Cuộc họp báo cáo kết quả kinh doanh quý 4 năm tài chính 2026 của Franklin Covey (FC): Triển vọng tăng trưởng năm tài chính 2027

Điểm nhấn chính

• Franklin Covey (NYSE: FC) công bố doanh thu năm tài chính 2026 đạt 261,5 triệu USD, giảm 2% so với cùng kỳ năm trước, trong khi EBITDA điều chỉnh nhích nhẹ lên 28,9 triệu USD. Trong quý 4, EBITDA điều chỉnh tăng 9% lên 12,8 triệu USD.
• Giá trị hóa đơn phát hành mảng Doanh nghiệp Bắc Mỹ tăng 4% lên 151,4 triệu USD, trong khi doanh thu hoãn lại tăng 17% lên 59,2 triệu USD. Ban lãnh đạo kỳ vọng các số dư này sẽ hỗ trợ tăng trưởng doanh thu và EBITDA điều chỉnh trong năm tài chính 2027.
• Giá trị hóa đơn phát hành hợp nhất cho dịch vụ thuê bao và dịch vụ cam kết theo hợp đồng tăng 9% lên 155,1 triệu USD. Riêng trong mảng Doanh nghiệp, con số này tăng 18% lên 117,7 triệu USD.
• Doanh thu mảng Giáo dục tăng 2% lên 76,2 triệu USD nhờ doanh thu thuê bao tăng 10%. Tuy nhiên, giá trị hóa đơn phát hành giảm 10% do sự chậm trễ trong nguồn ngân sách cấp bang, các khoản trả trước từ năm trước không còn lặp lại và một hợp đồng gia hạn cấp học khu trị giá khoảng 3 triệu USD bị chuyển sang năm tài chính 2027.
• Đối với năm tài chính 2027, ban lãnh đạo dự báo doanh thu theo tỷ giá cố định đạt từ 253 triệu USD đến 273 triệu USD và EBITDA điều chỉnh từ 29 triệu USD đến 34 triệu USD. Nếu loại trừ tác động từ quá trình chuyển đổi mô hình tại Trung Quốc, khoảng doanh thu này tương ứng mức tăng trưởng khoảng 1,5% đến 5%.
• Công ty có kế hoạch mở rộng đội ngũ bán hàng tìm kiếm khách hàng mới (hunter) tại Bắc Mỹ thêm hơn 20%, tăng số lượng đại diện phát triển kinh doanh thêm khoảng 30% và nâng mức đầu tư tiếp thị thêm 25%, đồng thời tự tài trợ cho các sáng kiến này trong phạm vi ngân sách hoạt động.

Kết quả tài chính cốt lõi

Sự sụt giảm của dòng tiền từ hoạt động kinh doanh phản ánh biến động vốn lưu động khoảng 8 triệu USD. Ban lãnh đạo kỳ vọng khả năng chuyển đổi dòng tiền tự do sẽ cải thiện trong năm tài chính 2027 khi hiệu quả hoạt động được củng cố.

Franklin Covey kết thúc năm tài chính 2026 với thanh khoản hơn 75 triệu USD, bao gồm 13,3 triệu USD tiền mặt và hạn mức tín dụng 62,5 triệu USD chưa sử dụng. Trong năm, công ty đã mua lại khoảng 1,6 triệu cổ phiếu với giá 28,1 triệu USD và còn khoảng 20 triệu USD trong hạn mức mua lại cổ phiếu được phê duyệt.

Hiệu quả kinh doanh và hoạt động

Mảng Doanh nghiệp Bắc Mỹ gia tăng doanh thu hoãn lại

Doanh thu Bộ phận Doanh nghiệp giảm 3% xuống 182,7 triệu USD, nhưng tổng giá trị hóa đơn phát hành của mảng Doanh nghiệp tăng 3% lên 190,6 triệu USD. Doanh thu hoãn lại của mảng Doanh nghiệp tăng 14% lên 64,9 triệu USD.

Giá trị hóa đơn phát hành tại Bắc Mỹ tăng 4% lên 151,4 triệu USD, hoặc khoảng 6% nếu loại trừ mảng kinh doanh với chính phủ liên bang chịu ảnh hưởng từ các biện pháp liên quan đến DOGE. Doanh thu báo cáo tại Bắc Mỹ giảm 3% xuống 142,6 triệu USD, một phần do các dịch vụ đã ký hợp đồng và phát hành hóa đơn trong năm tài chính 2026 sẽ được bàn giao trong năm tài chính 2027.

Nếu loại trừ mảng chính phủ liên bang và các chương trình về định kiến vô thức, mảng kinh doanh Doanh nghiệp Bắc Mỹ cốt lõi tăng trưởng khoảng 8%. Các thỏa thuận nhiều năm chiếm 60% giá trị hợp đồng đã ký, giúp ban lãnh đạo có khả năng dự phóng doanh thu rõ ràng hơn.

Công ty cho biết giá trị hóa đơn phát hành trên mỗi nhân viên hunter đã tăng hơn gấp đôi so với năm tài chính 2024. Mỗi nhân viên hunter thu hút thêm hơn 30% khách hàng mới, trong khi giá trị hóa đơn phát hành trên mỗi khách hàng mới cao hơn 50% so với mô hình bán hàng trước đây. Giá trị hóa đơn phát hành trên mỗi khách hàng duy trì tăng trưởng ở mức một chữ số cao.

Franklin Covey dự định tăng quy mô đội ngũ hunter thêm hơn 20% từ mức cơ sở gần 44 nhân viên. Số lượng đại diện phát triển kinh doanh dự kiến sẽ tăng từ khoảng 20 lên khoảng 28 người. Công ty không có kế hoạch mở rộng đáng kể đội ngũ chăm sóc khách hàng hiện hữu (farming) khoảng 65 người, do ban lãnh đạo tin rằng đội ngũ này đã có đủ năng lực để hỗ trợ sự tăng trưởng khách hàng mới.

Doanh thu mảng Giáo dục tăng nhưng giá trị hóa đơn suy yếu

Doanh thu mảng Giáo dục tăng 2% lên 76,2 triệu USD. Doanh thu thuê bao tăng 10% lên 50,6 triệu USD, và bộ phận này đã cung cấp số ngày huấn luyện và tư vấn nhiều hơn khoảng 900 ngày so với năm trước.

Giá trị hóa đơn phát hành mảng Giáo dục giảm 10% xuống 72,8 triệu USD, trong khi doanh thu hoãn lại giảm 6% xuống 51,2 triệu USD. Ban lãnh đạo cho rằng sự sụt giảm này là do ngân sách cấp bang bị trì hoãn, các khoản trả trước hợp đồng nhiều năm với giá trị lớn từ năm trước không lặp lại và một hợp đồng gia hạn cấp học khu trị giá khoảng 3 triệu USD bị chuyển sang năm tài chính 2027.

Tỷ lệ duy trì trường học đạt mức cao nhất kể từ năm 2022. Chương trình Leader in Me hiện phục vụ hơn 4.500 trường học tại Bắc Mỹ và hơn 8.000 trường học trên toàn cầu. Ban lãnh đạo kỳ vọng giá trị hóa đơn phát hành mảng Giáo dục sẽ tăng trưởng trở lại trong năm tài chính 2027.

