulations. With respect to your first question, we believe that our proposed spin-off, as I mentioned earlier, would enable shareholders to more clearly evaluate each company's assets and growth prospects. As it relates to a minority stake sale or the potential for minority stake in either team, our position hasn't changed from what we've articulated on previous calls. We continue to be confident in the value of our teams. We're as confident as ever in that respect. And there continue to be reported transactions in the marketplace that demonstrate that value and scarcity of these assets. And so as I said before, we would never rule out the possibility of a minority stake sale, but we don't have anything further to report at this time in that regard. The takeaway here, David, is that this transaction will provide both companies with enhanced strategic and financial flexibility.
Paul DiCicco
I'll take the second part of your question. As we discussed earlier just now, we believe the proposed spin will create long-term value for our shareholders. And we're certainly mindful of the implications that the tax laws would have at each company after the separation. But that being said, as Jamaal just said, the proposed spin-off does create -- provides both companies with strategic and financial flexibility, such as enhancing each company's ability to access funding for liquidity, particularly as we take into account the implications for our business from these tax law changes.
Operator
Your next question comes from the line of Cameron Mansson-Perrone with Morgan Stanley.
Cameron Mansson-Perrone
Two, if I could. First, on local media rights, there's a range of evolving approaches across leagues and teams right now between traditional RSN distribution, full DTC as we're seeing with the Braves, leagues trying to centrally manage and package rights. Jamaal, what's your latest thinking about those various options and what makes sense from your perspective for the MSGS teams over time? And are there any league-specific factors we should consider that might make the approach different for the Knicks relative to the Rangers? Or are you thinking about both teams and local rights in a similar -- or from a similar lens? And then I have a follow-up.
Jamaal Lesane
Sure. Thanks for that, Cameron, and great to meet you. As you mentioned, there's a lot going on. But with respect to the Knicks and the Rangers local distribution, we have a great partner in MSG Networks. And our agreements with them run through the '28, '29 seasons. And one of the things that makes them a great partner is that they help us stay connected with our local fans, which is of paramount importance to us.
We're also supportive of what they've been doing on the distribution front, including their new partnership with DAZN, which is a premier streaming platform. And with that, we're not going to speculate on league plans. We believe in the value of local media coverage. We believe in the value of content that's tailored for local markets. And as such, we remain confident in our position as a rights holder for these 2 marquee sports franchises.
Cameron Mansson-Perrone
Great. I appreciate that. Follow-up was just on the question about the future potential tax obligations. Any help quantifying that incremental tax impact for each team when those changes take effect, I guess, assuming current payrolls remain unchanged at each team?
Paul DiCicco
Sure, Cameron. I'll take that one. It's nice to meet you as well. We continue to assess the impact of these tax law changes on our business. But just a quick reminder, these become effective for our fiscal year-end June 30, 2028. So with that in mind, excluding the impact of the proposed spin-off, we currently estimate these changes result in approximately $16 million in additional income tax expense for that fiscal year, that's fiscal year '28. If the proposed spin-off is completed, the combined income tax expense across the 2 companies will certainly be higher. I do think it's important to note, though, as you kind of alluded to, the final impact will largely depend on the team at that point in time.
Operator
Your next question comes from the line of David Joyce with Seaport Research Partners.
David Joyce
Well, that was an exciting quarter. Can you help us understand some more of the financial impacts on the revenues, expenses and AOI from that championship run? And subsequent to the win, there was talk about not encroaching the next apron. So could you please also give us some operating expense outlook for the next fiscal year, including on the player comp?
Paul DiCicco
Sure, David. I'll take those questions and work through those for you. The championship run resulted in a significant incremental business for our company as evidenced in our results today.
To give a little bit more context, I'll touch on a few areas, and I'll start with tickets. Playoff tickets are priced at a premium to the regular season games with increases each round. As Jamaal noted earlier, the Knicks set new NBA records for the per game gate revenues. Our per cap spending on F&B and merchandise during the playoffs is typically higher than regular season averages, but we noted it was a notable acceleration during the championship series. Now what was interesting is we hosted 9 playoff games in this past quarter at The Garden, which is the same number of games as the prior year when the Knicks advanced to the Eastern conference files. And just to compare those results, related playoff revenues for the year's fourth quarter were $182 million as compared to $115.2 million in the prior year period. That's roughly $20.2 million in average per game revenues, including the benefits of robust nongame day merchandise sales.
