애틀랜타 브레이브스 홀딩스(BATRA) 2026년 3분기 실적 발표: 사상 최대 매출, 비용 증가로 OIBDA 감소
애틀랜타 브레이브스 홀딩스는 관중 수 증가와 포스트시즌 성장에 힘입어 2026년 3분기 역대 최대 매출을 기록했으나, 선수 연봉 인상과 브레이브스비전 제작비 등으로 수익성은 하락했습니다. 전체 매출은 전년 동기 대비 4% 증가한 3억 2,500만 달러를 기록했습니다. 조정 OIBDA는 야구 운영 비용 증가로 기존 6,700만 달러에서 4,100만 달러로 감소했습니다. 경영진은 브레이브스비전의 연간 환산 매출이 이전 중계권 수준을 넘어설 것으로 기대하고 있으며, 12월 만료되는 CBA 협상 및 세법 규정 변화 등의 변수가 존재합니다.
애틀랜타 브레이브스 홀딩스(NASDAQ: BATRA)는 관중 수 증가, 포스트시즌 경기, 복합 용도 개발 성장에 힘입어 미디어 관련 매출 감소를 상쇄하고 2026년 3분기 역대 최대 매출을 기록했다고 발표했습니다. 다만 선수 연봉 인상, 브레이브스비전(BravesVision) 제작비 및 포스트시즌 비용 증가로 수익성은 하락했습니다.
핵심 요약
- 전체 매출은 전년 동기 대비 4% 증가한 3억 2,500만 달러로 분기 최고 기록을 달성했으며, 야구 매출은 2억 9,600만 달러로 증가하고 복합 용도 개발 매출은 2,900만 달러에 달했습니다.
- 조정 OIBDA는 메이저리그 선수 연봉 인상, 브레이브스비전 비용 및 기타 야구 운영비용 증가로 인해 기존 6,700만 달러에서 4,100만 달러로 감소했습니다.
- 정규 시즌 홈경기당 평균 관중 수가 14% 증가해 경기당 약 27,000명에 육박함에 따라 야구 이벤트 매출은 1억 8,900만 달러로 성장했습니다.
- 미디어 관련 매출은 브레이브스비전의 매출 인식 시점 및 일부 전국 미디어 중계권 계약 변경으로 인해 기존 7,900만 달러에서 7,600만 달러로 감소했습니다.
- 경영진은 브레이브스비전의 연간 환산 매출이 이전 지역 중계권 계약 수준을 상회하고, 연간 기준 수익성도 이전 모델 수준을 재현할 것으로 기대하고 있습니다.
- 회사는 9월 말 기준 1억 2,150만 달러의 현금 및 현금성 자산과 1억 8,000만 달러의 차입 가능 한도를 보유하며 분기를 마감했습니다.
주요 재무 데이터
| 지표 | 2026년 3분기 | 2025년 3분기 | 변동폭 및 주요 요인 |
|---|---|---|---|
| 전체 매출 | 3억 2,500만 달러 | 3억 1,200만 달러 | 4% 증가; 야구 이벤트 및 복합 용도 개발 성장에 힘입음 |
| 야구 매출 | 2억 9,600만 달러 | 2억 8,400만 달러 | 티켓 판매, 관중 수, 포스트시즌 및 소매 매출 증가 |
| 야구 이벤트 매출 | 1억 8,900만 달러 | 1억 7,600만 달러 | 계약상 티켓 가격 인상, 관중 수 증가 및 포스트시즌 홈경기 2회 개최 |
| 미디어 관련 매출 | 7,600만 달러 | 7,900만 달러 | 주로 매출 인식 시점 및 전국 미디어 중계권 변경으로 인해 감소 |
| 소매 및 라이선싱 매출 | 2,000만 달러 | 약 1,600만 달러 | 시티 커넥트(City Connect) 의류 수요 증가로 약 400만 달러 증가 |
| 기타 야구 매출 | 1,100만 달러 | 1,300만 달러 | 해당 분기 특별 이벤트 감소 |
| 복합 용도 개발 매출 | 2,900만 달러 | 2,700만 달러 | 임대 및 주차 매출 증가로 7% 증가 |
| 조정 OIBDA | 4,100만 달러 | 6,700만 달러 | 주로 야구 운영비용 및 판매관리비(SG&A) 증가로 인해 감소 |
| 영업이익 | 900만 달러 | 3,900만 달러 | 선수 연봉, 미디어 제작비 및 포스트시즌 비용 증가 반영 |
사업 및 운영 실적
애틀랜타는 2026년 시즌 동안 트루이스트 파크(Truist Park)에서 280만 장 이상의 티켓을 판매했습니다. 3분기 정규 시즌 홈경기당 평균 관중 수는 전년 동기 대비 14% 증가했으며, 팀은 정규 시즌 중 25회 매진을 기록했습니다.
