Adobe Stock Nears $244 Support as AI Growth Fails to Spark Post-Earnings Rally

Adobe came out with final numbers for fiscal Q3 and came out reporting a record $6.76 billion in revenue, which is an increase of 13% year over year and well above the Street’s estimates of about $6.70 billion. On the EPS side, non-GAAP EPS of $6.13 was above consensus while on a GAAP basis, EPS was reported at $4.62. AI-related metrics were of strong interest to the Street, and the examples of interest were the fact that Adobe reported total ARR of $27.50 billion, an operating cash flow of $2.52 billion, and that the two primary subscription segments, marketing and creative ($4.65 billion) and business and consumer ($1.91 billion), both showed growth of 13% and 16% respectively.

Some significant figures were reported this quarter. One of them was the strong results for the first time Adobe offered AI-related services, as it stated that the addition of AI-related services generated Annual Recurring Revenue (ARR) growth of more than 150% year over year. Additionally, Adobe recorded over one billion monthly active users across its services.

Creative Cloud’s freemium model now has 100 million users. This strategy grew that user base by more than 70%. While increasing the number of potential customers is a positive thing, it has also created problems with Adobe’s many investors. The SaaS model prioritizes usage, but that means a delay to the full monetization of the product. The success of Creative Cloud’s AI adoption doesn’t guarantee rapid increases in ARR (Annual Recurring Revenue).

This is what I think has become the most important question surrounding Adobe. Using the product has never been an issue. The market wants to see Creative Cloud’s AI adoption lead to ARR growth, and in turn help the consolidated recurring-revenue growth move beyond the 10% range it currently is.

Adobe’s AI products extend beyond Firefly. The AI Productivity Agent in Acrobat has the ability to take complex documents and make them presentations, summaries, and even audio experiences, while the enterprise edition can access a company’s corporate document repository.

This broadens Acrobat as AI productivity platform as more than a document viewer or editor. Firefly remains the creative AI, and Adobe’s Customer Experience business grows with the addition of Semrush, SEO, and generative-engine-optimization data.

This opens a broader opportunity for Creative AI and enterprise tools for marketing, search AI for productivity, and documents than relying on a single significant product.

Adobe issued a positive earnings release for Q3. For the fiscal year 2026, Adobe expects total revenue to range from $26.576 billion to $26.626 billion and Non-GAAP Earnings Per Share (EPS) to be between $24.45 and $24.50.

For Q4, Adobe expects total revenue to be between $6.80 billion and $6.85 billion with an Adjusted EPS of $6.30 to $6.35. This would put the expected revenue towards the lower end of the consensus estimate of $6.85 billion.

This expected bottom line has caused some market participants to sell. Investors are demanding top line growth. While solid margins and share repurchases remain attractive, rising organic growth remains elusive.

Adobe is currently going through a significant management change. Anil Chakravarthy is set to become CEO on December 1. Shantanu Narayen will become executive chair. Dan Durn has already left, and David Wadhwani leaves on September 27.

With newly formed leadership, Adobe is required to innovate and compete against approaches like Canva and Figma on an aeverse-changing business model.

Adobe had a deal with Saudi Arabia’s MCIT and HUMAIN announced in August that expands Firefly and Adobe Express access to about 27 million residents for 12 months.

The value offers immediate user acquisition and market reach with the potential for longer-term revenue. For Adobe, the value lies in the Semrush acquisition in AI search, brand visibility and generative-engine optimization. These markets may evolve into enterprise-level divisions as companies care about how they are presented in answer-based engines and Google search.

Closing price for ADBE around $248 is in line with the provided $248.36 reference. Price has broken below the rising trendline and the moving average around $266.36. This keeps the short-term structure bearish.

Adobe Stock Price Chart - Source: Tradingview

The immediate focus is on the $244.11-$243.79 zone. The RSI around 21 is well below the 30 oversold level and crosses below its own signaling line at around 24. This does not necessarily signal a bottom, but does increase the likelihood of a technical rally if buyers defend this support level.

The first technical target for a rally is $258.95. Above that level the broken moving average and trendline in the $266.36-$269.67 range is where the next significant test will likely occur. A sustained move above that area could open the $282.45 level.

Closing price below $244.11 on a 2 hour basis would invalidate the immediate support rally and expose the next support zone at $230.50 and then $221.22.

Key Levels

·       Last closing price: $248

·       Support zone: $244.11-$243.79

·       First rally target: $258.95

·       Significant rally zone: $266.36-$269.67

·       Higher resistance: $282.45

·       Bearish breakdown target: $230.50

·       Additional support: $221.22

·       RSI: 21, oversold

Adobe reported AI-first ARR growth of 150% in Q3 and raised full-year guidance. The stock still fell due to slightly soft Q4 revenue guidance and wanting evidence of increasing total recurring revenue and fast adoption of AI.

ADBE needs to recover from its breakdown by first reclaiming $258.95 after a hold around $244.11. A stronger breakdown resistance at $266.36-$269.67 suggests ADBE’s breakdown is weakening and focuses innovators on $282.45.

While ADBE's stock price is lower than one would expect of strong fundamentals, the company’s record-breaking revenue, ARR, and active user numbers make the long position strong. Full-year EPS guidance supports the case, as well. There is a strong fundamental case for ADBE. However, there is an expectation gap as investors want the stock to progress faster and believe AI’s integration is more transformative. I prefer an oversold bounce while ADBE is above $244.11, but the trend is expected to remain down until ADBE reclaims at least $258.95 and prefers to reclaim the $266-$270 resistance range.