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宏盟 (OMC) 2026财年第三季度业绩电话会:有机增长7.2%,利润率扩张

TradingKey2026年10月22日 23:43
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宏盟集团2026年第三季度核心内生营收增长7.2%至60亿美元以上,调整后EBITDA增长21.1%至11.0亿美元,利润率扩大200个基点至18.2%,每股收益2.73美元。全年内生营收增速预期上调至5%左右。集团持续推进降本协同效应及股票回购计划。

该摘要由AI生成

核心要点

  • 宏盟集团(Omnicom)2026年第三季度核心内生营收增长7.2%,前九个月增长5.8%。该季度核心营收超过60亿美元。
  • 核心调整后EBITDA增长21.1%至约11.0亿美元,调整后EBITDA利润率扩大200个基点至18.2%。
  • 调整后摊薄每股收益增长22%至2.73美元。调整后净利润增加3.158亿美元至7.522亿美元。
  • 管理层将2026年全年核心内生营收增长预期上调至5%左右,并预计全年利润率扩张将保持在200–210个基点区间。
  • 宏盟集团仍按计划将在2026年实现9.00亿美元的降本协同效应,其中预计75%–85%将体现为净利润。
  • 公司已完成其50亿美元股票回购计划中的32亿美元,并计划在2027年4月前完成剩余的回购。

核心财务业绩

指标2026年第三季度业绩变化 / 背景
核心营收略高于60.0亿美元增加4.07亿美元,或增长7.3%
核心内生营收增长率7.2%前九个月增长率为5.8%
核心调整后EBITDA约11.0亿美元增加1.91亿美元,或增长21.1%
核心调整后EBITDA利润率18.2%提升200个基点
前九个月调整后EBITDA利润率17.0%提升210个基点
调整后净利润7.522亿美元增加3.158亿美元
调整后摊薄每股收益2.73美元相比2.24美元增长22%
净利息支出1.04亿美元高于上年同期的4300万美元
现金及短期投资38亿美元截至2026年9月30日
长期债务总额102亿美元包含从埃朋集团(Interpublic)承接的债务
总杠杆率2.3倍按公司列报口径,低于一年前的2.7倍

该季度包含4040万美元的收购整合成本、8500万美元与房地产减值相关的离职补偿金和重组成本,以及1.068亿美元的业务出售收益。

受股票回购影响,加权平均摊薄股数为2.754亿股,较2025年底的3.131亿股下降12%;但由于收购埃朋集团(Interpublic)发行了新股,该股数仍高于去年同期。

业务与运营表现

整合媒体业务约占核心营收的53%,内生增长率超过10%。管理层将整体增长加速部分归因于持续的媒体业务增长,同时世界杯和美国中期选举也在第三季度做出了额外贡献。

体验营销及其他业务占营收的11%,录得强劲的双位数增长。管理层预计第四季度不会维持这一增长率。公关业务录得低单位数增长,医疗健康业务略有下滑,广告业务下降中单位数百分比,但较2026年上半年有所改善。

贡献了60%营收的美国市场录得10%的内生增长。欧洲其他地区、亚太地区和拉丁美洲均实现中单位数增长。英国下降低单位数百分比,而中东和非洲地区在持续冲突中下降中单位数百分比。

宏盟集团强调获得了诺和诺德(Novo Nordisk)、美国银行(U.S. Bank)、欧莱雅(L’Oreal)和CVS Health的新业务项目。公司还将与梅赛德斯(Mercedes)的合同延长至2029年,并拿下了2028年洛杉矶奥运会的整合营销项目。

管理层表示对埃朋集团(Interpublic)的整合已基本完成。计划中的人员调整大部分已结束,而房地产、后勤外包和采购举措正在推进中。宏盟集团继续将协同效应带来的节省资金再投资于人才、Omni平台以及智能体AI(agentic AI)能力建设。

公司还宣布与亚马逊云科技(Amazon Web Services)达成一项为期五年的战略合作。管理层表示,该专项举措旨在通过基于云技术、以AI为重点的咨询和实施服务来支持共同增长。

管理层业绩指引

管理层目前预计2026年全年核心内生营收增长约为5%。该预测被描述为相对保守,因为对客户年末项目支出的能见度依然有限。

在盈利能力方面,管理层预计第四季度的利润率改善幅度与前九个月相似,使得全年扩张幅度大致落在200–210个基点区间。宏盟集团继续以2026年实现9.00亿美元的降本协同效应为目标,其中预计75%–85%将转化为利润。

假设近期汇率保持不变,预计第四季度外汇换算影响将略微偏负面,但全年仍将带来约0.5%的正向影响。

公司预计第四季度调整后税率约为26%。净利息支出预计略低于1.00亿美元,而2025年第四季度为5320万美元。季度折旧和摊销预计将分别保持在第三季度约4700万美元和1.20亿美元的水平。

管理层预计仍被列为持有待售的业务将在2026年第四季度贡献约3.25亿美元的营收。公司的目标是在年底前完成剩余的处置工作,尽管部分交易交割可能会延长至2027年初。

风险与关注领域

  • 第四季度的内生增长部分取决于客户可能在年底释放的项目支出,这限制了管理层当前的能见度。
  • 整合媒体和体验营销业务得益于第三季度与重大活动相关的营销活动(包括世界杯和中期选举),这为未来期间构成了更高的对比基数。
  • 在中东和非洲地区,因持续冲突营收有所下降。
  • 广告业务仍下降中单位数百分比,而医疗健康业务略有下降。
  • 在承接了埃朋集团(Interpublic)约30亿美元的债务以及2026年的再融资活动后,净利息支出有所上升。
  • 前九个月营运资金变动消耗了23亿美元,而上年同期为14亿美元,反映出合并埃朋集团(Interpublic)及相关整合支付款项的影响。
  • 剩余资产出售的时间仍存在不确定性,部分交易可能要到2027年初才能交割。

