CVRx (CVRX) 2026年第三季度业绩电话会：因报销延迟下调业绩指引

核心要点

• 2026年第三季度营收同比下降6.1%至1380万美元，处于管理层指引区间内。其中，美国市场营收下降4%至1300万美元，欧洲市场营收下降27%至90万美元。
• 毛利率维持在87%，但净亏损由上年同期的1290万美元（合每股亏损0.49美元）扩大至1420万美元（合每股亏损0.52美元）。
• CVRx将2026年全年营收指引由此前的5800万至6000万美元下调至5600万至5700万美元。第四季度营收预计为1170万至1270万美元。
• 医保报销延迟仍是主要阻力。由CVRx跟进的联合健康（UnitedHealthcare）预先授权30天批准率降至约12%，而2025年高点曾达83%。
• 销售执行情况依然不均衡。在美国九个大区中，有五个大区的手术量平均增幅超过20%，而四个资历较浅的大区表现继续落后。
• 截至季度末，现金及现金等价物为5870万美元。管理层表示，在不计入场内股票发售（ATM）计划额外收益的情况下，成本削减举措可提供至少18个月的现金流支撑。

关键财务数据

CVRx在本季度通过其场内发售（ATM）工具筹集了约600万美元。由于在Innovatus Capital Partners定期贷款项下的借款增加，利息费用增至160万美元。

业务与经营表现

截至第三季度末，CVRx在美国拥有262家活跃植入中心，高于第二季度末的258家和上年同期的250家。美国销售辖区从50个增至56个，而欧洲销售辖区保持在5个。

管理层指出三大主要障碍：联邦医保优势计划（Medicare Advantage）报销延迟、积极倡导Barostim疗法的心衰专科医生流失，以及一线销售执行不一。

Medicare Advantage的30天总体批准率从第二季度的60%降至51%。不过，CVRx在本季度达成了第二项Medicare Advantage书面医保覆盖政策。结合Humana的政策，这两项政策共覆盖了21%的Medicare Advantage参保人群。管理层表示，Humana的批准率正接近80%至90%。

传统联邦医疗保险（Traditional Medicare）报销情况有所改善。自10月1日起，全美平均住院支付标准从43,000美元提高至45,000美元；最新理赔数据显示，2026年第一季度提交的门诊理赔已100%获得支付。

销售团队的人员流动率降至两年多以来的最低水平，区域经理的平均任职时长创历史新高。CVRx任命Paul Verrastro为临时销售主管，并增设了新的大区领导岗位，以加强指导与执行力。

临床循证证据持续扩充。REBALANCE研究纳入了全美45个中心的435名患者。在符合当前美国适应症的238名患者亚组中，患者平均左心室射血分数在12个月时改善了4.8个百分点，在24个月时改善了8个百分点。管理层还表示，市场对BENEFIT-HF试验展现出浓厚兴趣。

CVRx正在与美国食品药品监督管理局（FDA）商讨一项潜在的基于真实世界证据的上市前批准（PMA）补充申请。管理层表示，希望在2027年就研究方案达成一致，此后公司可分析其真实世界数据集，以争取扩大适应症范围。

管理层指引

下调营收预期反映出最大的Medicare Advantage付款方持续报销延迟、关键支持医生流失，以及资历较浅的销售大区复苏慢于预期。

CVRx削减了非商业化部门的支出，同时保留了对销售和医保报销团队的投入。管理层表示，运营费用预期计入了2026年下半年确认的一次性遣散费用，公司将以更低的成本基础迈入2027年。

风险与关注点

• 联合健康在初步预先授权阶段予以拒绝，并在许多情况下驳回后续申诉。在经历早期的申诉阶段后，上诉至行政法法官（ALJ）可能会使流程增加100多天。
• CVRx能直接掌握的Barostim预先授权案例不足半数。管理层估计，由客户自主跟进的案例在遭遇首次拒赔后，有超过80%可能会被放弃。
• 部分医院在确认不同付款方组合的支付一致性期间推迟了植入手术。在一家大型医疗系统中，十多名已获批准的患者被搁置了数个季度。
• 心衰专科医生的人员流动可能会减缓或阻断已开展的Barostim项目。管理层表示，在医生就职的新医院重新建立替代项目通常需要三到四个季度。
• 美国九个大区中有四个大区的销售团队及领导层资历较浅，限制了其应对医保报销及医生流失挑战的能力。
• 季度营收可能会因客户库存和采购时机而出现波动。原定于第四季度进行的一笔年度大额采购提前在第三季度发生，从而影响了第四季度的预期。

