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HealthEquity (HQY) 2027财年第二季度业绩电话会议:EBITDA利润率达创纪录的48%,上调业绩指引

TradingKey2026年8月27日 20:01
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HealthEquity发布的2027财年第二季度财报显示,营收同比增长8%,调整后EBITDA同比增长11%至1.67亿美元,利润率扩大至48%,GAAP净利润创新高。健康储蓄账户(HSA)总数达1070万个,资产增长14%。公司通过人工智能和技术应用显著降低单账户服务成本,并上调了全年业绩指引。

该摘要由AI生成

核心要点

  • 2027财年第二季度营收同比增长8%,主要得益于托管收入增长10%、服务收入增长6%以及刷卡手续费收入增长5%。
  • 调整后EBITDA同比增长11%,达到创纪录的1.67亿美元;调整后EBITDA利润率从上年同期的46%扩大至创纪录的48%。
  • HSA(健康储蓄账户)总数同比增长8%,达到创纪录的1070万个。HSA总资产增长14%,通过销售新增的HSA数量同比增长24%。
  • 技术与人工智能降低了单账户服务成本。人工处理的电话量同比下降25%,卡相关咨询电话同比下降30%。
  • HealthEquity上调了2027财年业绩预期,预计营收为14.11亿至14.21亿美元,调整后EBITDA为6.28亿至6.36亿美元。
  • 该公司在本季度以低于90美元的平均价格回购了约1.08亿美元的股票,使其累计授权回购额度还剩约9.48亿美元。

核心财务数据

指标2027财年第二季度同比增长 / 背景
营收增长8%较上年同期提速
服务收入1.244亿美元增长6%;创历史新高
托管收入1.759亿美元增长10%;创历史新高
刷卡手续费收入5040万美元增长5%
毛利润2.58亿美元约占营收的74%,上年同期为71%
GAAP净利润6560万美元创历史新高;摊薄后每股收益0.78美元
非GAAP净利润1.038亿美元摊薄后每股收益1.24美元
调整后EBITDA1.67亿美元增长11%;创历史新高
调整后EBITDA利润率48%上年同期为46%
经营现金流1.36亿美元本季度产生

2027财年前六个月,营收增长7%至7.054亿美元。GAAP净利润为1.351亿美元,即摊薄后每股收益1.60美元。非GAAP净利润达到2.089亿美元,即摊薄后每股收益2.47美元。调整后EBITDA增长14%至3.315亿美元,利润率达47%。

截至本季度末,HealthEquity拥有现金2.56亿美元,未偿还债务(扣除发行费用)约为9.31亿美元。季度业绩包含330万美元的一次性处置费用,系此前已资本化但不再使用的内部开发软件。

业务与运营表现

HSA增长仍是核心运营驱动力。HSA总资产同比增长14%,HSA总数增长8%,销售新增HSA增长24%。管理层表示,本年度客户续约率有望继续保持在90%以上。

会员参与度也有所提升。7月份应用程序(App)月活跃用户数达到140万,同比增长62%,累计App下载量突破500万次。HealthEquity预计将在未来几个月内推出下一代App,将HSA、报销、投资、教育和Marketplace功能集成于一体。

截至本季度末,Marketplace拥有一万四千多名活跃会员。管理层表示,其随后的“健康储蓄日”活动吸引了50万独立访客,创造了该平台迄今为止最高的周流量和销售额。非新陈代谢项目约占Marketplace收入的三分之一,不过Marketplace收入对公司整体业绩的影响仍较小。

参与投资的HSA会员数量增长超过20%,已投资的HSA资产余额增长28%。目前约有9%的HealthEquity HSA会员参与投资。公司推出了免收管理费的投资产品组合SimplyInvest,以扩大参与度。

AI驱动的自动化解决了针对性工作流中85%的日常聊天咨询,并截流了55%的卡相关电话接洽。管理层表示,目前的效率提升集中在会员服务方面,预计未来在客户导入、文件处理、理赔自动化及其他后勤工作流中还将迎来更多提升机遇。

在更高的置换率以及高收益率产品参与度增加的支撑下,HSA现金的年化收益率为3.83%。截至本季度末,HealthEquity持有30亿美元未到期的国债远期合约,有效地将2027至2029财年的五年期国债扣除成本后的收益率锁定在约3.9%。

管理层业绩指引

2027财年指标最新业绩指引
营收14.11亿–14.21亿美元
GAAP净利润2.42亿–2.48亿美元
GAAP摊薄后每股收益2.88–2.96美元
非GAAP净利润3.92亿–3.98亿美元
非GAAP摊薄后每股收益4.66–4.73美元
调整后EBITDA6.28亿–6.36亿美元
HSA现金平均收益率3.85%–3.90%
GAAP及非GAAP税率约25%

每股收益指引假设本年度预估在外流通股数为8400万股。管理层表示,指引已包含下半年在增长举措上的投资、进一步的股票回购以及可能减少的循环贷款借款。

托管收益率展望取决于预计的HSA现金部署和展期、现有远期合约、担保隔夜融资利率(SOFR)以及中等期限国债远期曲线。管理层提醒称,这些市场指标可能会发生变化,未必能准确预测未来状况。

风险与关注要点

  • HealthEquity有23亿美元的剩余HSA现金合约计划在2027财年期间重新定价。收益率结果在边际上仍对浮动利率余额、未套期保值的配置以及开放选报期间的现金流敏感。
  • 管理层承认,行政管理费用的同比下调是服务收入面临的逆风因素。利润率表现将部分取决于向客户让利效率节省与保留该部分节省之间的平衡。
  • 该公司在一个竞争激烈的市场中运营,管理层预计竞争对手也将寻求降低自身的服务成本。
  • 尽管Marketplace的流量、交易活跃度和转化率均有所提升,但该业务仍处于早期阶段,对整体财务业绩尚不构成重大影响。
  • 管理层提及预计明年医疗保健成本将以接近两位数的速率增长,从而加剧消费者、雇主和医疗计划合作伙伴的负担压力。

