리버티 미디어(FWONA) 2026년 3분기 실적 발표 콘퍼런스콜: F1 성장 동력

리버티 미디어는 2026년 3분기 기준 연간 누적 레이스 수 감소로 조정 OIBDA가 감소했음에도 불구하고, 포뮬러원(F1)의 기초 사업은 견조세를 유지했다고 밝혔다. 호스피탈리티, 라이선싱, 스폰서십이 주요 성장 동력으로 작용했으며, 모토GP는 조직 및 상업적 측면에서 보다 광범위한 확장 단계에 진입했다.

핵심 요약

• F1의 연간 누적 레이스 개최 수는 전년 동기 17개에서 감소한 15개를 기록했다. 매출은 비교적 보합세를 나타냈으나, 조정 OIBDA는 주로 경기 일정 변동 영향으로 5% 감소했다.
• F1의 2026년 일정은 현재 23개 레이스로 구성될 것으로 예상된다. 경영진은 지정학적 상황 및 일정 조정 추이에 따라 달라질 수 있으나, 2027년에는 공식 발표된 24개 레이스 일정으로 복귀할 것으로 전망하고 있다.
• F1의 호스피탈리티와 라이선싱 부문은 지속적인 성장세를 보였다. 마드리드는 비교적 대규모의 패독 클럽 운영으로 기여했으며, 그랑프리 플라자 관련 활동 역시 전년 동기 대비 증가했다.
• 모토GP의 연간 누적 레이스 개최 수는 전년 동기 17개 대비 줄어든 15개였다. 경기 수 감소, 계약에 따른 미디어 판권 수익 감소, 호스피탈리티 부문의 새로운 순액 회계 처리 방식이 반영되면서 매출과 조정 OIBDA가 모두 감소했다.
• 리버티 미디어는 3분기 말 기준 약 23억 달러의 현금 및 유동성 투자자산, 55억 달러의 원금 기준 부채를 보유했으며, 순레버리지 비율은 3.0배를 기록했다.
• 리버티 미디어는 존 말론 박사 및 특정 관련 법인이 보유한 시리즈 B 주식 전량을 시리즈 A 및 시리즈 C 주식과 교환해 인수했다. 이에 따라 말론 박사의 총의결권은 약 3%로 감소했다.

주요 재무 데이터

리버티 미디어는 지난 8월 2032년 만기 전환사채 6억 9,000만 달러를 발행했다. 조달 자금은 일부 2027년 만기 2.25% 전환선순위채 상환과 일반 기업 목적에 사용될 예정이다.

사업 및 운영 실적

포뮬러원

F1의 연간 누적 기본 매출은 레이스 프로모션 및 미디어 판권 수익 감소로 인해 줄어들었다. 레이스 개최 수 감소로 프로모션 수익이 줄었고, 시즌 기준 미디어 수익의 안분 인식에도 영향을 미쳤다. 또한 전년도 F1 영화 개봉에 따른 일회성 수익과의 역기저 효과도 실적에 부담으로 작용했다.

이러한 하방 압력은 계약 수수료 인상과 견조한 스폰서십 성장에 힘입어 상당 부분 상쇄되었다. 기타 매출은 패독 클럽 수요 증가, 라이선싱 호조, 그랑프리 플라자 활동 증가로 늘어났다. 반면 호스피탈리티 제공 비용, 파트너 서비스 비용, 레이스 프로모션 비용, FIA 수수료, 운송비, 인건비 및 기술 관련 지출 증가는 조정 OIBDA에 부담을 주었다.

오스틴 레이스까지 F1은 총 580만 명의 관중을 유치했으며 18회 연속 매진을 기록했다. 일정이 조정된 세팡 레이스에는 26만 1,000명이 참석해 해당 서킷 역대 최다 관중을 기록했다고 경영진은 설명했다.

F1의 소셜미디어 팔로워 수는 전년 동기 대비 16% 증가한 2억 2,900만 명에 달했다. 유튜브 총 조회수는 30% 증가한 17억 회를 넘어섰으며, 유튜브 라이브 조회수는 25% 증가한 2억 7,000만 회를 기록했다.

호스피탈리티는 여전히 중요한 성장 영역으로 남았다. 몬차와 경영진이 언급한 신규 개장 베뉴 공간 모두에서 패독 클럽 수용 인원이 15% 증가했다. F1은 2027년 중국, 실버스톤, 오스트리아 및 기타 레이스에서 추가적인 수용 능력 확대를 검토하고 있다. 경영진은 내년 호스피탈리티에 대한 수요도 이미 매우 강하다고 덧붙였다.

라스베이거스 그랑프리의 경우 호스피탈리티를 포함한 티켓 매출 추이가 호조를 보이고 있으며, 스폰서십은 2025년 수준을 넘어섰다고 경영진은 밝혔다. 회사는 이번 대회에서 비용 관리 역시 개선될 것으로 기대하고 있다.

모토GP

모토GP의 연간 누적 매출은 레이스 수가 2회 줄어들고 계약상 미디어 판권 수익이 감소한 데다, 퀸트(Quint) 호스피탈리티 계약으로 인해 매출과 비용이 순액 인식으로 전환되면서 감소했다. 다만 레이스 프로모션 및 스폰서십 매출의 계약상 증가가 이를 일부 상쇄했다.

매출 감소로 인해 조정 OIBDA 역시 줄어들었다. 레이스 수 감소로 조직 운영비, 운송비 및 관련 비용이 줄고 퀸트 계약으로 보고된 호스피탈리티 비용이 낮아지면서 모터스포츠 비용은 감소했다.

모토GP는 디지털 및 소셜 플랫폼 전반에서 6,300만 명의 팔로워를 확보하며 분기를 마감했다. 틱톡 참여도는 60% 이상 증가했고, 시청자 수는 40% 넘게 늘어났다. 인도네시아 대회를 거치면서 5개 레이스가 서킷 역대 최다 관중 기록을 경신했다.

회사는 전략, 운영, 상업 활동 및 미디어 전반에 걸쳐 모토GP의 고위 경영진 팀을 확대했다. 경영진은 새로운 조직 구조가 레이스 프로모션, 스폰서십, 라이선싱, 호스피탈리티, 미디어 판권 및 D2C(소비자 직접 판매) 스트리밍 분야의 성장을 뒷받침할 것으로 기대하고 있다.