Khả năng sinh lời quốc tế cải thiện khi thay đổi mô hình tại Trung Quốc

Doanh thu mảng Doanh nghiệp Quốc tế đạt 40,1 triệu USD, so với mức 40,5 triệu USD trong năm tài chính 2025. Nếu loại trừ Trung Quốc, doanh thu quốc tế tăng khoảng 2%, nhờ sự hỗ trợ từ châu Âu và Australia.

EBITDA điều chỉnh mảng quốc tế tăng từ 5,1 triệu USD lên 7,9 triệu USD, nhờ tiết giảm được khoảng 3,3 triệu USD chi phí SG&A.

Franklin Covey đã đồng ý chuyển đổi hoạt động tại Trung Quốc từ văn phòng trực tiếp điều hành sang mô hình cấp phép đối tác địa phương, dự kiến hoàn tất vào cuối quý 2 năm tài chính 2027. Ban lãnh đạo ước tính sự thay đổi này sẽ làm giảm khoảng 2 triệu USD doanh thu báo cáo năm tài chính 2027 mà không ảnh hưởng trọng yếu đến EBITDA điều chỉnh. Tiền bản quyền sẽ được ghi nhận là doanh thu và chuyển thành EBITDA điều chỉnh.

Việc ứng dụng AI tạo thêm trường hợp sử dụng mới

Ban lãnh đạo định vị việc ứng dụng AI là động lực thúc đẩy nhu cầu tiềm năng cho các dịch vụ thay đổi hành vi, năng lực lãnh đạo và thực thi của Franklin Covey. Công ty cho biết các dự án này có thể mở rộng tệp người mua sang các CTO và CIO, trong đó các chương trình ứng dụng có thể được cấp ngân sách riêng biệt với chi phí công nghệ và token định kỳ.

Franklin Covey cũng đang tích hợp AI vào các giải pháp của riêng mình. Ban lãnh đạo nhấn mạnh rằng các dịch vụ của công ty kết hợp các khuôn khổ phương pháp luận, nội dung, chuyên gia tư vấn, huấn luyện viên và công nghệ nhằm giúp các tổ chức chuyển hóa chiến lược cũng như các khoản đầu tư công nghệ thành sự thay đổi trong hành vi và năng lực thực thi của nhân viên.

Dự báo của ban lãnh đạo

Ban lãnh đạo kỳ vọng tất cả các phân khúc đều tăng trưởng trên cơ sở có thể so sánh được. Doanh thu nửa đầu năm dự kiến sẽ được chia tương đối đều giữa quý 1 và quý 2 năm tài chính, trong khi EBITDA điều chỉnh được kỳ vọng sẽ tăng dần trong năm khi các khoản tiết kiệm từ tái cấu trúc và đòn bẩy hoạt động phát huy tác dụng.

Giá trị hóa đơn phát hành tại Bắc Mỹ dự kiến sẽ giảm trong quý 1 năm tài chính do cùng kỳ năm trước bao gồm 5,6 triệu USD hóa đơn trả trước cho các dịch vụ cam kết theo hợp đồng, chủ yếu liên quan đến một hợp đồng 3 năm. Mặc dù vậy, ban lãnh đạo vẫn kỳ vọng giá trị hóa đơn phát hành tại Bắc Mỹ, bao gồm cả hóa đơn từ thuê bao, sẽ tăng trưởng trong cả năm tài chính.

Công ty kỳ vọng EBITDA điều chỉnh sẽ tăng trưởng nhanh hơn doanh thu trong năm tài chính 2027. Doanh nghiệp cũng dự báo doanh thu sẽ tiếp tục tăng và đòn bẩy hoạt động sẽ gia tăng trong năm tài chính 2028, mặc dù chưa đưa ra các mục tiêu chính thức cho nhiều năm.

Rủi ro và các yếu tố cần theo dõi

• Thời điểm ghi nhận các hợp đồng Giáo dục quy mô lớn cấp học khu và cấp bang vẫn tiềm ẩn nhiều bất định do các quyết định phân bổ ngân sách không theo lịch năm tài chính của Franklin Covey.
• Kết quả kinh doanh năm tài chính 2027 phụ thuộc một phần vào tiến độ bàn giao dịch vụ cũng như khả năng chuyển đổi giá trị hóa đơn phát hành và doanh thu hoãn lại thành doanh thu báo cáo.
• Thị trường Trung Quốc tiếp tục đối mặt với căng thẳng thương mại và áp lực kinh tế vĩ mô, trong khi kế hoạch chuyển đổi sang mô hình cấp phép đối tác tiềm ẩn những yếu tố cần cân nhắc về tiến độ và khâu thực thi.
• Tỷ lệ duy trì số lượng khách hàng trong năm tài chính 2026 thấp hơn vài điểm phần trăm so với mức mong đợi của ban lãnh đạo, mặc dù tỷ lệ duy trì doanh thu đã có sự cải thiện.
• Ban lãnh đạo xác định các điều kiện kinh tế vĩ mô và địa chính trị, quyết định phân bổ ngân sách của khách hàng và chính phủ, hiệu quả thực thi chiến lược tiếp cận thị trường cùng các khoản đầu tư vào sản phẩm là những yếu tố có thể ảnh hưởng đến kết quả kinh doanh.
• Giá trị hóa đơn phát hành tại Bắc Mỹ trong quý 1 đối mặt với mức so sánh nền cao so với cùng kỳ năm trước do có một hợp đồng trả trước giá trị lớn trong năm tài chính 2026.

Điểm nhấn phiên hỏi đáp với chuyên gia phân tích

Ban lãnh đạo cho biết Trung Quốc chiếm khoảng 2% doanh thu năm tài chính 2026 và ghi nhận EBITDA điều chỉnh dương. Theo cấu trúc đối tác cấp phép mới, Franklin Covey dự kiến sẽ nhận 15% tiền bản quyền, củng cố kỳ vọng rằng quá trình chuyển đổi này nhìn chung sẽ không tác động đáng kể đến EBITDA điều chỉnh.

Về biên độ dự báo doanh thu rộng cho năm tài chính 2027, ban lãnh đạo cho biết cận dưới đã tính đến khả năng chậm trễ trong các hợp đồng mảng Giáo dục và tiến độ bàn giao dịch vụ. Cận trên sẽ đòi hỏi giá trị hóa đơn phát hành tại Bắc Mỹ tiếp tục tăng trưởng và các hoạt động thương mại được chuyển đổi sớm hơn thành doanh thu báo cáo.

Ban lãnh đạo nhận định môi trường nhu cầu tại Bắc Mỹ tương đối ổn định. Họ đánh giá sự ổn định này có thể mang lại trợ lực, đồng thời lưu ý tình trạng thiếu đồng đều rõ nét hơn ở một số thị trường quốc tế.

Để nâng cao tỷ lệ duy trì khách hàng, Franklin Covey đang tăng cường phạm vi hỗ trợ thành công của khách hàng, mở rộng danh mục giải pháp cung cấp cho khách hàng hiện hữu và theo đuổi các cơ hội “chinh phục lại” (win back) khi các hợp đồng thành công tạm gián đoạn trước khi một sáng kiến mới bắt đầu.