On the flip side, right, there are additional costs in connection with being in the playoffs. We saw approximately $11 million, $1.2 million on average per game related to direct operating expense as well as marketing and administrative costs. One quick point I want to make. I won't get into all the specifics, but I note that last quarter, there were increased expenses for playoffs associated with making the finals and winning the championship. Just to close out on the thread of where we think about that goes, we expect the increased enthusiasm from our fans and partners to create tailwinds across every aspect of our business for fiscal '27, like tickets, sponsorship, suites, as well as food and beverage and merchandise sales.
The focus on the second part of your question really around operating expenses, I'm not going to provide specific guidance. But I will -- we do expect our results for '27 to reflect higher team compensation and luxury tax. As you know, the NBA salary cap increased $10.4 million for the '26, '27 season, while the NHL cap increased $8.5 million. And in addition to that, the NBA luxury tax threshold for '26, '27 season increased $12.5 million to approximately $200 million to $244 million. It's important reminder that this is measured based on the roster at the end of the season. The other area I mentioned earlier, we also anticipate increased revenue share expense in fiscal '27, really twofold really. One is this reflects our current expectations for ongoing revenue growth, excluding the impact of playoffs. In addition will be due to the impact of the new NHL CBA that goes into effect for the upcoming season. That new CBA slightly changed the calculation for rev share and is expected to result in higher revenue sharing expense for the Rangers.
Operator
Your next question comes from the line of Joe Stauff with Susquehanna.
Joseph Stauff
I just wanted to maybe follow up on David's previous question, a little bit more detail. Can I ask on the sponsorship outlook this coming season, what it looks like, especially considering the Knicks win and what that does for you in terms of both pricing and any added inventory and how we think about that number in particular for fiscal '27?
Jamaal Lesane
Thanks, Joe. Actually, I'm glad you touched on that. And just looking at back just a little bit, we saw overwhelming demand from our partners during the championship run. And that included not just the obvious presence in our arenas for those exhilarating home games, but it also included the opportunity for them to activate at our viewing parties around the city. And then even on the road, where we hosted a number of partners in Cleveland for the Eastern Conference Finals and in San Antonio for the NBA Finals, all culminating with giving many of our partners a presence during the championship parade celebration.
And so all of that had 2 effects. One, that valuable time spent enhances our relationship with our partners, and it improves the value proposition moving forward. And then two, we saw sponsorship revenues more than double year-over-year during the post season. And so looking ahead, not only do we expect to see the run rate benefit from our fiscal year -- fiscal '26 deals in the year ahead, but the Knicks win should actually enable us to sell more sponsorships. So in short, Joe, while we're not providing specific guidance, as we look to fiscal '27, we're seeing great momentum and believe that we are well positioned to drive another year of growth.
Ari Danes
Thanks for the question, Joe. Operator, we'll take one final caller.
Operator
Your last question comes from the line of Tyler DiMatteo with BTIG.
Tyler DiMatteo
I have 2 here. I wanted to start on the NHL side of things. I guess how should we think about the new Rogers deal kicking in this season and the potential financial impact on that? And then along with that, I guess, do you have any early thoughts on the potential new U.S. NHL deal and the renewal of it following the existing deal that concludes next year?
Jamaal Lesane
Thanks, Tyler. I'll take that one. Tyler, to answer the first part of your question, the NHL begins a new 12-year media rights agreement with Rogers Communications this upcoming season. And they, the NHL, will see a step-up in average annual value for its Canadian media rights with annual escalators thereafter. And so we'll see an increase in our share of those media rights -- those media rights fees. And kind of to piggyback into the second part of your question, in terms of the NHL U.S. deals, the current agreements run through the '27, '28 season. And we continue to believe in the value of live professional sports content. We expect the NHL will maximize that opportunity.
Tyler DiMatteo
Okay. Great. And then secondarily, I guess, do you have any early thoughts or how do you think about the potential financial impact of domestic expansion for the NBA or NHL? And I guess what that could mean for your business and the contribution?
Jamaal Lesane
Yes. I won't comment on the NBA, NHL strategy and whether that occurs or not. But I will -- if an expansion does occur, as it has in the past, if expansion were to occur, any potential expansion fees in the NBA would be divided equally among the 30 existing NBA teams and vice versa, any potential expansion fees in the NHL would be divided among the existing 32 NHL teams. From a league distribution perspective, including revenue from the national media rights agreements, those would be divided pro rata amongst the increased number of teams following any potential expansion.
Operator
There are no further questions at this time. I will now turn the call back to Ari for closing remarks.
Ari Danes
Thank you all for joining us. We look forward to speaking with you on our next earnings call. Have a good day.
Operator
This concludes today's call. Thank you for attending. You may now disconnect.
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