모토GP는 또한 2027년부터 레이스 주말 일정을 개편할 계획이다. 스프린트 예선은 별도 세션으로 분리되며, 1차 및 2차 예선은 토요일 오전으로 이동한다.

경영진 가이던스

• F1은 현재 2026년에 23개 레이스를 개최할 것으로 예상하고 있으나, 경영진은 추가 변경이 필요할 수 있다고 주의를 당부했다.
• 경영진은 공식 발표된 일정에 맞춰 F1이 2027년에 24개 레이스의 전체 일정으로 복귀할 것으로 예상하고 있다.
• 리버티 미디어는 연간 기준 팀 배분 전 조정 OIBDA 대비 팀 지급금 비율이 약 200bp 개선될 것으로 예상하고 있다. 이후 해당 지급 비율은 2030년에 만료되는 신규 콩코드 협정의 남은 기간 동안 비교적 안정적으로 유지될 것으로 전망된다.
• F1은 스프린트 방식을 2026년 6개 레이스에서 2027년 10개 레이스로 확대할 계획이다.
• 모토GP의 수익화와 관련해 경영진은 프로모터 수수료에서 가장 빠른 성과가 나타날 것으로 기대하고 있다. 미디어 판권 및 스폰서십 성장은 기존 계약 기간과 상업적 파트너십 구축에 소요되는 시간으로 인해 더 오랜 시간이 걸릴 수 있다.

리스크 및 주시 요인

• 중동 지역의 지정학적 상황 전개에 따라 추가적인 일정 변경이 필요할 수 있다. 경영진은 상황을 매일 모니터링하고 있으며 비상 대책을 마련해 두고 있고, 안전과 보안이 최우선 순위로 유지되고 있다고 밝혔다.
• 일정 변경은 시즌 기준 매출, 비용 및 팀 지급금 인식 시점에 영향을 미치므로, 분기별 실적보다는 연간 비교가 더 유의미하다.
• 모토GP 실적은 매출과 비용 대부분이 유로화로 표시되기 때문에 외화 환산 위험에 노출되어 있다.
• 원거리 이동 레이스는 일반적으로 더 높은 운송비와 출장비를 수반하므로, 모토GP의 레이스 구성은 개최 횟수와 무관하게 비용에 영향을 미칠 수 있다.
• 경영진은 리버티 미디어가 현 환경에서 현금에 대해 신중한 접근법을 취하는 동시에 F1과 모토GP에 대한 투자를 지속적으로 우선시하고 있다고 밝혔다.

애널리스트 Q&A 주요 내용

경영진은 말론 박사의 거래가 그의 시리즈 B 보유 지분 문제를 해결하고 의결권과 경제적 소유권 간의 일치를 개선하기 위해 마련된 것이라고 밝혔다. 리버티 미디어는 자본 및 지배구조를 지속적으로 검토할 예정이지만, 시리즈 A와 시리즈 C 주식의 병합을 약속하지는 않았다. 지배구조 전환 과정에서의 안정성을 뒷받침하기 위해 주주권리계획(rights plan)이 채택되었으며, 이는 2027년 11월에 만료될 예정이다.

F1 호스피탈리티와 관련해 경영진은 여러 레이스에 걸친 패독 클럽 수요가 성장을 주로 견인했으며, 마드리드는 비교적 대규모의 호스피탈리티 운영 덕분에 추가적인 혜택을 제공했다고 설명했다. 라이선싱과 그랑프리 플라자 역시 기타 매출 성장을 뒷받침했다.

리버티 미디어는 기존 사업에 대한 투자가 여전히 자본 배분의 최우선 과제임을 재확인했다. 경영진은 신중한 현금 포지션을 유지하면서 레버리지와 전반적인 자본 구조 역시 검토하고 있다.

애플 TV와 관련해 경영진은 미국 내 젊은 관객층에 도달하는 전략적 가치를 강조하며, 애플이 기회가 생길 경우 추가 시장에서 판권 입찰을 고려할 수 있다고 언급했다. F1은 단일 글로벌 파트너에 의존하기보다 시장별로 미디어 판권 가치를 지속적으로 극대화한다는 방침이다.

경영진은 미국, 중국, 인도를 F1과 모토GP 전반에 걸친 주요 장기 우선 시장으로 꼽았다. 또한 프리미엄 스포츠 및 엔터테인먼트 브랜드에 대한 아시아 지역의 관심을 언급하며 보다 폭넓은 아시아 지역의 성장 잠재력을 지목했다.

실적 발표 컨퍼런스콜 전문

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전체 실적 발표 컨퍼런스 콜 녹취록

경영진 발표

Operator

Welcome to Liberty Media Corporation's 2026 Third Quarter Earnings Call. [Operator Instructions] As a reminder, this conference will be recorded today, November 5. I would now like to turn the call over to Hooper Stevens, Senior Vice President of Investor Relations. Please go ahead.

Hooper Stevens

Thank you for joining today's call. This call today will include certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual events or results could differ materially due to a number of risks and uncertainties, including those mentioned in the most recent Forms 10-K and 10-Q filed by Liberty Media with the SEC.

These forward-looking statements speak only as of the date of this call, and Liberty expressly disclaims any obligation or under [indiscernible] disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in Liberty's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

On today's call, we will discuss certain non-GAAP financial measures for Liberty Media, including adjusted OGA and constant currency for MotoGP. The required definitions and reconciliations for Liberty Media can be found on Schedule 1 at MotoGP on Schedule II.

We are at the end of our earnings press release issued today, which is available on Liberty's website. Speaking on today's call today, we have Liberty's President and CEO, Derek Chang, Liberty's Chief Accounting and Principal Financial Officer, Brian Wendling; Formula One's President and CEO, Stefano Domenicali, MotoGP's new Deputy CEO, Carlos Aspeleta; and other members of management will also be available for Q&A. With that, I'll turn it over to Derek.