브레이브스는 2025년 대비 18승 증가한 94승을 거두며 내셔널리그 동부지구 우승을 차지했고 2021년 이후 첫 포스트시즌 시리즈 승리를 거두었습니다. 경영진은 메이저리그 선수 연봉 증가가 경기력과 팬 참여도를 강화하기 위한 의도적인 투자였다고 밝혔습니다.
브레이브스비전은 2026년 4월 출범 후 첫 시즌을 완료했습니다. 회사 측은 해당 지역 시장에서 D2C(소비자 직접 판매) 구독이 MLB 1위를 차지했으며, 네트워크는 역대 최대 광고 매출을 올렸다고 밝혔습니다. 유통 모델에는 리니어 TV, 일부 지상파 생중계 경기 및 D2C 접근 방식이 포함됩니다.
복합 용도 개발 사업은 연중 내내 매출에 기여하는 사업으로 유지되었습니다. 페넌트 파크(Pennant Park)를 포함한 포트폴리오 점유율은 93%를 기록했습니다. 더 배터리 애틀랜타(The Battery Atlanta)는 9월까지 전년 동기 대비 약 8% 증가한 800만 명 이상의 방문객을 맞이했습니다. 올해 누적 복합 용도 개발 매출은 19% 증가한 8,400만 달러로 전체 회사 매출의 약 12%를 차지했습니다.
경영진 가이던스
경영진은 브레이브스비전의 연간 환산 매출이 이전 지역 미디어 중계권 계약 수준을 넘어설 것으로 기대하고 있으며, 해당 사업의 연간 기준 수익성 역시 이전 모델 수준을 재현할 것으로 예상합니다.
3분기 브레이브스비전 관련 비용은 1,220만 달러, 연간 누적으로는 2,650만 달러를 기록했습니다. 회사는 4분기에도 추가 비용이 발생할 것으로 예상하지만, 대부분의 제작 비용이 정규 시즌 중에 인식되기 때문에 3분기에 비해 상대적으로 적을 것으로 보고 있습니다.
회사는 또한 2026년 포스트시즌 홈경기 5경기 중 3경기의 매출이 4분기에 인식될 것이라고 덧붙였습니다.
리스크 및 주요 관전 포인트
- MLB 단체협약(CBA)은 12월 1일에 만료됩니다. 경영진은 협상이 계속 유동적으로 진행 중이라는 이유로 잠재적 직장폐쇄(록아웃) 여파에 대한 논의를 사양했습니다.
- 잠재적인 내국세법 제162조(m) 세법 규정이 적용될 경우 최고 연봉 선수의 연봉에 대한 손금산입(비용 처리) 한도가 제한될 수 있습니다. 경영진은 초당적 입법안이 발의되었으며 입법 또는 규제 차원의 구제책에 대해 자신감을 드러냈습니다.