分析师问答环节要点

管理层表示，缓解联合健康报销压力的途径是通过行政法法官（ALJ）申诉程序对拒赔提出上诉，并积累足够多的有利裁决，以促使其出台书面承保政策。CVRx此前在面对Humana时也采取了同样的方法，当公司在ALJ申诉案件中的胜诉率达到约57%时，Humana便发布了覆盖政策。

在销售执行方面，管理层重申，五个资历最深的大区实现了超过20%的平均手术量增长。公司正试图通过稳定团队并扩大医生转诊网络，将相同的项目销售模式推广至四个表现较弱的大区。

CVRx未对年化成本节约额进行量化，也未提供2027年运营费用指引。公司表示，人员精简和项目暂停降低了基准成本结构，而商业化和医保报销方面的投入在很大程度上得到了保护。

业绩电话会完整纪要

完整财报电话会议逐字稿

管理层陈述

Operator

Greetings. Welcome to the CVRx Third Quarter 2026 Earnings Call. [Operator Instructions] Please note, this conference is being recorded. I will now turn the conference over to Mark Klausner from ICR Healthcare. Thank you, Mark. You may begin.

分析师问答

Mark Klausner

Good afternoon. Thank you for joining us today for CVRx's Third Quarter 2026 Earnings Conference Call. Joining me on today's call are the company's President and Chief Executive Officer, Kevin Hykes; and Jared Oasheim, our Chief Financial Officer, who will review our financial results. We are also pleased to have with us John Landry, the company's incoming Chief Financial Officer, who joined in October and will assume the CFO role following the filing of our Form 10-Q.

The remarks today will contain forward-looking statements, including statements about financial guidance. These statements are based on plans and expectations as of today, which may change over time. In addition, actual results could differ materially due to a number of risks and uncertainties, including those identified in the earnings release issued prior to this call and in the company's SEC filings. I would now like to turn the call over to CVRx's President and Chief Executive Officer, Kevin Hykes.

Kevin Hykes

Thanks, Mark. Good afternoon, and thank you for joining our third quarter 2026 earnings call. We delivered total revenue of $13.8 million in the third quarter within our guidance range with a steady gross margin of 87%. Revenue declined 6.1% from the same quarter last year, with U.S. revenue down 4% and Europe down 27%. We continue to stabilize our U.S. sales organization and a second major payer added a Barostim coverage policy for its Medicare Advantage enrollees. However, the headwinds we've been working through are more impactful and more persistent than we had anticipated. And while tenure is improving, the impact on performance is taking longer to materialize than we had expected, in part due to these headwinds.

I want to give you a fuller picture of what is shaping our business. I'll cover three areas: the three headwinds we're facing, which are reimbursement, physician champion turnover and field execution and what we're doing about each. What is working in our most stable regions and how we're extending it and the clinical evidence that's building behind Barostim. I will then introduce our incoming Chief Financial Officer, John Landry, before Jared reviews our financial results.

The first headwind is reimbursement, specifically the change in behavior from our largest Medicare Advantage payer, which further degraded over the course of the third quarter. Our reimbursement visibility is limited to the prior authorizations that we are involved with, which likely represents less than half of all prior authorizations. For those that we handle directly, the approvals that previously occurred within days are now taking 3 months or longer. The 30-day approval rate with this particular payer has fallen to approximately 12% from a high of 83% in 2025, and the 90-day approval rate is still below 35%, suggesting that many prior authorizations are still in the appeals process with our team pursuing all options, including ultimately an administrative law judge hearing, which can add 100 or more days to the approval process.

For the prior authorizations associated with this payer that are handled directly by our customers, over 80% are likely abandoned upon the first denial. As a result of this dramatic change in payer behavior, we believe that some physicians are no longer recommending Barostim therapy for patients who have coverage with this payer, further weighing on our growth in the quarter.

This decline was partially offset by an increase in approved prior authorizations for patients covered by Humana, but our overall Medicare Advantage approval rate declined to 51% at 30 days as of the end of Q3 from 60% in Q2. Longer term, we remain confident in our ability to overcome this transitory reimbursement challenge. Unfortunately, this effect goes beyond any single payer. Uncertainty around reimbursement for new therapies has caused some accounts to be more cautious about starting and scaling new programs.

