Amazon.com Inc
AMZNToday
-5.55%
5 Days
-12.11%
1 Month
-12.70%
6 Months
-5.39%
Year to Date
-8.88%
1 Year
-11.94%
TradingKey Stock Score of Amazon.com Inc
Currency: USD Updated: 2026-02-06Key Insights
Amazon.com Inc's fundamentals are relatively healthy, with an industry-leading ESG disclosure.and its growth potential is high.Its valuation is considered fairly valued, ranking 10 out of 27 in the Diversified Retail industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 282.11.In the medium term, the stock price is expected to trend down.Despite a weak stock market performance over the past month, the company shows strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.
Amazon.com Inc's Score
Support & Resistance
Score Analysis
Media Coverage
Amazon.com Inc Highlights
Operating as Amazon, Amazon.com, Inc. stands as an American multinational tech firm specializing in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company initially launched as an online bookstore but progressively expanded its offerings to include diverse product categories, earning the moniker "The Everything Store". Today, Amazon is recognized as one of the Big Five U.S. technology giants, alongside Alphabet, Apple, Meta, and Microsoft.
The company manages numerous subsidiaries, including Amazon Web Services (AWS) for cloud computing, Zoox (self-driving vehicle division), Kuiper Systems (satellite internet provider), and Amazon Lab126 (computer hardware R&D). Other key subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market, whose 2017 acquisition for US$13.4 billion significantly bolstered Amazon’s physical retail presence. The company distributes downloadable and streaming content via Amazon Prime Video, MGM+, Amazon Music, Twitch, Audible, and Wondery. Through Amazon Publishing, it publishes books; Amazon MGM Studios (including the 2022-acquired Metro-Goldwyn-Mayer) produces/distributes film/TV content; Brilliance Audio and Audible specialize in audiobook production/distribution. Amazon also manufactures consumer electronics, notably Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.
Renowned for disrupting industries through technological innovation and aggressive profit reinvestment in capital expenditures, Amazon is, as of 2023, the world’s largest online retailer, marketplace, smart speaker provider, AWS cloud service, Twitch live-streaming platform, and revenue/market share-leading internet company. In 2021, it overtook Walmart as the top global retailer outside China, propelled by its Amazon Prime subscription service (200 million worldwide subscribers).
As of 2024, it ranks as the second-largest private employer in the U.S., the second-largest global and U.S. firm by revenue, the 12th-most visited website globally (84% U.S. traffic), and the global R&D leader (US$73 billion spent in 2022). Criticisms of Amazon include surveillance partnerships, poor labor conditions, anti-union efforts, environmental impact, anti-competitive practices, censorship issues, and exploitative treatment of small businesses/suppliers.
Analyst Rating
Amazon.com Inc News
$660B Capex Bill Triggers $900B Wipeout: Why Apple Shares Outperform Amazon and Google Despite AI Lag
Based on financial disclosures, the combined 2026 capital expenditure forecasts for Meta, Amazon, Google, and Microsoft are projected to reach $660 billion. This figure is not only significantly higher than the $410 billion forecast for 2025 and $245 billion for 2024, but even surpasses the GDP of I
Amazon Stock Predictions for 2026 to 2030: Will They Exceed Expectations and Achieve Major Long-Term Goals?
TradingKey - As we head into 2026, many investors are questioning where Amazon (AMZN) fits into the technology world.
Amazon Plummets After Hours, Using $200 Billion AI Check for $200 Billion Market Value Wipeout
TradingKey — Following the market close on February 5 (ET), global e-commerce and cloud computing giant Amazon (AMZN) released its fourth-quarter results for fiscal year 2025. Although core financial metrics generally exceeded expectations, the company's forward guidance for 2026 capital expenditure
Global Asset Crash? Silver, Bitcoin Plunge Again, What Is the Reason?
TradingKey - Recently, as the earnings season for AI giants commences, intensified market concerns over an AI bubble have triggered a wave of widespread panic selling across global equity markets, with software stocks suffering the most severe impact. The precious metals market also exhibited weakne
What Are Good Stocks to Invest in Right Now?
TradingKey - Investors like to think that timing the bottom of the stock market is extremely difficult. An expert may get it wrong – as evidenced by many recent mistakes made by professional investors.
Amazon Earnings Preview: When AWS Demand Is Real, Is the Market Underestimating AI Capital Expenditure Returns?
TradingKey - Amazon is set to report its earnings after the market close on February 5, ET. Following several quarters of performance recovery, the market is re-evaluating a key question: as AWS demand re-accelerates and AI capital expenditures enter the payoff phase, is Amazon standing at the begin
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Total revenue
Amazon.com Inc Info
Operating as Amazon, Amazon.com, Inc. stands as an American multinational tech firm specializing in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company initially launched as an online bookstore but progressively expanded its offerings to include diverse product categories, earning the moniker "The Everything Store". Today, Amazon is recognized as one of the Big Five U.S. technology giants, alongside Alphabet, Apple, Meta, and Microsoft.
The company manages numerous subsidiaries, including Amazon Web Services (AWS) for cloud computing, Zoox (self-driving vehicle division), Kuiper Systems (satellite internet provider), and Amazon Lab126 (computer hardware R&D). Other key subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market, whose 2017 acquisition for US$13.4 billion significantly bolstered Amazon’s physical retail presence. The company distributes downloadable and streaming content via Amazon Prime Video, MGM+, Amazon Music, Twitch, Audible, and Wondery. Through Amazon Publishing, it publishes books; Amazon MGM Studios (including the 2022-acquired Metro-Goldwyn-Mayer) produces/distributes film/TV content; Brilliance Audio and Audible specialize in audiobook production/distribution. Amazon also manufactures consumer electronics, notably Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.
Renowned for disrupting industries through technological innovation and aggressive profit reinvestment in capital expenditures, Amazon is, as of 2023, the world’s largest online retailer, marketplace, smart speaker provider, AWS cloud service, Twitch live-streaming platform, and revenue/market share-leading internet company. In 2021, it overtook Walmart as the top global retailer outside China, propelled by its Amazon Prime subscription service (200 million worldwide subscribers).
As of 2024, it ranks as the second-largest private employer in the U.S., the second-largest global and U.S. firm by revenue, the 12th-most visited website globally (84% U.S. traffic), and the global R&D leader (US$73 billion spent in 2022). Criticisms of Amazon include surveillance partnerships, poor labor conditions, anti-union efforts, environmental impact, anti-competitive practices, censorship issues, and exploitative treatment of small businesses/suppliers.
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