- 브레이브스비전의 현금 회수는 매출 인식보다 지연되고 있습니다. 유통 계약 기간은 2026년 4월 1일부터 2027년 3월 31일까지로 후불 지급 방식이며, 이에 따른 현금 흐름 시점의 영향은 2027년 2분기 초에 해소될 것으로 예상됩니다.
- 복합 용도 개발 관련 대출 중 여러 건의 계약상 만기가 도래하고 있습니다. 회사는 리파이낸싱 기회를 검토하고 있으나, 만기 연장 옵션과 대출 기관의 지원 덕분에 시기적 유연성을 확보하고 있다고 밝혔습니다.
애널리스트 Q&A 주요 내용
애널리스트들은 브레이브스비전의 오프시즌 수익 구조와 콘텐츠 전략에 주목했습니다. 경영진은 초기 네트워크가 약 30일 만에 구축되었으며, 전체 오프시즌 기간을 통해 팬 참여를 유도하고 추가 프로그램을 편성하며 D2C 구독 사업을 더 확장할 수 있을 것으로 믿는다고 밝혔습니다. 브레이브스비전은 매일 밤 오프시즌 콘텐츠 방영을 시작했습니다.
유동성과 관련해 경영진은 1억 2,150만 달러의 현금 잔액과 1억 8,000만 달러의 미사용 회전한도 대출(리볼버) 한도를 강조했습니다. 올해 누적 잉여현금흐름 약화는 사업에서 기대되는 연간 수익 구조의 변화보다는 주로 브레이브스비전의 현금 회수 시점 때문이라고 설명했습니다.
실적 발표 컨퍼런스 콜 전문
전체 실적 발표 컨퍼런스 콜 녹취록
경영진 발표
Operator
Greetings. Welcome to the Atlanta Braves Holdings Third Quarter 2026 Earnings Conference Call. [Operator Instructions] As a reminder, this call is being recorded.
At this time, I would now like to turn the call over to Cameron Rudd, Vice President of Investor Relations.
Cameron Rudd
Before we begin, we'd like to remind everyone that on today's call, management's prepared remarks contain forward-looking statements that represent our beliefs or expectations about future events. Forward-looking statements address matters that are subject to risks and uncertainties that may cause actual results to differ from those discussed today.
A number of factors could cause actual results to differ materially from those anticipated, including those set forth in the Risk Factors section of our annual and quarterly reports filed with the SEC. Forward-looking statements are based on current expectations, assumptions and beliefs as well as information available to us at this time and speak only as of the date they are made, and management undertakes no obligation to update publicly any of them in light of new information or future events.
During this call, we will discuss certain non-GAAP financial measures, including adjusted OIBDA. The full definition of adjusted OIBDA and the reconciliation to the comparable GAAP financial measures are contained in the Form 10-Q and earnings press release available on the company's website.
Now, I'd like to turn the call over to Terry McGuirk, Chairman, President and CEO of Atlanta Braves Holdings.
Terence McGuirk
Good morning, and thank you for joining us. Joining me today are Derek Schiller, President and CEO of the Atlanta Braves; Mike Plant, President and CEO of Braves Development Company; and Jill Robinson, our CFO.
I want to start where every conversation about this season should begin, with our fans. A year ago, we came off a 76-win season that was defined by injuries and frustration. We told you then that we expected a very different 2026, and this team certainly delivered. The 2026 Braves won 94 games, an 18-win improvement over last year, and captured the National League East. That is our seventh division title since 2018, and it came in Walt Weiss's first season as our manager. Walt stepped into big shoes. Brian Snitker built a remarkable legacy here, and we're grateful he remains part of our organization in an advisory role. Walt led this club with a steady hand from opening day through the final out.
There were standout performances up and down the roster. Chris Sale turned in one of the best seasons of his career, a 2.16 ERA, 200 strikeouts and the best strikeout-to-walk ratio in the majors, remarkable at age 37. Matt Olson anchored the lineup again, and we saw players like Drake Baldwin and Michael Harris II have standout seasons. We are excited to learn earlier this week that Matt Olson and Mauricio Dubon won coveted Gold Glove Awards.