Công ty kỳ vọng năng suất từ các nhân viên hunter mới sẽ gia tăng nhanh hơn nhờ việc thăng chức nội bộ từ đội ngũ phát triển kinh doanh, tuyển dụng nhân sự chuyên môn sâu trong ngành y tế và bổ sung các nguồn lực hỗ trợ bán hàng.

Toàn văn biên bản cuộc gọi công bố kết quả kinh doanh

Toàn văn cuộc gọi công bố kết quả kinh doanh

Phần trình bày của ban lãnh đạo

Operator

Good day, and thank you for standing by. Welcome to the Franklin Covey Third Quarter 2026 Earnings Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded.

I would now like to hand the conference over to your first speaker today, Boyd Roberts, Head of Investor Relations. Please go ahead.

Boyd Roberts

Thank you. Good afternoon, everyone, and thank you for joining us today on Franklin Covey's Fourth Quarter and Fiscal Year 2026 Earnings Call. We appreciate having the opportunity to connect with you.

Before we begin, please remember that today's remarks contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, statements regarding our fiscal 2027 guidance and other statements that may predict, forecast, indicate or imply future results, performance or achievements and may contain words such as believe, anticipate, expect, estimate, project or words or phrases of similar meaning. These statements reflect management's current judgment and analysis and are subject to a variety of risks and uncertainties that could cause actual results to differ materially from current expectations, including, but not limited to, risks related to macroeconomic and geopolitical conditions, the timing of client and government funding decisions, the transition of our China operations, the success of our go-to-market and product investments and other risk factors described in our most recent Form 10-K and other filings made with the SEC. We undertake no obligation to update or revise any forward-looking statements, except as required by law.

With that, I'd like to turn it over to Mr. Paul Walker, our Chief Executive Officer.

Paul Walker

Thank you, Boyd. Good afternoon, everyone, and thank you for joining us today.

If I were to summarize fiscal '26 in one sentence, it would be this. The transformation investments we made have gained traction and are producing results, positioning us for growth in fiscal '27. For the full year fiscal '26, revenue was $261.5 million, within the guidance we revised on our third quarter call and adjusted EBITDA was $28.9 million, within our original guidance range. In the fourth quarter, adjusted EBITDA grew 9% to $12.8 million. Those results matter. But the more important story for fiscal '27 is what's happening beneath them. In Enterprise North America, our largest business and the main focus of our investment, fiscal '26 invoiced amounts grew 4% to $151.4 million and deferred revenue grew 17% to $59.2 million. That growth is already on our books, establishing a strong foundation for the revenue and adjusted EBITDA growth we expect in fiscal '27.

I'd like to focus on 3 themes today, which you can see reflected on Slide 3. The first theme is related to our business in Enterprise North America. Enterprise North America has a resilient core. Our go-to-market transformation there is working, and we're accelerating our investment to further build on the invoiced growth we achieved last year. The second theme I'll focus on is that our Education business is a proven platform, which has achieved significant growth over time, and we expect it to return to meaningful growth. And third, in the age of AI, the human edge matters more than ever, and that makes our business even more durable.

So diving into these themes. First, the first theme, Enterprise North America and its resilient core and the success of our go-to-market transformation. Enterprise North America accounts for approximately 80% of our Enterprise Division revenue and more than half of the total company revenue. It's the engine we reorganized and invested in to accelerate growth, and we expect it to drive the majority of our revenue growth in fiscal '27. As shown on Slide 4, the core of this business has been resilient, growing 30% since fiscal '21 or 5% compounded. Over the last few years, it's absorbed a pullback in federal government spending, the impact of our own go-to-market transformation and a cooling in demand for unconscious bias training after the surge that followed 2020.

Excluding our federal government and unconscious bias business, our core Enterprise North America business grew approximately 8% in fiscal '26. In addition, clients are committing for longer. 60% of our contracted amounts in North America are now under multiyear agreements. As we've discussed throughout the year, much of our invoice growth is recognized over time. We collect the cash as we invoice, but the full benefit shows up in reported revenue over the following quarters. That's why the 4% invoice growth and 17% growth in deferred revenue in Enterprise North America that we built in fiscal '26 sets a strong foundation for fiscal '27. We expect growth in both revenue and adjusted EBITDA this year with adjusted EBITDA growing faster than revenue as we benefit from the operating leverage in our model.

To build on that resilient core and accelerate growth in Enterprise North America, we invested in transforming our go-to-market model. Today, we have dedicated hunters focused on winning new clients and a dedicated farming team focused on retaining and expanding existing relationships, supported by a central sales hub. These bets are working, which you can see reflected on Slide 5. First, on the hunting side, compared with fiscal '24, the year before we launched the new model, invoiced amounts per hunter have more than doubled. Each hunter is winning more than 30% new clients and invoiced amounts per new client are more than 50% higher than they were in the old model. This is driving our growth in invoiced amounts that will flow through to reported revenue growth.

Second, on the farming side, the invoiced amount per farmer are also increasing. This has driven a significant increase in our invoiced amounts per retained client, which grew in the high-single digits this last year as existing clients expanded their work with us. This was partially offset by our client logo retention rate being a couple of points lower than we'd like. This is something that we're putting extra focus on this year. These larger new client deals and growing client relationships reflects the strategic importance clients are placing on the outcomes we're helping them achieve. Clients are bringing us in to help them with bigger challenges and engaging both our experts and our solutions and content.

I'll share just 2 brief stories from the fourth quarter that show what's behind these numbers, one from our hunters and another from our farmers. First, on the hunting side. This is a story that's exactly the kind of win our dedicated hunting team was built to deliver. A new client engaged at a strategic level, starting with a larger initial commitment. This is a story of a global consumer packaged goods company who partnered with us to accelerate the adoption and execution of its strategy across its commercial operation as it expands its retail footprint.

What began as a conversation about aligning field execution with growth objectives quickly became a multi-solution, multiyear enterprise partnership totaling $300,000, well above the size of a typical first engagement for us. And the relationship is already growing. Following early momentum and rapid adoption, the client expanded the engagement within weeks of launch, adding a new phase focused on developing senior and mid-level leaders through our leadership solutions and executive coaching services. That positions their leaders to execute against aggressive expansion targets, and it shows how the relationship our hunters win today becomes the expansion opportunities our farmers grow tomorrow.

The second example is on the farming side. As a reminder, our farmers' job is to retain clients and expand our impact within them, and this story is a great example of that. One of the world's largest energy companies has grown a regional engagement with us into a global execution partnership that now spans 10 countries. The work began with operating teams in the Americas, where Franklin Covey helped leaders deliver against aggressive cost and growth targets.

When the executive who sponsored that work was promoted into a global leadership role, he brought Franklin Covey with him, recommending our 4 disciplines of execution, consulting and coaching to the company's senior leadership as a system for delivering on a major company priority. The client success across that initial deployment is now leading to additional work, pilots across 9 business units with the potential to reach tens of thousands of people at more than 200 sites worldwide. This is what drives the high-single-digit growth in invoiced amounts per retained client that I mentioned. Clients who see results with our content, our experts and our technology bring us into more of their organization.

Our key bets are working and in fiscal '27, we'll enter Phase 2 of our transformation to build upon the traction we've gained. As we continue to invest in these areas, we're also restructuring other areas of the company to ensure that every dollar we spend is focused on the most important growth areas. In fiscal '27, we're focused in the following areas as we build on the traction we've gained. First, hunters. We're growing our hunting team by more than 20% this year and plan to keep adding each year. We're backing them with roughly 30% more sales development representatives and a 25% increase in marketing to scale the lead generation that worked in fiscal '26.

