Conferencia de resultados del T2 de 2026 de Chagee (CHA): El margen de beneficio mejora al duplicarse el GMV en el extranjero
Chagee reportó un crecimiento modesto en los ingresos netos del segundo trimestre de 2026, alcanzando los 3.415 millones de RMB, un 2,5% interanual más. La rentabilidad mejoró notablemente gracias a una reestructuración organizativa y un estricto control de costes, registrando un beneficio neto GAAP de 464,8 millones de RMB. Los mercados internacionales impulsaron el crecimiento con un aumento del GMV del 114,3% interanual, compensando la debilidad en la Gran China. La compañía mantiene 7.639 teterías globales y prevé que las ventas en mismas tiendas de agosto pasen a terreno positivo, respaldadas por nuevos productos, aunque enfrenta desafíos macroeconómicos y mayor competencia sectorial.
Chagee (CHA) registró un modesto crecimiento de sus ingresos en el segundo trimestre de 2026, mientras que la reestructuración organizativa y un control de costes más estricto impulsaron una marcada mejora de la rentabilidad según GAAP. Los mercados internacionales se mantuvieron como el motor de crecimiento más claro, compensando el menor dinamismo en la Gran China.
Puntos clave
- Los ingresos netos del segundo trimestre aumentaron un 2,5% interanual hasta los 3.415 millones de RMB, aunque disminuyeron un 3,7% en comparación con el trimestre anterior. El GMV total cayó un 3,3% intertrimestral hasta los 7.663 millones de RMB.
- El beneficio neto según GAAP alcanzó los 464,8 millones de RMB, con un margen neto que mejoró hasta el 13,6% frente al 2,3% del año anterior. El beneficio neto Non-GAAP fue de 488,7 millones de RMB, lo que representa un margen del 14,3%, sin cambios respecto al trimestre anterior.
- El GMV internacional aumentó un 114,3% interanual y un 18,2% intertrimestral hasta los 504,0 millones de RMB. El GMV en la Gran China disminuyó un 4,5% intertrimestral hasta los 7.156 millones de RMB.
- Chagee cerró junio con 7.639 teterías, un 8,5% más en tasa interanual y un incremento neto de 108 establecimientos respecto al primer trimestre. La red incluía 7.240 tiendas en la Gran China y 399 tiendas en el extranjero.
- La dirección señaló que las ventas en mismas tiendas de julio registraron un descenso de un dígito bajo en tasa interanual, y prevé que las ventas en mismas tiendas de agosto pasen a ser positivas, impulsadas por los nuevos productos, la demanda estacional y las mejoras en el servicio.
- Al 24 de agosto, Chagee había ejecutado aproximadamente 30 millones de dólares de su programa autorizado de recompra de acciones por 150 millones de dólares. La dirección también está evaluando opciones que incluyen dividendos periódicos, sujetos a la aprobación del Consejo de Administración.
Principales resultados financieros
| Métrica | Q2 2026 | Variación / contexto |
|---|---|---|
| Ingresos netos | 3.414,6 millones de RMB | +2,5% interanual; -3,7% intertrimestral |
| GMV total | 7.663 millones de RMB | -3,3% intertrimestral |
| GMV en la Gran China | 7.156 millones de RMB | -4,5% intertrimestral |
| GMV internacional | 504,0 millones de RMB | +114,3% interanual y +18,2% intertrimestral |
| Beneficio bruto | 1.843,4 millones de RMB | Margen bruto del 54%, estable en comparativa interanual |
| Resultado operativo según GAAP | 524,7 millones de RMB | Margen del 15,4%, frente al 3,2% de un año antes |
| Resultado operativo Non-GAAP | 548,6 millones de RMB | Margen del 16,1%, frente al 17,1% en el Q1 2026 |
| Beneficio neto según GAAP | 464,8 millones de RMB | Margen neto del 13,6%, frente al 2,3% de un año antes |
| Beneficio neto Non-GAAP | 488,7 millones de RMB | Margen del 14,3%, estable intertrimestralmente y frente al 18,9% de un año antes |
| BPA diluido | 2,42 RMB | El BPA diluido Non-GAAP fue de 2,54 RMB |
| Efectivo, efectivo restringido y depósitos a plazo | 6.795,5 millones de RMB | A 30 de junio de 2026 |
Chagee se mantuvo rentable tanto sobre base GAAP como Non-GAAP por decimocuarto trimestre consecutivo. Los gastos generales y administrativos Non-GAAP cayeron al 9,1% de los ingresos frente al 13,2% de un año antes y el 11,6% en el primer trimestre. Los gastos de ventas y marketing Non-GAAP representaron el 8,8% de los ingresos, en comparación con el 10,6% del año anterior y el 8,6% en el primer trimestre.