分析师问答亮点

管理层预计其涵盖媒体、CRM(客户关系管理)和广告的协同互联能力在进入2027年时仍将保持竞争力,不过未提供明年的内生增长预测。

在利润率方面,管理层强调应将协同效应实现、内生增长和再投资综合进行评估。宏盟集团意在维持当前的利润率提升成果,同时继续为AI、技术平台和人才提供资金支持。

管理层表示,竞标比稿活动保持健康,代表增量业务的潜在项目数量多于目前正在维护的已有客户项目。公司拒绝就报道中提及的可口可乐竞标活动作出具体评论,但表示任何此类中标都将是对现有营收和客户关系的纯增量。

宏盟集团表示,前九个月3.03亿美元的收购相关现金支出中,大部分用于少数股东权益收购和业绩奖励(earn-out)支付,而非传统收购。其中最大的交易是收购埃朋集团(Interpublic)前中东附属公司剩余49%的股权。管理层预计在完成资产剥离计划后,收购活动将更加活跃。

业绩电话会议完整文字记录


完整财报电话会议逐字稿

管理层陈述

Operator

Ladies and gentlemen, thank you for joining us and welcome to the Omnicom Third Quarter 2026 Earnings Conference Call. [Operator Instructions].

I will now hand the conference over to Greg Lundberg, Investor Relations. Please go ahead.

Gregory Lundberg

Thank you for joining our third quarter 2026 earnings call. With me today are John Wren, Chairman and Chief Executive Officer; and Philip Angelastro, Executive Vice President and Chief Financial Officer. On our website, omc.com. You'll find a press release and a presentation covering the information that we'll review today. An archived webcast will be available on today's call concludes.

Before we start, I'd like to remind everyone to read the forward-looking statements and non-GAAP financial and other information that we've included at the end of our investor presentation. Certain of the statements made today may constitute forward-looking statements. These represent our present expectations and relevant factors that could cause actual results to differ materially are listed in our earnings materials and in our SEC filings, in our 2025 Form 10-K. During the course of today's call, we will also discuss certain non-GAAP measures.

You can find a reconciliation of these to the nearest comparable GAAP measures in the presentation materials. We will begin the call with an overview of our business from John then Phil will review our financial results. And after our prepared remarks, we will open up the lines for your questions.

I'll now hand the call over to John.

John Wren

Thank you, Craig. Good afternoon, everyone, and thank you for joining us today. I'm pleased to share our third quarter results. As we approach the 1-year anniversary of the Interpublic acquisition, we continue to deliver on the benefits of the combination. We have strengthened our competitive market position and commercial offerings and are realizing the anticipated transaction synergies, which is reflected in our financial results.

Revenue, excluding assets held for sale, grew organically 7.2% in the third quarter. Organic growth for the 9 months was 5.8%. Core adjusted EBITA margin was 18.2% in the quarter, an increase of 200 basis points versus the prior year and our year-to-date margin of 17%, which is 210 basis points higher than the comparable level in 2025.

Our margin expansion reflects strong business performance and cost synergy realization, offset by investments in our talent, operations and platform. Adjusted EPS in the quarter was $2.73 per share, an increase of 22% versus the prior year. Our strong financial results reflect the competitive advantages of the new Omnicom.

We bring together key differentiators that drive client growth. First, Acxiom's trusted identity solution helps clients better understand their consumers. Second, our position as the largest media buyer gives us strength and scale to help clients achieve better commercial outcomes. Third, our data inform creative leadership engages consumers and drives measurable results. Fourth, our connecting capabilities model brings together media creativity, production and CRM to create personalized experiences across multiple channels.

Lastly, Omni, our AI-powered platform underpins it all. Together, these advantages connect the entire marketing ecosystem to drive greater value for our clients. We're also helping clients modernize their operations, get more value from their technology investments and build a more intelligent enterprise. Our capabilities in this area and recognition in this quarter.

Omnicom ranked first in every evaluated use case in Gartner's 2026 Critical Capabilities report, including AI-driven marketing innovation and was named a leader in its Magic Quadrant for global digital marketing agencies. We were also named a leader in the IDC MarketScape for worldwide AI-enabled Adobe Professional services, recognizing our leadership in Adobe technology and AI-enabled services.

Additionally, we announced a 5-year strategic collaboration agreement with Amazon Web Services that will help clients modernize their marketing infrastructure and deploy AI at scale. Beyond these recognitions and partnerships, our connected capabilities model is translating into new business, strong client retention and expanded relationships across our portfolio.

We won several new assignments, including Novo Nordisk, U.S. Bank, L'Oreal and CVS Health. We extended our contract with Mercedes through the end of 2029, covering media, creative, social media event and marketing activations and PR. And in sports marketing, where we manage $9.9 billion in sponsorships and talent and oversee 1/3 of global sports media investments, we secured a major integrated assignment for the 2028 Olympic Games in Los Angeles, spanning sponsorships, creative and communications.

Together, these wins, retentions and expanded relationships show the growing demand for our services. We're extremely pleased with the progress in bringing into public and Omnicom together. We are realizing the financial benefits of the combination and are on track to deliver $900 million in cost reduction synergies in 2026.