分析师问答环节亮点

管理层将服务收入走强的趋势归因于Marketplace活跃度的提升以及投资会员的增长。公司预计Marketplace将保持良好的利润率状况,因为HealthEquity只需有限的外部获客支出即可触达其现有的1800万会员基数,而履约主要由合作伙伴承担。

在利润率方面,管理层表示本季度并未受惠于服务成本的异常基数对比。业绩改善反映了运营和服务效率的提升,而欺诈损失仍远低于公司每年占资产1个基点的目标。

在分销渠道方面,HealthEquity计划保留涵盖医疗计划合作伙伴、经纪人及直销的混合模式。管理层表示,增长来自于现有客户、个人与家庭计划以及新企业客户。

管理层还将HSA需求与医疗保健可负担性挂钩,而不仅仅依赖劳动力市场状况。公司指出,战略咨询服务正帮助雇主提高搭配HSA的高扣除额医疗计划的普及率,而青铜计划和灾难性保障计划获得HSA资质,进一步扩大了个人市场的机会。

在资本分配方面,公司计划继续投资于其App、AI、Marketplace及市场营销,同时保持积极的股票回购。管理层还打算为收购保留资金空间,但需符合极高的战略标准。

业绩电话会议完整文字记录


完整财报电话会议逐字稿

管理层陈述

Operator

Good day and welcome to the HealthEquity Second Quarter Fiscal 2027 Earnings Conference Call. [Operator Instructions] Please note that today's event is being recorded. I'd now like to turn the conference over to Richard Putnam with Investor Relations. Please go ahead, sir.

Richard Putnam

Thank you, Rocco. Good morning, everyone. Thank you for joining us for HealthEquity's Second Quarter Fiscal 2027 Earnings Conference Call. My name is Richard Putnam. I do Investor Relations for HealthEquity. Joining me today are Jon Kessler, President and CEO; Dr. Stephen Neeleman, Vice Chair and Founder of the company; and James Lucania, Executive Vice President and CFO.

A press release announcing our second quarter financial results was issued earlier this morning and includes certain non-GAAP financial measures that we will reference. You can find a copy of today's press release, including reconciliations of these non-GAAP measures with comparable GAAP measures, on our Investor Relations website, which is ir.healthequity.com.

Our comments and responses to your questions reflect management's view as of today, August 27, 2026, and will contain forward-looking statements as defined by the SEC, including predictions, expectations, estimates, or other information that might be considered forward-looking. There are many important factors relating to our business which could affect our results. These forward-looking statements are subject to risk and uncertainties that may cause our actual results to differ materially from statements made here today. We caution against placing undue reliance on these forward-looking statements, and we also encourage you to review the discussion of these factors and other risks that may affect our future results or the market price of our stock as detailed in our latest annual report on Form 10-K and subsequent periodic reports filed with the SEC. We assume no obligation to revise or update these forward-looking statements in light of new information or future results.

Before I turn this call over to Jon, I want to cover three brief updates. First, we recently launched Investor Answers, an AI-enabled tool on our Investor Relations website that makes HealthEquity's disclosed materials easier to search and navigate. You can find this on the menu of our Investor Relations landing page, and we welcome your feedback as we continue to improve the experience. Second, as a reminder of the cadence we set last year, we expect to publish year-end sales metrics after the conclusion of our January 31st fiscal year, and we will provide fiscal 2028 guidance when we report our fiscal 2027 year-end financial results.

And finally, we're excited to welcome you to our Draper headquarters for our next Investor Day. It's scheduled for April 13, 2027. Please save the date, and we will share additional information and details as we get closer. With that out of the way, let's turn the call over to Jon.

Scott Cutler

Thank you, Richard, and welcome, everybody. We appreciate you joining us this morning, and I'm really excited about Investor Answers and look forward to hosting many of you at our Investor Day in April.

According to Q2, our results build on the momentum we reported in Q1 and show the HealthEquity model scaling with greater durability. We delivered accelerated revenue growth and higher profitability, including a record adjusted EBITDA margin of 48% and raised fiscal 2027 guidance. It was also a quarter of strong execution across the business with growing marketplace activity, continued technology-enabled efficiency, and lower service costs as HSA accounts reached a record 10.7 million.

The key takeaway is simple. Q1 demonstrated that the model is scaling, and Q2 showed that the model is becoming more durable, supported by stronger operating cash flow and disciplined capital allocation. The strength of our model is especially important in a market where healthcare affordability remains one of the biggest financial challenges families face. Healthcare costs are projected to rise at a near double-digit rate next year, adding to the responsibility already placed on consumers, employers, and health plan partners.

Against that backdrop, HealthEquity's role is increasingly important, helping members save, spend, and invest with greater confidence while helping clients manage healthcare costs more effectively. Our strategy is to continue evolving our skilled platform into a healthcare financial operating system that connects accounts, assets, payments, investing, marketplace, and advisory capabilities in one integrated offering. Our second quarter results show the acceleration of that evolution across three drivers: accounts and asset growth, deeper engagement, and technology and AI-enabled efficiency.

Let me start with account and asset growth. In the second quarter, we continued to see strong HSA momentum across accounts, assets, and sales. Total HSA assets were up 14% year-over-year. Total HSAs grew 8%, and new HSAs from sales grew 24% year-over-year. New HSAs from sales set a Q2 record and marked our strongest quarter outside of the Q4 open enrollment period.

Client retention remains strong amid a very busy contract cycle, with renewals once again on pace to be well above 90% for the year, supporting our confidence in the category and our pipeline. This growth matters because account growth is only the starting point. As accounts mature, members can use more of the platform over time, expanding the value of each relationship. That creates a more durable model by adding growth opportunities beyond new account volume in any single year.

