Direct Digital Holdings (DRCT) 2026 年第二季法說會：營收下滑，AI 戰略推進

重點總覽

• 2026 財年第二季營收自去年同期的 1,010 萬美元降至 780 萬美元，主因需求端平台（DSP）客戶支出減少 250 萬美元。
• 毛利為 270 萬美元，毛利率自 2025 財年第二季的 35% 收窄至 34%。
• 淨虧損自 420 萬美元改善至 360 萬美元，而調整後 EBITDA 虧損則自 150 萬美元擴大至 230 萬美元。
• 上半年營收為 1,450 萬美元。若扣除 DSP 客戶銷售額減少 450 萬美元的影響，營收年增約 70 萬美元或 5%。
• Direct Digital Holdings 於本季推出 AI 搜尋與生成式引擎最佳化服務。管理層表示既有與潛在客戶的需求強勁，同時強調此策略轉型仍處於早期階段。
• 季末現金及現金等價物為 50 萬美元。該公司未能遵守其信貸融資合約下的某些財務契約條款，已向貸款機構申請豁免。

關鍵財務數據

2026 財年上半年營收總計 1,450 萬美元，而去年同期為 1,830 萬美元。管理層表示，若扣除 DSP 客戶銷售額減少 450 萬美元的影響，營收年增約 5%。

業務與營運表現

Direct Digital Holdings 繼續推進 2026 財年第一季宣布的策略轉型，將營運整合為更具效率的模式。該公司正尋求多元化業務管道、擴展客戶關係並提升產品能力。

第二季期間，該公司推出了 AI 搜尋與生成式引擎最佳化服務。公司亦正擴展 AI 支援與網路基礎設施技術服務，管理層表示這有助於爭取新的技術預算，並協助客戶提升轉換績效及降低獲客成本。

管理層將公司的定位描述為從媒體支援轉型為更廣泛的數位成長夥伴。然而，此轉型仍處於初期階段，且 DSP 客戶活動減少持續對列報營收帶來壓力。

截至 2026 年 6 月 30 日止六個月，在佔營收約 80% 的客戶群中，客戶留存率約為 80%。管理層亦表示，公司保持彈性以評估策略夥伴關係及其他可補充其平台的機會。

風險與關鍵關注點

• 需求端平台客戶支出減少，導致第二季營收減少 250 萬美元，上半年銷售額減少 450 萬美元。
• 季末現金及現金等價物降至 50 萬美元，而現金加上應收帳款降至 320 萬美元。
• 截至 2026 年 6 月 30 日，Direct Digital Holdings 未能符合現行信貸融資合約下的某些財務契約條款。
• 公司已提出豁免申請，並表示與貸款機構的討論具建設性，但相關程序仍在進行中。
• 管理層提醒，其以 AI 搜尋、生成式引擎最佳化及技術服務為核心的策略仍處於早期階段。

完整法說會逐字稿

完整財報電話會議逐字稿

管理層陳述

Operator

Good day, everyone, and welcome to the Direct Digital Holdings Second Quarter 2026 Conference Call. As a reminder, this call is being recorded. At this time, I would like to hand things over to Walter Frank, Investor Relations. Please go ahead.

Walter Frank

Thank you. Good afternoon, everyone, and welcome to Direct Digital Holdings Second Quarter 2026 Earnings Conference Call. On today's call are Direct Digital Holdings Chairman and Chief Executive Officer, Mark Walker; and Chief Financial Officer, Diana Diaz. Information discussed today is qualified in its entirety with the Form 8-K and accompanying earnings release, which has been filed today by Direct Digital Holdings, which may be accessed at the SEC's website and the company's website. Today's call is also being webcast, and a replay will be posted to Direct Digital's Investor Relations website.

Immediately following the speaker's presentation, there will be question and answer session. Please note that the statements made during the call, including financial projections or other statements that are not historical in nature, may constitute forward-looking statements. These statements are made on the basis of Direct Digital's views and assumptions regarding future events and business performance at the time they are made, and we do not undertake any obligation to update these statements. Forward-looking statements are subject to risks, which could cause Direct Digital's actual results to differ from its historical results and forecasts, including those risks set forth in Direct Digital's filings with the SEC, and you should refer to those for more information.

This cautionary statement applies to all forward-looking statements made during this call. During the call, Direct Digital will be referring to non-GAAP financial measures. These non-GAAP measures are not prepared in accordance with generally accepted accounting principles. Reconciliation of the non-GAAP financial measures to the most directly comparable GAAP measures is available in the earnings release that Direct Digital filed in its Form 8-K today. I will now hand over the conference to Mark Walker, Chief Executive Officer. Please go ahead, Mark.

