에버커머스(EVCM) 2026년 3분기 실적 발표 콘퍼런스 콜: 결제 부문 성장 및 실적 전망 업데이트
에버커머스의 2026년 3분기 매출은 1억 5,140만 달러로 전년 동기 대비 2.7% 증가했으나 가이던스 하단을 밑돌았다. 조정 EBITDA는 4,500만 달러로 가이던스 중간값에 부합했다.
자연 검색 트래픽 위축과 신규 고객 유치 둔화가 매출 성장을 제약했으며, 경영진은 2026년 연간 매출을 약 6억 달러, 조정 EBITDA를 약 1억 7,000만 달러로 전망했다.
알렉산더 구어 CEO는 제품 개발과 AI 워크플로 강화를 통해 지속 가능한 두 자릿수 성장을 달성할 계획임을 밝혔다. 회사는 제품 투자를 우선시하며, 단기 투자가 실적에 영향을 미칠 수 있음을 언급했다.
핵심 요약
- 에버커머스가 발표한 2026년 3분기 매출은 1억 5,140만 달러로, 전년 동기 대비 2.7% 증가했으나 회사 가이던스 범위 하단을 소폭 밑돌았다.
- 조정 EBITDA는 4,500만 달러로 가이던스 중간값에 부합한 반면, 조정 EBITDA 마진은 29.7%로, 전년 동기의 31.5%에서 하락했다.
- 결제 부문 매출은 약 6.4% 전년 동기 대비 증가했다. 회사 상위 6대 솔루션 기준 결제 매출은 15% 늘었고, 총 결제액은 15.6% 증가했다.
- 최근 12개월 기준 순매출 유지율은 93.3%였다. 다중 솔루션 이용 고객은 지속적으로 100%를 웃도는 순매출 유지율을 기록한 반면, 활성 다중 솔루션 고객 수는 27% 전년 동기 대비 증가해 약 14만 7,000곳에 달했다.
- 경영진은 2026년 연간 가이던스를 약 6억 달러의 매출과 1억 7,000만 달러의 조정 EBITDA로 제시했으며, 여기에는 자연 유입 리드 생성 둔화, 전년 수준에 그칠 것으로 예상되는 벤더 리베이트, 4분기 추가 투자 등이 반영됐다.
- 알렉산더 구어(Alexander Goor) CEO는 회사의 장기 목표가 제품 개발, AI 기반 워크플로, 고객 유치 강화를 바탕으로 한 지속 가능하고 수익성 있는 두 자릿수 매출 성장이라고 밝혔다.
주요 재무 실적
| 지표 | 2026년 3분기 | 변동폭 또는 세부 내용 |
|---|---|---|
| 매출 | 1억 5,140만 달러 | 전년 동기 대비 2.7% 증가 |
| 구독 및 트랜잭션 매출 | 1억 4,820만 달러 | 전년 동기 대비 4.2% 증가 |
| 조정 매출총이익 | 1억 2,000만 달러 | 조정 매출총이익률 79.3%(전년 동기 77.3%) |
| 조정 EBITDA | 4,500만 달러 | 이익률 29.7%(전년 동기 31.5%) |
| 조정 영업비용 | 매출의 49.5% | 2025년 3분기 45.8%에서 상승 |
| 영업활동 현금흐름 | 3,290만 달러 | 전년 동기 3,250만 달러(전년 동기 비교치에는 2025년 10월 31일까지 매각된 마케팅 기술 사업 부문 포함) |
| 레버리지 잉여현금흐름 | 2,460만 달러 | 최근 12개월(TTM) 기준 7,300만 달러 |
| 언레버리지 잉여현금흐름 | 3,190만 달러 | 최근 12개월(TTM) 기준 1억 1,490만 달러 |
| 현금 및 현금성 자산 | 1억 3,900만 달러 | 2026년 9월 30일 기준 |
| 총 부채 잔액 | 5억 2,250만 달러 | 신용공여 한도 기준 순레버리지 배율 약 2.2배 |
프로포마 기준 최근 12개월 매출은 6억 210만 달러로, 2.9%의 전년 동기 대비 증가율을 기록했다. 회사는 또한 해당 기간 29%의 조정 EBITDA 마진과 131억 달러의 총 결제액을 발표했다.