Second, members are engaging more deeply as they save, spend, and invest. Monthly active users on the app reached 1.4 million in July, up 62% year-over-year, while total app downloads exceeded 5 million. Mobile is increasingly the front door of member engagement.

We plan to build on that momentum with our next-generation app, which we expect to roll out in the coming months. The app is designed to make it easier for members to access all of their HealthEquity accounts in a single location, find relevant education, manage reimbursements, and connect to marketplace, all while lowering cost to serve. We believe it will help members make more personalized decisions while giving HealthEquity better insight into member needs and more ways to serve them.

Marketplace extends that member experience, connecting members to health and wellness solutions. At the end of the quarter, Marketplace had more than 14,000 active members with continued month-over-month growth as we began more targeted member campaigns. With our prior earnings call, Marketplace has broadened across more categories, merchants, and member touchpoints. Our health-related categories now include metabolic health, hormonal health, diagnostics, consumer health devices, skincare, and recovery.

We're adding merchants to support these offerings and developing additional categories, including sleep, health vision, and pediatric care, which we believe expands marketplace to meet more household health needs. We've also begun testing promotional campaigns, including Health Savings Days, which drove record marketplace activity last week. These campaigns are helping increase awareness, drive traffic, and conversion, while giving us additional insight into member demand and the levers that can scale member adoption.

While Marketplace revenue is immaterial to our overall financial results today, purchase activity and subscriber growth are encouraging and meaningful signals. Early analysis of HSA members who were not previously contributing shows marketplace purchasers were more likely to begin contributing than comparable members who had not made a marketplace purchase. These signals give us greater conviction that a stronger app experience and relevant marketplace offerings can move members from account ownership to deeper engagement, expanding the long-term value of each relationship.

Investing is another measure of deeper engagement and an area where we reached new records in Q2. We ended the quarter with a record number of investing HSA members of 20% and record HSA invested assets with invested asset balances of 28%. HSA members who invest tend to hold larger balances, have higher average contributions, and show higher engagement in spending over time, increasing the long-term value of the member relationship without requiring a new account to be opened.

With approximately 9% of our total HSA population investing today, we see a substantial opportunity to help more members realize the full tax-free growth benefits of their HSA. To support that opportunity, we recently launched SimplyInvest, an investment lineup with no administrative fee, designed to make HSA investing more competitive and accessible. The same principle applies across our technology investments. We are improving the member experience, strengthening security, and lowering costs to serve by simplifying workflows, increasing automation, and creating more operating leverage. AI is a key part of that work.

We are extending it across a broad and growing set of workflows, moving quickly from concept to implementation while managing costs with discipline and tying those investments to measurable outcomes. Open enrollment, for example, we're using AI to support a digital client onboarding experience and the development of custom multilingual materials, reducing manual work while improving speed, consistency, and the ability to support our clients at scale.

In service, AI-driven automation continues to drive down service costs per account across our client member organization. In targeted workflows, AI helped resolve 85% of routine chat inquiries and contained 55% of card-related phone contacts. Enhanced self-service capabilities and operational efficiencies helped reduce human-handled calls 25% year-over-year, with card-related calls declining even faster at 30% year-over-year. AI is helping us strengthen security. Fraud loss remains significantly below target.

At the same time, card acceptance improved, and service costs continue to benefit from stronger prevention, automation, and secure mobile adoption. For members, that means simpler self-service for routine needs. For clients, it means less administrative complexity. For HealthEquity, it means a more scalable operating model. This is the operating leverage story in action. Better service, stronger security, and lower cost to serve all moving together.

Across the business, account and asset growth, deeper engagement, and technology-enabled efficiency are expanding the value of existing member relationships, improving scalability, and increasing confidence in the durability of our model. We are increasing investments in areas where we are seeing momentum, including digital engagement, marketplace, brand, marketing and promotional campaigns, investing adoption, and service automation. Strong operating cash flow gives us the flexibility to fund those growth investments, maintain capacity for strategic opportunities, and return capital to shareholders.

With that, I'll turn it over to Jim to walk through our second quarter financial results, including our margin performance, capital allocation, and raised fiscal 2027 outlook.

James Lucania

Thanks, Jon. Hi, everyone. I'll review our fiscal 2027 second quarter GAAP and non-GAAP financial results, then provide more detail on our balance sheet, capital allocation, and raised outlook. Reconciliations of GAAP measures to the non-GAAP measures are included in today's press release.

Second quarter revenue growth accelerated to 8% year-over-year. Service revenue was a record $124.4 million, up 6% year-over-year, supported by account growth and the increased engagement Jon discussed, including growing marketplace activity and invested HSA balances. Custodial revenue grew 10% to a record $175.9 million. Annualized yield on HSA cash was 3.83%, reflecting higher replacement rates and increased participation in enhanced rates. Interchange revenue grew 5% to $50.4 million, reflecting higher member spending and transaction activity.

Gross profit was a record $258 million, or approximately 74% of revenue, compared with 71% in the second quarter last year. As Jon mentioned earlier, our technology and use of AI have driven down service costs on a per-account basis, as is our goal every quarter, and delivered meaningful service cost reductions year-over-year while total accounts grew 4%.

Net income was a record $65.6 million, or $0.78 per diluted share, on a GAAP basis. Non-GAAP net income was $103.8 million, or $1.24 per diluted share. These results include $3.3 million of one-time disposal expense related to previously capitalized, internally developed software that's no longer used. We continue to expect full-year tech and dev spend to remain within our target range while continuing to fund the growth initiatives Jon outlined. Adjusted EBITDA was a record $167 million, up 11% year-over-year, and adjusted EBITDA margin was 48% compared with 46% in the second quarter last year.