Relative to our farmers. Our farming team is already sized to support the growth our hunters are delivering, so we don't need to add investments here. Instead, our farmers will be squarely focused on what they do best, retaining and expanding our client relationships. Building on the meaningful improvement in revenue retention we achieved in fiscal '26, we expect our existing clients to become an even stronger engine of growth at very attractive incremental margins.

The third area is our central sales hub. The hub we built as part of this transformation is operating as designed and requires almost no incremental investment. It will support both teams as they scale. And the fourth area is our solutions. We've meaningfully increased our investment in solution development over the past few years, and we plan to increase it again in fiscal '27, funded within our operating budget and now being led by our company-wide Chief Product Officer, Sean Covey. Prior to successfully building and running our Education business, Sean led all of product development for the company, and we believe this transition will enable us to further bring clients the best content, technology and AI services to address their mission-critical needs.

Because the central hub is already in place and little incremental investment is needed on the farming side, more of each new dollar of revenue in fiscal '27 and beyond will flow through to profit. That's a key reason that we expect adjusted EBITDA to grow faster than revenue in fiscal '27. We're also extending these same go-to-market disciplines to our business in the Enterprise Division in Europe, Japan and Australia, where we see a similar opportunity to accelerate growth.

The second theme I'd like to talk about briefly is related to our Education business. Education is a proven platform, which has achieved significant growth over time, and we expect it to return to meaningful invoice growth. Our Education Division grew reported revenue 2% in fiscal '26 to $76.2 million, driven by subscription growth and more coaching and consulting days delivered. School retention improved to its highest level since 2022, and Leader in Me now serves more than 8,000 schools worldwide. Over the last several years, we've won a number of larger district and statewide commitments in addition to individual schools. That's been very good for the business overall. However, it can shift timing from 1 year to the next because district and state funding decisions don't follow our fiscal calendar.

Slide 6 shows how the division has grown over time and separates the core individual school and district sales from very large district and state contracts. This year, a few of those large deals, including the statewide commitment I mentioned on our third quarter call, did not land in fiscal '26, and that's the primary reason Education invoiced amounts declined. However, these opportunities remain in our pipeline, and we expect them to contribute in fiscal '27. We see no change in underlying demand or in the results schools achieve with Leader in Me.

Our focus here is on sharpening sales execution, reaching new schools and districts, increasing renewals and adapting the disciplines working in Enterprise North America to educators' buying cycles. To lead this work and build on the tremendous Education Division foundation Sean Covey built, we welcome John Buchanan as Executive Vice President of Education. John joins us from GoGuardian, a leading education technology company, where he led sales and marketing teams that reached more than 50% of U.S. K-12 schools. I'm really pleased with John's early progress. With John's leadership and the market demand for outcomes Leader in Me produces, a strong subscription base and a solid pipeline of opportunities, we expect Education to return to invoice growth in fiscal '27.

The third thing, in the age of AI, the human edge matters more than ever, and that makes our business even more durable. You can see this reflected on Slide 7. We believe the opportunity ahead of us is both large and very durable. AI is making information, analysis and tools more accessible than ever, but it doesn't solve one of the hardest problems in business, turning strategy into collective actions across an organization. Every organization has pockets of great performance and significant variability everywhere else. One of the biggest opportunities for breakthrough performance for an organization lies in moving the entire performance distribution curve righter and tighter towards the results that the best teams are already achieving.

Technology can help identify those pockets of great performance and help to analyze what makes them work. However, it still requires people throughout an organization to change their collective behavior to turn that answer into a result. An organization can have the right strategy, the right technology and even the right answer and still fall short if its leaders can't align people, build trust, change habits and execute consistently. As technology becomes more widely available, that ability becomes an even greater differentiator. That's what we mean by the human edge, and our entire focus is on helping organizations build it.

We see the value clients place in our solutions and how they work with us. A majority are committing for multiple years. In Enterprise North America, 59% of contracts representing 60% of contract value are now for multiyear periods. And these clients are not only entering into licenses to use our tools, assessments and content, but a majority are also engaging our experts to help them ensure their objectives are met. Our value is in the combination of proven frameworks, trusted content, experienced consultants and coaches and technology. And clients don't make those kind of multiyear commitments for something peripheral. They make them when the outcome really does matter. We're also building AI into our own solutions, and it will be a powerful part of how we help clients achieve their outcomes. And we have substantial room to grow by expanding our work within the many clients we serve today and by capturing new clients within the large markets in which we're focused.

I'll close by returning to the central point. Fiscal '26 was a year in which we continue to build a stronger company and in which we saw clear evidence that our investments are producing the results we intended. We have a resilient core, a more productive growth engine, an education business positioned to grow and rising demand for the human edge we help clients build. We're entering fiscal '27 building on the measurable progress we achieved on our key investment initiatives. The size, duration and importance of client relationships are expanding. Our business model is strong, and we expect to see our progress translate into growth in reported revenue, adjusted EBITDA and cash flow. I'm deeply grateful to our clients for their trust and to our associates around the world for their brilliance, hard work and commitment.

With that, I'd like to turn over to Jessi to walk through our fourth quarter and full year results and share our outlook for fiscal '27. Jessi, over to you.

Jessica Betjemann

Great. Thanks, Paul, and good afternoon, everyone.

Fiscal 2026 was a year in which the investments we made in our people, solutions and go-to-market model gained traction and produced measurable commercial progress that will shape our fiscal 2027 outlook. As shown on Slide 8, revenue for the year finished within the revised guidance range we provided last quarter and adjusted EBITDA was within our -- both our original and narrowed guidance ranges.

I would like to highlight 3 points at the outset. First, our key leading indicators strengthened. For the full year, consolidated subscription and contractually committed services invoiced amounts grew 9% and consolidated deferred revenue increased 4%. Importantly, within Enterprise, those subscription and committed services invoiced amounts grew 18% and deferred revenue in North America grew 17%. Second, we improved our cost structure while continuing to invest in growth. Operating SG&A declined $7.7 million, helping us achieve a slight increase in full year adjusted EBITDA, even though reported revenue declined 2%. Third, this progress, coupled with improving revenue retention in both Enterprise and Education Divisions, will provide the bridge to revenue, adjusted EBITDA and cash flow improvement we expect in fiscal 2027.

In my remarks today, I'll walk through our fiscal year and fourth quarter consolidated and divisional results, capital allocation priorities and finish with our fiscal '27 outlook.

Slide 9 summarizes our consolidated results for the year. Fiscal '26 reported revenue was $261.5 million or $260.4 million in constant currency, within the revised guidance range we provided on our third quarter earnings call. Reported revenue declined 2% year-over-year. Enterprise Division revenue decreased 3%, partially offset by 2% growth in Education. Corporate revenue declined $1.8 million following the loss of sublease income from our other tenants when we exited our former headquarters campus in June 2025. For the fourth quarter, reported revenue was $70 million compared with $71.2 million a year ago, representing a decline of 2% and within our guidance. Foreign exchange effects on fourth quarter revenue were immaterial.