Derek Chang

Thank you, Hooper, and good morning, everyone. Big day here at Liberty, so let's get started. Our operating businesses are performing incredibly well and had a great third quarter. Our goals at Liberty Media remain unchanged as we continue investing behind 2 iconic franchises. .

And as you saw this morning, we also completed a significant transaction with Dr. John Malone. I'll touch on Formula One first. The underlying business is performing incredibly well, and we continue to see demand for Formula One running ahead of what we can supply.

We successfully staged the [indiscernible] in Grand Prix in Malaysia and achieve record attendance levels. Brian will take you through the quarter in the calendar mechanics, but I'd like to applaud our team for its nimble response to a very dynamic and at times challenging year.

We also raised for the first time in Madrid at a brand-new circuit and sold out in year 1. We are expanding the Sprint format to 10 races next year while protecting its scarcity. And just a few weeks ago, we announced that we will return to Africa with a race in Moanda starting early next decade bringing our racing to every inhabited continent.

And a huge congratulations to Kimmy Antonelli I'm winning his first championship with Alexandra and Charles to welcome the new baby daughter [indiscernible] just this week. Madrid showed us firsthand how Formula One races have the potential to transcend from a pure sporting event to an entertainment and business showcase.

The circus proximity to a global city, its premium hospitality offerings and broad range of F1 and team activations throughout the weekend, making a compelling destination. The race weekend is transformed into a broader cultural experience that drives meaningful impact across the city beyond the track.

When I think about where this goes over time, I could see Madrid evolving the same way Singapore and Abu Dhabi have namely a place where sport spectacle, business and entertainment intersect. We're continuously developing new ways to expand our store, whether that's bringing F1 Live to Milan next year, building out our licensing business, our investing in our people and facilities.

We are excited about plan's financial growth trajectory. Turning to MotoGP. I feel confident that we've played important building blocks to accelerating the sports growth in 2027 with the teams and manufacturers agreement signed this summer extending out through 2031, we now have a stable framework to co-invest and collaborate together to grow this sport.

This quarter, we strengthened the organization by promoting Carlos Ezpeleta to deputy CEO and adding new senior executives with deep media and for experience. Carlos will speak in more detail about the new management team, but these appointments represent an important step forward in accelerating MotoGP growth and realizing the sports tremendous potential.

I am looking forward to welcoming these impressive individuals to MotoGP and supporting them and executing their priorities. Also, during the Formula One weekend at Austin Motor GP put bikes and miners on the circuit in front of the F1 crowd to promote its own race there next April.

It is the first time we have put one sport directly in front of the other's audience while maintaining the authenticity of both stores. Through the on-track demonstration and [indiscernible] presence, MotoGP reached a sold-out crowd of 467,000 F1 bands at the Austin GP and generated over 50 million impressions online across MotoGP and F1 digital platforms.

At delivery level, I'm pleased to announce that Philip Beckman joined us from Cravath in October as our new Chief Legal Officer. I would like to thank Rene Wang for her years of service with Liberty. This morning, we also announced that we have acquired all shares of Liberty Media's High Boat Series B common stock held by Dr. John Malone and certain related entities in exchange for shares of Liberty Media's low vote Series A common stock and no boat Series C common stock.

As a result of this transaction, John's aggregate boating power declined to approximately 3% and transaction provides better alignment of voting power and economic ownership for our shareholders while simplifying our capital structure.

I would like to thank John for working closely and constructively with the company on this transaction. In addition to being an American business legend, he has served as a leader mentor and partner to many of us, including myself.

John just reiterated to me the other day that he is very supportive of management and is optimistic about the growth prospects for our businesses. While we now have a different corporate structure, we look forward to continuing to be able to lean on his wisdom and advice.

In closing, I remain confident in the growth trajectory of both our world-class assets and excited for all to come. With that, Brian will take you through the financials, and then Stefano and Carlos will cover the operating businesses.

Brian Wendling

Thank you, Derek, and good morning, everyone. We'll start with Formula One. As always, just a reminder, I'd like to focus on year-to-date comparisons and remind you that it remains best to focus on our business on a full year basis.

Calendar changes continue to be the theme this quarter -- but the underlying business, as Derek said, continues to perform incredibly well. As you may recall, results for the first half of the year recognized season-based revenue and cost with respect to a revised 22 race calendar.

During the third quarter, we rescheduled the Grand Prix, which was held in Malaysia in October, and that brings our expected rates count up to 23 races for the year. For the third quarter, we have, therefore, realigned proportionate recognition of season-based revenue and costs with that current 23 rate expectation with numbers reflecting the accounting required to have recognized [indiscernible] or 65% and of those season based revenue and costs through September 30.

Note that additional calendar 2026 calendar changes may be necessary as we move through the year. We expect to return to a full 24 race calendar next season, in line with the published calendar. The third quarter of 2026 held 7 races compared to 6 races in the third quarter of '25. Year-to-date, F1 held 2 fewer races with 15 races held in the current year-to-date period compared to 17 races held last year.

Year-to-date, revenue was relatively flat despite the lower rate count and adjusted OIBDA declined 5%, driven by the calendar variance.

A decline in primary revenue was driven by lower rates promotion and media rights revenue, and the reduction of race promotion revenue was due to the calendar variance, again, with 2 fewer rates as held while media rights revenue was impacted largely by the onetime revenue associated with the release of the UP 1 movie last year.

Media Rights revenue was also impacted by the effect of the calendar variance on the recognition of season-based. Revenue with 15 out of 23 races stage year-to-date or approximately 65% versus 17 out of 24 races last year or 71% of season based revenue. These decreases were largely offset by underlying contractual fee increases and strong sponsorship growth.

Other revenue increased due to growth in hospitality revenue from strong demand for the Paddock, continued momentum in the licensing business and growth in activities at Grand Prix Plaza.

Partially offsetting this increase was lower F3 revenue due to the sale of cars at the beginning of the new F3 vehicle cycle in 2025. Adjusted OIBDA decreased year-to-date because of the revenue fluctuations and increased expenses.

Increased operating expenses included higher expenses related to the delivery of hospitality offerings associated with the Paddock Club, commissions and partner servicing costs associated with the strong underlying revenue growth and increased raised promotion and higher FIA fees as well as freight costs.