For the first six months of fiscal '27, revenue was $705.4 million, up 7% compared with the first six months last year. GAAP net income was $135.1 million, or $1.60 per diluted share. Non-GAAP net income was $208.9 million, or $2.47 per diluted share, and adjusted EBITDA was $331.5 million, up 14% from the prior year, resulting in 47% adjusted EBITDA margin for the first half of this fiscal year.

Turning to the balance sheet, we ended the quarter with $256 million in cash, generated $136 million of operating cash flow, and had approximately $931 million of debt outstanding net of issuance costs. During the quarter, we repurchased approximately $108 million of our outstanding shares at an average price below $90. At quarter end, we had approximately $948 million remaining under the $1.6 billion cumulative share repurchase authorization. We expect to remain disciplined and active in our share repurchase program, as we believe it represents an attractive use of capital, while continuing to fully invest in the business and preserve flexibility for strategic opportunities.

Before discussing our raised guidance, I want to briefly address the HSA cash maturity schedule included in today's earnings release. We have $2.3 billion of remaining HSA cash in contracts repricing in fiscal 2027. During Q2, $460 million of forward Treasury contracts matured, and we ended the quarter with $3 billion of outstanding contracts, effectively locking a five-year Treasury rate at approximately 3.9% net of costs across fiscal years 2027 through 2029.

With current five-year Treasury yields higher than our average locked forward rates, we remind you the purpose of this program is to reduce volatility and narrow the range of potential outcomes tied to movements in the five-year Treasury benchmark. After quarter end, we placed small forward contracts tied to enhanced rate repricings expected over the next 12 to 18 months. Because these forward contracts are tied to future depository contract maturities, we have greater flexibility into the economics of custodial cash placements. We'll continue to evaluate additional forward hedges as appropriate.

We now expect average yield on HSA cash to be between 3.85% and 3.9% during fiscal 2027. As a reminder, our custodial yield assumptions are based on projected HSA cash deployments and rollovers, the schedule of which is contained in today's release, remaining forward contracts in place, as well as forward-looking market indicators such as the Secured Overnight Financing Rate and mid-duration Treasury forward curves. These indicators are subject to change and may not accurately predict future market conditions.

We remain optimistic about fiscal 2027 and are raising our guidance, reflecting the strong revenue and margin performance in the first half of the year. Our outlook also reflects the benefits of our ongoing technology and security investments that are improving efficiency, reducing service costs, and supporting a better member experience.

For fiscal 2027, we now expect revenue between $1.411 billion and $1.421 billion. GAAP net income of $242 million to $248 million, or $2.88 to $2.96 per share. Non-GAAP net income of $392 million to $398 million, or $4.66 to $4.73 per share based upon an estimated 84 million shares outstanding for the year, and adjusted EBITDA between $628 million and $636 million.

Our guidance also reflects funding growth initiatives in the second half of the year, expected capital allocation activity, including additional share repurchase under the expanded authorization, and potential reductions in revolver borrowings during the year. With continued strong cash flow and revolver availability, we expect to maintain ample capacity for portfolio acquisitions should attractive opportunities become available. We assume a GAAP and a non-GAAP income tax rate of approximately 25%.

As in prior periods, our fiscal 2027 guidance includes a reconciliation of GAAP to the non-GAAP metrics provided in the earnings release. Definitions of all of these items are included at the end of the earnings release. In addition, while amortization of acquired assets is being excluded from non-GAAP net income, the revenue generated from those acquired intangible assets is included.

And with that operator, please open the line for questions.

Operator

[Operator Instructions]

分析师问答

Allen Lutz

Jon, I'll start with you. Really impressive growth in active members in the marketplace. I saw you quoted 14,000 active members exiting the quarter. I know you said that the service revenue around those marketplace members wasn't material. But if we look at the model here, typically service revenue is down sequentially from Q1 to Q2, and now it's stepping up. Is there anything else in that line item we should think about that's maybe different about this quarter versus in prior years? And then more broadly on the marketplace, can you share any feedback or early learnings, just any conversations with partners or anything that you're learning in real time, either about the opportunity or about what you're trying to do with the marketplace?

Scott Cutler

Yes, great, Allen. Great question. So, as we think about what's driving effectively this inflection in service revenue, it's the things that we're strategically focused on, marketplace and driving more investors, both of which we saw exceptional growth on a year-over-year basis and into the quarter. So for me, it's really that perspective that driving that strategy should, again, continue to drive service revenue.

Going to your question around Marketplace, yes, we're really pleased with the subscriber growth, the transaction growth, and what's happening in Marketplace specifically. Connecting it to the next-generation app, as we're rolling that out in the coming months, we've spent time with our customers reviewing what that app experience is going to look like and also getting feedback, particularly on what the UI looks like for the entire app experience, including Marketplace. And so the early feedback and learnings is they're finding it, they're seeing it, and they're appreciating the connection to wellness and health that Marketplace is really designed to drive.

The other early learnings, and again, we're seeing month-on-month growth in marketplace, but a couple of exciting things. I talked about Health Savings Days last week, it drove the highest traffic and the largest sales week in marketplace history, and recognize we're only three quarters into this. Just last week alone, we drove 500,000 unique visitors to the site, which we're really excited about. Most of those transactions are happening in the mobile experience. We also have it available on web.

And I think the other thing that I'm really pleased about is that when we look at the revenue composition of marketplace, we started in metabolic health and now we've expanded our inventory across more programs, more products, and more services, and now non-metabolic programs and transactions are now about a third of that marketplace revenue. So, again, early indications are very positive. The feedback from our members and our clients is improving, and ultimately connecting that health outcomes and driving health outcomes for our members is really exciting right now.

Allen Lutz

Great, appreciate that. And then a follow-up for Jim. As we look at the growth in interchange revenue and the growth in HSA members, I wanted to dig into interchange revenue in the quarter. The growth there was maybe a little bit more disconnected than normal from member growth. Jim, is there anything going on from a utilization perspective as we think about this past quarter? I know there's a lot of volatility. Last quarter, there was impacts from weather that impacted things more broadly, but anything in the quarter that you saw around utilization that's worth calling out?