Rendimiento comercial y operativo
La ampliación de productos impulsa la captación de clientes
Chagee lanzó 17 productos durante el trimestre, su cifra trimestral más alta. La compañía se expandió más allá del té con leche fresca de hoja entera hacia bebidas de especialidad, té con leche y limón, Matcha latte y gelato.
El té Malino, que reapareció en la carta, registró una media de 110 vasos por tetería al día durante su primera semana y rozó una cuota del 20% en ventas por vasos. El relanzamiento del té con leche Long Jing elevó el GMV general casi un 25% en términos secuenciales durante el período de lanzamiento indicado.
Las bebidas de especialidad promediaron 124 vasos por tetería al día durante sus primeros tres días y respaldaron un crecimiento de dos dígitos del GMV durante el fin de semana. El té con leche y limón incrementó en un 45% la captación de nuevos miembros durante su período de lanzamiento.
El gelato había llegado a más de 190 teterías en agosto. La dirección afirmó que las tiendas piloto registraron un aumento medio del GMV presencial superior al 20%, junto con un mayor tráfico en las tiendas y la reactivación de miembros inactivos.
Los mercados internacionales siguen siendo el principal motor de crecimiento
Chagee operaba en ocho mercados internacionales al cierre del trimestre. La empresa entró en Corea del Sur durante el trimestre, donde sus tres primeras teterías vendieron más de 16.000 vasos en sus primeros tres días. El volumen medio diario de vasos por tetería alcanzó los 1.648 en mayo.
La serie BOYA Tea Latte incrementó el promedio de ventas de vasos por tetería en toda la región de Asia-Pacífico en un 52% durante sus primeros 15 días. Representó más del 30% del volumen de vasos en Vietnam, Tailandia e Indonesia.
Red de tiendas y membresía
La red global comprendía 6.756 teterías franquiciadas y 883 establecimientos propios. Los ingresos procedentes de las teterías propias aumentaron un 222,2% interanual hasta los 940,6 millones de RMB, lo que refleja el continuo desarrollo de la red en la Gran China y en el extranjero.
El GMV medio mensual por tetería en la Gran China disminuyó a 338.259 RMB desde los 356.080 RMB del Q1. Sin embargo, la dirección indicó que el crecimiento del GMV en mismas tiendas en la Gran China mejoró en 7 puntos porcentuales respecto al año anterior y se mantuvo prácticamente estable de forma secuencial.
Los miembros registrados alcanzaron los 257 millones a finales de junio. La tasa de repetición de compra entre los miembros activos se mantuvo por encima del 43%, mientras que los miembros que realizaron al menos dos compras representaron más del 78% de los pedidos totales.
Perspectivas de la dirección
La dirección calificó 2026 como un año de ajuste y estabilización, más que de rápida expansión. Para la segunda mitad del año, Chagee tiene previsto aplicar las lecciones aprendidas de la reestructuración y los ensayos de productos del primer semestre, haciendo hincapié en la calidad del producto, el compromiso de los miembros y la experiencia del cliente.
La empresa prevé mantener el ritmo de lanzamiento de productos, entrar en categorías adicionales y mejorar ingredientes como el azúcar y las bases lácteas. Priorizará una expansión de mayor calidad en la Gran China y un crecimiento internacional disciplinado, al tiempo que moderniza el equipamiento y el diseño de las tiendas.
La dirección prevé que las ventas en mismas tiendas de agosto pasen a ser positivas en tasa interanual tras un descenso de un dígito bajo en julio. Esta previsión se basa en las tendencias observadas en el momento de la conferencia telefónica y sigue sujeta a la incertidumbre del mercado externo.
Riesgos y aspectos a vigilar
- La dirección describió el contexto macroeconómico como más débil y el mercado de bebidas a base de té como cada vez más competitivo.