At the same time, we are reinvesting in talent and technology to drive future growth. We have made significant platform investments that underpin our client solutions, connecting data, technology and AI to enable smarter, faster and more effective marketing. Our portfolio of companies and operations have been streamlined with our connected capabilities model to simplify how we go to market.

Our leadership and teams are in place and our planned people actions are mostly behind us. We are recruiting in high-growth areas and continue to rescale our talent through certified training programs in omni and AI. We have substantially completed our integration and outsourcing efforts in real estate and back-office operations, and we're also realizing the benefits from procurement.

Major progress has been made in divesting the businesses we identified as not core to our future. We expect to complete the remaining handful of dispositions in the near term. We've returned significant capital to shareholders through our $5 billion share repurchase plan.

We have completed $3.2 billion of repurchases to date, with the remainder to be completed by April 27. None of this would have been possible without the continued focus and commitment of our people across the company. They have delivered outstanding results for clients while helping us build a stronger and more connected organization.

We are pleased that these efforts are reflected in our strong third quarter and year-to-date performance and remain confident in the opportunities ahead.

Phil will now provide more color on our financial performance and updated guidance. Phil?

Philip Angelastro

Thanks, John. I will start on Slide 13, which presents what we call our core operations. which consists of our ongoing operating businesses, excluding dispositions that we have completed and assets held for sale that have not yet been disposed. This slide also presents operating income and EBITDA on a non-GAAP adjusted basis, excluding severance and repositioning costs, acquisition integration costs and a gain on the sale of businesses in Q3 2026.

Looking at our core operations. Total revenue increased $407 million or 7.3%, and adjusted EBITDA increased $191 million or 21.1%. The adjusted EBITDA margin increased 200 basis points to 18.2%. Growth in EBITDA was driven by the realization of cost reduction synergies and growth in organic revenue, partially offset by strategic reinvestments in our business and our people, including the investments we've made in integrating and evolving our technology platforms as well as enhancements of our Agentic AI capabilities.

Slide 14 reflects the same presentation on a year-to-date basis, where notably, adjusted EBITDA increased $553 million or 23% and the related margin increased 210 basis points to 17.0%.

Let's turn to Slide 15, which presents our third quarter consolidated reported results and the related non-GAAP adjusted amounts. Please note that because these are reported results, 2025 presentation reflects the prior year results of Omnicom only and does not include Interpublic. -- center columns for each period show the applicable non-GAAP adjustments.

In the third quarter of 2026, integration-related costs were $40.4 million, which are recorded on the SG&A expense line. Severance and repositioning costs were $85 million and relate to real estate impairment charges recorded in Q3. And finally, a gain of $106.8 million on the sale of businesses in the third quarter of 2026.

Below operating income, net interest expense increased to $104 million from $43 million in 2025 and due primarily to the assumption of Interpublic's debt of approximately $3 billion. Interest expense increased by $72 million, primarily due to the Interpublic acquisition as well as from refinancing activity we completed during the first quarter of 2026 and from commercial paper borrowings.

Interest income increased by $11 million to $29 million, primarily due to higher average cash balances. Depreciation in the quarter was $47 million, and amortization expense was $120 million. Both increased year-over-year primarily due to the Interpublic acquisition.

Quarterly depreciation and amortization levels have been relatively consistent throughout the year, and we would expect Q4 amounts to be similar. Our adjusted tax rate of 25% for the quarter was down a bit from 26% in 2025. Q4 2026, we estimate our rate to be approximately 26%. Our non-GAAP adjusted net income increased $315.8 million to $752.2 million. Non-GAAP adjusted diluted EPS grew 22% to $2.73 per share of $2.24 per share last year, driven by an increase in adjusted net income.

Our fully diluted weighted average shares outstanding for the third quarter were $275.4 million, which increased in Q3 of last year due to shares issued for the Interpublic acquisition, but were down 12% from 313.1 million shares outstanding at year-end 12/31 25 and due to share repurchase activity.

Now let's review revenue drivers in more detail, beginning with the components of our revenue change on Slide 16. To assist in understanding the drivers of our underlying businesses, this analysis focuses on growth from our core operations, exclusive of businesses that have been disposed of or are expected to be disposed of.

Organic revenue growth in the quarter was 7.2% and and the impact from foreign exchange translations was positive 0.1%, along with a nominal impact from a small acquisition. In total, revenue from core operations was just over $6 billion. Year-to-date, organic revenue growth was 5.8%. Given the strong results year-to-date, we now estimate that full year '26 organic core revenue growth will be approximately 5%. As you can see, there have been a couple of small acquisitions this year contributing a nominal amount to growth.

Despite our disposition efforts, we're always actively looking at strategic acquisitions that could enhance our service offerings and competitive profile. Foreign currency translation was also nominal in the quarter. Assuming recent FX rates stay the same, we estimate FX will be slightly negative for Q4 and bringing the full year to a positive of approximately 0.5%.

Turning to Slide 17, you can see our core operations revenue by discipline for the quarter. In the third quarter of 2026, Revenue for Integrated Media was approximately 53% of our revenues, which included our media, commerce, data, CRM, consulting and content automation businesses.

Revenue for advertising was 15.6%, Health was 9%, PR was 11% and experiential and other was 11%. Organic revenue growth rates for these Core operations disciplines were as follows: Integrated Media led the way with very strong growth over 10%. Experiential and other growth was strong double digit in the quarter, again driven by Experiential growth related to the FIFO Wall comp. However, we do not expect growth in this in Q4.