James Lucania

Yes, no, thanks. Yes, it's not just HSA members that have cards, right? It's really all members except for COBRA members. So in line with the total account growth of 4%, it grew faster than account growth. So I'd say actually Q2 was a bit more of a normal quarter in interchange growth, so seeing reasonable spend growth. You know, we see a little bit of behavior change only in the way that people are spending, so like the mix, so mix of online purchases versus in-doctor office purchases versus CVS drugstore purchases, each of those have like slightly different pay rates, but that's just sort of at the margin stuff that swings quarter to quarter, but we view this quarter as a little bit more normal, not like last quarter where, yes, we definitely saw some sort of off-trend shifts. So, you know, we'll continue to watch it. But like I said, this quarter was a bit more normal growing with account growth.

Operator

Our next question today comes from Alexei Gogolev with J.P. Morgan. Please go ahead.

Alexei Gogolev

I had a question around distribution strategy. So how are you balancing reliance on network partners with selling direct, and over time, do you want to be more partner-led or more direct, or maybe remain hybrid?

Scott Cutler

Yes, thank you, Alexei. So, as we think about our go-to-market strategy for driving account growth, we do have an incredible network of partners that enable us to have a very efficient distribution strategy. So, we continue to leverage our hundreds of health plan partners, our relationships with the brokers that tend to have an advisory relationship with many of their clients, as well as going direct. And so all of those channels are working with what we've been able to drive so far this year with a record Q2, for example, in new HSA sales.

And I think that's representative of a couple of different things. Number one, our growth from existing clients is actually quite strong because we're going to the market in an advisory capacity to help them drive plan design and improvements to drive greater adoption, so growth from existing very strong. What we'll talk about in terms of what we call individual family plans to call retail is really driven by health plan partners that are driving bronze adoption, our direct-to-consumer flows, our relationships with other providers and brokers in that go-to-market strategy, and then also the third would be new logo sales, which again, we go with partners as well as direct, and we're continuing to see really strong enterprise growth and sales pipeline as we look at how this develops through the rest of the year. So we're really excited by again an efficient distribution strategy and continuing to drive account growth, which is really just the beginning of the value of that relationship over time.

Alexei Gogolev

Thank you, Jon. And another question on data analytics. You often cite analytics as a differentiator and then the price wins. How do you envision monetizing analytics over time? Do you think it will be a standalone revenue line or maybe primarily as more like a win and retain capability?

Scott Cutler

Yes, another great question. We're leveraging insights and data and analytics across this network effect of network partners, all of the integrated claims and data that we have associated with that, as well as just a deep understanding of the largest installed client base in the industry to give us a comprehensive picture to our clients in what we call strategic advisory services. And what these services are really designed to do is to be able to have an advisory conversation with our clients to help them understand what is best in class and how do they compare against industry peers, for example, in things like enrollment, adoption, contribution, what could a seed or investment strategy be.

All of this is really designed against a backdrop of a healthcare affordability for the enterprise that is a real challenge. And so as our enterprise clients adopt these strategies that we're giving to them, they're able to lower their annual increases in healthcare costs, attack that healthcare affordability with a real solution in driving greater adoption of a high-deductible health plan attached to an HSA. And ultimately, what we believe is giving more employees or more members power in their healthcare decisions when they have an account to address those needs. So I don't think it's going to be necessarily a standalone product, but all of that information is leveraged to be able to drive greater adoption and better advisory services to our clients.

Operator

Our next question today comes from Brian Tanquilut with Jefferies. Please go ahead.

Brian Tanquilut

First, as I think about the margin performance in the quarter, another strong performance here. So just curious, how much runway do you think do we have in terms of driving that margin higher? I know you're using a lot of AI and productivity tools in the model right now. So just curious about that.

Scott Cutler

Yes, I'll attack that. What you're seeing right now is obviously we're seeing gross costs come down while account growth is happening. So we're exceptionally pleased with what we're seeing. In terms of our ability, number one is providing a better service. A better service, ultimately, results in fewer contacts, higher satisfaction from our customers at a lower cost. What you're seeing in the numbers right now, again, is largely just a reflection of the improvements that we've been able to make in the member experience. So the things that we highlighted in terms of a 25% call reduction is phenomenal.

Where we're seeing real improvement in AI-driven automated responses in things like chat, the containment of card-related phone contacts, and really this transition to self-service and automation. And then the human part of the interaction can be best served by those interactions that we can really drive even more value in a phone conversation. But what I would also say is while we've made great progress there, you'll recall that we've kind of identified it in three buckets. One, member services, two, client services, and three, back office.

The results that you're seeing now is more on the member services side. What we're really transitioning to now is really what are the efficiencies that we can unlock on the client side and in back office. On the client side, we've introduced AI into certain of our workflows around client onboarding and file transparency, and we're continuing to drive back office efficiencies in claims automation. And in all of those areas, while we've been able to deliver really strong margin improvement, remember that we're just at the beginning of where we see AI driving even further efficiencies as we use AI across all of these workflows. And so I think that's what I'm equally excited about is that we're still just at the very beginning of this journey while we're delivering significant margin expansion, which is really exciting for the story.

Brian Tanquilut

That's awesome. And then maybe my second question, as you look over the next several quarters, what do you think are the biggest drivers of yield sustainability, and how should investors think about the balance between, say, portfolio positioning, contract renewals, and then interest rate sensitivity?

Scott Cutler

Yes, Jim, you want to take that?

James Lucania

Yes, sure. Not exactly sure where you're going on that one, but what the yield on the HSA cash portfolio is going to be, we have a pretty tight band. That's why we're able to give you a pretty tight band on a short-term outlook. We've got a pretty good idea of what next year is going to look like, but obviously with much more precision once we get through the open enrollment season and we know what the cash inflows and outflows are going to look like.