- El GMV de la Gran China y el GMV medio mensual por tetería disminuyeron intertrimestralmente en el segundo trimestre.
- La competencia entre las plataformas de entrega a domicilio está cambiando el comportamiento de los consumidores, mientras que la distribución del tráfico se está volviendo más diversificada y fragmentada.
- El margen neto Non-GAAP se mantuvo por debajo del nivel del año anterior a pesar de las mejoras sustanciales en la rentabilidad según GAAP y la eficiencia operativa.
- La dirección reconoció la persistente incertidumbre en el entorno externo al debatir sobre la recuperación prevista de las ventas en mismas tiendas.
Puntos destacados de la sesión de preguntas y respuestas
La dirección afirmó que la mejora registrada en julio y el crecimiento positivo previsto de las ventas en mismas tiendas para agosto obedecieron al lanzamiento de nuevos productos, la demanda estival, el gelato y las bebidas de especialidad, así como a una mayor eficiencia en la preparación y en el servicio en tienda.
En cuanto a la retribución al accionista, Chagee señaló que pagó un dividendo extraordinario de 177 millones de dólares en el cuarto trimestre de 2025. El Consejo de Administración y la dirección están evaluando un marco de retribución al accionista más periódico, que incluya posibles dividendos ordinarios, teniendo en cuenta la financiación de la expansión, la estrategia a largo plazo y las condiciones del mercado. Cualquier propuesta se mantiene sujeta a la revisión y aprobación del Consejo de Administración.
Transcripción completa de la llamada de resultados
Transcripción completa de la conferencia de resultados
Comentarios de la dirección
Operator
Good morning and good evening, ladies and gentlemen. Thank you for standing by, and welcome to Chagee's Second Quarter 2026 Earnings Conference Call. [Operator Instructions] Please note that today's event is being recorded. With that, I will now turn the call over to the first speaker today, Ms. Alicia Guo, Investor Relations Director of the company. Please go ahead, ma'am.
Alicia Guo
Thank you. Hello, everyone, and welcome to Chagee's Second Quarter 2026 Earnings Call. With us today are Mr. Junjie Zhang, our CEO, Mr. [indiscernible], our COO; and Mr. Aaron Huang, our CFO.
The company's financial and operating results were released by the Newswire earlier today and are currently available online.
Before we continue, I refer you to our safe harbor statement in the earnings press release, which applies to this call. Any forward-looking statements that we make on this call are based on assumptions as of today and Chagee does not undertake any obligations to update these statements.
Also, this call includes discussions of certain non-GAAP financial measures. Please refer to our earnings release which contains a reconciliation of non-GAAP measures to GAAP measures.
With that, I will turn the call to our CEO, Mr. Junjie Zhang. Please go ahead, sir.
Junjie Zhang
[Interpreted] Hello, everyone. Welcome to Chagee's Second Quarter 2026 Earnings Call. As we enter 2026, our strategy has stayed focused on the fundamentals of the business centered on doing well by the things our consumers truly care about. In the first quarter, we completed a systematic review of our organization, product and marketing road map, laying the foundation for high-quality growth.
While the external environment saw some volatility in the second quarter, these changes have only reinforced our conviction. The ability to navigate cycles ultimately comes down to genuine consumer recognition. The more complex the market, the more important it is to return to the fundamentals. The more intense competition, the more important it is to perfect every consumer touch point. All of our work in the second quarter was built around this logic, not as reactive response, but as a more focused commitment to our proven path.
The tea beverage industry is going through a structural change. On the supply side, the fresh milk tea category is now quoted with more players and a competitive landscape has shaped from shared growth in an expanding market to competition over a fixed base, raising the intensity of competition. On demand side, shifting generational value require brands to find new ways of telling their story. The old playbook built on high-profile positioning and loud marketing has lost its effectiveness. While customers are looking for today, it is individual self-expression and a genuine sense of comfort. Brands need to become a gentle touch points that resonates with the individual, connecting through sincerity and responding to consumers with care.
On the channel side, intensified competition among delivering platforms is reshaping consumer behavior. The public domain has expanded meaningfully and become a key competitive arena for brands. Meanwhile, traffic distribution has become increasingly the diversified and fragmented. Brands must closely track where consumers are moving and allocate resources efficiently.