Health was marginally negative in the quarter. Advertising was down in the mid-single digits, an improvement from the first half of 2026 and PR growth was low single digits for the quarter.

Slide 18 shows our Core operations revenue by region for the quarter. In terms of the top markets, U.S. represents 60% of revenue. Together, the U.K. and Europe were 21%, followed by Asia Pacific at 10%; Latin America at 4%, other North America at 3%; and Middle East and Africa at 2%. During the quarter, organic revenue growth rates were as follows: U.S. grew 10% and U.K. was negative low single digit and the rest of Europe grew mid-single digit.

Latin America and Asia Pacific growth was also mid-single digit, while Middle East and Africa declined mid-single digits as a result of the ongoing conflict.

Slide 19 is our revenue weighted by the industry sectors of our clients. Year-to-date, as of the third quarter, Pharma & Health was our largest category at 19% of revenue. Other double-digit categories include food and beverage, auto and financial services.

Slide 20 is a view of our free cash flow and our primary uses of cash for the first 9 months of the year. Increases in free cash flow and capital expenditures are primarily due to the addition of Interpublic's business. Dividends increased to $703.3 million, resulting from the additional shares issued for the IPG acquisition and the recent increase in the quarterly dividend amount.

Capital expenditures, including investment initiatives grew year-over-year were at similar levels to the combined historical results of the company. Cash paid for acquisitions in the quarter primarily reflects the acquisition of noncontrolling minority interests as well as earn-out payments on previously completed acquisitions.

In the third quarter, as part of our integration efforts, we acquired several minority interests in existing subsidiaries, including IPG's former Middle East affiliate. Additionally, proceeds from assets held for sale for the 9 months were $413.9 million, as seen on Slide 26 in the appendix.

The most notable change in this table is the change in stock repurchases, which were $3.2 billion during the 9 months of 2026 and up from $3 billion as of June 30, 2026. We plan to repurchase additional shares during Q4 2026. And by April 2027, we plan to complete the $5 billion share repurchase program announced in February of 2026.

Our definition of free cash flow excludes changes in operating capital. And those changes are set forth in the non-GAAP reconciliations in the appendix on Slide 26. Changes in operating capital in the first 9 months of 2026 were negative $2.3 billion of cash compared to negative $1.4 billion in the same period last year.

This increase is primarily due to the addition of Interpublic's business and operations in 2026, which are not included in the prior year amounts and incremental payments related to severance, repositioning and integration costs, as well as lease and contractual termination payments. For the 3 months ended September 30, 2026, changes in operating capital were positive $119 million.

Slide 21 is a summary of our credit, liquidity and debt maturities. At the end of the third quarter of 2026, our gross long-term debt was $10.2 billion. Relative to 2025, changes reflect the retirement of our $1.4 billion, 3.6% senior notes that were due April 15, 2026, and the issuance of new senior notes totaling $2.3 billion, including $1.7 billion of U.S. dollar-denominated notes at a weighted average coupon of 4.9% and $600 million of euro-denominated notes at a 3.85% coupon.

Our next maturity in July of 2027 is now classified as current, which we will address in due course, and we are comfortable with our maturity schedule. Net interest expense is expected to increase to just under $100 million in Q4 2026 from the Q4 2025 actual amount of $53.2 million. The majority of the increase is due to long-term debt assumed from Interpublic as well as new debt issued and debt refinancing activities in 2026.

Please note that the total and net leverage ratios on this slide, which compares the last 12 months ended September 30, 2026 in the prior year reflect the full assumption of Interpublic's debt, but only EBITDA from Interpublic for the 10 months since the date of acquisition. At September 30, 2026, we were in compliance with the leverage ratio covenant in our credit facility, which makes pro forma adjustments for the impact of the acquisition.

On this basis, our total leverage ratio was 2.3x, which is lower than the 2.7x at September 30, 2025. Our cash equivalents and short-term investments at the end of the quarter were $3.8 billion. Our liquidity also includes an undrawn $3.5 billion revolving credit facility, which backstops our $3 billion commercial paper program.

Before we begin the Q&A session, I'd like to provide some additional color on our results to assist you in understanding the prior year base of Q4 2025 in your models. In the tables we have shown you today, such as Slide 13, the results for core operations are comparable on a year-over-year basis.

Regarding the dispositions in held-for-sale columns, it's important to note that the 2025 dispositions and assets held for sale results include all businesses designated as assets held for sale regardless of when they were disposed of in 2026. In the 2026 dispositions and assets held for sale results include all businesses designated as assets held for sale that we're not disposed of as of September 30, 2026 or were disposed of during the third quarter ended September 30, 2026.

The estimate of annualized revenue for all businesses identified as dispositions and held for sale is an annualized revenue of approximately $3.6 billion and prior year, adjusted EBITDA margin for the year of approximately 11% to 12%.

To assist investors, Slide 32 summarizes revenue and adjusted EBITDA for Q4 2025, including the split between core and dispositions and held for sale. Regarding the businesses in held for sale at the end of the quarter, we expect to complete the remaining dispositions in the near future and by the end of Q4 2026, if possible. While our goal remains December 31, 2026, it is possible that the closing process for some of the transactions extends into the beginning of 2027.

Currently, we estimate the revenue related to those businesses will approximate $325 million in Q4 2026. In closing, our third quarter results show continued improvement in our performance including revenue growth, adjusted EBITDA margins and earnings per share. We're achieving this while continuing to invest in our business to ensure our success in the future. And while nearing completion on the significant integration projects and our portfolio optimization projects.