Mark Walker

Thanks, Walter, and thank you to everyone joining our call today. I'll start by reviewing some of the highlights of our operations and financial results during the second quarter and first half of 2026. Before turning the call over to our Chief Financial Officer, Diana Diaz, for a more detailed look at our financial results, we'll conclude by opening the call for a brief Q&A. We saw encouraging progress in our core business during the second quarter. To recap, during the first quarter of 2026, we announced a comprehensive shift in our strategy that saw us aggregate our operations to a streamlined model to sharpen our focus on the areas where we believe we can create the greatest value for both our clients and our shareholders. We believe that by diversifying our pipeline, broadening our customer relationships and enhancing our product capabilities, we're positioning ourselves to drive more consistent, scalable long-term growth.

We successfully unveiled AI search and GEO offerings this past quarter and are seeing strong demand from current clients and prospective new clients as well as our AI support and web infrastructure technology services, which will both expand our addressable market. These products unlock new technology budgets and the technical upgrades we provide clients service performance multipliers that improves conversion performance and lowers cost to acquire for our new clients. We're seeing our technical expertise position us with clients as a comprehensive digital growth partner rather than just supporting the media needs and leaning into helping companies facing conversion bottlenecks. Demand is strong, but it's important to remember that we're still in the early stages of this shift.

Total revenue was down in the quarter related to decreased activity from our demand-side platform customers, which is expected as we continue to shift our strategy. In fact, excluding the impact of reduced spending from DSP customers, total revenue increased approximately 5% year-to-date when compared with the first 6 months of 2025. While these numbers seem small compared to our historical results, they are trending in the right direction. Our value proposition is heightened by complete alignment across our digital supply platform. We're technology and media agnostic and our clients rely on us to provide the best opportunity their brands and businesses to achieve enhanced market reach through strategic digital advertising.

Strong relationships we have built are evidenced in our client retention rate of approximately 80% among clients that represent approximately 80% of our revenue for the 6 months ended June 30, 2026. We still have a tremendous amount of work to do, but we're operating from a much stronger foundation and driving measurable results. Additionally, we have the flexibility to evaluate strategic partnerships and opportunities that complement and enhance the strength of our platform with the goal of driving shareholder value. As always, I sincerely appreciate your support of Direct Digital Holdings. I will now hand the call over to Diana Diaz, our Chief Financial Officer, who will walk through some of the financial highlights in further detail.

Diana Diaz

Thank you, Mark, and good evening, everyone. I'll now provide a review of our second quarter results with some commentary on year-to-date results where relevant. Consolidated revenue in the second quarter of 2026 was $7.8 million compared to revenue of $10.1 million in the second quarter of last year. As Mark mentioned, revenue declined in the quarter related to a decrease in spending by demand-side platform customers of $2.5 million. On a year-to-date basis, revenue of $14.5 million decreased compared to $18.3 million in the first half of last year. Excluding the decrease in sales to DSP customers of $4.5 million for the first half of the year, revenue grew about $700,000 or 5% year-over-year.

Gross profit was $2.7 million for the second quarter of 2026 or 34% of revenue compared with $3.6 million or 35% of revenue in the second quarter of 2025. Operating expenses in the second quarter of 2026 decreased 7% to $5.6 million compared to $6 million in the second quarter of 2025. Total operating loss for the second quarter was $2.9 million compared with an operating loss of $2.4 million in the second quarter of 2025. Net loss in the second quarter was $3.6 million compared to a net loss of $4.2 million in the second quarter of last year. And the adjusted EBITDA loss for the second quarter was $2.3 million compared with adjusted EBITDA loss of $1.5 million in the second quarter of last year. Turning to the balance sheet. We ended the quarter with cash and cash equivalents of $500,000 compared to $700,000 at the end of December 2025.

Total cash plus our accounts receivable balance as of June 30, 2026, was $3.2 million compared to $3.9 million at the end of 2025. Related to our current credit facility, we were not in compliance with certain financial covenants as of the end of the quarter. We are actively engaged with our lender and have requested a waiver. Discussions have been constructive. And while the process remains ongoing, our current focus is on improving operating performance and working toward a mutually acceptable resolution. We will provide further updates when appropriate. Our focus continues to be on driving operational efficiencies and managing the business with financial discipline, and we're strategically investing in the business to capitalize on opportunities and drive sustainable long-term growth. Now I'd like to turn it back over to Mark for some closing comments.

Mark Walker

Thank you, Diana, and thank you to everyone for joining. We appreciate your interest in Direct Digital Holdings and I would like to now open the call for questions. Operator, please open the line.

Operator

[Operator Instructions] Everyone, there are no questions. That does conclude our conference for today. We would like to thank you all for your participation. You may now disconnect.