In response to these changes, we're building our capabilities across 4 dimensions: First, strengthening our core capabilities. At the front end, we're enhancing our innovation capabilities, striving for excellence, embracing new directions and fully unlocking the creativity of our branding and product teams. In the middle office, we're reinforcing our support infrastructure. Innovation alone is not enough. We also need strong capabilities to mobilize resources and deliver our goals. We're therefore continuing to upgrading our operating system channel capabilities, consumer operations and IT infrastructure to support our growing scale.
Second, broadening our product mix beyond [indiscernible] fresh milk tea, we're actively exploring additional categories, including the special deals and gelato recently launched in the second quarter. We want to test more product formats to meet our consumers' increasingly diverse needs. This requires us to continue reforming our supply chain capabilities and operating system to provide a solid foundation for category expansion.
Third, enhancing consumer reach. On one hand, we're using flexible and diverse content marketing to connect with consumers and expand our traffic funnel. On the other hand, we are expanding our reach through penetration across more consumer scenarios.
Fourth, we're evolving our value proposition. As consumer needs evolve, our brand value proposition also needs to iterate with the times. Through emotional resonance and experience-driven retention, we aim to turn new customers into loyal long-term Chagee friends.
Connecting through tea is our [indiscernible], bringing Chagee to the world and building a premium brand with exceptional user experiences. This is our unwavering direction and standard. We continue to build our capabilities towards fiscal with every step deliberate and grounded. We believe that the more complex the environment, the more important it is to return to the fundamentals, making great products serving our consumers well and refining every teahouse. As we continue to deepen our capabilities across product innovation, marketing innovation, organizational efficiency, consumer operations and overseas expansion, we're confident in achieving high-quality sustainable growth in any market environment.
Last quarter, we announced a share repurchase program of up to USD 150 million. As of August 24, we have executed approximately USD 30 million in repurchases. Through continued action, we want to demonstrate the company's firm confidence in its long-term value and deliver a tangible return on our shareholders' trust.
Next, I will hand the call over to our COO, Eden, who will walk you through the execution during the quarter. Thank you.
Unknown Executive
[Interpreted] Thank you, Junjie Zhang, and thank you all for joining our earnings call today. Let me begin by sharing our overall performance for the second quarter. Total revenue reached RMB 3,415 million representing a 2.5% increase year-over-year and a 3.7% decrease quarter-over-quarter. GAAP net income was RMB 465 million, representing a net income margin of 13.6%, a substantial improvement from 2.3% in the same period last year. Non-GAAP net income was RMB 489 million. Non-GAAP net margin was 14.3%, stable on a sequential basis.
Total GMV for the second quarter was RMB 7,660 million, down 3.3% sequentially. Greater China GMV was RMB 7,156 million, down 4.5% sequentially. Overseas markets stood out with GMV reaching RMB 504 million, up 18.2% sequentially and 114.3% year-over-year, continuing to serve an important growth engine for us.
This quarter, we continued to advance our high-quality growth strategy across 4 key dimensions. First, we accelerated new product launches. We launched a total of 17 new products this quarter, the highest number in a single quarter in our history. Our offerings have expanded from loose leaf fresh milk tea to include special deals, lemon tea latte, Matcho latte, gelato and other series. Within loose tea fresh milk tea, we successfully brought back 2 classic products, Malino tea reached an average of 110 cups per teahouse per day in its first week with a cap share of nearly 20% and the highest first-time member penetration of any new product this year. The return of Long Jing tea latte drove overall GMV up nearly 25% sequentially during the [indiscernible] day period, outperforming last year.
On category expansion, the special deals designed for weekend leisure occasions averaged 124 cups per teahouse per day during its first 3 days and contributed to double-digit weakened GMV growth. The launch of the lemon tea latte also increased the first-time member acquisition by 45% during the launch period underscoring for its effectiveness in attracting new customers.
In addition, we piloted gelato in selected teahouses, combining loose tea leaves with Italian gelato craftsmanship. As of August, gelato has been introduced in more than 190 teahouses and have been well received by our Chagee friends. Great and pilot store performance indicates meaningful improvement with average offline channel GMV increasing by more than 20%. Gelato has also demonstrated a strong ability to attract new customers, reactivate dormant members and increased in-store traffic.