Now let me separate the reported revenue picture from the commercial activity feeding future periods. Importantly, consolidated subscription and contractually committed services invoiced amount increased 9% to $155.1 million, led by an 18% increase in the Enterprise Division to $117.7 million. Our consolidated deferred revenue balance increased 4% to $116.1 million with a 17% increase in Enterprise North America. These are important measures because under our subscription and services model, some revenue recognized in fiscal '26 arose from invoicing in prior periods, while a significant part of what we invoiced this year will become reported revenue in fiscal '27 as the applicable performance obligations are satisfied.

Gross margin was 75% for fiscal '26 compared with 76.2% last year and 74.7% in the fourth quarter compared with 75.5% a year ago. These changes primarily reflect the change in the mix of products sold, increased training and coaching delivery costs and increased amortization of capitalized curriculum costs. We are pleased that our cost discipline resulted in a 4% or $7.7 million full year decline in operating SG&A to $167.1 million, reflecting efficiency and restructuring actions taken throughout the year. Fourth quarter operating SG&A decreased 6% to $39.5 million. Those savings more than offset the decline in gross profit, allowing us to increase adjusted EBITDA modestly despite lower revenue. That cost discipline positions us to deliver operating leverage as revenue returns to growth.

Full year adjusted EBITDA was $28.9 million or $28.6 million in constant currency compared with $28.8 million last year. That result was within both our original and narrowed guidance ranges. Adjusted EBITDA margin increased to 11% from 10.8% in fiscal 2025. In the fourth quarter, adjusted EBITDA grew 9% or $1.1 million to $12.8 million, and margin expanded to 18.3% from 16.4%. Foreign exchange effects on fourth quarter adjusted EBITDA were immaterial. During the fourth quarter, we incurred $1.1 million of restructuring expense, principally severance and related costs under the long-term restructuring plan initiated in our second quarter, bringing full year restructuring expense to $6.7 million.

Fiscal '26 net income was $4.9 million or $0.42 per diluted share compared with $3.1 million or $0.24 per diluted share in fiscal '25. Fourth quarter net income was $7.1 million or $0.62 per diluted share compared with $4.4 million or $0.34 per diluted share a year ago.

Turning now to cash generation. Cash flow from operating activities was $21.6 million in fiscal '26 compared with $29 million last year. The decline reflected an approximately $8 million swing in working capital as accounts receivable were essentially unchanged this year against a large receivables decrease in fiscal '25 as we collected prior year balances. Free cash flow was $9.2 million versus $12.1 million in fiscal '25. Reduced capital spending on our new headquarters partly offset the working capital impact. We expect increased free cash flow conversion in fiscal '27 as operating performance continues to improve.

Turning now to the divisions. Enterprise generated approximately 70% of fiscal '26 revenue, while Education contributed approximately 29%. Enterprise Division reported revenue was $182.7 million for fiscal '26 compared with $188.1 million a year ago. At the same time, total Enterprise invoiced amounts grew 3% to $190.6 million and subscription and contractually committed services invoiced amounts grew 18% to $117.7 million. The Enterprise Division's overall deferred revenue balance increased 14% to $64.9 million. Fourth quarter Enterprise revenue was $45.5 million, essentially unchanged year-over-year. Full year Enterprise adjusted EBITDA rose 3% to $33.4 million and margin improved 100 basis points to 18.3%, supported by lower SG&A. Fourth quarter Enterprise adjusted EBITDA was $8.9 million compared with $9.1 million a year ago.

As shown on Slide 10, in North America, the contrast between this year's reported revenue and this year's commercial activity is most pronounced. Fiscal '26 invoiced amounts increased 4% to $151.4 million, driven primarily by growth in contractually committed services as more clients committed upfront to the solutions that will help them achieve their important outcomes. In the fourth quarter, approximately $6.4 million in invoiced amount was for contractually committed predefined services, bringing the full year total to approximately $22.1 million. While we continue to recognize the revenue upon delivery, because these services have been contractually committed upfront, any unused fees are guaranteed and will be recognized at the end of the contract term, if not delivered during term.

Excluding federal government business, which was affected by DOGE-related actions in fiscal '25, North America invoiced amounts grew approximately 6%. North America reported revenue was $142.6 million or 78% of Enterprise Division revenue, 3% lower year-over-year. Fourth quarter revenue was $35.8 million, essentially flat with the prior year. The full year decline primarily reflects lower subscription invoicing in fiscal '25 that flows through to this year's revenue as well as services contracted and invoiced in fiscal '26 that will not be delivered until fiscal '27. That timing also explains why the growth in deferred revenue was so meaningful. North America's deferred revenue balance rose 17% to $59.2 million at year-end, adding to our visibility as we enter fiscal '27.

The underlying client metrics are encouraging as well. Revenue retention increased and the average size of retained All Access Pass client relationships increased meaningfully. Multiyear agreements continue to represent 60% of contracted amounts and clients are expanding both the scope and the duration of their relationships with us. Behind those leading indicators and metrics is a more productive sales force. We are winning new client relationships at a higher average initial commitment than we were 2 years ago, and we are expanding the relationships we retain. That is the operating reason why we expect this year's invoiced and deferred revenue growth to convert into reported revenue and operating leverage in fiscal '27. North America adjusted EBITDA was $25.5 million for fiscal '26 compared with $27.4 million last year and $6.6 million in the fourth quarter compared with $7.6 million a year earlier. The decrease reflected the lower reported revenue, partially offset by approximately $5 million in lower SG&A.

As shown on Slide 11, Enterprise International revenue, including both international licensees and direct offices was $40.1 million for fiscal '26 compared with $40.5 million last year. Fourth quarter revenue was $9.7 million versus $9.8 million a year ago. China's operations continue to be adversely impacted by trade tensions and macroeconomic conditions. Excluding China, International segment revenue grew approximately 2% for the year, supported by strong growth in Europe and Australia. International adjusted EBITDA for fiscal '26 increased to $7.9 million from $5.1 million in fiscal '25, aided by approximately $3.3 million in SG&A savings. Fourth quarter adjusted EBITDA increased to $2.3 million from $1.5 million. That improvement reflects the expense discipline we've applied across the business.

On Monday, we issued a press release announcing that we have signed an agreement to transition our China business operations from a direct office to a locally owned licensee arrangement. And currently, we expect to close that transaction by the end of the second quarter of fiscal '27. We believe local ownership will provide greater flexibility to serve the Chinese market and allow us to direct more of our own investment towards markets with stronger growth prospects. Following the transition, our China revenue will be recognized as licensee royalties rather than as direct office revenue. We, therefore, expect reported fiscal '27 revenue to be approximately $2 million lower than it otherwise would have been without a material effect on adjusted EBITDA. We expect the transition to improve the growth profile of our International segment.

Turning to the Education Division now. As shown in Slide 12, fiscal '26 Education revenue increased 2% to $76.2 million, supported by 10% growth in subscription revenue to $50.6 million and the delivery of approximately 900 more coaching and consulting days than in the prior year. Those gains were partially offset by lower material sales, primarily tied to reductions in budgets for the statewide initiative Paul had mentioned. Fourth quarter revenue was $23.6 million versus $24.4 million last year, primarily reflecting those lower material sales.