사업 및 운영 실적
매출 성장은 벤더 리베이트 감소, 신규 고객 유치 둔화, 유입 경로 상단(탑오브퍼널)의 자연 검색 트래픽 위축으로 인해 제약을 받았다. 고객 유지율은 전반적으로 과거 수준을 유지했으나, 경영진은 SaaS 및 결제 사업의 반복 매출 특성상 고객 유치 개선이 실제 매출로 이어지기까지는 시간이 걸릴 것이라고 주의를 당부했다.
결제 부문은 여전히 핵심 성장 및 마진 동력으로 남았다. 총 결제 매출은 약 6.4% 증가한 반면, 상위 6대 솔루션은 훨씬 더 견조한 성과를 냈다. 이들 솔루션의 총 결제액은 15.6% 늘어나 전사 결제액의 37%를 차지했으며, 이는 2025년 3분기의 32%에서 상승한 수치다. 이들 솔루션의 결제 매출은 15% 증가하며 전체 결제 매출의 약 절반을 차지했다.
회사는 전분기 대비 결제 매출이 증가한 배경 중 하나로 테이크 레이트(수수료율) 상승과 가맹점 및 고객 금융 상품 성장을 꼽았다. 에버커머스는 결제 매출을 순액 기준으로 보고하며, 경영진은 핵심 솔루션 내 결제 매출 증분이 약 95%의 증분 조정 EBITDA 마진을 창출한다고 설명했다.
교차 판매도 진전을 보였다. 약 32만 4,000곳의 고객이 복수 솔루션을 이용할 수 있게 되었으며, 이는 17.4%의 전년 동기 대비 증가율이다. 약 14만 7,000곳의 고객은 복수 솔루션을 적극적으로 활용하고 있어 27%의 증가폭과 2025년 1분기 이후 연평균 약 30%의 복합 성장률을 기록했다.
경영진은 자본화된 인건비와 투자의 상당 비중을 상위 6대 솔루션에 집중 투입하고 있다. 특히 인보이스 심플(Invoice Simple), 조이스트(Joist), 닥크로노(DrChrono) 전반의 성장과 투자를 구체적으로 언급했다. 에버프로(EverPro)와 에버헬스(EverHealth)는 합쳐서 대략 연결 매출의 95%를 창출하고 있다.
이번 분기 동안 에버커머스는 약 160만 주를 총 1,570만 달러에 자사주로 매입했으며, 평균 매입가는 주당 9.87달러였다. 2027년 말까지 유효한 기존 3억 2,500만 달러 한도 중 약 2,850만 달러의 매입 여력이 남아 있다.
경영진 가이던스
에버커머스는 2026년 연간 매출을 약 6억 달러, 조정 EBITDA를 약 1억 7,000만 달러로 예상하고 있다.
경영진은 이번 전망에 다음 요인들이 반영됐다고 밝혔다.
- 신규 고객 유치에 부정적 영향을 미치고 있는 지속적인 자연 검색(오가닉 서치) 압박
- 전년 대비 거의 동일한 수준을 유지할 것으로 예상되는 벤더 리베이트
- 보안 및 알람 부문의 일부 마일스톤 기반 프로젝트가 2026년에서 2027년으로 이연된 점
- 손실제한(스톱로스) 한도가 적용되지만 2026년 복리후생 비용에 영향을 미치는 고액 헬스케어 청구 건수 증가
- 주로 유료 미디어를 중심으로 한 4분기 추가 투자 및 투자 분석 완료에 따른 추가 집행 유연성
회사는 2027년 말 이후의 더 빠른 성장을 뒷받침하기 위한 투자에 우선순위를 두고 있다. 경영진의 장기 목표는 지속 가능하고 수익성 있는 두 자릿수 매출 성장이지만, 단기 투자가 실적에 영향을 미칠 수 있음을 인정했다.
위험 요인 및 주목할 점
- 매출 성장이 둔화되었으며, 최근에는 주로 가격 인상 조치에 의존해 왔다.
- 자연 검색 약세와 잠재고객(리드) 발굴 둔화가 신규 고객 유치를 압박하고 있다.