Second, our marketing continues to build a high-value brand core deepening brand capture and cultural residents through a series of high-impact collaborations, exploring upgrades at the intersection of culture and tea. In June, we formed a strategic partnership with the [indiscernible] Theater Festival and opened our first Chagee imaging teaspace in July. We also partnered with the Hubei Provincial Museum to launch the country's first museum teahouse drawing on traditional culture and intangible cultural heritage to position tea as a meaningful cultural medium. By clearly communicating with our brand values and philosophy, we have strengthened emotional connections with consumers and translated that engagement into consumer acquisition and loyalty. As of the end of June, our total registered members reached 257 million. The repurchase rate among active members remain above 43%, while members who made 2 or more purchases accounted for more than 78% of total orders.
Third, we continue to benefit from our more streamlined and efficient organizational structure. In the second quarter, our non-GAAP G&A expense ratio declined to 9.1% compared with 13.2% in the prior year and down 2.5 percentage points sequentially. Our non-GAAP sales and marketing expense ratio narrowed down to 8.8% from 10.6% a year ago, remaining within a healthy single-digit range and broadly in line with the 8.6% level reported in the first quarter. These improvements are not simply cutting spending, they reflect a more disciplined and efficient approach to resource allocation. We're executing faster with greater precision and stronger coordination while focusing our resources on initiatives that creates the most value for consumers.
Fourth, we continue to prioritize high-quality growth across our tea health network while advancing our teahouse expansion. As of the end of June, our global network totaled 7,639 teahouses, representing a net increase of 108 locations from the prior quarter. This includes 7,240 teahouses in Greater China and 399 overseas. We're now present in 8 overseas markets, including Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam and the United States and South Korea.
This quarter marked our first entry into South Korean market. Our 3 teahouses sold over 16,000 cuts combined in their first 3 days, with preopening app downloads exceeding 46,000. Average daily cup volume per teahouse reached 1,648 in May, demonstrating the strong regional appeal and competitiveness of the Chagee brand. During World Tea Day, we introduced new offerings under the BOYA Tea Latte series across the Asia Pacific region. The series has increased average caps sold per teahouse across the region by 52% during its first 15 days. In Vietnam, Thailand and Indonesia, the BOYA Tea Latte series accounted for more than 30% of cup volume, underscoring the cross-market appeal of our core product offerings.
Looking ahead, we remain focused on a clear set of priorities. On products, we will maintain a consistent launch cadence, expand into new categories and continue enhancing ingredients, including sugar and dairy bases to lead the development of healthier tea beverages. On service, we will further optimize our membership program and overall consumer experience. Across our teahouses network, we will prioritize high-quality growth in Greater China while expanding overseas in a disciplined manner.
We will also upgrade equipment to help ensure product consistency and improve operating efficiency.
On experience, we will continue to differentiate our teahouses through thoughtful design, creating a third space where consumers generally want to spend time. Finally, on brand. we will stay closely aligned with market trends and continue elevating the key experience through brand enhancements, consistent product quality and improved consumer experience and an involving training system.
That concludes my remarks. Now let me turn the call over to our CFO, Aaron, who will walk you through the detailed financials. Thank you.
Hongfei Huang
Thank you, Edan, and hello, everyone. Thank you for joining our earnings call. Before we begin, please note that all amounts are in RMB and all comparisons are on a year-over-year basis, unless otherwise stated.
as Junjie Zhang and Edan outlined, the second quarter presented a softer macro backdrop and a more challenging competitive landscape across the industry, and our results reflect the that environment. What I want to emphasize is that even as top line growth moderated, we maintained our operating discipline, we established earlier this year, and our profitability has largely intact. We view this as evidence that our cost structure and organizational efficiency gains are durable, not a onetime and that they give us a stable foundation to keep executing our strategy priority regardless of the external environment.
With that context, let me walk through the quarter in detail. Total GMV was RMB 7,663 million in the second quarter, down 3.3% sequentially from RMB 7,917.8 million in the first quarter. As of June 30, 2026, our teahouse network totaled 7,639 locations across the Greater China and overseas, up 8.5% from 7,038 a year ago. Of this 6,756 were franchise teahouses and 883 were company-owned teahouses.