These accounts are implementing checkpoints to ensure consistent payment across their payer mix before committing to additional implants. This often means accounts will take time to assemble a group of patients with representative coverage policies, treat them, then pause to confirm or challenge payment with each payer. At one large health system, more than a dozen patients with approved prior authorizations have been on hold for multiple quarters while the hospital completes this payment confirmation process.

We're responding to these reimbursement headwinds in multiple ways with the goal of accelerating Barostim adoption. First, we're continuing to appeal denials at every stage for prior authorizations that we manage on behalf of accounts, pursuing approvals all the way to an administrative law judge when necessary. Our success with Humana is proof that this process ultimately leads to a written coverage policy if we can prevail with the administrative law judges.

Second, in recent months, we've hired field-based reimbursement managers to work directly with accounts to minimize billing and coding errors, ensure timely and accurate claims payments and to troubleshoot with local teams when payment issues arise. Finally, we are using these same field-based resources to support and reduce the impact of increasingly lengthy payment trial periods that we are encountering in the market.

At the same time, we continue to build a strong foundation of coverage for Barostim therapy. Since moving to a Category I code in January, we've secured our first two written Medicare Advantage coverage policies, one from Humana in the second quarter and from a second major payer in July. Together, these two policies represent 21% of Medicare Advantage covered lives. We are making progress on appeals and ALJ rulings with most payers, and each new written coverage policy strengthens our leverage with those payers that have not yet issued policies.

Payment rates have also improved. Effective October 1, the national average inpatient payment rate increased from $43,000 to $45,000. On the outpatient front, the most recent traditional Medicare claims data shows 100% of submitted claims in Q1 of 2026 being paid. The first time we've achieved this consistency of payment.

The second headwind is turnover among the heart failure specialists who are Barostim champions in our active accounts. Demand for heart failure specialists is outpacing supply as patient volumes continue to rise and fewer physicians are entering the specialty. This dynamic was a key point of discussion at the Heart Failure Society of America meeting last month. At HFSA, it was noted that more than 50% of advanced heart failure fellowship positions were unfilled in 2026. This imbalance is leading to a significant number of open roles and increasingly frequent career moves amongst practicing heart failure physicians.

When a physician who is a Barostim champion in an active account leaves for a new employer, the Barostim program can slow or even stop altogether. Our field teams work to mitigate this disruption in two ways. The first is to build sustainable, resilient programs that integrate Barostim therapy into their heart failure treatment continuum. This reduces the likelihood that a single physician departure shuts a program down. The second is by supporting the physician as they move to their new practice, providing introductions, networking support and resources to facilitate and accelerate the establishment of a new Barostim program in the new account.

Unfortunately, we find that Barostim is not often an early priority for these physicians in their new roles as they're often being recruited to help stabilize or accelerate highly profitable end-stage heart failure therapies such as left ventricular assist devices and heart transplantation. For this reason, it commonly takes 3 to 4 quarters to get a new Barostim program up and running.

The third headwind is field execution, which is closely tied to the stability and tenure of our sales organization. Our sales transformation efforts have resulted in higher-than-normal levels of turnover, which has impacted our performance, and we are taking steps to address this. First, we have appointed Paul Verrastro to the role of Interim Head of Sales. Paul is a proven commercial leader and is highly respected by the field team. The appointment of this trusted CVRx veteran to this role has had a significant stabilizing influence on our team.

Second, we've created new roles in order to optimize the span of control and bandwidth of our frontline sales leaders and have prioritized filling these roles from within, promoting an experienced sales leader into our first Area Vice President position and experienced territory managers into the Area Sales Director roles. Third, we've strengthened onboarding and training for new hires and have implemented a more consistent sales coaching approach across our sales director team. These steps will take time to fully manifest in our results, but we are already seeing a positive impact on stability and engagement across the team.

While it is still early, we're pleased to note that turnover in Q3 decreased to the lowest level in more than 2 years and average territory manager tenure is at an all-time high. However, we remain cautious about the outlook for turnover. While these results represent meaningful progress, it is still early, and we expect continued turnover at normal market rates over the long term.