We believe we are in a strong position heading into the new year and beyond and look forward to seeing many of you at investor events in the coming weeks.

I'll now ask the operator to please open the lines up for questions and answers. Thank you.

Operator

[Operator Instructions]. Your first call comes from the line of David Karnovsky with JPMorgan.

分析师问答

David Karnovsky

John, just when we look at the organic growth, the date, in particular, for media, it's a strong improvement from where Omnicom was operating pre IPG. So just given the changes in the portfolio, do you see room to sustain at these levels on a go-forward basis?

And then for Phil, your core margin of data, I think 17% historically, UN IPG would post stronger margins in Q4, and then you do have the benefit of kind of more fully realizing synergies from here. So just wanted to see if there was any view of you're willing to provide on how to think about the full year core margin?

John Wren

Sure, our connected capabilities, which include media, CRM advertising continues to be a very strong offering in the marketplace, and we fully expect that to continue into 2027, as we finish this year. And so what our organic revenue growth will be for next year, we're not prepared to forecast here. But everything has come together pretty well.

And our expectations are to stay at a marketing leader position in terms of organic growth going forward.

Philip Angelastro

As far as margins go, David, I think we grew our margins about 200 basis points in Q3 for the 9-month period, margins were up 210 basis points. And although we always say we're focused on growing EBITDA dollars, which we are, and then the margins take care of themselves.

I think you should expect something similar. We're certainly going to be striving to grow margins a little bit more in Q4, but I would expect something similar in Q4 and then the full year will be an adding up, which given we're at 210 basis points through 9 months, it's going to be in that zone is what I would say.

Our current expectation is -- there's certainly the usual situation in Q4 in terms of where we sit today, we don't have a lot of visibility into project spend at this point, but that certainly we would expect is going to be helpful, but we just don't have full visibility to it today.

David Karnovsky

I guess, Phil, just to that last point on visibility in the project work, just how much does that kind of factor into your kind of implied organic for Q4, which is a bit of a decel or are there kind of other factors that maybe helped in 2Q, 3Q that are part of that as well.

Philip Angelastro

So we certainly think it's a conservative estimate, which is consistent with that we've always approached this process, especially for Q4. I think depending on where we come out with project spend, while we're not -- we're certainly a global macro seems to be fine at the moment, even though there is some headwinds or a lot of press anyway and noise related to the Middle East. But certainly, we expect it to benefit us in the fourth quarter. We just don't have enough visibility to kind of commit to by how much that benefit is going to help us.

John Wren

David, you've been covering us a long time. And as long as I remember, as we come into the fourth quarter, there's always a couple of hundred million dollars worth of spend that as clients look to see what's left in their budgets. They either release it or if they're looking to report more revenue or more net income themselves, sometimes they don't.

So it's -- we have confidence that we've been saying the same thing for the last 20 years and probably of that only 1 or 2 years that excess didn't come through. But our -- as Phil said, we're -- prefer to be conservative in our estimates. So it helps keep everything else in line.

Philip Angelastro

Yes, in terms of that we manage the cost base. So it isn't anything inconsistent with how we've approached it in the past.

Operator

Your next question comes from the line of Adam Berlin with Goldman Sachs.

Adam Berlin

It's Adam Berlin from Goldman Sachs. A couple of questions. The first one is just during the call, I think Ad Age have reported that you've won the Coke North America cows -- congratulations on that. Just any comments, particularly given that you also hold work with Pepsi on creative. Are you -- can you keep both any conflicts around that? Or should we assume that you benefit from the Coke win and also continue to work with Pepsi as you are at the moment? That's the first question.

Second question is, can you just give us an update for 2026 at 9 months how much of the $900 million of the synergies is already in the numbers up for the 9 months? That would be very helpful.

John Wren

Adam, in terms of Coke, we're deferring any comments we want to make about Coke to the client for them to handle the as they come to the disease after the process. And any business we win from Coke would be incremental to our existing revenue and our existing relationships, post the decision that was made earlier in this third quarter.

So we're very bullish about where we are and how we're winning business as it comes available. And so we feel really good about the company at the moment so.

Philip Angelastro

So as far as the second question, Adam, we continue to track where we expected to be, which is where we're on track to achieve the $900 million in cost reduction synergies.

We also, as we had indicated, expect to deliver 75% to 85% of that to the bottom line as we go through the year. And we're certainly on pace with where we expected to be when we started out the year. There's a lot of moving parts in the business in terms of how that's going to play through or flow through with the rest of the growth and investments we're making, but we're certainly on track through the first 9 months. And we don't have any reason to believe anything other than we will be -- we will achieve the goal when we get to the end of the year, and then we'll certainly start or continue to focus on what comes next in '27, a number of those efforts with respect to additional synergies in '27 have been put in place. And from a -- it's just a matter of timing as to when those improvements come through.

Operator

Okay. Your next question comes from the line of Jason Bazinet with Citigroup.

Jason Bazinet

Can I just ask 1 question about the revenues from the assets that you're holding for sale. I think on the last call, you expected about $300 million. And then in the fourth quarter, you anticipated about $225 million. If I'm reading the slides right, I think it was over $400 million is still there. in the third quarter. Can you just give us an updated number for the fourth quarter?

Philip Angelastro

Sure. So you're right, the number in Q3 coming from businesses that we had not disposed of either as of 9/30 or we disposed of during the quarter -- during the third quarter, came through at about $412 million, which is higher than our estimate. And it is, as we've said before, quite difficult to estimate the timing of when these deals are going to close.