Selling, general and administrative expenses increased driven by higher personnel and information technology costs, partially offset by lower marketing costs driven by the nonrecurring 75th season launch event last year. Team payments as a percentage of pre-team share adjusted OIBDA were 58.7% year-to-date and were approved proportionately based on the 23 race calendar assumption.

For the full year, we still expect to see roughly 200 basis point improvement in leverage on this metric in line with the average we've seen over the past 4 years. After 2026, as a reminder, for the remainder of the term of the new carport agreement through 2030, we expect that payout percentage to remain relatively stable.

Team payments are best analyzed on a full year basis due to quarterly fluctuations in team payments as a percentage of adjusted OIBDA. Now flipping over to MotoGP, a reminder here that we closed the acquisition on July 3 of last year.

So our financial results prior to the date of acquisition are presented on a pro forma basis as though the transaction had occurred on January 1, 2024. The majority of -- sorry, the majority of MotoGP's revenue and costs are euro denominated and as such, are subject to translational impacts from foreign exchange fluctuations.

In the following discussion, I will focus on constant currency results. And similar to Formula 1, I'll also focus on year-to-date comparisons. Year-over-year comparisons are impacted by the mix of races, not just the number and a reminder that MotoGP flyaway races generally carry higher costs.

That includes freight, travel and [indiscernible] The third quarter of 2026 held 5 races compared to 7 races in the third quarter of 2025. Year-to-date through the third quarter, MotoGP also held 2 fewer races with 15 held in the current year-to-date period compared to 17 races held in the prior year period.

Revenue decreased at MotoGP year-to-date, driven by a decline in rate promotion from holding to fewer events, a reduction in contractual media rights revenue and a decline in other revenue due to Moto GP's new hospitality agreement with Quint, whereby MotoGP now recognizes hospitality revenue and costs on a net basis.

Partially offsetting this decline was underlying contractual increases in race promotion and sponsorship revenue. Adjusted OIBDA also declined year-to-date driven by the reduction in revenue.

Cost of MotoGP Motorsport revenue declined due to the impact of 2 fewer races health, which resulted in lower era, organizational and freight expenses as well as the lower hospitality costs associated with the new hospitality agreement with Quint.

Looking briefly at Corporate and Other results. Year-to-date, revenue was $18 million, which relates to rental income generated by Grand Prix Plaza in Las Vegas Corporate and other adjusted OIBDA was a loss of $36 million, and this includes the Grand Prix Plaza rental income as well as corporate expenses.

At quarter end, Liberty Media had cash and liquid investments of approximately $2.3 billion which included $1.3 billion of cash at F1 and $199 million of cash at Moto GP. The total principal amount of Liberty Media's debt was approximately $5.5 billion at quarter end which included $3.3 billion of debt at Formula One and $1 billion of debt at MotoGP with $1.2 billion of debt at the corporate level.

In August, Liberty Media issued $690 million aggregate principal amount of new convertible notes due 2032, and the proceeds will be used to repay the 2.25% convertible senior notes in 2027 and as well as we purchased a cap cloud that will fund additional costs associated potential costs associated with the 2027 convertible notes and for general corporate purposes.

F1's EUR 500 million revolver and MotoGP, EUR 100 million revolver, both remain undrawn. And at quarter end, Liberty Media's net leverage was 3.0x. Formula on and Moto GP are both in compliance with their debt covenants at quarter end. And with that, I will turn it over to Stefano to discuss Formula One.

Stefano Domenicali

Thanks, Brian. What an incredible season we have had so far. After a trading championship battle, so far the season, I want to congratulate Kimi Antonello becoming the youngest driver in form of 1 history to win the driver championship. And also congratulate Mercedes team who are poised to win the constructor champion. .

I also want to applaud Red Bull and Ford on their first victories together under the new partnership with mobile. We expect the great reason to continue as we add into the father races of decision with a number of drivers backing to finish second and the is pushing hard to secure their position the constructor charter ship.

The incredible level of competition continues to translate directly into strong funnel engagement. Season to date through Austin, we have welcomed 5.8 million fans and had 18 consecutive sold-out [indiscernible] with deleverage setting due attendance records.

Audiences are up our social channels continue to grow and the feedback from our funds in our surveys has been overly positive, reflecting both the quality of the racing and the drama of the storylines week after week. I'm proud to say that we again demonstrate F1 ability to solve challenges by successfully staging the Baragar, Malaysia, and even was a resounding success, reflecting the resilience of our business model and the incredible ability of our teams and partners to find creative solutions to assure we can go racing.

In fact, it was the biggest Grand Prix attendance ever at Sepang drawing 261,000 fans. I want to again thank his majesty King of Bahrain. His Royal Highness Prince Salman. His Magister the Kingdom Malaysia and their respective governments. Together with the present of the FIA and our promoters for their continued partnership and flexibility during a dynamic year.

I'd also note that the disruption we experienced in the Middle East this year does not change our long-term regional strategy and ongoing partnership with our promoters. This year, we currently remain scheduled to complete our calendar decision and at this stage, continue to plan to finish the issue in Qatar and Abu Dhabi.

We will continue to monitor the situation. And as always, the safety and security of everyone in the sport will remain our first and foremost priority. We remain committed to bringing Formula One to funds everywhere and we continue to expand both the resin itself and our geographic footprint to make that happen.

Looking further ahead, we recently announced several exciting addition to our 2017 calendar and beyond. We are kicking off the 2027 season with the F1 Live and expanded format of the event in London in 2025. The week long activity will take place in Milan, with 3 core components, including our Formula One showcase on Festival and a live show.

We look forward to sharing more details soon. 2027, we see an expansion of our Sprint format to test print rates, up from 6 this year. The Formula continues to add excitement to our events whilst providing valuable additional inventory and commercial opportunity for our partners.

We are also thrilled to welcome Portugal and Turkey back to the calendar next year. Given our support the opportunity to reach new files. We recently announced a [indiscernible] 10 years agreement to bring the Fun African Grand print on the calendar in the early 20s. These ways will mark our told to the affluent continent for the first time since 1993.

We have always seen Africa as an important part of Formula One's future, but we're determined to return in the right way. With the right partners and with a long-term commitment and clear vision for creating meaningful impact.