That brings me to the most important point about execution. There are still significant disparities in performance across our nine U.S. regions. As noted in our second quarter call, five of our regions are growing procedures by more than 20% on average, even in the face of the reimbursement and physician champion headwinds described above. In the other four regions where we have the lowest tenure at both the territory manager and leadership levels, accelerating our growth has been challenging. These regions have been more affected by the headwinds discussed earlier as their teams are less experienced at working through these challenges. Those four regions are our priority. We are stabilizing the teams, supporting our newer leaders and equipping their organizations to consistently run our playbook.

Our approach is the same in every region, execute our program selling strategy by building networks of aligned physicians who understand where Barostim fits in the heart failure continuum, who can identify patients who would benefit and who make Barostim an integral part of their disease management approach. A recent comprehensive analysis of the program selling strategy after the first 18 months of implementation found that the key differentiator of our most productive programs is the depth and breadth of their referral network. Our analysis indicates that they have 4x to 5x as many referring and prescribing cardiologists as less productive non-program accounts and as a result, generate referrals and implants at a significantly higher rate. Our program development work at the account level is supported through our local, regional and national medical education and awareness efforts.

Our top five performing regions are leveraging these resources aggressively, which we believe is a key element of their success. These data suggest to us that we have the right strategy. The playbook clearly works when the right conditions are in place. Our focus is on creating these conditions for success in every region by ensuring there's a stabilized team, an optimized onboarding curriculum and a common coaching approach. The goal is simple, demonstrating consistent double-digit growth across all nine regions.

I want to finish on the clinical front, where the news continues to be very encouraging. We had a significant presence at HFSA in October, our largest meeting of the year, with nine podium and poster presentations, including the late-breaking REBALANCE presentation. REBALANCE is the largest reported real-world Barostim cohort to date with 435 patients enrolled across 45 U.S. centers. In the 238-patient subset that corresponds to the current U.S. commercial indication, the results demonstrated sustained improvements in New York Heart Association functional class over the 24-month follow-up period and a clinically meaningful and statistically significant increase in average left ventricular ejection fraction of 4.8 percentage points at 12 months and 8 percentage points at 24 months. Real-world evidence like this is an important complement to data from randomized clinical trials and helps clinicians and payers understand the outcomes that they can expect from Barostim therapy in everyday clinical practice.

We anticipate that much of the data from the HFSA presentations and posters will be published in the scientific literature in the near future. BENEFIT-HF also generated a great deal of interest at the meeting and is driving significant visibility, credibility and engagement with physicians. We continue to see strong demand for center activation and are seeing an encouraging early stream of enrollments as clinical teams integrate the trial into their research offerings.

One final update on the clinical front relates to the new FDA real-world evidence pathway to expand existing indications. We are in discussions with FDA on a potential real-world evidence-based PMA supplement, leveraging this new pathway. We are encouraged by the collaborative nature of these discussions and are hopeful that we can agree on a protocol with the FDA in 2027. If we are successful in doing so, we will then execute the analysis on our real-world data set to explore a case for label expansion. We look forward to updating you on our progress as discussions with the FDA continue.

In conclusion, we're working through the three discussed headwinds and responding actively to each. Our focus is on improving execution in our less tenured regions and building on the significant progress we are making in evidence and awareness. We're pleased by the increasingly consistent nature of reimbursement for traditional Medicare patients and we'll continue to fight for Medicare Advantage patient access through the prior authorization process. We will also leverage our two written Medicare Advantage coverage policies to encourage more payers to follow suit. We're very pleased with the pace and impact of the clinical evidence that we're building and with the strong positive reaction in the heart failure community to the BENEFIT-HF trial.

Before I turn the call over to Jared to review our financial results, I would like to introduce John Landry, our incoming Chief Financial Officer, who joined us in October. John brings more than 20 years of financial leadership experience in the medical device industry, and we're delighted to have John on board. I also want to thank Jared, who's been an important part of this company for over a decade for his significant contributions to the company and his continued engagement and support through this transition. John, welcome, and I will turn it over to you for a few introductory remarks.

John Landry

Thank you, Kevin. I'm excited to join the CVRx team and look forward to interacting with many of you soon. These first few weeks have reinforced my conviction in the CVRx opportunity. I believe that we have a passionate patient-focused team and a great technology with best-in-class gross margins and a growing body of clinical evidence. By driving consistent revenue growth in this large multibillion-dollar heart failure market, I believe that we will be able to drive significant value over time. In closing, I'd like to thank Jared for his support during this transition, and I will now turn the call over to him to walk through our financial results.

