Omnicom’s Credera Announces Five-Year AWS Collaboration
Omnicom’s Credera has entered a five-year strategic collaboration with Amazon Web Services to accelerate enterprise marketing transformation via cloud and AI technologies. The partnership focuses on modernizing client infrastructure and deploying production-ready AI. To support this initiative, Credera has established a dedicated AWS Business Unit, investing in specialized teams across business development, solution architecture, and delivery. Operations will span North America, Europe, and Asia-Pacific, targeting six priority verticals: Consumer Packaged Goods, Energy, Healthcare and Life Sciences, Automotive, Public Sector, and Media and Entertainment.
Credera, the transformation consulting firm of Omnicom (NYSE: OMC), announced a five-year strategic collaboration agreement with Amazon Web Services, Inc. (AWS). The collaboration is intended to support enterprise marketing transformation through AI and cloud technologies.
Under the agreement, the companies aim to help clients accelerate marketing transformation, modernize infrastructure and deploy AI into production.
Credera has established a dedicated AWS Business Unit as part of the collaboration. Over the term of the strategic collaboration agreement, Credera will invest in specialized teams covering business development, solution architecture, alliance operations and delivery.
The firm will focus on six priority verticals: Consumer Packaged Goods, Energy, Healthcare and Life Sciences, Automotive, Public Sector, and Media and Entertainment. These efforts will span North America, Europe and Asia-Pacific.
This article may include AI-generated content that is human-reviewed, which is for reference and general information purposes only and does not constitute investment advice.
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