But we're certainly, we believe, on track for getting the vast majority, and we anticipate all of the transactions that we had anticipated disposing the sales and dispositions done by the end of the year. It's possible, as I said in my prepared remarks, that could go into early '27 when they actually officially close.

We updated the estimate for the fourth quarter. At this point, we expect about $325 million of revenue from the deals that haven't been completed in Q4. And again, it's difficult to know when to estimate when the deal is going to get signed, but that is the update for Q4.

John Wren

Probably the point we want to leave with you is that we submit substantially through that effort, and we're down to a handful of organizations that we're in the process of talking to potential buyers.

Philip Angelastro

Yes. We've got some bankers involved and certainly good progress at this point. But until they're done, they're not done. And we continue to push to get the deals done and we can't wait until they're completed because we want to get back into acquisition mode.

And we have been entertaining some discussions with potential targets that would help the future of the business and the future growth of the business. But the sooner we can get the dispositions behind us, the better. I think investors and analysts certainly would agree, and that's what we endeavor to do.

Operator

Your next question comes from the line of Steven Cahall from Wells Fargo.

Steven Cahall

So kind of a 2-parter. I was wondering if you could talk about the biggest sources of acceleration in growth. Just looking at percentage of revenue, it looks like it's probably in the Integrated Media division. So I'd love to know, is that driven by wins? Is that driven by expansion of businesses and just the complexity in the media world.

And then related, if we back some of the synergies out of the incremental EBITDA you're seeing at core, it looks like the margin on revenue growth is pretty low. So is that because of the media business is a little lower margin when you started off? Is that because you're reinvesting in more, but just help us kind of understand sort of ex synergies, what the the margins are looking like on revenue growth?

John Wren

Okay. You want to take part of it.

Philip Angelastro

Yes, I'll do the synergies for it. So I think similar to what I said previously, Steve, there's a bunch of factors that are contributing to the improvement in EBITDA dollar growth. And certainly, a key part of that is the revenue growth that we've achieved through the first 9 months.

There is also, as I had said before, we're tracking to achieve the synergies that we expected to achieve to get the costs out of the business. And we're certainly balancing the timing of when those synergies are being achieved and the timing of the investments that we're making in the underlying business, especially our technology platforms, including the Omni platform and our Agentic AI capabilities that we've been investing over the last -- since the deal closed.

We're very happy with all that progress. It's kind of accelerated in terms of us getting to where we need to get to sooner and quicker. And we believe we're in a much better place today than we were back in December when we closed the transaction. So all that is in the impact of -- or the drivers of what's impacting our increased EBITDA growth. And we're certainly satisfied with 9 months of growth at 5.8% organic. EBITDA dollar growth of $553 million, 210 basis points of EBIT margin improvement and 21% EPS growth. So while I know everybody wants to do their mathematical calculations related to the $900 million. We're managing the business overall, and we're pleased with the overall results.

John Wren

Yes. What I would add to that is we're very happy with the 200 basis point improvement in our EBIT, and we feel very encouraged to invest money over and above that improvement in our business and the ongoing efforts of what we're doing in platforms and making us more attractive to potential clients.

So not doing the math the same way you just might have suggested you're doing it. And I don't think that would help you get an accurate view going forward of what you can expect from us. So we're going to hold those margins where they are now or aspire to and actually grow our business and our organic growth at the same time while making some very significant investments especially in our AI work and our platforms, which we think will contribute to our ongoing growth. So I'm actually trying to explain what you can expect from us, which I think is all positive, doesn't follow that math.

Steven Cahall

That's helpful. And then is media the place that we're seeing that investment come through in growth?

John Wren

Yes, I think so. The 2 areas that I'd point out for the quarter was consistent growth in media, which has been true throughout the entire year. And we were benefited by the World Cup and somewhat by the midterm elections in the third quarter contributed to our overall reported organic growth. And next year, we won't have that, but next year, we'll be looking forward to the '28 Olympics. So it's a little hard to get to a firm of ourselves.

Operator

Your next question comes from the line of Sean Diffley with Morgan Stanley.

Sean Diffley

I was hoping you could discuss pitch activity now, how aggressive the pitches are, any concessions on pricing we should be thinking about. Obviously, the coke news would be helpful, but you've also spoken about some disappointment on the Pepsi loss. Just what is the pitch activity like? How aggressive are your competitors? Is the first question.

And then the second, maybe this AWS deal, just talk about what exactly that looks like? Can that be incremental to numbers? What are you guys bringing to the table? Obviously, Amazon a really good partner.

John Wren

Great I got your first question. Physical activity is about the same as it typically is, and it's pretty healthy, and we're winning more than our fair share. Not all the names are household names like Pepsi or Coke, but we're making real progress. And I think as we come to the end of the year and you see our results compared to our competitors, we're in a very, very positive place.

And I would say that there's more opportunity for business we're not defending as we look forward, where if winning it would be a net gain to our operating position, I think whatever accounts wanted to go in to review for the most part, have in the first 9 months of this year. So we've cleared that, and we're now looking to a brighter future. in terms of pitch activity.

Philip Angelastro

Certainly, the investments we spoke about earlier on the call are a big part of our actual win rate in pitches to date post the transaction. And we are quite comfortable that those are the right investments to make that will only help us accelerate that good performance and pitches going forward.