With one joining the calendar, in the near future, we will be raising on every inhabited count in the world. Africa is estimated to be home to more than 100 million Formula Fan with almost 60% of funds in key supercar markets under the age of 35.

So the long-term growth opportunity here is enormous. I want to thank his Excellency President Paul Kagame, the government Aranda. The [indiscernible] Development Board and the FA President, [indiscernible] their partnership in securing this opportunity, and we could not be more excited about what this means for the future of Formula One.

Turning to fund engagement. Growth in global TV [indiscernible] continued in the third quarter, with several events, including the Italian and oxybate recording double-digit passenger growth.

Our social digital plate continued to thrive as well. We grew our social media following 229 million, up 16% year-over-year, and our total YouTube views have now surpassed 1.7 billion, up 30% year-over-year, with 75 million hours of watch time. Our YouTube live views reached 270 million, up 25% year-over-year with 16.2 million hours watched diving into more details around our business. Momentum continues to accelerate in our hospitality business.

Looking ahead to next year, our 2027 Paddock Club sales will commenced in early November, and we've already seen great momentum with an increasing team and customer request.

We expanded our Prime hospitality offering launching with LVMH, a new dining experience. The Outlet. In Belgium, the Netherlands and Madrid.

And after a successful launch, we plan to make it available at all our European races in 2027. Our collaboration with Soho House and Lewis Hamington House 44 also continued to be a standout success as well and will grow from 9 locations this year to 13 in 2027.

Austin also hosted the second iteration of our Golden [indiscernible] paddock experience as well as the boot of the pad bar by F1 at the iconic downtown Sagebrush venue.

The paddock bar by 1 was an off-track experience in the heart of Austin, and I like the way in which we have expanded the race we can experience beyond the track and for our fans. There is itself generated over EUR 1 billion in economic impact for the city this year.

We have also continued to expand our patellar capacity. In Monzo, we added the Paddock Club extension increased capacity by 15%. And in North in, we opened a brand-new Paddock Club space within the term structure, increasing our capacity also by 15%.

With demand strong, we are also exploring opportunities for adding product club capacity in 2027 at China, Silverston Austria and several other races to meet this growing demand. We are also gearing up for the Las Vegas Grand Prix in 2 weeks' time and this year, progress has been phenomenal.

Ticket revenue, including hospitality, is pacing ahead the sponsorship has already surpassed 2025 levels. We are bringing the world city to life. We're programming across the race we can, kicking things off with our second F1 Business Summit and closing the event out with our sphere after-party featuring Backstreet Boys. Looking ahead, the Las Vegas Grand Prix remains key, not just to our local community partners for whom it has generated over cumulative economic import so far, but to our U.S. brands and growth strategy as well.

Our license continues to build momentum with new agreements signed, including LICA, where together, we are going to be launching a bison addition to much acclaim globally. We also extended our Disney partnership throughout 2028 and are now included Disney and pixel cars under the expanded partnership.

This quarter, we opened 3 additional F1 flagship stores last new off-track F1 hubs at the Austin race and in Mexico. The expansion of our F1 hub underscores our new philosophy of getting deeper into the city in which we raise and it is a popular fund activation nucleus, which continue to support our overall retail sales growth.

In Austin, we saw record-breaking levels of merchandise sold. In gaming, we built upon our existing license partner with Mattel announcing a gaming collaboration to integrate the F1 Hot Wheels cars into the hot with infinitive Roche video game.

Releasing next year, the game will feature all 22 official for cars. I'm also proud to share that our license traveling F1 exhibition on the best touring exhibition awarded GG award in Madrid is October which is a significant industry-wide recognition.

The exhibition has now visited 11 city and 4 contents with more than 2 million tickets sold to date. Commercially, we have continued to make great progress, also extending our media isolation with a [indiscernible] Spain, Portugal and Andara through 2030 and renewing liquid Mollis sponsorship in a new multiyear agreement. We are more excited in a as we are into the year-end.

While the remaining strong momentum across every part of our business, we believe one has an exciting growth journey ahead and we are more confident than ever that the foundation we continue to bid today will drive enduring value for our partners and stakeholders for the years to come until full speed ahead.

And now I will turn the call to Carlos to discuss MotoGP. Carlos?

Carlos Ezpeleta

Good morning, and thank you, Stefano. MotoGP Group is entering a period of transformational change, and we're pleased to continue that journey with the support of Liberty Media. The sport is in a fantastic place with another season of close competition and credible racing.

Our vision for growth remains the same. To share Motor GP's raw energy and define Spirit with the world through compelling storytelling world-class racing and cultural moments that extend our reach far beyond the track. We've made tangible progress laying the foundations to accelerate our sports growth.

In September, we strengthened our executive team with an impressive slate of new leadership hires, including new Chief Commercial strategy, operating and media officers amongst others. These appointments built on the addition of Vince Russell as Chief Financial Officer earlier this year.

I'd like to spend a moment discussing our updated organizational structure. [indiscernible] joined us in September as Chief Strategy Officer. Bringing 2 decades of strategic leadership experience across finance, sports and entertainment, most recently with USC and TKO Group Holdings.

Then joining us in January 2027, we have Luis Young, who has been appointed as Chief Operating Officer following more than 8 years with Formula One most recently as Chief Race Promotion Officer bringing deep experience in working with promoters, circuits and governments, which will be invaluable as we expand our global calendar.

Chief Commercial Officer, Ryan Norris, will join MotoGP from [ Tom Hotspur ] to oversee partnership, sponsorship, licensing, hospitality, marketing and digital and Samir Probari will become Chief Media Officer, having previously held senior leadership roles at NFL, Warner Bros Discovery at [indiscernible] United.

In addition to being responsible for our media rights operations. He will also oversee the commercial growth of MotoGP direct-to-consumer streaming service. Together, this team brings proven experience scaling some of the most successful properties in global sports and entertainment. And I'm excited to have him on board.

The strength of the sporting product has never been clearer. This season has delivered extraordinary racing unpredictable story lines and fused competition across the grid. As we approach the final rounds, Mark Maket is on the verge of another historic championship win but the real story has been the depth of talent and competitors throughout MotoGP, which continues to set the benchmark for racing worldwide.