- 3분기 벤더 리베이트 실적이 내부 전망치를 밑돌았다.
- 기타 매출은 약 200만 달러의 전년 동기 대비 감소세를 보였으며, 이는 주로 보안 및 알람 사업의 마일스톤 구현 프로젝트 일정에 따른 것이다.
- 최근 12개월 기준 순매출 유지율은 93.3%로 하락했으며, 이는 레거시 결제 부문의 서드파티 파트너 매출 감소와 수평적 부가 서비스 약세가 일부 영향을 미쳤다.
- 성장 투자와 2025년 3분기의 유리했던 디지털 광고 비교 기저 효과로 인해 매출 대비 조정 영업비용 비중이 상승했다.
- 해당 이자율 스왑 계약은 4억 2,500만 달러 규모의 명목 원금 부채를 대상으로 하며 2027년 10월 만료된다. 장기 부채 만기는 2031년 7월이다.
애널리스트 질의응답(Q&A) 주요 내용
자연 검색 트래픽 감소에 대한 대응책으로 왜 제품 투자가 적절한지에 대한 질문에, 경영진은 유료 잠재고객(리드) 발굴, 영업 전환, 제품 품질, 고객 커뮤니케이션을 아우르는 전체 고객 여정을 다루고 있다고 답했다. 아울러 투자가 집중되고 있는 상위 6대 솔루션의 두 자릿수 성장이 이러한 전략을 뒷받침하는 근거라고 설명했다.
경영진은 또한 고객 생애 가치(LTV) 및 고객 획득 비용(CAC) 분석을 통해 투자 결정을 평가하고 있다고 밝혔다. 회사는 전 사업에 걸쳐 획일적인 지출 방식을 적용하기보다 22개 이상의 솔루션 포트폴리오 내 개별 제품을 면밀히 검토하고 있다.
가격 책정과 관련해 구어 CEO는 고객 가치에 맞춰 가격을 책정하고 유지율, 이탈률, 생애 가치에 미치는 영향을 평가할 방침이라고 말했다. 그는 추가적인 가격 인상 조치를 배제하지는 않았으나, 가격 책정이 주된 성장 수단이 되기보다는 전반적인 고객 가치 제안과 함께 고려되어야 한다고 언급했다.
실적 발표 콘퍼런스콜 전문
전체 실적 발표 컨퍼런스 콜 녹취록
경영진 발표
Operator
[Operator Instructions]
As a reminder, this conference call is being recorded today, November 5, 2026. And I would now like to turn the conference over to Ryan Siurek, Chief Financial Officer for EverCommerce. Please go ahead.
Ryan Siurek
Good afternoon and thank you for joining. Joining me on today's call is Alex Goor, EverCommerce's Chief Executive Officer. This call is being webcast with a slide presentation that reviews the key financial and operating results for the three months ended September 30, 2026. For a link to the live or replay webcast, please visit the Investor Relations section of the EverCommerce website, www.evercommerce.com. The slide presentation and earnings release are also directly available on the site.
Please turn to page 2 of our earnings call presentation while I review our safe harbor statement. Statements made on this call and contained in the earnings materials available on our website that are not historical in nature may constitute forward-looking statements. Such statements are based on the current expectations and beliefs of management. Actual results may differ materially from those forward-looking statements due to risks and uncertainties that are described in more detail in our filings with the SEC. We undertake no obligation to publicly update or revise these forward-looking statements except as required by law.
We will also refer to certain non-GAAP financial measures in our comments today. A reconciliation of non-GAAP to GAAP historical measures is provided in both our earnings press release and our earnings call presentation. As a quick reminder, we closed on the sale of the marketing technology business on October 31, 2025. Our commentary today will center on the continuing operations of our business focused on our EverPro, EverHealth, and EverWell verticals. All financial and operating metric results in year-over-year comparisons are presented related to continuing operations, except for cash flow metrics or unless otherwise specified. I'll now turn the call over to our CEO, Alex Goor.
Alexander Goor
Thank you, Ryan. I'm inaugurating my first earnings call as EverCommerce CEO at an important time for the company. EverCommerce is a collection of vertical software platforms that serve as the systems of action for service-based businesses, which provide value to their customers primarily in the SMB space. Our systems of action generate a highly recurring revenue base, strong free cash flow, and significant opportunities for growth across payments and other cross-sell opportunities, including AI-based capabilities and technology.