In Greater China, average monthly GMV per teahouses was RMB 338,259 in the second quarter compared to RMB 356,080 in the first quarter. Meanwhile, overseas total GMV grew 114.3% year-over-year and 18.2% quarter-over-quarter from RMB 426.4 million in the first quarter to RMB 504.0 million in this quarter.
Overseas markets remains our clearest growth engine.
Same-store GMV growth in Greater China improved by 7 percentage points year-over-year and was broadly flat sequentially. Overall, same-store GMV growth improved by 6.9% points from a year ago remained relatively stable compared with the prior quarter.
On the revenue line, our net revenues increased by 2.5% year-over-year to RMB 3,414.6 million in the second quarter. Net revenue from franchisee teahouses were RMB 2,474 million, representing 72.5% of total net revenue compared to RMB 3,020.7 million a year ago. Net revenue from company-owned teahouses were RMB 940.6 million, up 222.2% from RMB 311.2 million a year ago, mainly as a result of continued development of the company-owned tea houses network across Greater China and overseas markets.
Turning to margin. Our gross profit calculated by excluding cost of material, storage and logistics from net revenue reached RMB 1,843.4 million this quarter, resulting in a gross margin of 54%, flat year-over-year. Our organizational enhancements drove a meaningful year-over-year decline in operating expenses.
Share-based compensation expenses totaled RMB 23.9 million in the quarter, and it reflects our focus on retaining and motivating employees while aligning their interest with those of shareholders. To provide a greater clarity of our underlying operational performance. We will continue to reference non-GAAP operating results with full reconciliations available in our earnings release and the Form 6-K.
Operating income was RMB 524.7 million, representing an operating income margin of 15.4%, increased significantly from 3.2% in the same period of a year ago, benefiting from our strategic organizational adjustment and a continued disciplined cost management. Excluding share-based compensation expenses, non-GAAP operating income was RMB 548.6 million, representing a 16.1% margin compared to a 17.1% margin in the first quarter of 2026.
Operating costs for company-owned teahouses were RMB 566.8 million, up 207.8% from RMB 184.1 million a year ago, consistent with the continued buildout of our company-owned network.
Other operating costs decreased by 33.3% to RMB 115.8 million, largely due to a decrease of RMB 30.2 million in payroll expenses driven by organizational structure enhancement and headcount optimization.
On a GAAP basis, other operating costs accounts for 3.4% of revenues compared to 4.7% a year ago and 4.3% in the first quarter.
Sales and marketing expenses for the quarter were RMB 301.5 million, down 21.7% from RMB 385 million a year ago, mainly due to a more streamlined branding and marketing team, together with improved efficiency in advertising placement and precision marketing.
On a non-GAAP basis, sales and marketing expenses represented 8.8% of revenue compared to 10.6% a year ago and 8.6% in the previous quarter.
General and administrative expenses reached RMB 334.5 million, down 64.6% year-over-year from RMB 944.6 million. The decrease primarily reflected lower share-based compensation expenses, reduced payroll facility and the professional service costs and [indiscernible] of IPO-related expenses incurred in the prior year period.
On a non-GAAP basis, G&A expenses represented 9.1% of revenues compared to 13.2% in the same period a year ago and 11.6% in the first quarter.
Income tax expenses represented 20% of income before income tax compared to 62.1% a year ago and 21.2% in the first quarter, the year-over-year normalization primarily reflecting a reduced impact from share-based compensation expenses.
Notably, we continue to deliver profitability on both GAAP and a non-GAAP basis, extending our track record to 14 consecutive quarters of positive net income.
GAAP net income was RMB 464.8 million. Non-GAAP net income, excluding RMB 23.9 million of share-based compensation expenses was RMB 488.7 million, with a non-GAAP net margin of 14.3% compared to 18.9% a year ago and flat sequentially.
For the second quarter, basic and diluted net income per ordinary share was RMB 2.44 and RMB 2.42 respectively. On a non-GAAP basis, basic and diluted net income per ordinary share was RMB 2.57 and RMB 2.54, respectively.
Turning to liquidity. We ended the quarter with RMB 6,795.5 million in cash and cash equivalents, restricted cash and time deposits. This reflects the impact of our share repurchase program commencing on June 1, 2026, alongside our continued investment in teahouse network. We maintain a healthy balance sheet that gives us flexibility to keep executing our strategic priorities while returning capital to shareholders.