That competitiveness has supported strong fan engagement, both on and off track. Season to date, through Indonesia, 5 races have set new circuit attendance records. Our digital and social momentum also continues to build. We ended the quarter with 63 million total followers across platforms. Tiktok delivered standout growth with engagement up over 60% and viewership up over 40%.

Looking ahead, we will launch our 2027 in Rio de Janeiro with a spectacular celebration that brings our sports directly to the heart of the city. We're planning a bike exhibition along [ Botafogo ] Beach, bringing together every rider team and manufacturer in front of a global audience.

The program will also feature internationally acclaimed artists alongside leading resilient musicians and entertainments. Celebrating Rio's vibrant music and creating a pro festival atmosphere for our fans. Now in its third year, our seasonal launch event has become a defining moment in our calendar and a powerful global showcase for our sport.

We also announced a new race weekend format starting next season designed to make the on-track action even more exciting for fans. Spring qualifying will become its own separate session with qualifying one and qualifying two moving to Saturday morning. The new structure is built to make the weekend easier to follow, whilst ensuring each day delivers its own meaningful sporting outcome. We believe this will create additional storylines throughout the full rate. We can make the format more intuitive for new fans and further support our ongoing commitment to safety by creating a clear and more balanced competitive schedule for Rogers and teams.

On the team side, this has been one of the busiest transfers windows in recent memory with a total of 17 rider movements out of 22 riders as teams finalized their 2027 lineups. The MotoGP grid will also welcome 5 new riders next season, including 1 or 2 [indiscernible] as well as Rainingwall super bike Champion Nikola [indiscernible] the influx of young and exciting talent underscores the strength of our riders development pathway and reinforces confidence in the long-term future of the championship.

A key part of our growth strategy is taking [indiscernible] new audiences through complementary sports and entertainment platforms. Recent examples include our activation alongside FIBA and Nissan and our first ever present at a Formula 1 weekend during the USA Grand Prix Austin. These initiatives create meaningful opportunities to showcase MotoGP to highly engaged sports fans expand our reach and drive greater awareness of the championship in markets around the world.

On the business side, we also had a productive quarter with several new and renewed partnerships. In media rights, we ruined our partnership with Dozens, Kayo Sports and Foxtel in Australia and a multi-new year agreement beginning in 2027. Within race promotion, we revealed the impressive Adelaide track layout, the promoter has received environmental approval for the circuit works, and we're also thrilled to announce that Red Bull will become the title sponsor of the Australian and pre starting next season.

We extended our agreement with Portugal for another 3 seasons through 2029 and also renewed Modelo, home Italian Gran Prix for another 5 years through 2031. We're proud of the progress we've made this quarter and look forward to updating the investor community. Now I'll turn the call back over to Derek.

Derek Chang

Thank you, everyone. We appreciate your continued interest in Liberty Media. And with that, we'll open the call up for Q&A. Operator? .

Operator

[Operator Instructions] And the first question comes from the line of Bryan Kraft with Deutsche Bank.

질의응답

Bryan Kraft

I wanted to ask, given today's announcement regarding Dr. Malone, would the company consider passing the Series A and Series C classes a single class of stock, all having one vote per share. .

If this is no longer one of be a controlled company, why continue to have the AMCs outstanding. And just wondering if there's anything specific that would prevent you from doing that.

Derek Chang

Thank you, Brian, for the question. This transaction was obviously designed to take care of John and his B shares as we transitions on some of the stuff on the personal side for him. That was not meant to do anything more than that. That being said, we, as a company, as you rightly point out, we'll continue to evaluate what the optimal capital structure is and governance structure. And that's something that we will continue to do and look to optimize that.

Operator

The next question comes from the line of Sean Diffley with Morgan Stanley.

Unknown Analyst

Two, if I may. The first on the Malone transaction. I was wondering if you could provide any color on the comment that John received a number of unsolicited offers from third parties and then your rationale for the rights plan, which expires in November '27.

And then on nice upside in the F1 other revenue line versus our estimates. I'm guessing it was driven by hospitality, maybe helped by Madrid, but also leaning. Any further detail or sizing you could provide for us there?

Derek Chang

Sure. Thanks, Sean. So on your question and John receiving offers, as you might imagine, following from time to time, job received offers because you obviously controlled a significant set of votes with a relatively low economic interest.

We won't comment any further on specifics of that. We did get into a situation where it then made sense for as we've already pointed out in the press release, it made sense for us to go ahead and work with John on a constructive solution that helps us effectively control our own destiny forward.

And I think that worked out well. I think everyone is very pleased with how this transaction ended up on the what was the second question piece of that question, sorry. .

Unknown Analyst

The rights offering the rights plan?

Derek Chang

As the complexion of the governance has changed, from John holding such a significant portion of the votes in 1 place to a bit more -- I mean, we still have a 2-class share structure even without the best.

And I think as we look to promote stability in the near term, through this transition, we thought the rights offering was the right thing to do. As we -- as I was answering Brian's question as we look to optimize what the capital structure is. I think on the last question on the business front with respect to the other revenues, I'll hand that over to Brian.

Brian Wendling

Yes, Sean. The main drivers, as you rightly point to point out, our hospitality and licensing Madrid is one of the larger paddock clubs on the circuit. So that was a nice uptick in hospitality. But we also -- you've seen growth in hospitality throughout the year at a lot of our other locations as well.

So impacted by Madrid, certainly favorably but spread across the rest of the races. Licensing is still performing strong. Those 2 then are offset by the F3 engine cycle for last year where we had engine sales in the prior year that we don't have this year. And then the Grand Prix Plaza activities at LV GP have been growing this year versus the prior year. Those are the main drivers.

Operator

The next question comes from the line of David Karnovsky with JPMorgan.

David Karnovsky

Maybe just following up on the transaction. Derek, does this change anything from your perspective . I know you think about go-forward capital allocation target leverage, just other liberty level matters. And Brian, are there any outstanding shares of Visa options following this?