We also celebrated moments that went beyond the standings, 5 All-Stars and Andruw Jones' induction into the Baseball Hall of Fame this summer. Most importantly, we brought playoff baseball back to Atlanta. We clinched our postseason berth on September 18 in Houston, then we beat the Phillies in the Wild Card Series, closing it out 6 to 2 in Game 3 in front of a packed Truist Park. Some said it was the loudest game they have ever experienced at Truist.
It was our first postseason series win since 2021. Anyone who was at Truist Park or The Battery that week saw what October baseball means to this city. I won't sugarcoat how it ended. We lost to the Dodgers in the Division Series, and our season ended in Game 4 on October 7. Previously, we swept a 3-game series in L.A. ending on August 27 and felt that this Divisional Series was very winnable. But short playoff series are often decided by a fortunate turn of events, and this was one of those.
But I want to be clear about how I see this season. It was real progress. We went from missing the playoffs to winning the division and a postseason series. Our core is in place, our young players got better and our new manager's first year was a success. Our Minor League system is stocked with future Major League talent. We're pleased with where this organization is headed, and we'll keep working to build on it in 2027.
That progress didn't happen by accident. Coming into this season, we made a deliberate decision to invest in our roster, and our Major League payroll was meaningfully higher as a result. We're proud of what that investment delivered, a division title, a return to the postseason, a ballpark full of fans and millions more watching their team compete and win on BravesVision.
Braves baseball continues to be a summer destination for every baseball family in the Southeast. Building a competitive team remains at the center of our strategy because winning drives fan engagement and strengthens every part of this franchise. We'll continue to balance our investment on the field with a disciplined approach to financial health of the entire organization.
What made this season special on the field also showed up across our business. The results we saw are a clear example of how a winning team, an engaged fan base and the ecosystem we've built around Truist Park and The Battery Atlanta reinforce one another.
To talk more about that, I'll turn it over to Derek.
Derek Schiller
Thank you, Terry. A winning team and a full ballpark go hand-in-hand, and 2026 proved it again. I'll cover a few areas: ticketing and attendance, events at Truist Park and the first season of BravesVision.
This season, we sold more than 2.8 million tickets at Truist Park. In the third quarter alone, average attendance per regular season home game rose 14% year-over-year as the team held a strong playoff position. We also recorded 25 sellouts in the regular season, up from the 17 we reported through July.
The postseason was a highlight. Our 3 Wild Card games sold more than 100,000 tickets across 3 home games here at Truist Park, while our NLDS home games against the Dodgers added over 80,000 more with back-to-back sellouts. Truist Park was as loud as it's ever been, and The Battery was packed before and after every game.
We also kept Truist Park busy beyond baseball. This year included 3 Savannah Bananas games, the first Braves Country Music Fest presented by Truist, which drew more than 100,000 visitors and concerts, including the Eagles in May, Noah Kahan in July and Guns N' Roses in September. These events bring new audiences to the ballpark and add meaningful revenue on nongame days. They also drive year-round visitation across The Battery Atlanta, support our tenants and businesses and help us make the most of our assets. We're already building our 2027 calendar with the Savannah Bananas and several concerts booked alongside a strong home schedule.
Retail had a strong year as well. Our City Connect apparel line has been a standout, and it has driven meaningful growth in retail and licensing revenue this season. In the third quarter, retail and licensing revenue grew 25% year-over-year.
Finally, BravesVision. 2026 was the first season of our own local network, and I'm incredibly proud of how it performed, especially against the regional sports media landscape, where many teams have seen their local media revenue decline significantly. In a very short period of time, we were able to create a network, which we expect will exceed the annualized revenue of our prior local rights arrangement while building a direct relationship with our fans.