Education invoiced amounts declined 10% to $72.8 million for the year and 5% to $42.6 million in the fourth quarter. Three factors contributed to this decline. The statewide budget delays that impacted the timing of our contracting, large multiyear prepayments last year that did not recur at the same level and an approximately $3 million district renewal that shifted from our fourth quarter into fiscal '27.

Education's deferred revenue balance was $51.2 million at year-end, 6% lower than last year, reflecting both the lower invoicing and the delivery of coaching days during the year, which drew down the deferred balance. Full year Education adjusted EBITDA was $8 million compared with $8.2 million last year. In the fourth quarter, its adjusted EBITDA grew 11% to $6.9 million from $6.2 million, with margin expanding to 29.1% from 25.3%, reflecting stronger membership gross margin and lower SG&A. Our installed base of schools remains an important strategic asset. School retention improved to its highest level since 2022, and Leader in Me now serves more than 4,500 schools in North America and 8,000 schools worldwide. We believe stronger execution on school retention and on new school and district relationships will reignite more consistent growth.

Let me now move to our balance sheet and capital allocation. Our approach remains balanced across 3 priorities: first, preserving financial flexibility; second, investing for growth; and third, returning capital to shareholders where appropriate. On the second, we will continue to invest in product innovation, including AI-enabled solutions in our business transformation initiatives and in opportunistic acquisitions when they become available.

We ended fiscal '26 with more than $75 million of total liquidity, comprising $13.3 million of cash and a fully available $62.5 million credit facility. That liquidity provides flexibility to continue executing our plan. At the same time, capital discipline remains important. We returned $28.1 million to shareholders through the repurchase of approximately 1.6 million shares in fiscal '26, ending the year with approximately 11.3 million shares outstanding. We had approximately $20 million remaining under our repurchase authorization at fiscal year-end. Our near-term priority is to rebuild cash through internal generation while continuing to evaluate opportunistic repurchases as conditions warrant.

Slide 13 summarizes our fiscal 2027 guidance. The outlook reflects the impact of stronger invoiced amounts and deferred revenue, the cost actions we have taken and a disciplined assessment of execution and external risks that influence the low end of the guidance range. We expect fiscal '27 revenue in the range of $253 million to $273 million in constant currency after including the approximately $2 million reduction in revenue from converting China to a licensee model, which is currently expected to close by the end of the second quarter. Normalizing for the China transition in our revenue presentation, the range implies approximately 1.5% to 5% growth over fiscal '26 or about 3% at the midpoint. We expect growth across all of our segments on a comparable basis.

We expect fiscal '27 adjusted EBITDA in the range of $29 million to $34 million in constant currency. At the midpoint, that implies approximately 9% growth and about 80 basis points of margin expansion, reflecting our expectation that adjusted EBITDA will grow faster than revenue as sales force productivity and cost discipline translate into operating leverage. As in prior years, results should be weighted towards the second half of the fiscal year. We expect 45% to 50% of annual revenue in the first half, roughly evenly split between the first 2 quarters and 30% to 35% of annual adjusted EBITDA in the first half of fiscal '27. Margins should benefit as client delivery, savings and operating leverage build later in the year.

As we think about the cadence for fiscal '27, I'd like to note that we expect first quarter North America invoiced amounts to be lower than the prior year. As we discussed on our first quarter call, Q1 of fiscal '26 included $5.6 million of contractually committed services invoiced upfront, primarily tied to a 3-year contract with a leading global agricultural company. Our partnership with that client continues with those services being delivered over the contract term, but the upfront invoicing creates a difficult first quarter comparison. This is reflected in our outlook, and we expect North America invoiced amounts to grow for the full year.

With our initial transformation investments behind us and our Phase 2 growth investments funded within our operating budget, we expect adjusted EBITDA growth with improved margin and improved free cash flow conversion in fiscal '27 and beyond. While we are not providing specific multiyear guidance at this time, we view fiscal '27 as a year of growth as the momentum built in fiscal '26 converts and fiscal '28 as a year of continued growth and increasing operating leverage.

I want to thank the Franklin Covey team for the outstanding results they help our clients achieve every day. Paul, I'll now turn it back to you.

Paul Walker

Thanks, Jessi. Great job taking us through all that. And with that, we'll now ask the operator to open the line to your questions.

Operator

[Operator Instructions] Our first question comes from the line of Alex Paris of Barrington Research.

Phần hỏi đáp

Alexander Paris

A couple of cats and dogs to start with. China, number one, what was revenue and adjusted EBITDA for the full year in fiscal 2026?

Jessica Betjemann

In fiscal '26, it was about 2% of our revenue, total revenue. And so because of the transition that we're doing, we're expecting that by the end of Q2. So we are -- that's why we were adjusting about half the year. We adjusted the second half of the year of fiscal year '26 in the guidance that we provided. So it was about a $2 million adjustment to the revenue and neutral on EBITDA. Because the thing to take into account is not just the China revenue that comes out, but there's also like the impact with regards to the licensee royalties, too.

Alexander Paris

So in 2026, did China produce positive adjusted EBITDA? Or is it an adjusted EBITDA loss in 2026?

Jessica Betjemann

It was positive adjusted EBITDA. That's why the $2 million takes -- normally -- so what we were neutralizing was the revenue impact as well as the EBITDA that's coming from that, too, because when we convert it to a license, you would receive that EBITDA as a royalty, 15% of that will come back as a royalty. So that's why we're saying it's EBITDA neutral.

Alexander Paris

Got you. So that was my next question. Royalty is 15%. That's what I thought. And then just remind me, where do royalties come into the P&L at revenue -- at the revenue?

Jessica Betjemann

Yes, it comes in at revenue and it flows through to EBITDA, adjusted EBITDA.

Alexander Paris

Okay. And then regarding the full year guidance. And just to make sure I got the sequence or the cadence of it, you said 45% to 50% of the full year revenue will be in the first half, 30% to 35% of EBITDA will be in the first half, right?

Jessica Betjemann

That's right.

Alexander Paris

Okay. And then revenue in sorry...

Jessica Betjemann

Similar to historical, that was the similar guidance that we provided this year and that we had this year in actual. And then relative to the first half, we said expect the revenue to be roughly split equally between the 2 quarters. And then the adjusted EBITDA will start to -- it will slightly increase. So second quarter will be a little bit higher. It will increase throughout the year because of the impact of some of the restructuring that's happened as it compounds as you go through the year.

Alexander Paris

Okay. That's great. And then I think you touched on this really quickly, but that's a big difference in full year revenue guidance. It could be up 1% in constant currency, it could be up 5%. What -- and you mentioned something about risks on the low end. What would get you to the high end? What would put you at the low end of that guidance in terms of underlying assumptions?

Jessica Betjemann

Yes. So I mean, so in the low end, I mean, when we looked at what happened this year, for example, there were a couple of timing things that happened. So the timing of delivery and schedule days, especially with regards to Q4 and what happens in Q4 with education, that's one. We do -- we are assuming some of the things that happened this year will -- are pushed to this year. But in the event some of those large state deals, for example, if something were to happen, like we're trying to be able to like understand what happened to us this year, right? We don't want to be in a situation that happened to us this year, and we want to be able to think about what those risks can be on the low end.