But you're absolutely, like if you're on the pricing trend, right, and to Jon's point on service costs, right, the magic is going to be in how much of the save do you share back with the clients in continued admin fee reduction versus how much of it we can hold on into the margin? So I think we've been striking a balance for some time in that area. There is absolutely headline price erosion, so that's a headwind to service revenue, is year-over-year price reduction. Our competitors don't stand still either. They're going to be trying to reduce their service cost, and we're in a highly competitive market. So that's going to be the balance for us to manage the revenue share back with clients and the speed of cost saves that we can drive. So hopefully that was the direction your question was going.

Operator

Our next question today comes from Sean Dodge of BMO Capital Markets. Please go ahead.

Sean Dodge

Maybe, Jon, on the HSA account growth, you talked about the various channels you all go through, but if we focus on the intra-year adds, I think you said this was the best quarter in terms of adds outside of an open enrollment period. Is there something different you're doing to drive the intra-year growth, like how were you able to drive that?

Scott Cutler

Yes, it's all of the things that I suggested earlier, which is again the relationship that we have with clients. We're using strategic advisory services. That's the largest contributor to that year-on-year, essentially the channel of individual plans and individual participants, as well as new sales. All of them are actually working. All of them are strategic priorities, and just exceptionally pleased to be able to see new HSAs from sales growing 24% year-on-year.

I think that's against essentially the perception maybe earlier in the year that the jobs market might be a headwind. I think what we've been talking about all year is that healthcare affordability is a massive tailwind for the business because it's a problem for enterprises, it's a problem for our members, and our solution is perfectly suited to address those needs. So to be able to have that level of growth in new accounts for this year, and again, hopefully the setup for the second half of the year is as strong as the first half is going to be, but certainly really pleased with what we're seeing so far.

Sean Dodge

Okay, great. And then on the other CDBs, growth in those accounts continues to lag HSAs, just with you all signing more multi-product deals, how should we think about like CDB growth going forward, and what kind of runway remains there in terms of cross-selling more of those into your growing HSA base?

Scott Cutler

Yes, remember that the HSA product is the most powerful product to drive value to the member, to the employee, to the client, to be able to also help drive down year-over-year healthcare costs by driving greater adoption. And also remember that the CDB products are all sold as a bundle. And so I think what we see is effectively that bundle is still being really important to our clients to be able to offer, again, a flexible array of accounts for their teammates and then for us to be able to drive the value of the health savings account, the triple-tax advantaged nature of that. And again, I think what you see from clients is largely reflection or movement of moving from other CDB products, particularly FSA as an example, into driving greater adoption of HSAs. And so I think that's been a trend that's been happening for a while, and certainly I think that's reflected in what we're seeing in terms of the overall portfolio of accounts.

Operator

Our next question today comes from George Hill at Deutsche Bank. Please go ahead.

George Hill

I guess, Jim, I've got two quick ones. Jim, just wanted to check, was there anything one-time in the services margin contribution this quarter just because it seemed to handily beat our number and the Street number as well, and maybe comment on the sustainability of that margin profile? And then my question for Jon is, we continue to read in the media everywhere about the affordability crisis in health benefits with employer sponsors and other plan sponsors looking to exit the market and exit the healthcare business. And we'd love to hear how that's influencing your conversation with customers and kind of the demand for services that they're seeing from you guys. I would imagine it's a tailwind to address affordability, but would just love to hear about the conversations.

James Lucania

Yes, thanks for the question. I'll handle the first part quickly, turn it over to Jon. Yes, so nothing weird in the service cost number for this quarter. So this is not, there is no year-over-year easy comp on fraud like there has been. So we continue to significantly outperform our fraud target, which is 1 basis point on assets per year, so a quarter of a basis point each quarter. So, yes, this reduction is sort of nice, clean, actual service cost reduction from our service and ops team.

Scott Cutler

Yes, so George, let me answer, and I'll ask Stephen to lean in as well in terms of what we're seeing across the other several channels in the family plan market, which I think is part two to your question. So part one to your question around affordability is for every CEO and every CFO of public companies, you're actually seeing this healthcare line item grow on a year-over-year basis much faster than wages, much faster than GDP growth, and much faster than most companies are growing. And so it does create a real challenge within your benefits to effectively design a benefit program and be able to try and manage those healthcare costs.

And there are things that our employer clients have in terms of levers to be able to drive that. And the single biggest lever that can actually amount to millions of dollars of savings for an employer and thousands of dollars of savings per employee is simply just driving greater adoption of high-deductible health plans. And we're on a journey with many of our clients that are driving much greater adoption because of that. So we've had clients that have moved from, call it a 25% adoption rate to higher than 60% and 70% and enjoy significant savings associated with that move.

And so we do believe that the healthcare affordability tailwind is going to continue, that strategic advisory services is designed to be able to give those employers data and information to be able to go into this next open enrollment season with real strategies to address that. And then so maybe Stephen, you can talk a little bit around what we see happening in terms of employer plan sponsors in the individual market.

Stephen Neeleman

Sure. Hey, George. Good hearing from you. So, look, I mean, one of the benefits of having around 100,000 or more clients is we see all different types, right? We see large self-funded employers which have their ways to deal with this. Jon's really highlighted it, right? If they can go from a 30% adoption in HSAs, which is kind of the national average, to 60%, they save a lot of money every year per participant. At the lower end, I think because we have thousands and thousands of employers that are closer to that line, what are they doing? And we are seeing some movement towards things like ICHRAs where they're saying, look, we still want to provide benefits because we want to be able to recruit people, we want to be able to provide a benefit, we want to do it in some sort of a tax-advantaged and managed way, and so that's where they're starting to lean in and ask the questions, and look, a lot of investment in the IFP market.