As we move through the remainder of 2026, we will execute against our new product pipelines, enhancement memberships and the service experience and maintain a focus on quality as we expand our teahouses network in Greater China and overseas.
Our confidence in the company's long-term value remains firm, and we are committed to return value to our shareholders in a meaningful way. With that, we are ready to begin Q&A.
Alicia Guo
[Operator Instructions] We received some questions ahead of today's call. We will now address some of the key topics raised. Our first question relates to the outlook of the second half of the year. How does management view the second half of the year amid the current competitive market environment? Our CEO, Junjie Zhang will address this question.
Junjie Zhang
[Interpreted] Thanks for the question. As we just shared, the market environment has changed significantly and competition in the industry has become more intense, but we have always believed that the more complex the market becomes, the more important high-quality growth is. We see 2026 as a year of adjustment and stabilization. In Q1, we completed the organizational restructuring and conducted a systematic review of our growth strategy. In Q2, we have started to explore areas such as new product category expansion and user experience upgrades. Our core objective this year is not to pursue rapid expansion in scale, but to build a stronger foundation for sustainable growth in the next stage.
In the second half, our work will become more focused and practical along the direction of adjustment and exploration will put into execution the results and learnings from the first half one by one. No matter how external environment changes, we will stay focused on the fundamentals making good products and doing things that matter most to our members. We remain confident in steady development in the second half.
Alicia Guo
Our next question relates to same-store trends. Could you share how same-store have trended so far in the third quarter? Our COO, Aden, will address this question.
Unknown Executive
[Interpreted] Thanks for the question. Since the start of Q3, we have seen positive signs of recovery. Same-store sales in July showed a low single-digit decline, representing a meaningful improvement from the first half. Based on trends so far, we expect same-store sales in August to turn positive year-over-year. We believe the improvement reflects that the benefit of our earlier strategic adjustments are gradually coming through.
There are a few drivers behind this trend. First, our new product strategy continues to contribute. In Q3, we maintained the pace of new launches from Q2, introducing several new products, including Guava Peach Ice tea and Limon tea Latte while also relaunching papular bestsellers, such as leachate black and milk tea and [indiscernible] milk tea. At the same time, since Q3 forth and peak season for tea consumption, recently launched products such as gelato and special deals are also better suited to the summer heat, effectively driving in-store traffic and overall performance.
Second, we continue to refine in-store service and customer experience. We have consistently emphasized a return to fundamentals. And throughout this year, we have continued to refine service details at the teahouse level, improving preparation efficiency and strengthening customer experience. We're translating these seemingly small details into real tangible outcomes in the form of repeat purchases and word of mouth.
Overall, the improved trends in July and August gave us greater confidence in same-store performance for the second half of the year while uncertainty remains in the external environment. Our product pipeline is stronger and our strategic direction is clearer, and we believe this recovery is sustainable.
Alicia Guo
The last question relates to payout. Does the company have any further payout plans. Our CFO, Aaron will address this question.
Hongfei Huang
[Interpreted] Thanks for the question. Shareholder returns have always been one of the key considerations in our capital allocation strategy. In the fourth quarter of last year, we paid a special dividend of USD 177 million, which reflects our commitment to returning value to shareholders.
Entering 2026, with the organizational optimization and continued improvement in operating efficiency, our free cash flow has remained healthy. This provides a solid foundation for us to explore a more regular and sustainable shareholder return mechanism. Currently, the Board and management are actively and prudently reviewing different options, including regular dividends, while considering our medium- to long-term strategy, funding needs for teahouse development and changes in the market environment.
We fully understand that it is important for shareholders to share in the results of the company where we maintain high-quality growth, therefore, continuously enhancing shareholder returns remain a firm direction for us. Management team is currently evaluating the specific details. We will bring a proposal to the Board at the appropriate time, subject to the Board's review and approval, provide an upgrade to the market.
Alicia Guo
That concludes today's Q&A session. If you have any further questions, please feel free to contact us or request us through our IR website. Thank you all for your time today. We look forward to reconnecting on our next call. Have a wonderful day.
Operator
This concludes today's event. Thank you for participating. You may now disconnect.
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