On the high end, it's continuing the progression that we're seeing, right? So especially in North America, the invoiced amount, if that continues to grow at the levels that we're expecting all through the year and especially if things happen maybe a little bit earlier in the year, first half in the second half, that can -- sorry, first half. That can translate then into net revenue because you get a higher amount of that conversion in year. That can lead towards a higher amount in the high end.

Alexander Paris

Great. That's helpful. I appreciate that color. And then one more cat and dog. You're going to add to the hunting team by about 20% this year. On what base is that? I think the last time I asked the question, you had somewhere in the neighborhood of 44 hunters.

Paul Walker

Yes, that's right. And that number fluctuates a little bit. It came down just slightly in the year. Just if you recall -- so the base is close to that, Alex, and we'll add about 20% on to that number this year is the short answer there. You'll recall that was a new team we started up as part of our transition, and we hired most of those people from the outside, and we've been really pleased with the way that they've ramped. You can see that in some of the percentage increases we shared on the call. And so we'll grow 20% this year on roughly the same size base.

Alexander Paris

Got you. And then no planned addition to the farming group, which is around 65...

Paul Walker

That's right. That's right. We don't need to on that side. As you recall, in previous -- you may recall in the previous call, we talked about when we went through the transition, farming is where we had some of our best instincts and some really good talent there. And we didn't -- we intentionally didn't cut as deep there in some of the transitions so that we could prepare for the new logos that would come over. And so we built ahead. We had capacity ahead of what we needed, and we'll continue to grow into that.

Alexander Paris

And then you referred to business developers. Is that what we used to call implementation strategists? Or is that a different group of people?

Paul Walker

Great question, slightly different group of people, but we still have implementation strategists. Business developers are, as the name would imply other -- in some organizations, they'll call them SDR sales development representatives, but it's the team of people who are qualifying leads, setting appointments for salespeople. They do a lot of outbound call prospecting. They're filling our marketing events. This is a growing team meant to improve the time on task for our hunters to be in more selling and closing situations, not only in prospecting situations.

Alexander Paris

Got you. And then lastly, do you plan to add to -- or how many business development or FDRs do you have?

Paul Walker

20 going to 28, somewhere in that neighborhood. Holly Procter is in, you can check me if that's not right, but I think that's about right.

Holly Procter

That's accurate.

Alexander Paris

Excellent. And then I guess the last question and I'll let somebody else have a chance. Long-term targets, you've teased about giving those out again. Do you have any plans to update long-term targets?

Jessica Betjemann

So yes, as I mentioned, we're not providing that right now. But obviously, we wanted to indicate that the momentum for '26, especially in North America, we're seeing that translate into 2027 in terms of the revenue there. We expect '28 to continue to grow. I mean we do expect that in the longer term, we'll be able to get to higher growth rates. And in each year, our revenue should be growing progressively more. And with adjusted EBITDA, we are expecting that we will have that margin improvement and operating leverage continue each year.

Alexander Paris

Okay. So said another way, you've given us revenue growth targets for fiscal 2027. You're saying in 2028, revenues will continue to grow, but at an increasing rate. So maybe some acceleration in revenue growth and continued adjusted EBITDA margin expansion.

Jessica Betjemann

Yes.

Operator

Our next question comes from the line of Nehal Chokshi of Northland Capital Markets.

Nehal Chokshi

Great to see the evidence that the hunter transition is working with the double in productivity. So that's awesome. Help frame though, however, that the North America invoice was flat year-over-year for the August quarter. Why was that?

Jessica Betjemann

Yes. So a couple of things. I mean, one I want to highlight, we were focused on the full year in terms of the invoiced amounts growing. And so we -- if you recall in Q1, we had a very large contract that was committed upfront. It was part of the contractually committed services where we disclosed $5.6 million. A large portion of that $5.6 million was that one contract. And that -- by the way, that is going to be comparable from Q1 of fiscal year '26 going into Q1 of fiscal year '27. So I do want people to make sure that you keep that in mind because we are expecting North America invoiced amounts will decline because of the positive impact that we had in Q1 of '26. But anyway, so because of that, we had the -- with the growth in Q1, the very high growth in Q1 that's sustained in Q2. We were not necessarily expecting to have the same levels of high growth every single quarter.

We were trying to target what are we going to expect for the full year. So that's one thing to kind of keep in mind. The core business, I mean, there is -- the core business actually did increase about 1%. There's some allocations of royalties that get put in there that kind of made it more neutral and flat. But I mean, I think what you really want to central focus on is the deferred revenue. What we built in deferred revenue for North America was 17%. And if you look at that number, we have not had growth at that level. I mean the last time in 2022 was around 10%. So we have not had very high double-digit growth rates of deferred revenue in North America in many years. We're really excited about the momentum that we're seeing and expect that to continue and to grow in this year. But keep in mind, Q1 will be down, but we expect then after Q1 to have growth.

Paul Walker

Just a point on Q1 as well. At a high level, it will be down. If you take out -- if you isolate that one contract, you look though at all the underlying metrics of the productivity per hunter. So everybody else is growing, will generate apart from that one large deal, we would have had, again, good invoice growth in Q1. And those same metrics that we just reported out on the productivity per hunter and revenue per client, those are all intact as we move into Q1, apart from just the timing -- the seasonality and timing of this one big deal.

Nehal Chokshi

Okay. Got it. And then you also said that you do expect North America invoice amount to grow for full year fiscal year '27. Just want to verify, does that include subscription invoice growing also for fiscal year '27?

Jessica Betjemann

Yes.

Paul Walker

Yes.

Nehal Chokshi

Okay. Great. And in order for fiscal year '28 revenue to accelerate, that would imply that you would expect invoice amounts overall to do better than the 4% for the full year. Is that correct as well?

Jessica Betjemann

Yes.

Paul Walker

Yes, both for North America and then for the broader company to have accelerated reported growth in '28 as well. Areas like Education would also return to invoice growth this year and set up then the reported growth in '28.

Nehal Chokshi

Got it. Okay. And then Jessi, you said that you expect fiscal year '27 free cash flow performance, but the last item that you had kind of cut off, can you just repeat what you were saying about fiscal year '27 free cash flow performance?

Jessica Betjemann

Yes. We're expecting the free cash flow conversion to improve compared to this year. And that's going to be driven by operating cash flows. Our CapEx and CAPD investments are going to be roughly -- in total, roughly be similar to this year. So maybe a slight increase. But in terms of overall free cash flow conversion, we expect that to improve.

Nehal Chokshi

Okay. Great. And then, Paul, last thing for me is in your prepared remarks, I think you mentioned that retention was lower than desired. Did I hear that correct? And if so, why is that?

Paul Walker

So the point there revenue retention improved meaningfully in '26 over where it was in '25. The point in the remarks there was simply as we saw revenue per hunter grow meaningfully and revenue per farmer and revenue per customer, new logo and revenue per existing client also grew meaningfully in '26 over what we experienced in our previous selling model. There was a slight offset in the logo retention. So you'll recall that, that logo retention has been relatively consistent. It is still relatively consistent. It was a couple of percentage points below where it had been in the previous year, and that was what I was calling out there. We don't see any trend, we actually expect that, that will improve this coming year in fiscal '27. Just a couple of deals that we didn't renew this year that would have renewed in previous years.

Operator

Our next question comes from the line of Dave Stones of Stonegate.

