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百度广告收入欠佳、Q2财报营收持平

FX1682024年8月22日 12:40
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FX168财经报社(北美)讯 周四(8月22日),中国搜索引擎巨头百度发布2024年Q2财报, 受广告收入拖累、季度营收持平。

财报数据显示,百度第二季度营收为人民币 339.3 亿元(约合 46.7 亿美元),而分析师平均预期为 335.5 亿元。

调整后营业利润下降 8% 至 74 亿元人民币,但超过分析师预期的 64.5 亿元人民币。

百度在美国上市的股票在盘前交易中由涨转跌。

百度的主要收入来源是网络营销业务,该业务营收下降 2% 至 192 亿元人民币。

近年来,该公司加大了对人工智能和其他先进技术的投资,作为向自称“人工智能公司”转型的一部分。

百度的大型语言模型平台 Ernie 被称为 OpenAI 的 GPT 的竞争对手,目前已嵌入到各种应用服务中,旨在改善用户体验。

该公司还推出了由 Ernie 提供支持的聊天机器人的付费版本供公众使用,同时通过其云计算产品向开发人员出售由 Ernie 提供支持的 API 服务。

作为其 AI 战略的一部分,百度还加大了对自动驾驶汽车的投资。百度 Apollo Go自动驾驶出租车目前已在中国多个城市运营,其中武汉拥有最大的 500 辆自动驾驶出租车。虽然这项业务尚未对收入产生重大贡献,但百度表示,武汉的 Apollo Go 业务预计将在今年年底实现收支平衡。

财报显示,百度自动驾驶领域,截至7月28日,自动驾驶出行服务在全国累计提供超700万次的乘车服务;二季度内提供的乘车服务约89.9万次,同比增长26%。今年5月,百度发布了搭载Apollo第六代自动驾驶系统解决方案的无人车,并推出了全球首个支持L4级自动驾驶的大模型Apollo ADFM(Autonomous Driving Foundation Model)。目前,第六代车已经开始规模化测试。

免责声明:本网站提供的信息仅供教育和参考之用,不应视为财务或投资建议。

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