John Wren

Follows with us. I mean you might want to add to what investments we're making to the platform and what we're doing? Sure. With respect to the AWS question, Sean, it absolutely is meant to drive joint growth for our partnership. As you know, we're a big AWS partner, and this is really leveraging our technology consulting capabilities and implementation skills to drive more cloud-based AI solutions that are centric -- so it is something that we've been doing already for many of our clients, but this is establishing a more dedicated unit that's going to focus on driving that growth.

Operator

Your next question comes from the line of Julien Roch with Barclays.

Julien Roch

Congratulations on Coke North America. And Phil, thank you very much, Greg, for Slide 33, which allows us to no Core and disposition last year. So on that slide, you're talking about $890 million of disposition revenue in Q4 last year, which gets you to $3 billion, $5 billion to $7 billion, but you just upgraded or increased the disposition to $3.6 billion. So will we get $73 million of disposition in 2027 -- that's my first question.

The second question is outside of the '26 disposition running into 2027. Can we expect no more disposition next year and the disappearance of core and disposition and we get clean numbers? That's my second question.

And then the third one is using again Slide 33. Your Core EBITDA last year was $3.490, so $3.5 billion. at the Barclays September Media and Telecom Conference, still you said that the way to think about 2026 EBITA should be 2025 plus the EUR 75 million to EUR 80 million of synergies, so about EUR 4.2 billion. Is that still the right way to think about 2026 EBITDA.

Philip Angelastro

Stay on the line because I think we're going to need you to clarify a couple of things. There was an awful lot there, Julien. But with respect to '27 and '27 reporting when it comes to core and disposition. Certainly, the goal is for us not to need to continue to split the numbers in that way. We are confident we're going to get through the dispositions by the end of the year, as we said.

So certainly, we're on track to do that, and we expect to do that by the end of the year or very early in January. So we can put the core and dispositions and asset held for sale reporting behind us. That's certainly the goal. We'll keep you updated if anything changes. But but that is the expectation. As far as the reference to the $3.6 billion of annualized revenue, on the last call, the estimate we gave was 3.5 to 3.6.

So we're at the higher end of that range. And I think if I understand you right, when you add up the dispositions and held for sale Q1 to Q4, which we now kind of laid out for 2025, that number is a little bit less than $3.6 billion -- and that's just the timing of -- there were a couple of added dispositions in terms of the annual revenue so that people could get an idea of what the annual revenue was, the $3.6 billion and the $3.5 billion something doesn't mean there's going to be additional disposition revenue in 2027. It's just a timing issue.

There are a couple of businesses that we added in Q2 to the disposition list, which led to a difference in the annualized revenue from our first estimate. So that's kind of -- that really isn't an important point. It's roughly a similar number and similar to the estimate we gave last time. So we don't think anything changed in any material way.

And then the third part of your question, I think you just need to walk me through again so that I can respond to it.

Julien Roch

So using Page 33, again, the slide, we now calculate that core EBITDA last year was $3,490 million. So let's call that $3.5 billion, right? So that's 2025 core EBITDA of $3.5 billion. And at our September conference, you said that the way to think about 26 EBIT would be to take 25% EBITDA plus 75% to 80% of the synergies. So if I take 75%, 80% of the synergies added to that $3.5 billion, then you get about $4.2 billion of core EBITDA for 2026. And I wanted to know whether that was the right way to think about it still.

Philip Angelastro

So I think the answer is yes, but I'll just add to that. So when we look at the overall expectations for 2026 for the year, as we said earlier on the call, and as we've said previous to this, we've achieved about 200 to 210 basis points improvement over the prior year. through 9 months, pretty consistent through the quarters. And that's our expectation for the year, including the math on the synergies, including incremental contributions from the business itself and the growth and including the investments we're making in our platforms and in our people and talent and everything else that's going on so that we can better prepare the company for sustained long-term growth.

And we're certainly satisfied with the progress to date. That's what we expect. So I think if you just isolate the synergies in and of themselves, you get close to the number you just described. but the 210 basis points or so of margin improvement and EBITDA growth in total is ultimately what we're focused on, and that's going to be a number with a lot of different things in it, timing impacts that investments impact that.

But ultimately, I think the answer is yes to your question, but it's all in there. It's not just a simple static planning spreadsheet that we use the operations have a lot of different moving parts, and that's what we ultimately expect the results to be.

Julien Roch

That's very clear. 200 to 210 basis points of margin improvement.

Operator

Your next question comes from the line of Michael Nathanson with MoffettNathanson.

Michael Nathanson

I have a quick 1 for Phil. Trying to understand the acquisition strategy year-to-date. It looks like you spent $303 million on Page 20. I acquisitions, what type of acquisitions were those? And then in the revenue contribution line, you're showing a very small contribution from M&A. So help me understand like what are you buying and what's being reflected in the revenue contribution line, if that's possible.

Philip Angelastro

Sure. So I think I touched on this in the prepared remarks, but to expand on it a little bit. So in in the cash flow that's in the investor presentation. On that line, there's basically 3 things. One of them is traditional acquisitions, that number is very small, as I've said. It's just a small acquisition nothing really to speak of in terms of cash or even revenue and EBIT contribution, we do expect and have started to get back into acquisition mode and we will get back into acquisition mode.

But the primary focus to date has been completing the disposition. So a very small traditional acquisition number. We've also got some earn-out payments that are in that number as we always historically do. There's still a few outstanding earnouts. So some of those payments that are on the acquisition line relate to earn-outs, and in addition to that, probably the biggest component of the spend has been an increase in spend on acquiring minority interests, which is part of our integration plan from the beginning because as we make some of the changes we've made globally outside the U.S. especially, we've integrated operations and as part of that, we bought out some minority interests so that we could merge and integrate the businesses and operate more efficiently market by market.

