Conferencia de resultados del 3T de 2026 de BuzzFeed (BZFD): los ingresos caen a 26 millones de dólares

Puntos clave

• Los ingresos del tercer trimestre de 2026 se situaron en 26,0 millones de dólares, frente a los 46,3 millones de dólares registrados en el tercer trimestre de 2025. El trimestre del año anterior incluyó aproximadamente 7 millones de dólares vinculados al Amazon Prime Day, mientras que en el tercer trimestre de 2026 no hubo ningún evento comparable.
• Los ingresos publicitarios fueron de 15,4 millones de dólares, los ingresos por contenidos alcanzaron los 5,8 millones de dólares y los ingresos por comercio y otros conceptos sumaron 4,8 millones de dólares.
• La pérdida neta alcanzó los 18,7 millones de dólares, incluyendo 7,1 millones de dólares en gastos extraordinarios de reestructuración. El EBITDA ajustado fue negativo en 4,8 millones de dólares.
• BuzzFeed completó en julio una reducción de aproximadamente el 35% de sus empleados y contratistas dedicados. La dirección prevé que la reestructuración genere unos 30 millones de dólares en ahorros anualizados.
• La compañía reportó un total de 50,7 millones de horas de permanencia en el tercer trimestre. Dentro de su grupo competitivo, BuzzFeed ocupó el primer lugar en tiempo de permanencia entre la Generación Z y los millennials, registrando 9,5 millones de horas, lo que supone un incremento intertrimestral del 1,5%.
• BuzzFeed aplazó sus perspectivas financieras mientras continúa integrando la operación de Allen Family Digital, completada en mayo, y la reestructuración de julio.

Datos financieros principales

Los ingresos del tercer trimestre de 2025 incluyeron aproximadamente 7 millones de dólares vinculados al Amazon Prime Day. En el tercer trimestre de 2026 no hubo ninguna aportación del Amazon Prime Day.

Desempeño operativo y del negocio

BuzzFeed afirmó que su cartera cuenta con más de 700 millones de seguidores en redes sociales, 75 millones de usuarios activos mensuales y 2.000 millones de visualizaciones mensuales de contenido. Entre sus marcas principales se encuentran BuzzFeed, Tasty y HuffPost.

Las visitas directas y las referencias procedentes de sitios web y aplicaciones representaron el 67% del tráfico en Estados Unidos hacia las propiedades de BuzzFeed operadas y de su propiedad, frente al 65% del trimestre anterior. La dirección señaló que esto refleja los avances en la construcción de relaciones directas con la audiencia y en la reducción de la dependencia de plataformas y algoritmos de terceros.

La compañía completó en julio una reducción de aproximadamente el 35% de su plantilla y contratistas dedicados. La reestructuración redujo temporalmente la producción de contenidos a medida que se optimizaban los equipos operativos, lo que afectó al tiempo de permanencia, la publicidad pasiva y el comercio de afiliación.

BuzzFeed planea expandir sus operaciones de contenido prémium, vídeo y redes sociales, con nuevos programas protagonizados por creadores y talentos de primer nivel previstos para 2027. La dirección también identificó como áreas de oportunidad los eventos en directo, la música, la comedia, los deportes, las noticias, la televisión conectada y el vídeo vertical.

Previsiones de la dirección

La dirección prevé que la reestructuración genere aproximadamente 30 millones de dólares en ahorros anualizados, con un coste extraordinario de unos 7 millones de dólares. Más de la mitad de las indemnizaciones por despido y otros pagos en efectivo correspondientes se realizaron en el tercer trimestre, y se espera abonar la mayor parte restante en el cuarto trimestre.

BuzzFeed aplazó sus perspectivas financieras generales mientras continúa integrando la operación de Allen Family Digital y la reestructuración de julio. La compañía afirmó que sus prioridades operativas son un contenido más sostenible y eficiente en costes, la rentabilidad y un flujo de caja positivo.

Riesgos y aspectos a vigilar

La reestructuración provocó una disminución a corto plazo en la generación de contenidos y afectó al tiempo de permanencia, la publicidad pasiva y el comercio de afiliación. Asimismo, los pagos pendientes por indemnizaciones seguirán afectando a la tesorería en el cuarto trimestre.

La comparabilidad de los ingresos se vio afectada por la ausencia del Amazon Prime Day en el tercer trimestre de 2026. Además, el aplazamiento de las previsiones de la compañía refleja la incertidumbre asociada a la integración de los recientes cambios estratégicos y operativos.

Transcripción completa de la conferencia de resultados

Transcripción completa de la conferencia de resultados

Comentarios de la dirección

Operator

[Operator Instructions]

Please be advised that today's conference is being recorded. I would now like to hand the conference over to Matt Omer, Chief Financial Officer. Please go ahead.