David Storms

Paul, maybe just wanted to stick with that logo retention. It sounded like also in your prepared remarks that you had some initiatives in place maybe to get that back to where you wanted. Is there any comments you have on what those might look like and how that might manifest?

Paul Walker

Yes, absolutely. In fact, Holly, do you want to take that as you and the team are focused on customer and revenue retention?

Holly Procter

Yes, happy to. Dave, thanks for the question. There's a couple of things we're doing to focus on both revenue retention and logo retention. I'll start with the sales structure side. So as Paul referenced, we talked quite a bit about our investment in sales hiring, but there's a bunch of support roles that also help engage our customers. For example, we have a customer success team and many others that are attached to the customer life cycle to ensure that we have the highest possible renewal rates and they're set up for success in those engagements. So we've tightened those ratios as a key way to invest in that relationship and ensure that they get the impact that they're realizing.

The second is on the solution side, which is what are the things that a customer might migrate to? Are there other new solutions that they're interested in. And one of the trends that we're seeing that we'll double down on this year is you're seeing a lot of customers naturally that have large AI adoption programs, and they're looking to partner with us in their AI adoption and rollout. And so we're seeing customers who might have been traditional leadership development clients transition and maintain their leadership development work, but also move into AI adoption-related efforts. And so we're hoping to see an increase in retention based on that large trend.

Paul Walker

Thank you, Holly. And Dave, maybe just since this came up with both you and Nehal, just one other point. It's not -- so we enjoy relatively consistent and steady client retention rates. And it's not uncommon that on occasion, a client will have had a very successful engagement with us. The NPS will be very high. The results will have been exactly what they hope to achieve, if not greater. And they'll -- the next initiative isn't fully lined up yet to start. And so we have a category of clients that we call win back that are just in that exact situation where they're not really gone. They just -- there's a last there or a lull and sometimes that can go for a quarter or 2, and then we win that client back. And so that's certainly always on the forefront of our mind as well. And we'll -- I suspect the number -- again, there weren't that many in this category, but I suspect we'll win our share back, too.

David Storms

Understood. That's great color. I appreciate that. On the AI adoption, I think that you mentioned there and how clients have those programs and maybe on the theme of the human edge mattering for the clients that you're working with this on is their budget or you get wrapped up with things like their token spend? And I guess what I'm trying to ask there is, are your services competing with other ancillary AI spend that they might have? Or do they tend to view this as a separate spend category that if they're bringing AI into the fold, they're also going to be bringing you into the fold because of the value that you bring?

Jessica Betjemann

Yes, there's a couple of comments to talk through around that, Dave. So one is just who the buyer is. So the other thing that's been unlocked with this solution is traditionally, if we're working with, let's say, heads of HR or business unit leaders, it is not typical for us to partner with Chief Technology Officers or CIOs, and that has been a net new buyer that's been introduced and is engaged in many of these deals because they're both owning not just the purchasing of the technology, but also the successful rollout of that technology.

So that's been an incremental net new buyer for us to engage with. And they do, as you said, have a budget dedicated to technology, but a portion of that budget is dedicated to the adoption of the technology. And the reason why it's viewed separately is because it's generally seen as more of a onetime or point-in-time spend, not recurring as they're budgeting for token spend that is recurring in nature and increasing. And so we've been able to price these engagements in partnership with the CIO and think about what might be a 2- or 3-year adoption plan for their large org that isn't potentially tied to token spend.

David Storms

That's great commentary. I appreciate that. Maybe just one more, switching to some of the conversation around the new hunters. With this new cohort, just trying to think through how taking a couple of quarters to get these new hunters ramped. Should we expect that to truncate? I got to imagine there's a bit of a J curve when you bring on 20% more headcount. Just any thoughts there?

Jessica Betjemann

Yes. A couple of comments on ramp time. So as you mentioned, this is a critical component of the plan. Beating ramp time really accelerates our growth in the year. There's a couple of things we're doing on ramp. So the first to call out is, as Paul referenced, the sales development or SDR reps, this is an investment not just in our lead gen, but also in our talent pipeline. And so that population of business developers is a group that we've seen promoted into hunter roles. And so that certainly accelerates ramp time, and we're looking forward to more and more of that internal promotability.

The second is, in previous calls, we've referenced an investment we're making in health care. And health care is a team that we're building out this year, and we've hired several people that are from industry that have great experience in health care. And so while they're ramping to Franklin Covey, they are deep experts in the industry that they serve. And so we also expect that ramp time to accelerate. And then lastly, part of our hub resources have been deep sales enablement expertise. So how we train not just on Franklin Covey's content and Franklin Covey solutions, but on our sales methodology. And so we're making a bunch of investments there this year as well and look forward to ramping our sellers quicker than we did in prior years.

Operator

Our next question comes from the line of Jeff Martin of ROTH Capital Partners.

Jeff Martin

I wanted to pick your brain about the client environment out there. Do you feel that the sales cycles are normal at this point? Are they still elongated? Are you seeing hesitation? Are people still expressing macro uncertainty concerns? Do you think now that we're post midterm elections that things could pick up? Just curious kind of your pulse on the general market environment for Franklin Covey Services.

Paul Walker

I'll give a general comment and then ask Holly to double-click on it with her specific experience. But I would say, as we think about this over time, the external environment we have seen for the last few quarters now is relatively stable, particularly in North America, maybe not quite the same -- to the same degree internationally in some of the regions around the world as they -- there's maybe a little more unevenness out there for various reasons. But in North America, our core markets for both Education and Enterprise, which makes up vast, vast majority of our revenues. It's been pretty consistent now and stable for a while. I don't know exactly what last night's elections will mean. We'll see how that plays out in the coming days. But generally, we're not seeing that as headwind. And I think stability actually is a little bit of a potential tailwind for us. I believe that -- it doesn't have to be an amazing environment, but a stable environment is actually -- is a good thing.

So Holly, I don't know if you would add anything to that.

Holly Procter

Yes. I agree with Paul's comments on stability. I'll just add a couple more points. So one, I just want to remind you of the large addressable market that we serve. There's almost no industry that we don't partner with today. And so while there might be peaks in one industry and troughs in another, we have really great diversity across the industries we serve in a really large market.

The second, as we referenced the AI solutions earlier, it is obviously a massive wave, and there's not a leader out there right now that's not struggling with how to figure out how to get the most out of their AI investments. And so while there might be other market conditions that are challenging, that is such a large wave for us. And so we're really invested there and seeing a lot of progress.

And then last is one of the other market trends that's been interesting is to watch the shift of some of our services move from potentially delivered online to delivered in person. And the spirit of that is that leaders are really feeling pulled to unite their teams, especially during all this disruption and bring them together to focus on the vision they're trying to accomplish. So it's been interesting to watch that shift, and that's been another great opportunity for us to invest and build more meaningful relationships with clients in person.

Jeff Martin

And I appreciate the reminder on the first quarter difficult comparison or -- just was curious if there are other items that are worth pointing out for other quarters in fiscal '27 that would be challenging or beneficial to the year-over-year comparisons.

Holly Procter

No, no, just Q1.

Paul Walker

Just Q1.

Operator

Thank you. I'm showing no further questions at this time. I'll now turn it back to Paul for closing remarks.

Paul Walker

Wonderful. Thank you again, everybody, for joining today, and we hope you have a great evening, and thanks so much for your questions.

Operator

Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.