Derek Chang

Yes. So David, I don't think -- I think to answer your question, we're still focused primarily on growing the businesses that we have. And as we stated previously, sort of investing behind those businesses and growth plans that they have is probably the biggest priority as we think about other forms of capital allocation, it's in it's not envision at all with what we said previously in terms of where we might place investments. .

And ultimately, we are in the process of again, evaluating capital structure out from leverage levels. I would say that given the environment that we're in right now, we're probably being cautious in terms of cash.

With respect to the B shares, there are certain percent of outstanding on a billing basis B shares. And then from an option standpoint with what we did with I think there are no options left outstanding.

David Karnovsky

Okay. And then just a separate one to the cost systems you just mentioned the in that has to do with kind of the Middle East and the races, there obviously has gotten a lot of attention just great to kind of hear the latest on how you're thinking about the rest of the calendar, the ilo backup.

And then we might as well ask about 2027, given there's some basis on the calendar March and how you think about flexibility just in the calendar and what contingencies you have with the longer lead time?

Derek Chang

Sure. Let me take that and then I can have that on the side over to Stefano. But the calendar is sort of proceeding along as it's laid out right now. Clearly, given what's going on, we are monitoring the situation, frankly, on a daily basis. And adjust if we need to.

First and foremost is safety and security of anyone in either sport, Formula One arm to GP, and that will be paramount. That being said, we have a backup plan, as you guys know, with respect to Formula One and as a basis at the end of the season.

Stefano and team have backup plans for next season to in the event that sort of the situation continues to be outstanding. But with that, I'll let Stefano give you some more detail.

Stefano Domenicali

Well, thanks, Derek. I think that you said exactly where we are. I mean, I think that we've proven to be as much as rational as possible and trying to be, as always, created a constructive to make sure that the champions run despite the complexity of the geopolitical situation.

And I relate once again, our thankful to the in of Bahrain and the King of Malaysia to allow to have one race in a place that no one thought was possible. Therefore, that is our commitment, our committee is in front of our fans in our committees in front of our partners, forces and teams and together with the Federation of course, as Derek was saying before, we mentioned we are monitoring the situation and safety first for everyone.

But that's why we were not emotional before, and we will stay rational up to the end. And we have planned on contingency. And as you can imagine, on our complexity in terms of logistics, some of this administration [indiscernible] selling is quite important. And I think that so far, we have proven to be strong in that respect.

Operator

The next question comes from the line of Joe Stauff with Susquehanna International Group.

Unknown Analyst

Derek, Brian. First, can you give us an update on Las Vegas Grand Prix and the ticket pacings there? And then a question on to Carlos or Derek or Brian. Can you remind us just in terms of the number of new promoter contracts that take effect in the '27 season and then the '28 season?

Derek Chang

Sure. Joe, let me go in reverse because I'll turn it over to Brian and then Stefano on the Vegas question. But on MotoGP in '27, we have Argentina and Adelaide in Australia coming online. I don't believe at this point, we have announced any new ones for '28, but Carlos, is that correct?

Carlos Ezpeleta

Yes, we have not announced any new events turning in 2028. We have a number of renewals, a big part of the calendar for 2027 or new or renewals entering into effect in '27.

Unknown Analyst

Yes. I think I misspoke. I meant to ask on renewals. Sorry about that.

Carlos Ezpeleta

So for renewals, the exact number I have to get back to you, but it's probably around 75% of the calendar.

Stefano Domenicali

Yes. With regard to [indiscernible] I could say in a nutshell, the situation is looking to be very, very good. I mean the thanks to the incredible work of Emily Fraser and all the teams here in Vegas. I mean, the water is happening in Vegas in couple of weeks will be the best for sure in terms of revenue and in terms of cost management.

And on top of that, that is even more important than that, I think that we were able to have to build an incredible solid future with the community of Vegas. The extension for many, many years is because after [indiscernible] I think that we have proven to be an asset, not only for the championship, but also for the city.

So very proudly, I think that this ramp will see the revenue will be high, the cost contained and in terms of attendance would be fantastic. And a lot of quality people that will come to enjoy an incredible event that for many reasons, and that was one of the reason why we wanted to organize ourselves, we remain a reference for a lot of things that we're doing that is well reflected in the growth of the sport in other places of the world.

Operator

The next question comes from the line of Anthony [indiscernible] Jefferies.

Unknown Analyst

You've called out the monetization gap between F1 and MotoGP as being a major opportunity to close. How do you foresee that unfolding over the next couple of years? Which revenue streams do you think present the greatest upside? And what kind of cadence should we expect on that?

Derek Chang

Sure. Thanks, Anthony, for the question. Yes, you're right. We have called out that gap and that is the opportunity that we see. I think in the near term, what we're seeing is probably on the promoter side, so the track fees that we're going to -- the race fees, excuse me, that we're going to be getting from our local promoters.

That's probably where you're going to see the increases to begin with. And then as we move forward, I would see us both on the media rights and sponsorship side. that probably doesn't happen because some of those are longer deals, and it takes a lot of late in the sponsorship side like we saw with Formula One.

I don't think we really hit our stride until 5 years into the business. But as I think I've said previously in other settings, the fact that we are having good conversations with potential sponsors and they see the same sort of ability to have a trajectory like we had with Formula One. And they also understand that under Liberty, the credibility that we've developed because of what's happened with formula on that, we may be able to accelerate that in a way that would hopefully start to see some of those increases come sooner rather than later.

Unknown Analyst

Great. And can you also provide a little bit of color on the benefits you've seen thus far from the Apple TV deal and has Apple expressed any interest in bidding on any upcoming contracts outside the U.S.?

Carlos Ezpeleta

Sure. I'm going to actually just let Stefano answer that question.

Stefano Domenicali

Yes. I mean, the Apple TV has given us an incredible opportunity to get into the market that want to be effective. I mean, the engagement to the young tanker we have, but we don't have to forget that in U.S. our market is 40% remain with another between 18 and 24 has given the opportunity to get into their habits and culture. .

There, we are doing a lot of other things that will be focused to grow and expand their activity using us altogether to be step-by-step get into more of what are the culture of the American score fans. And this will allow us not only to be focused on the sport but also being apple in other dimension, we have heated with the measure we're interested in and lifestyle entertainment for music.