I think what's made it very interesting to us is obviously the legislation that was passed a little over a year ago with bronze plans, catastrophic plans, being universally HSA qualified. Prior to that, we looked at the data when the law passed last July, and only 2% of people in health exchanges throughout the country were in HSA qualified plans. Some states now, with one law change, that number is now approaching 50% in HSA qualified funds in exchanges.

So now the question is how do you get those people not only into health savings accounts, but how do you get them to fund those? So that's where we're working a lot of different angles. I mean, we do have these wonderful health plan partnerships that all, most of them sell IFP plans. And so we're working with them to make it very simple for a member that, whether they're coming from an employer plan or they're just out in the individual market, they could be self-employed, whatever, get them into a bronze plan, get them into an HSA, get them funding that HSA.

And we're learning some new muscles, thankfully there's some things that we can leverage our ability to market to consumers through the marketplace. We're learning that. And then there's of course the ICHRA channel. There's a lot of ICHRA providers that we're having very good discussions with and starting to contract with. And there's these field marketing organizations that are out signing up IFP members. And so we're looking at all these different channels. And there's even our direct-to-consumer market. And we're seeing some growth there. So we're all over it. I think Jon said it best. If people want to solve the affordability crisis in this country, whether you're an employer or you're a consumer, go sign up for a health savings account. And, you know, sometimes you need an affordability crisis. You know, never let a crisis go to waste. And we're not letting it go to waste. Trust us on that.

Operator

Our next question today comes from Scott Schoenhaus with KeyBank. Please go ahead.

Scott Schoenhaus

Jon, I believe you said in your prepared remarks you had record marketplace activity last week resulting from highly targeted campaigns. Can you talk about more in detail what you're doing here on the enhanced targeting side? And if you expect to see the activity and marketplace growth to further accelerate from here, given what you're seeing and doing?

Scott Cutler

Yes, great, Scott. We are literally at the very beginning of Marketplace, and we expect to grow Marketplace significantly over the years to come. I'd say what I'd highlight on the marketing side is, first, remember that it starts with the top-of-the-funnel experience, which is how do we drive engagement, how do we drive traffic? Right. And this quarter was the first quarter where our marketing strategies, and it's largely personalization in the app, it's also email campaigns that were driving greater engagement of our members top of funnel, creating our own funnel of engagement all the way down to conversion.

Technically, what's really important to be able to unlock that is making sure we've got enough surface area in the places that our members see to be able to see Marketplace as an offering, to be able to expand the inventory that we have, the brands that are part of Marketplace, and then start to improve conversion. And coming from a marketplace background of the last several years, what I'm really excited that our team is able to deliver this last quarter is really beginning the start of journeys around A-B testing, UX insights, promotional campaigns to start to test and to learn what activities produce the greatest results.

And so when we see increased traffic and increased transactions and increased conversion, all of those are going to continue to drive exceptional growth in marketplace. And so I know that we're just at the beginning. And certainly as we look forward into the brand pipeline, we're also building a merchandising function. So we've got teams of folks that are adding other brand partners. We're making that process easier and more efficient, which is sort of like building the supply side of the marketplace. And as I highlighted in the first question, to be able to see that mix of products and programs, to be able to expand in just one quarter, we're really excited about that. So I think all of those are key things that we're doing now to be able to effectively use our marketing mechanisms as well as our user experience, UX, and inventory to drive these results.

Scott Schoenhaus

And then just to follow up here, it kind of leads me to my next question. How should we think about the margins evolving for consumer marketplace? You know, they obviously tend to be very high margin business that drops to the bottom line, but you're also investing in these marketing campaigns and targeted areas. So maybe think of us how we should be thinking about modeling how this business falls.

Scott Cutler

So the margin profile of our marketplace is dramatically different than any other consumer marketplace that is available. And it's really in two areas. Number one, there's largely no cost of acquisition because our cost of acquisition is really driven by the mechanics of driving member engagement of our own members, and so we're not actually needing to spend dollars which other consumer marketplaces need to drive with Google or Facebook or other top of funnel activities to actually get a transaction. We have an installed base of 18 million members that have accounts with us to be able to have a personalized experience. So number one differentiator is cost of acquisition, which for us is very, very low.

The second thing is the cost to serve associated with that, remembering that some of our biggest programs are hear-through partners, and the delivery mechanism is through partners, so we don't really have any cost to serve that revenue as well. So I would expect Marketplace, as we're able to drive it, is contributing significantly large margin profile associated with that, but also very, very different than any other marketplace could offer.

Another example of that in Health Savings Days, we're able to drive really great pricing. So pretty much market-leading pricing across all of the products and programs that we were selling over the course of Health Savings Days to be able to give that member the best or nearly the best price for those products relative to anybody else in the marketplace, again, because we have very low cost of acquisition and low cost to serve. So we can pass those savings on directly to our members, which I'm really excited about in terms of the value proposition of Marketplace for our members. So those are very, very big differences in this Marketplace versus a direct-to-consumer Marketplace that everybody else would be competing in.

Operator

Our next question today comes from Mark Marcon with Baird. Please go ahead.

Mark Marcon

First, just on the cash balances, Jon or Jim, just wondering, in terms of the lower rate of growth, would you attribute that more to the cash balances being spent because of the higher cost of healthcare or more engagement with the marketplace, or is it an increase with regards to the investments and people becoming more savvy about using the investment assets? And how would you think that cash balances will grow long-term relative to account growth? And then I've got a follow-up on the marketplace.

Scott Cutler

Yes, I mean, this is, I think, a deliberate reflection of our strategy, which is our strategy is driving greater lifetime value of our members through the activities that drive the greatest long-term value. And so when you look at the long-term value of becoming an investor as an example, we've highlighted this before that most investors have 4x the contribution level that a non-investor, non-spender would have. And so it's really important that we drive our members towards becoming investors and that for us, how we do that is a really streamlined and efficient frictionless experience in enrollment, and the results that we've seen on a year-over-year basis to be able to drive north of 20% growth in the number of investors, Mark, is an absolute reflection of that strategy.