Importantly, since we launched this business in April of 2026, the reported results reflect only 2 full quarters of local media-related revenue compared to this time last year, which included the full year under our prior local rights agreement. We replicated the approach that had served us well in the past, a widely distributed linear network, select games over the air and every game available direct-to-consumer. After our first full season on the air, we can confidently say that each piece has delivered.
Distributors continue to value our product even as the industry manages through ongoing linear subscriber declines. Our over-the-air games helped us reach more fans across Braves Country. Our passionate fan base made us league-leading in in-market direct-to-consumer subscribers, and BravesVision delivered record advertising revenue. As we said last quarter, direct-to-consumer subscriptions were running ahead of our expectations through June, and that momentum continued through the end of the season.
We kept adding content throughout the season, including live batting practice and expanded pre- and post-game shows. As previously stated, we expect BravesVision to exceed our prior local media rights revenue. And as Jill will later discuss, we expect to replicate the profitability of our prior business model on an annualized basis.
Also of importance, operating our own network gives us control of the broadcast, a more Braves-centric experience for fans and the flexibility to adapt our business as the media landscape evolves. We believe owning our local media relationship directly is the right long-term model for this franchise. We recently launched offseason content that will air each evening to keep our fans engaged and are already planning unique content for 2027.
With that, I'll turn the call over to Mike.
Mike Plant
Thank you, Derek. Our mixed-use business had another strong quarter. The Battery Atlanta continues to draw more visitors, increase its sales, improve the tenant mix, and it gives our company a steady source of revenue all year long, not just during the baseball season.
Occupancy remains high at 93% across our entire portfolio, inclusive of Pennant Park, and we continue to see successful tenant turnover and redevelopment opportunities. The growing calendar events at Truist Park also brings new visitors to The Battery on nongame days, which benefits our tenants and makes productive use of the campus throughout the year.
Year-to-date through September, we have welcomed more than 8 million visitors to The Battery, up nearly 8% from the same period last year as our offerings and season continue to attract visitors to a premier destination in the Southeast. Together with our high occupancy portfolio, it gives us a diversified year-round source of revenue that complements our baseball operations.
We're pleased with the momentum in the real estate business, and we see continued opportunity to grow it. I would also like to take the opportunity to address some recent updates to the ongoing discussions surrounding the impending 162(m) tax provision that could have an unintended impact on our ability to fully deduct the salary of our highest paid players. We are aware of the recent legislation introduced and continue to lobby and have had discussions with a number of interested parties, including members and leadership of the House, Senate, Administration and Treasury.
With that, I'll turn the call over to Jill.
Jill Robinson
Thanks, Mike. Before I begin, I want to remind everyone that a majority of our revenue is seasonal and is aligned to the baseball season. During the third quarter of 2026, we played 42 regular season and 2 postseason home games compared with 41 regular season home games in the third quarter of 2025.
Our strong on-field performance, which led the team back to the postseason, contributed to record revenue for the quarter, which I'll discuss shortly. It is important to note that the third quarter only included 2 of our 5 total postseason home games, and the revenue from the final 3 postseason home games will appear in our fourth quarter results.
In the third quarter, total revenue was $325 million, up 4% from $312 million in the third quarter of 2025. As a reminder, the company manages its business based on the following reportable segments: baseball and mixed-use development. BravesVision was launched earlier this year, and its results are included within our Baseball segment. Total Baseball revenue was $296 million in the third quarter of 2026, up from $284 million in the third quarter of 2025.
Baseball event revenue increased to $189 million during the third quarter of 2026 compared to $176 million during the third quarter of 2025, primarily due to contractual rate increases on season tickets, increased attendance at regular season home games, favorable single-game ticket sales, 2 postseason home games and 1 additional regular season home game. Average attendance per regular season home game increased 14% in the third quarter to nearly 27,000.
Media-related revenue was $76 million in the third quarter compared with $79 million in the prior year period. As a reminder, this line includes BravesVision as well as national media, radio and other media-related items. The decrease primarily reflects the timing of revenue recognition under BravesVision's linear distribution agreements compared with our previous local broadcasting agreement as well as changes in certain national media rights arrangements that resulted in more digital media rights being commercialized through MLB Advanced Media.