Jared Oasheim

Thanks, John, and welcome. Unless otherwise stated, year-over-year comparisons are for the 3 months ended September 30, 2026, compared to the 3 months ended September 30, 2025. Total revenue was $13.8 million, a decrease of $0.9 million or 6.1%. Revenue in the U.S. was $13 million, a decrease of $0.5 million or 4%. Revenue units in the U.S. totaled 412 compared to 420. The decreases were primarily driven by headwinds previously discussed by Kevin. Third quarter revenue also reflected higher-than-usual implants by centers that already had existing units to implant, which was more than offset by a larger annual purchase that occurred in the third quarter that we otherwise would have expected to occur in the fourth quarter and is therefore reflected in our fourth quarter guidance.

We expect to continue to see quarter-to-quarter variations based on these timing dynamics. We ended the quarter with a total of 262 active implanting centers in the U.S. as compared to 258 as of June 30, 2026, and 250 as of September 30, 2025. The center count reflects adding new centers while some lower activity centers became inactive, consistent with our focus on deeper adoption within active centers. As of September 30, 2026, the number of sales territories in the U.S. was 56 as compared to 50 as of September 30, 2025. Revenue in Europe was $0.9 million, a decrease of $0.3 million or 27%. Total revenue units in Europe decreased to 38 from 50 in the prior year period. The number of sales territories in Europe remained consistent at 5.

Gross profit was $12 million, a decrease of $0.8 million or 6%. Gross margin was 87%, consistent with 87% a year ago. R&D expenses decreased $0.5 million or 16% to $2.7 million. This change was driven by a $0.4 million decrease in headcount expenses, a $0.2 million decrease in consulting expenses, partially offset by a $0.1 million increase in clinical trial expenses. SG&A expenses increased $0.5 million or 2% to $22.4 million. This change was primarily driven by a $0.7 million increase in legal expenses, a $0.4 million increase in travel expenses and a $0.4 million increase in consulting and contract labor expenses, partially offset by a $0.8 million decrease in advertising expenses and a $0.1 million decrease in insurance expenses. In total, operating expenses were $25.1 million for the quarter and approximately $77 million year-to-date.

Interest expense increased $0.1 million to $1.6 million. This increase was driven by higher interest expense resulting from increased borrowings under the term loan agreement with Innovatus Capital Partners. Other income net decreased to $0.4 million from $0.9 million. This balance consisted of interest income on our interest-bearing accounts. Net loss was $14.2 million or $0.52 per share compared to a net loss of $12.9 million or $0.49 per share. Net loss per share was based on 27.2 million and 26.2 million weighted average shares outstanding, respectively.

As of September 30, 2026, cash and cash equivalents were $58.7 million compared to $64.6 million as of June 30, 2026, and $85.1 million as of September 30, 2025. Net cash used in operating and investing activities was $11 million compared to $10 million for the 3 months ended September 30, 2025. During the quarter, we also raised approximately $6 million through our at-the-market facility. Given the operating expense reductions we made, we believe we have at least 18 months of cash runway. That runway does not include any additional proceeds from the ATM.

Now turning to guidance. For the full year of 2026, we now expect total revenue between $56 million and $57 million compared with our prior range of $58 million to $60 million. For the fourth quarter of 2026, we expect to report total revenue between $11.7 million and $12.7 million. This change reflects the continued impact of reimbursement delays with our largest Medicare Advantage payer, the impacts of physician champion turnover and a slower-than-expected recovery in our less tenured regions. We continue to expect full year gross margin between 86% and 87%.

In light of the revenue outlook, we have taken a comprehensive set of actions to reduce our baseline cost structure. These included reductions in noncommercial functions while we continue to invest in our sales and reimbursement teams. We are being disciplined about filling open positions and have pulled back on marketing and research and development projects that we do not expect to impact revenue. We continue to expect operating expenses for the full year to be between $99 million and $101 million, reflecting these actions, which include one-time severance charges recognized in the second half of 2026.

Before I close, I want to say what a privilege it has been to help build CVRx alongside this team since 2015 and to bring Barostim to more patients. I'm confident John will be a terrific partner to Kevin, the team and all of you, and I thank you for your support over the years. With that, I'll now turn the call back over to Kevin for closing remarks.