So most of the spend in the acquisition category through 9 months relates to acquisitions of additional minority interests. And that's certainly where the numbers are coming from. There really isn't a lot of activity in terms of traditional M&A that's contributing to revenue and EBITDA growth so far through the first 9 months.

John Wren

Right. Probably the biggest number in there is we topped up our ownership of what was in public Middle East operations where they own 51%, we repurchased the other 49%.

Philip Angelastro

Yes. That was the single digit and biggest spend number.

Michael Nathanson

And that's why the revenues don't change because you were consulting in anyway. So it's just owning 100%.

Philip Angelastro

Correct. That's correct. That's correct. Yes. Yes. So we'd expect minority interest contribution to be reduced going forward, except to the extent that businesses that -- there's a few businesses that still have some minority ownership in them. And if they grow, the minority interest expense will grow accordingly.

Operator

Your next question comes from the line of Tim Nollen with SSR.

Timothy Nollen

It's a question probably for you, John. Maybe actually, Paolo, could be in as well. It's a bigger picture question. Thinking of how clients have always leaned on the ad agency groups like Omnicom to manage complexity in the marketplace, and it's probably a more complex world than ever now. In the genetic AI era as the walled gardens and even some independent ad tech companies that are building out end-to-end platforms.

I'm just wondering how does the scale hold call like Omnicom sit in how is his role changing in this environment? You've referenced AI several times on this call. I'm just curious how you view your role in this much broader, more complex ad market is evolving.

John Wren

I think we're central to it in terms of the platform that we're building out in terms of the easing both Omnicom employees and client employees of the client can come together on a platform with -- and execute certain statements of work and achievements. I will defer actually to Paolo, who is living those improvements every day, he's with us.

Paolo Yuvienco

Yes. So I think, ultimately, what we do is we orchestrate that complexity on behalf of our clients. But Omni our our platform, our marketing intelligence platform does is perform that orchestration and helps facilitate the work that our people are actually delivering for our clients every day.

So when you think about agentic and why it becomes so important because implementing kind of these tasks through AI -- through the lens of AI and making sure that we're doing it in the most efficient and effective way, that is ultimately what we're doing to simplify the entire marketing life cycle.

Timothy Nollen

And I guess it's fair to say looking at your growth rates, you're seeing a lot of opportunity here. You're even seeing opportunities to gain share versus the opportunities that you used to have, things are even changing to your benefit in the market. Is that fair?

John Wren

That is fair. That is our -- our client base allows us to do that, and our resources and cash flow allow us to break those investments.

Operator

Your next question comes from the line of Craig Huber with Huber Research Partners.

Your next question comes from the line of Adrien de Saint Hilaire from Bank of America.

Adrien de Saint Hilaire

So I've got a couple of questions, if you don't mind. First of all, John, can you perhaps talk about the recent changes that have taken place at some of your creative agencies. I think there were some changes at the Omnicom advertising group level, maybe also at the individual agency level, -- would you expect that that comes with any disruption perhaps? And then maybe secondly, just -- sorry, feel to come back on that Q4 base that you gave us. I'm just a little confused because if we look at Q4 '24, it would seem like the base for the combined business was about $1.3 billion. So I'm not quite sure how you get to like 116, as you indicated that Slide 33.

John Wren

In terms of the advertising agency changes in personnel. There has been some during the quarter for sure. One is Traver Han, who was running it as elected for personal reasons to retire. And we had in place, Andrew Robinson, who had previously run BBDL and is currently the Chairman of BBDL to take his place. So there was no was a very well-executed handover for an unexpected job opening. And yes, there was a little bit of change below that level in terms of people electing to leave. And none of it is -- all of it is behind us.

We digested it very easily. And we're just moving forward at a very rapid pace with not losing a step of anything we had planned to do from the time we finish the planning for the combination of the company. So it's -- I say this everywhere, so I believe it to be true. There's no one key individual in this company that the company revolves solely around.

Everybody is replaceable and we anticipate and have succession plans for all of our key positions throughout the company. So when something like that happens, we're able to react to it very smoothly, and that's what's occurred in the advertising.

Philip Angelastro

So when we put together the -- I'll jump to the next -- the second question. So when we put together the combined numbers at the time, we didn't have combined numbers for Q4 to provide as the IPG transaction closed on December 1. And of '25, so we didn't have a fourth quarter to present at that time.

And the next best thing was the fourth quarter 2024, which at this point is kind of dated -- it's 2 years ago, an awful lot has changed and did change between Q4 of '24. And now in Q4 of '24 and '25. And so the numbers that are included in the back of the deck were to provide analysts and investors with some more appropriate set of numbers related to 2025.

And the 2025 numbers that are in there reflect the full year of Omnicom, which includes 1 month of IPG post closing date, so the month of December, and it also includes the month of October and November from IPG's books and records, which at the time, they had closed the third quarter and shortly thereafter, we got approval to close the deal. That took us through the end of November, and it was kind of an uncertain time. So those are IPG's results.

There was a lot of uncertainty and preparation for the transaction and the integration to begin on December 1. So year-on-year, they were a little bit different than the Q4 numbers. But we think those Q4 '25 numbers that we included in the back of the deck, are more representative of the business performance for Q4, and we wanted to get them out so that everybody had them in advance rather than using them and providing them when we closed the year in February of '27. So that's why we included them in the back.

Operator

This concludes today's call. Thank you for attending. You may now disconnect.

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