As we said last quarter, BravesVision revenue should be viewed on an annualized basis because revenue recognition under our year-round distribution agreements differs from our previous local broadcasting agreement, which was largely aligned with the MLB season. As Derek mentioned, our year-to-date media-related revenue only includes 2 full quarters of local revenue compared to the similar period last year, which included the full year under our prior local rights agreement. The new business model reports higher gross revenues, offset by the expenses to operate the business as compared to the net results reported under the local rights arrangement.
In our first year of operations, if you were to consider this business on an annualized basis, we expect to replicate the profitability of our prior business model. Total BravesVision expenses were $12.2 million in the third quarter and totaled $26.5 million on a year-to-date basis. While we do anticipate some additional expenses in the fourth quarter, as we have said in the past, the bulk of these expenses are recognized in the regular season, and our fourth quarter expenses should be relatively light compared to the third quarter.
Retail and licensing revenue increased approximately $4 million to $20 million, primarily due to the continued demand for our City Connect apparel, higher league-wide revenue, increased attendance and 2 postseason home games. Other baseball revenue was $11 million compared with $13 million in the prior year period, reflecting fewer special events at Truist Park during the quarter. Year-to-date, other baseball revenue increased approximately $6 million, driven by additional events, including a concert and an additional Savannah Bananas game.
Turning to our mixed-use development segment. Revenue was $29 million in the third quarter, up 7% from $27 million in the prior year period. The increase was primarily driven by higher rental income, including increased tenant recoveries and new lease agreements as well as higher parking revenue. Year-to-date, mixed-use development revenue is up 19% to $84 million and represents approximately 12% of the company's total revenue.
Adjusted OIBDA was $41 million in the third quarter of 2026 compared with $67 million in the third quarter of 2025. The change primarily reflects higher baseball operating costs and SG&A expenses, partially offset by higher revenue. Baseball operating costs increased primarily due to higher Major League player salaries, BravesVision production expenses, variable concessions and retail operating expenses and postseason game operating costs. These increases reflect deliberate investments in a roster that returned us to the postseason and in a local media platform we now own and control, and we remain disciplined in balancing those investments with the financial health of the broader organization.
Our operating income was $9 million in the third quarter of 2026 compared with $39 million in the third quarter of 2025, primarily due to the revenue and expense factors previously discussed. As of September 30, 2026, the company had $121.5 million of cash and cash equivalents. Substantially all of our cash and cash equivalents are invested in U.S. treasury securities, other government securities or government guaranteed funds, AAA-rated money market funds and other highly rated financial and corporate debt instruments. We also had $180 million of available borrowing capacity under our league-wide credit facility and TeamCo revolver as of September 30, and we remain in compliance with all financial debt covenants.
With respect to our mixed-use development debt, we have several loans approaching their contractual maturities. We are actively monitoring the financing markets and evaluating refinancing opportunities, but we are not compelled to refinance in the current market. We have extension options available that provide us flexibility around the timing of any refinancing, and we continue to have strong support from our lending partners. As we head into 2027, we believe our available liquidity, our balance sheet and the year-round contribution of our mixed-use development business provide us with the resources and flexibility to support our operations and future priorities.
And with that, operator, let's open the line for questions.
Operator
[Operator Instructions] Your first question comes from the line of David Joyce with Seaport Research Partners.
질의응답
David Joyce
First, I'd like to address the elephant in the room, and then, I'll have a follow-up. What's your view on the CBA at this point, knowing that you're restricted from certain discussions there? But what would the implications be of a lockout? And how would a potential compromise fix things and given there's some recent news on what the league might be offering? And I'll have a follow-up.