Kevin Hykes

Thanks, Jared. Before we close, I would like to summarize where we are. The third quarter and our updated outlook reflect real challenges, particularly the reimbursement delays with our largest Medicare Advantage payer. We are addressing each headwind directly, and we've reduced certain operating expenses while preserving investments in our growth drivers. It is going to take longer than we would like to accelerate our growth, and we expect the benefit of these actions to build gradually, but we remain confident in the outcome and in the value of this therapy.

The need has not changed. There are 6.7 million Americans living with heart failure today. Approximately 339,000 of them are indicated for Barostim and roughly 76,000 new patients are diagnosed and enter our indication each year. This represents a $10.5 billion market opportunity, and we're less than 2% penetrated. With a gross margin of 87%, our mindset is squarely on returning this business to a growth trajectory. We have a therapy that works, a large market with significant room to grow and a team that is working every day to change how heart failure is treated. That is why I remain excited about what we can build together and about the value we can create for patients, physicians, payers and our shareholders.

Now I'd like to open the line for questions. Operator?

Operator

[Operator Instructions] Our first question comes from Brandon Vazquez with William Blair.

Max Kruszeski

This is Max on for Brandon. Can you hear me all right? So a lot of moving pieces here. Can you just double tap on what's assumed in the guidance for Q4 of '26? And how should we think about some of these headwinds? Again, I know it's early, but how should we think about some of these headwinds as we start to fine-tune our models for 2027?

Kevin Hykes

Yes. So I'll cover the headwinds first, Max. Thank you. So obviously, as we laid them out, the real impactor here has been the continued degradation of UnitedHealth, our largest and formerly most predictable and consistent payer, and that has just continued to decline now to a 12% level versus 83.5% a year ago. And so that has been a significant headwind certainly in this quarter.

The second headwind relates to this champion turnover issue, which we've been tracking for some period of time, trying to understand if it was regional or episodic, whether it was something that was kind of a summer thing. And we have concluded, especially coming out of the Heart Failure Society meeting last month, this is unfortunately the new reality in heart failure. There are only about 1,400 heart failure specialists in the United States, far fewer than would normally be the case given the size of the disease state.

The challenge is there are very few new physicians entering the field. And from the podium at multiple points last month, some of the leaders in the field said, our specialty is challenged and potentially in a crisis because we're not attracting new physicians to the field. In fact, last year, only 60% of the fellowships were filled. This year, the number I understood from the podium last month was 43% of the available heart failure specialists fellowship roles in the United States were filled. So 57% empty. So this is creating significant job hopping and significant open roles, which causes challenges for our programs, as you can imagine.

The third piece, which thankfully is more in our control is the performance of our field teams. And we're pleased that where we have tenure and where we have teams with seasoned leaders that are running our playbook, we're seeing better than 20% growth on average. That represents the five sort of most tenured regions of our nine. Again, four of the nine regions do not have that level of tenure or experience in their leadership team and are struggling to deliver similar growth. That is within our control, and we are heavily focused on bringing those four regions up to the same level of execution. Maybe I'll let Jared speak to how that plays in the guidance.

Jared Oasheim

Yes. And Max, what we communicated was for the fourth quarter, we would expect to be between $11.7 million and $12.7 million on the year, that equates to $56 million to $57 million. And again, just reiterating what Kevin talked about, this impact from the largest Medicare Advantage payer is weighing on these numbers. But based on what we have visibility to today, these are the results we're expecting here for the fourth quarter.

Max Kruszeski

That's helpful. And then, Kevin, just another one for you. I think last quarter, and correct me if I'm wrong, we had one major Medicare Advantage payer with a coverage policy, and now we have two. Is there anything you guys can do proactively to ensure this doesn't happen with a third?

Kevin Hykes

Sorry, there may be some confusion there. We indeed added a second written coverage policy in August from a top 10 provider. So that policy, along with Humana actually have significantly improved in terms of their approval rates. Humana is approaching 80% or 90%. As you would imagine, they have a written coverage policy. So they are covering virtually every prior authorization almost immediately. Separate from that, UnitedHealthcare, our largest payer, does not have a written coverage policy. And for that reason and given their significant change in behavior since Q1, they are denying every single prior authorization that is submitted and denying the first, second and third appeal in many, many cases.