My first months in the role have focused on deepening my understanding of our large portfolio of product offerings across EverPro, EverHealth, and EverWell, establishing new leadership within our EverPro and EverHealth verticals, standing up a strategy office that reports to me, and ensuring that we have a strong foundation for technology development. My early work has allowed me to see our strengths and weaknesses. The good news is that EverCommerce is well capitalized with a strong balance sheet, positive cash flow generation, an undrawn revolver, and no significant debt maturities until 2031. This gives me confidence that we can continue to invest in the areas of our business that are growing, while also funding areas that need further investment.
It's clear to me that we must develop and execute an investment strategy directed at reinvigorating our technology and operations and accelerating the development of products our customers are asking for. By doing this, I believe we will be able to improve our revenue trajectory, which has been growing but decelerating and supported primarily by price actions. As a shareholder, I am focused on double-digit revenue growth, and I believe a customer-first strategy is the best way to realize this goal.
In a moment, I will share my initial observations, my priorities, and several leadership changes we have made to sharpen execution. But first, turning to performance, our third quarter results were mixed. Revenue came in just below the low end of our guidance range, while adjusted EBITDA met the midpoint. I recognize that we did not meet our internal or external expectations, and our current performance does not reflect the full potential of these valuable assets.
During the third quarter, EverCommerce generated revenue of $151.4 million, representing 2.7% year-over-year growth. Adjusted EBITDA for the quarter of $45 million met the midpoint of our guidance range, representing a margin of 29.7%. Revenue growth during the quarter was affected by several factors, including underperformance in our vendor rebates business compared to our internal forecasts. As a reminder, rebates are the group purchasing portion of our business, where we earn vendor rebates and share a portion with our customers.
In addition, the deceleration in growth also reflects softer new customer acquisition that we discussed last quarter, particularly from top-of-funnel lead generation, while customer retention generally remains consistent with historical levels. Given the recurring nature of our SaaS and payments businesses, improvements in new customer acquisition will take time for it to translate into stronger revenue growth. Conversely, our payments revenue grew approximately 6.4% in Q3 as compared to the prior year. And importantly, payment revenue for our top six solutions had double-digit growth year-over-year and grew sequentially.
As we move through the remainder of 2026 and into 2027, we are prioritizing investments to support an acceleration of growth exiting 2027. Our cross-sell motion continues to expand. In the third quarter, we saw approximately 27% growth in customers utilizing more than 1 solution. In a moment, I'll address some exciting leadership appointments to our business.
EverCommerce is building AI-powered workflows for service SMBs. We offer value to our customers by providing the systems of action necessary to run their businesses with tailored, unique workflows. We provide end-to-end solutions to our customer base across our 3 major verticals: EverPro for home and field services, EverHealth for medical practices, and EverWell for wellness service providers, with EverPro and EverHealth together representing 95% of consolidated revenue. Our large customer base represents a significant embedded opportunity to expand value through integrated payments, intelligent automation, and AI-driven workflows.
On a pro forma basis, for the last 12 months, we generated approximately $602 million in revenue, representing 2.9% year-over-year growth. We also generated a 29% adjusted EBITDA margin and $13.1 billion of total payments volume, or TPV, each on an LTM basis.
Now, I would like to spend a few moments on what I've learned in my first months as CEO and where we are focusing. Since joining, I have focused on developing an in-depth understanding of our products, their value proposition to customers, and our technology capabilities, gathering customer and employee feedback, and spending time with our board to build a clear-eyed view of where we are winning and where we can improve. Based on my first 90 days, I would organize my imperatives into 3 categories: doing right by the customer, doing right by employees, and in so doing, doing right by shareholders.
For our customers, we will further develop differentiated products designed to solve customer problems and ease their administrative pains. We intend to reinforce a culture of continuously improving and the relentless quest to make things better. This will require closer customer engagement and stronger feedback loops across products, sales, and customer support.
For our employees, we aim to align our operational structure more closely to business outcomes. The company has undergone significant cost transformation to maintain margins. We now plan to focus on aligning incentives to drive greater urgency and moving our management structure closer to our products and customer needs.