Terence McGuirk
David, this is Terry McGuirk. Well, as you know well, the CBA ends on December 1. There have obviously been lots of conversations and discussions between the commissioner's office and the MLBPA. And in fact, you -- what you allude to, the commissioner made another proposal yesterday of a revised cap and floor and delayed implementation into 2028. Given that these discussions are obviously very fluid and ongoing, and as you allude to, I will not be commenting on them, but thank you for the question.
David Joyce
Okay. And then second, on BravesVision, how sustainable do you think the subscriber and advertising revenue would be in the offseason? What do you plan to program on there? And what sort of churn do you expect?
Derek Schiller
David, it's Derek. I will answer this one. Maybe worthwhile just to do a quick review again of our situation. When we had these rights come back to us, what we basically did was put together a strategy and an execution of that strategy that really had us doing all of that in about 30 days' time, so quite remarkable. And I think what you're now seeing as part of the results that we're putting out there is that it was very successful. We were able to stand up and in some ways replicate the approach that a third party previously had in the marketplace.
But the benefit that we had not only is having a direct relationship with our fans, but we're able to do things that perhaps a third party may not be able to do. Direct-to-consumer is a highlight of that. As we talked about, the direct-to-consumer subscription business was league-leading in our case. And we feel very bullish about what that future is. We -- having only 30 days before the season to get things going, we think with more time, we should be even more successful. And it's proof positive of the value and size of the Braves television marketplace.
It's also worth reminding everyone that the distribution agreements really began April 1. So you're seeing 2 quarters of that now. And those distribution agreements are -- in most cases, they're 12-month agreements. So we'll continue those agreements from the '26 season on into the first quarter of the '27 year. And then, those agreements for the next year begin again April of '27. So very bullish about it. It's worked really well for us. We're excited about with more time, what we can do with it and feel very good about our decision-making and the strategy execution of all of that.
Operator
Your next question comes from the line of Cameron Mansson-Perrone with Morgan Stanley.
Cameron Mansson-Perrone
I wanted to follow up on that point on BravesVision, which is just to say, how exactly do you anticipate having a full offseason to better plan and resource that product will impact its success next season? What should we expect in terms of how you're thinking about the content evolution next year relative to this year? Just some more detail around that product evolution would be helpful.
And then separately, on the potential tax change, I think last earnings call, you had highlighted that the conversations that you were having were bipartisan, but any potential implications from yesterday's election results on how that process proceeds from here would be helpful?
Derek Schiller
Yes, I'll stay on the BravesVision one for a moment. Look, I think any time you have a massive operation where you're standing it up in just about 30 days' time, you're having to do a lot of acceleration of things and having to make decisions that are in the interest of getting everything set up in time to have our first game on the air, which is exactly what we did. We had, as I said, a very successful launch of that.
I think with more time, we have a greater opportunity to have a deeper relationship with our fans. So what that means on the content side is we'll be pushing additional content out there on BravesVision. We actually, just a few days ago, announced some offseason content just to keep those Braves fans that are looking for a taste of Braves-related programming to get their fix. So every night, you'll be able to see something different on BravesVision, and that will cycle through the rest of that daypart.
But like with more time, I think back to the D2C, which I think is, again, some opportunistic, we're very familiar and comfortable and have a degree of expertise in the subscription business, if you will. When you think about it, a season ticket or a premium seat is really a subscription product and has a lot of analogy to a subscription product that is a direct-to-consumer offering that we have with television. So I think there's some expertise that we already have here in the office in the organization. We'll utilize that and work hard on the business side of things, at the same time making sure that we're looking at the programming and continuing to do great things on the programming side. But again, really proud of the effort of the production team. And I think the fans have responded and said they really like what they see with our bringing of the games and the ancillary content to them.
Mike?