Matt Omer

Hi everyone, welcome to BuzzFeed, Inc.'s third quarter 2026 earnings conference call. I'm Matt Omer, CFO of BuzzFeed. Joining me today is Chairman and CEO Jonah Peretti. Before we get started, I would like to take this opportunity to remind you that our remarks today will include forward-looking statements. Actual results may differ materially from those contemplated by these forward-looking statements. Factors that could cause these results to differ materially are set forth in the press release and the Form 10-Q to be filed with the SEC. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events.

During this call, we present both GAAP and non-GAAP financial measures, including adjusted EBITDA and adjusted EBITDA margin. The use of non-GAAP financial measures allows us to measure the operational strength and performance of our business to establish budgets and to develop operational goals for managing our business. We believe adjusted EBITDA and adjusted EBITDA margin are relevant and useful information for investors because they allow investors to view performance in a manner similar to the method used by our management. A reconciliation of these GAAP to non-GAAP measures is included in the earnings press release. Please refer to our Investor Relations website to find the press release. Now, I'll pass the call over to [ Byron ].

Jonah Peretti

Good afternoon, everyone, and thanks for joining us. BuzzFeed, Tasty, and HuffPost are beloved, recognizable brands with loyal, direct audiences. I invested in BuzzFeed because I believe in these brands and their growth potential. As we previously discussed, however, our call to action is not yet complete. Cost structure needed to be aligned with the realities of today's market. At the core of our businesses are three popular brands with engaged audiences, particularly among Gen Z and Millennials. Across our portfolio, BuzzFeed, Inc. has more than 700 million social media followers, 75 million monthly active users, and 2 billion monthly content views, while HuffPost maintains a highly loyal direct audience.

In the third quarter 2026, BuzzFeed, Inc. ranked #1 in time spent among Gen Z and Millennials within our competitive set, generating 9.5 million hours, up 1.5% from the previous quarter. Direct visits and referrals from our websites and apps accounted for 67% of U.S. traffic to BuzzFeed's owned and operated properties in the third quarter, up from 65% in the prior quarter. This reflects our progress in building direct audience relationships and reducing our reliance on third-party platforms and their algorithms. On the BuzzFeed Studio side, we have an opportunity to unlock significant value for our shareholders and partners. BuzzFeed is growing its premium content, video, and social media businesses with a slate of new shows featuring top creators and A-list talent planned for 2027. And the vertical video content continues to have strong consumer demand. Our goal and our strategy this fourth quarter is to bring compelling content to audiences wherever they are, across digital platforms and connected TV.

We see opportunities to expand our video and streaming capabilities, including through live events, music, comedy, sports, and news. Ultimately, technology and distribution are only as valuable as the content they deliver. By combining our brands and storytelling capabilities, we believe we can engage audiences at scale and build new opportunities to monetize that engagement. I am completely energized by the progress we're making towards positioning BuzzFeed to be a premier global free streaming platform. Now I'll hand it over to Matt, our CFO, who will walk you through our third quarter financial results.

Matt Omer

Thanks, Jonah. The third quarter was a transitional quarter. We completed an approximate 35% reduction in our workforce and dedicated contractors in July. The restructuring is expected to yield approximately $30 million in annualized savings, but at a cost of $7 million in one-time expenses. From a cash perspective, more than half of the severance and related payments were paid in the third quarter, with the remainder largely to be paid in the fourth quarter. As expected, this restructuring resulted in a short-term decrease in the amount of content we generated as we streamlined operational teams. Short-term decrease in content generation is reflected in the decrease in time spent, along with passive advertising and affiliate commerce. We are laser-focused on innovating with more sustainable, cost-effective content and achieving profitability and positive cash flow. Turning to Q3 results. Total revenue for the three months ending September 30, 2026 was $26 million, compared to $46.3 million in Q3 2025.

However, it's important to note that Q3 2025 included approximately $7 million of revenue related to Amazon Prime Day, and there was no Amazon Prime Day in Q3 2026. So for the three months ending September 30, 2026, advertising revenue was $15.4 million. Content revenue was $5.8 million. And commerce and other revenue was $4.8 million. But once again, it's important to note that Q3 2025 included approximately $7 million of revenue related to Amazon Prime Day, and there was no Amazon Prime Day in Q3 2026. Net loss was $18.7 million in Q3 2026. Again, the third quarter reflected $7.1 million in one-time restructuring expenses.

Adjusted EBITDA was negative $4.8 million. Q3 2026 time spent was 50.7 million hours. Following a transformative year that included the Allen Family Digital transaction in May and the restructuring announced in July, we are deferring our financial outlook as we continue to integrate these changes. That's all for now. I'll turn the call back to the operator for questions. Thank you.

Operator

There are no questions right now in our Q&A session, so we will now be concluding our call. Thank you, everyone, for participating in today's conference. You may now disconnect the call. Thank you so much.

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