For our shareholders, we are taking a long-term view. Improving customer outcomes and strengthening accountability represent the first phase of that work. Our focus is on delivering long-term profitable growth supported by a culture of rigorous analysis. Our objective is sustainable and profitable double-digit revenue growth.
These observations shape my near-term priorities. They include identifying and funding prioritized growth investments, establishing the governance and analytics needed to make informed and timely investment decisions, or what I like to refer to as wiring, advancing AI technology and coding experiments, and evaluating our technology infrastructure and cost base. Importantly, we intend to act with urgency and iterate proactively, even if those iterations have an impact on near-term results.
Our updated full-year guidance includes incremental investments in digital advertising, where we have confidence in the achievement of hurdle rates that are accretive to our investment objectives.
To execute against these priorities, we have strengthened our leadership team. In September, we announced several appointments, each reporting directly to me. Andrew Hausman joined as president of EverPro and is focused on accelerating growth and strengthening execution. Chris Rogers joined as Chief Technology Officer and is providing enterprise-wide leadership across customer-facing technology, cloud infrastructure, and security. Gim Lau joined as Chief Strategy Officer and is leading Enterprise Strategy and Investment Prioritization. And at EverHealth, Chief Revenue Officer Brian Caulfield is leading the business on an interim basis while we conduct a search for a permanent president.
We are early in this work, and I look forward to updating you on our progress and how it informs our plans for 2027 on future calls. Now I will pass it over to Ryan, who will review our operating and financial results in more detail, as well as provide full year 2026 guidance.
Ryan Siurek
Thanks, Alex. Before I walk through this quarter's cross-sell results, I want to give a brief update on the metrics for today's call. In most of our information, we have now included a quarterly view of information since Q1 2025 to offer further visibility into trending and results in the various parts of the business. Cross-sell, particularly payments, remains central to our strategy, and multi-solution customers continue to be among our most valuable, generating higher net revenue retention as compared to single-product customers.
Today, we are presenting the metrics on the same basis as prior quarters for comparability. However, as we continue to evaluate our investment priorities for 2027 and beyond, we will be reevaluating the metrics presented here to ensure they are aligned to our internal prioritizations and aligned to the growth drivers that we are using to incent and drive our business leaders. To be clear, we are not deprioritizing payments. On the contrary, we want to ensure that cross-sell beyond payments is a priority when the retention and gross margin profile justifies the resource allocation to drive further customer lifetime value.
Going forward, we expect to refine how we present this and other metrics to further align to drivers of accountability that we are establishing within each vertical unit to drive outcomes. As we refine the approach, we will provide clear definitions and information.
Our embedded base, along with our gross acquisition motion, provides ample embedded opportunity to increase cross-sell. At the end of the third quarter, approximately 324,000 customers were enabled for more than 1 solution, reflecting 17.4% year-over-year growth. At the end of the third quarter, approximately 147,000 customers were actively utilizing more than 1 solution, reflecting 27% year-over-year growth and approximately 30% CAGR since Q1 2025. Over the trailing 12 months, net revenue retention was 93.3%, with multi-solution customers continuing to generate NRR above 100%. The slight reduction in reported NRR compared with the prior quarter continues to be driven by declining third-party partner revenue within our legacy payments business and other horizontal add-ons such as our customer experience products.
Turning now to revenue. We have provided further visibility into various revenue components to drive at a more robust understanding of growth drivers. Total reported revenue in the third quarter was $151.4 million, up 2.7% from the prior year period. Subscription and transaction revenue, our primary recurring revenue base, was $148.2 million, up 4.2%. In addition, other revenue declined by approximately $2 million year-over-year, primarily associated with the timing-related milestone implementation projects in our security and alarm business. Pro forma revenue adjusted for the acquisition of ZyraTalk, which closed in Q3 2025, was $602.1 million on an LTM basis, an increase of 2.9%, and $151.4 million for the quarter, an increase of 2.1%, both on a year-over-year basis.