And there's a toting that Apple is very, very strong, and they are very happy as we are about this new deal. On the other hand, the answer is yes. It's because they are really understanding that potentially, and this is part of our discussion, if there are opportunities that are building out the market they would do it.

And because, of course, they see and we can see this effect could be even bigger in the future even if, as we always said, our strategy is not to have one main media partner all around the world is to make sure that we maximize the opportunity that we can have market by market. But once again, yes, they're going to do it as soon as this opportunity will be open for them.

Derek Chang

Yes. Thanks, Stefano. I think to put a finer point on it, the affiliation with the Apple brand and you have on the 2 together are very complementary. And I think that, that is what Stefano spoke to in his introductory remarks on sort of the elevation of the store into a global entertainment brand, and Apple being part of that is very complementary.

I think then the other part is probably on the pad side. where anyone you speak to it a product as has probably exceeded expectations, and they continue to think about what innovation will happen and what you what new innovation they can add to the product side?

And then finally, Apple as a potential bidder in other markets is helpful, even if we don't necessarily dealt with them in those markets, just tightening the market is helpful from a demand stand.

Operator

The next question comes from the line of Steven [indiscernible] with Wells Fargo & Company.

Unknown Analyst

Derek, I was wondering if you could talk about what you're seeing in VIP experiences. I know you've added capacity like the Turn on Club House at Code in Austin. Could you help us with what VIP revenue has grown year-on-year this year? And what sort of capacity expansion do you think you can drive over the next few years with more like that? And finally, would you consider breaking out VIP revenue separately because I think it's a growth driver of the company that kind of gets lost.

Derek Chang

Sure. I think before we go into F1 on VIP, one of the things I want to also highlight is what we're doing at MotoGP with respect to VIP, where working with Quint, we are completely overhauling that product and expect that to introduce over time here, a much higher-quality product that will be sort of well received by.

On a B2B basis as well as the fans of the sport. So stay tuned there. And the Formula One side, I'll turn it over to Brian, on the specifics of any of these numbers. And then Stefano could probably give us better color on -- more broadly on we upgrades are happening.

Brian Wendling

Yes, specifically on your question, would we ever consider breaking it out. Certainly, if it gets to the size where it's required under SEC rules, we certainly would -- we would break it out. but we have a little bit of ways to go for that. In terms of -- I'll do a high-level commentary, but basically, most of the revenue growth you're seeing in hospitality there are some new areas that are helping to drive that growth, but it's largely just due to the Paddock Club growth at most of the venues like [indiscernible] commented earlier, Madrid did come online. It's a relatively larger Paddock club compared to what we had before it replaced [indiscernible] So you're seeing growth there. But I'll let Stefano comment on it. But as we've said before, the company is experimenting with House 44, the out, lots of different types of VIP offerings.

Stefano Domenicali

Yes. Thanks, Brian. Sean. Yes, I would say the main factor of this is because we wanted to extend our experience for all the fans. And of course, the more we are getting into the so-called VIP experience, we need to offer services and things that are not possible to have another situation.

So the fact that we have now more different products that are diversified and of course, with different kind of pricing position is really the thing that we saw growing.

And that connected with the fact that having long-term deals with partners and promoter allow us to ask their investment in the dimension that we believe is right. Always remembering that the quality is an asset for us.

And I don't want to be presented, but because we have been seen as a reference in terms of hospitality like an experiential world, in the world of sport business and entertainment platform we need to keep that focus at the top of our priority, and this will happen in the future.

The good news that I can share already is that for the next year, for example, our capacity is almost gone because there is such a request that allow us to push and work on the quality of the offer that we want to give to our fans and to our guests.

Operator

Our next and final question comes from the line of Stephen Laszczyk with Goldman Sachs.

Stephen Laszczyk

On the F1 sponsorship side, Derek, Stefano, I would just be curious if you could give us an update on where we stand with bringing in some new logos across some of the verticals you called out earlier this year, I think AI travel and fitness.

And then if I could, a longer-term just on the opportunity in Asia, it feels like there's momentum in the region would just be curious what you need to see your gain conviction on to maybe lean into the region in a bigger way and when we maybe could expect that to be an opportunity.

Derek Chang

No, go ahead. On the sponsors step

Stefano Domenicali

Okay. No, I would say on the sponsorship, I would say -- I would like to say -- to use the world stay tuned because our lag is followed by a lot of things that are positive. And it's not only on the fact that the partners that are with us, they want to stay with even a stronger position.

But because of the opportunity of other categories, we will bring some new partners and be able to show that momentum also in this stream of revenue is very, very solid and very, very strong. And I calculate that also to the fact that you're correctly saying that we see an incredible potential on the Far East market rest Asia market because, of course, everyone was focused on the fact that we need to develop our growth in the U.S., which is, for sure, a very important market.

But as you correctly say, the Far East Asia market represents for us another opportunity that needs to be kept for the future. And that's another well in the next couple of years.

We're definitely going to be very effective in trying to have another step up build there because the market will allow us to be even bigger with activities that we are preparing for the growth.

Derek Chang

And I'd like to just add to that, which is across both Formula One and MotoGP, 3 of the largest markets for us in priority markets are for now and over the next sort of 10 years or continue to be the U.S. where obviously, we've made huge inroads with F1, but I think there's still a ways to go and clearly, we're only in the beginning stages with MotoGP in the U.S. I think that China and India, I've spoken about recently represent opportunities for us.

We need to go about them sort of the right way, but there is a lot of affinity for premium sports over in those markets, the whole concept of what we're trying to do from a global -- as being a global entertainment brand, resonates in those markets. We have sort of both MotoGP for its own reasons in terms of those markets, a lot of India, Southeast Asia have used, frankly, motorcycles primary mode of transportation. So a lot of appeal.

But I think that the more general concept of those markets being sort of large, those markets having an affinity for brand entertainment celebrity, all that stuff I think our sports are going to bring to the table make those in our minds attractive opportunities going forward.

So with that, I think we will wrap the call. Thank you, everyone, for your interest, as usual. Again, a big day here, but good things to come. So thank you.

Operator

Thank you. This concludes today's conference. You may disconnect your lines at this time, and enjoy the rest of your day.