Mike Plant
Yes. I'll address the 162(m) tax issue. And as you just alluded to since our last earnings call, a lot has happened. We continue to have very positive discussions on both sides of the aisle and really in all branches of the government. The -- since that time, a bill was filed, bipartisan bills in both the Senate and the House. We continue through our team's efforts to generate additional sponsors for both those bills, and we're very confident that there is a legislative or regulatory fix because everyone we talk to continues consistently to say the same thing. This was a total unintended consequence of the bill that was presented in 2021. So we have a lot of confidence going forward.
Operator
Your next question comes from the line of Barton Crockett with Rosenblatt.
Barton Crockett
Okay. Great. I was kind of curious to get your thoughts about what would happen to the league if you succeed, the league succeeds in the kind of cap and floor, something similar in the ballpark of what you're proposing in terms of -- do you think that this would be a situation where there'd be a lot more parity in terms of which teams get into the postseason? I mean, I've run some numbers just recently, and it looks like the top quintile payroll over the last 10 years have made it into the postseason 62% of the time, and the bottom 3 quintiles have been around 25%. Would you expect the dispersion to narrow and the appearances in the postseason to kind of broaden?
Terence McGuirk
Well, this is Terry. I'm going to be a little general in the response, and this is tending more towards no comment. But the commissioner has been on the record of saying that he's seeking competitive balance. And so to whatever end you look at the results of that that's where he's going. I believe that given what we've seen yesterday that -- and what I stated earlier, that these are truly fluid conversations. It makes little sense to comment along the way while they're happening.
Barton Crockett
Okay. All right. And then I wanted to ask a little bit about the balance sheet and the free cash flow, which through the first 9 months has been kind of a burn. Could you talk a little bit about -- do you expect to finish up the year with free cash flow as a positive or negative once we look at the fourth quarter once that's done?
And then looking at kind of your debt levels, how should we think about your comfort and flexibility with those debt levels? I mean, do they just kind of stay here in perpetuity? Do you need to pay down debt? Maybe as a separation between the baseball and the mixed real estate kind of levels of debt. If you could talk about where you think that needs to go, I'd be curious.
Jill Robinson
Sure. Thanks for the question, Barton. First, to address the free cash flow question, our free cash flow has definitely looked different this year than it has in the past. And the biggest change there is the new BravesVision model. As we've said before, under the old local rights fee arrangement, we recognized all the revenue by the end of the season and received all the cash by the end of the season.
Under our new model, the cash comes in after the revenue is recognized. And so at this point, we would have certainly on a year-over-year comparative basis collected less cash than we would have historically. Now, that will all catch up once we cycle through the 12-month period, but it has had a significant impact on free cash flow this year, resulting in more borrowing on some of our revolvers.
As it relates to the revolvers and the liquidity and the debt that we have on the balance sheet, I think the thing to really focus on is the revolver capacity. The other debt that we have both on BDC and on baseball's books is really tied to an asset. So that debt is relatively variable. But the revolvers on the baseball side really contributes a lot to our liquidity position.
As of September 30, we had over $120 million of cash on our balance sheet, and we had $180 million of untapped revolver capacity, although those things clearly provide a high degree of liquidity going into next year and the potential uncertainty we face. But we feel pretty good about those levels where we sit right now looking ahead at our future operations as well.
Barton Crockett
Okay. And just to clarify on the catch-up, the change in the timing, the working capital impact of BravesVision, that will not all catch up by the end of the year. It sounds like that would stretch into next year is what you're saying. So 12 months is maybe 12 months after launch. Or is it by the end of the calendar year? Some clarity there would be great.
Jill Robinson
Yes. The distribution component of BravesVision revenue is a 12-month arrangement. So those contracts began April 1, '26, and end March 31, '27. So -- and they pay in arrears. So that cash on that component of BravesVision will actually catch up, if you will, early in Q2 of 2027.
Operator
We've reached the end of the Q&A session. I will now turn the call back to management for closing remarks.
Derek Schiller
Well, once again, we'd like to thank you for joining us for the call. I look forward to talking to you again next quarter. Thank you for joining us.
Operator
This concludes today's call. Thank you for attending. You may now disconnect.
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