Turning further to payments, we continue to put much of our focus and investment in our fastest-growing solutions, and we continue to see outsized payments revenue growth in those 6 solutions. In the top 6 solutions, TPV grew 15.6% year-over-year and now represents 37% of total TPV, up from 32% in the third quarter of 2025. Payments revenue within our top 6 solutions grew 15% year-over-year, now representing approximately 50% of total payments revenue. The increase in payments revenue quarter-over-quarter was benefited by higher take rate, including growth in our merchant and customer financing offerings, which provide customers with access to capital to fund upfront material costs, manage payroll, and invest in the growth of their businesses. We expect these offerings to continue to grow as part of our ongoing, recurring business.
Highlighting the payment performance in our growth solutions is important because this is where we are focusing our investments. The cross-sell metrics I highlighted a moment ago are largely driven by our top 6 solutions. The remainder of our payments business drives meaningful cash flow generation at lower growth. As a reminder, we report our payments revenue on a net basis, and therefore, it incrementally contributes approximately 95% incremental EBITDA margin within our core solutions. As such, payments revenue growth is a meaningful contributor to our overall adjusted EBITDA margin profile.
Adjusted gross profit in the quarter was $120 million, representing an adjusted gross margin of 79.3%, as compared to 77.3% in the comparable period. Third quarter adjusted EBITDA was $45 million, with an adjusted EBITDA margin of 29.7% as compared to 31.5% in the comparable period. Third quarter 2025 operating expenses benefited from a reduction in online digital advertising spend of approximately $2 million as compared to a normalized run rate, which equates to approximately 135 basis points of the difference.
Now, turning to adjusted operating expenses, which are reconciled in the appendix to this presentation. For the quarter, adjusted operating expenses were higher year-over-year as a percentage of revenue, increasing from 45.8% to 49.5%, representing reduced digital advertising spend in Q3 2025, as just discussed, as well as targeted growth investments across sales, marketing, and product development. For the LTM period, as a percentage of revenue, adjusted operating expenses increased from 46.7% to 49.3%.
Next, I'll turn to liquidity and capital resource metrics. We ended the quarter with $139 million in cash and cash equivalents and $125 million of undrawn capacity on our revolver. As of September 30, we had $522.5 million of debt outstanding. Our total net leverage as calculated for our credit facility was approximately 2.2x, reflecting operational performance and free cash generation. This leveraged position, together with our liquidity profile, provides meaningful flexibility to pursue our capital allocation priorities. We have $425 million of notional swaps at a weighted average rate of 3.91% that effectively hedges the floating component of our interest costs through October 2027. Our long-term debt does not mature until July 2031, while our undrawn revolver capacity provides availability through July 2030, providing us with runway and financial flexibility for the foreseeable future.
In terms of capital allocation, in addition to our focus on AI investments, in the third quarter we repurchased approximately 1.6 million shares for $15.7 million at an average price of $9.87 per share. Based on the shares repurchased through September 30, 2026, approximately $28.5 million remains under our existing $325 million share repurchase authorization through the end of 2027.
We continue to generate significant free cash flow as we invest to grow our business, including in our AI-powered products. It is important to note that the cash flow metrics shown on slide 13 and that I'm about to discuss include the cash generated from the divested marketing technology solutions business through October 31, 2025. And as such, year-over-year comparisons and quarterly trending are not fully comparable. Cash flow from operations for the quarter was $32.9 million. That's compared to the prior year of $32.5 million. Levered free cash flow was $24.6 million for the quarter. And for the trailing 12-month period, we generated $73 million. Unlevered free cash flow was $31.9 million in the quarter and $114.9 million for the last 12 months.
I will conclude with our updated full-year outlook. We've established our guidance for the full year 2026 for both revenue and adjusted EBITDA on the following key assumptions. First, our guide is built from the trends we are seeing in the business currently, which include top-of-funnel pressure in organic search impacting new customer acquisitions. Next, we have recalibrated our expectation from vendor rebate activity, which we now expect to be relatively flat to prior year performance. In our security and alarm business, we expect some timing movement from milestone-based projects moving out from 2026 to 2027. Additionally, we've experienced an increase in large healthcare claims in 2026 that are expected to negatively impact benefits costs for the full year 2026, but are capped in terms of our stop-loss limits.