So our strategy is, in fact, to get as many payers to write policies as we possibly can, obviously, including UnitedHealth. The way that you get that to happen is you take each and every denial and you appeal it and you push those appeals all the way to the administrative law judge after the third denial, if necessary, and hopefully win at the ALJ level. And once you amass enough wins at that level, which are paid for by the payer, they ultimately flip over and write a policy as was the case with Humana. So sorry if I wasn't clear about that earlier, but we are doing that with each and every prior auth that's submitted.

The challenge we have is that we only have visibility to less than half, maybe about 1/3 of the prior authorizations for Barostim. Those 1/3 of the prior authorizations run through our internal system, our C-PAS group. And so we know exactly what happens to them. What we can't see is what's happening with roughly 2/3 of the other prior auths in the market. And we know for a fact, as is the case across the industry, only 20% of denials are ever appealed by a clinician group or a hospital system. So if those UnitedHealth prior auths are being denied, they're likely not being appealed, and those are patients who were receiving our therapy who now are not. Hopefully, that answered your question.

Operator

[Operator Instructions] Our next question comes from Chase Knickerbocker with Craig-Hallum Capital Group.

Nick Mattiacci

This is Nick Mattiacci on for Chase. So just on the planned cost savings, can you help us quantify the annualized savings and how we should think about the operating expense run rate entering 2027? And then just on that same topic, you guys mentioned that you're continuing to invest in sales and reimbursement while reducing spend elsewhere. Like how should we think about the net impact of those changes?

Jared Oasheim

Yes, I can take that one. I appreciate the questions. We're not going to get too detailed on the 2027 operating expense guidance at this point in time. But what we can say is there was a moderate level of heads that were reduced as part of this action, and there were some additional project spend that was paused for the time being that were not tied to our sales or marketing organizations for the most part. We're not going to get into the details on total value of the cost savings, but our total OpEx number stayed roughly the same for the year that we had previously guided as we also incurred some additional severance costs in Q4 that were not in the original plan. So those two kind of net against each other. But as we go into 2027, we have a lower cost basis that we can then build off of into the future.

Nick Mattiacci

Got it. And then just again on the large Medicare Advantage payer that's been causing the troubles. Can you just expand on what you think needs to happen for those rates to improve? And do you guys see a realistic path forward to resolving these issues with that payer?

Kevin Hykes

Yes. So I think the -- as I mentioned, the way that, that would be resolved would be ultimately for this payer to write a written policy. And so as I mentioned with Humana, every ALJ loss costs these payers roughly $10,000. And so if they ultimately determine that once they start losing more than 50% of the ALJ cases and once we can push enough of those denials through the ALJ process, ultimately, it's in their best interest to write a policy.

That's exactly what happened with Humana. So that's the strategy we're pursuing with United -- with our largest payer. And what that requires is time and each of these ALJ -- the ALJ process alone takes over 100 days after the third denial that's incremental to the first three cycles. So it takes time to amass those cases to push them through the ALJ and to start to win. But that's, in fact, what happened with Humana, we were winning at 57% of the time when they finally wrote the policy. So that's the approach and the playbook. It's not a Barostim playbook. That's kind of a commonly accepted industry approach to generating leverage and support for ultimate written coverage policies. Was there a second part to the question? Sorry, if I missed that.

Nick Mattiacci

No. You covered everything there. I appreciate that. And then just on a higher-than-usual number of implants, from inventory at hospitals. Is there any way you can quantify the impact of this dynamic? And I mean, maybe give us a better sense of the underlying implant volume growth?

Jared Oasheim

Yes, I'm happy to take that one. I think the reason for pointing that out was that we did experience a larger purchase in the fourth quarter of last year, kind of a typical process end of year customers trying to reach their rebate levels. We actually saw that similar customer, that same customer make that purchase in Q3 of this year. And the reason for pointing that out was more to help explain the guidance for Q4 as we're looking at that. But we're not going to get into any more details on the quantities that were included in those types of deals.

Operator

That concludes our question-and-answer session. I will now turn it back over to Kevin Hykes for closing remarks.

Kevin Hykes

Thank you, operator, and thanks, everyone, for joining today. We appreciate your continued support and look forward to updating you on our progress next quarter. Thank you.

Operator

This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.