Lastly, as Alex previously described, we intend to act with urgency and iterate proactively, even if those iterations have an impact on near-term results. Accordingly, our guide includes incremental Q4 investments, primarily in paid media, and flexibility to quickly pivot on further investments as we complete a series of successive but ongoing investment analyses. As a result of these items, we now expect full year revenue of approximately $600 million and adjusted EBITDA of approximately $170 million.
Operator, we are now ready to begin the question and answer session.
Operator
[Operator Instructions]
Our first question comes from the line of Bhavin Shah of Deutsche Bank.
질의응답
Bhavin Shah
Can you just maybe talk a little bit about what's driving your confidence that investing into the product and the product capabilities is the right go-forward strategy for EverCommerce, especially as we think about the headwinds faced from an organic traffic perspective? Are there any specific areas that you are looking to put outsized investment into, whether it's product, EverPro versus EverHealth? And then finally, how should we measure your progress on this?
Alexander Goor
Thanks for the question. I think we're looking quite broadly. We like to think about it all along the customer journey, from responding to the challenges in organic lead generation. I think we have a much better sense of how to invest in inorganic lead generation. We have real targets in terms of improving how we sell to customers, how we respond to them, how we convert leads, and we have a lot of things in action there. But maybe most importantly is the quality of our products. There's a lot of opportunities to make our products better, to make them more innovative. I mean, that's always going to be the case. And that's always going to be the case, no matter how well we do.
But we want to do it better and we're going to want to do it more quickly. And we want to communicate those successes and really turn a virtuous circle into revolving very quickly so that our customers can see how the products are evolving and improving and our employees can see it, it makes them better at selling it, and it makes our customers more aware.
Ryan Siurek
Hey, Bhavin, this is Ryan. And in addition to what Alex just said, I mean, some of the proof points for us is like, we talk about the top six solutions and where we're investing our money. If you bifurcate the portfolio across the top six solutions relative to all others, the disproportionate amount of our cap labor and our investment dollars are going into top six solutions. Top six solutions as a percentage of total overall revenue grew on a double-digit basis. You can't see that in the full results because the full year results are impacted by a portfolio of over 22 different products. So where we are investing dollars, and I would say that that's in the areas of Invoice Simple, Joist, there's investments coming through from a timely perspective.
Others of our top six, including DrChrono, we're seeing the advantages in terms of growth, not only from a revenue perspective, but in some of those instances also from a customer perspective. So it's giving us the confidence to look at that across the broader portfolio, which I would say that since Alex has come in, we've taken a deeper dive across each and every one of those products from a portfolio perspective. Some are obviously larger than others, and that is just taking time, but a lot of good discussion is coming out of that, including a lot of marginal analysis from an LTV and CAC perspective.
Bhavin Shah
That's helpful there. Just one quick follow-up. You mentioned, I think, in the press release and also in your prepared remarks that pricing is going to be maybe less of a revenue driver going forward. Anything that you're seeing from a customer behavior perspective, whether it's retention rates, whether it's pushback that's driving this, or is this – or doing it for another reason?
Alexander Goor
I think that philosophically, we just want to make sure that we're very responsive to our customers and we're pricing to value and that that is communicated throughout the organization so that there's flexibility and agility in terms of pricing. There's also, you know, we're really leading first with analysis, and so we also want to make sure that we understand the ramification of pricing on retention and attrition. So it's a more fulsome kind of look at the net product that we're giving to our customers, including price, and how that affects the lifetime value of the customer. I'm not ruling out price. I'm just saying I think it's a more fulsome appreciation of the role of price.
Bhavin Shah
Got it. Very helpful.
Ryan Siurek
Great. Thanks, Bhavin.
Bhavin Shah
Thank you.
Operator
[Operator Instructions]
As I show no further questions in queue, I would now like to turn the conference back to Alex Goor for closing remarks.
Alexander Goor
Thank you for joining us today. We have strong positions in attractive vertical markets and meaningful opportunities across payments and AI, as well as a clear understanding of where we need to improve execution. Our immediate focus is strengthening product delivery, rebuilding new customer growth, and applying disciplined investment to the opportunities with the strongest potential returns. We appreciate your time and look forward to updating you on our progress. Operator, this concludes our call.
Operator
Ladies and gentlemen, thank you for participating. You may now disconnect.
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