It does mean that initially that person becomes an investor and holds a lower potentially a lower cash balance. But again, over time, that investor will drive a greater cash balance growth over time. The other thing essentially is a flywheel to the business is driving spend. And I wouldn't say necessarily that the spend or marketplace yet is material enough to drive the overall averages of cash balances. But again, theoretically, what we're driving is as you spend on the account more, you also contribute more. And so marketplace is one component of that. And so again, as we think about that, Mark, is really just thinking about driving the long-term growth of the business, the long-term growth of the value of that member, but also having that member be way more engaged in the account than they would otherwise. And so I think that is, again, reflected as a really very deliberate strategy on our part to be able to drive that.

Mark Marcon

Got it. And then with regards to the marketplace, and it's a good segue, I thought you've got a lot of experience with regards to different marketplaces, obviously different consumer propositions, but just in terms of taking a look at the initial member engagement, what are you seeing in terms of conversions relative to people who are actually coming onto the site, exploring some of the different offerings within the marketplace, and then deciding to proceed? How does that compare to what you would expect? You know, and I know it was different categories, very different categories, but how's that going? And how much confidence do you have in terms of the future growth of the marketplace based on what you're seeing?

Scott Cutler

Yes, great question. Again, as we think about before you even get to conversion, you really need to be able to have a funnel. And the marketplace will operate in a slightly different funnel than other marketplaces that are, again, kind of to the prior question, typically driven top of funnel through marketing activities or spend or cost of acquisition to be able to drive that. For us, as we think about the future, Mark, we're moving towards a future where we have a single app experience. And that single app experience is really designed to empower our members to become consumers of healthcare.

And when we think about that, that also starts with having an app experience and having an experience that is engaging. There's a reason to come back to. And that includes education, could include connection and integration with your health, maybe even how your investments are performing, how you can become more empowered. All of those activities in the app start at the top of funnel activities that ultimately, then when you can introduce Marketplace, can create that conversion opportunity.

You know, I think how we compare, we're so early in the journey of actually creating a funnel that the compares aren't necessarily relevant right now. But again, as I look at conversion as an example, this is the single thing that I was most excited about in the quarter, which was our ability to drive conversion. For most marketplaces where this is your core business, conversion is the single metric that you look at in the experience. It is a reflection of your ability to drive a great experience, but actually then also convert your customer, your member, into the transaction experience you're trying to provide. And we made significant changes, improvements in conversion over the course of the last quarter. And the way you drive that is A-B testing. Test different treatments, test different exposures of offerings, more personalization, and we're able to do all that activity and have a tech organization that's really organized around that conversion opportunity, then we can really make this even more powerful. So that's why I say we're barely at the beginning of what Marketplace can become.

Operator

Our next question today comes from [ Stephen Valicat ] with Mizuho Securities. Please go ahead.

Unknown Analyst

So I guess my question is regarding the custodial revenue growth of 10% in the quarter, just curious at a high level how to think about that growth and how it may trend directionally in the back half of the current fiscal year. On the one hand, you raised the full-year HSA cash yield guidance, which is obviously encouraging, and the five-year Treasury yield has moved up a lot, which is also positive. But without giving, I guess, specific guidance, is that 10% growth a reasonable run rate for custodial revenue growth for the back half, knowing that hedging activity may unfortunately be limiting some of the potential upside?

James Lucania

So don't give you specific guidance, but give you specific guidance is the question. So, yes, yes. So, I mean, you guys, you can do the math, right? Like, we can't really move this number for what you said, right? The cash is placed right now. And yes, the five-year moving is mostly irrelevant. Yes. And, like, yes, some things are going to reprice. A lot of it is hedged already. So that's why I said we have pretty good certainty plus or minus of what the yield is going to be for this year. And then we get a lot of the new cash in is from our clients seeding accounts in those payrolls of January.

So we get a bunch of cash in towards the end of the year, and it doesn't get a chance to move the annual rate that much because it's just not in for long enough. And that's why that January is big about knowing with more precision what our yield is going to look like next year. So, you know, I can give you a nice tight 5 basis point band for '27. I would not be able to give you a tight 5 basis point band for next year, but a pretty tight band. So, just based on the quantum of cash placed relative to the new cash that's going to come in at market rates, as well as the balance of the hedges that we have on. So that's why you saw it last year too, right? Like the number just doesn't move that much once we get to this point in the year. The part that can move it up and down is the floating rate component and the balances that are not in fixed rate contracts. Like that's the at the margin plus or minus 5 basis points, and then the little bit that we're placing between now and year end that isn't hedged, that will float with the five-year Treasury. So that's the window that we're operating under.

Unknown Analyst

The quick follow-up kind of tied to this would just be that with the five-year Treasury yield hanging around at higher levels at around 4.4%, are you slowing down the pace of your hedging activity in light of that, or are you just opportunistically locking in higher rates on the hedges now? Maybe a little bit of both, but just curious.

James Lucania

Yes, good question. So, obviously, like the near-term maturities, like, we're already hedged, right? So, the ship has sailed. As time goes on, the one thing that I announced in the prepared remarks was we did place our first hedge on an enhanced rates repricing. So, think of that as, like, these annual rate resets in enhanced rates, we were able to hedge a handful of those contracts to a certain extent. So that is a new innovation in our hedging program. So what you should expect is that will grow over time as we're able to, they're more complicated hedges than a simple basic rates maturity, like that's a bunch of cash maturing on one day, I need to hedge the five-year Treasury on one day. And enhanced rate contracts is a little more complex than that, but we stepped into that market post the quarter close. So you'll hear about that a little bit more next quarter.

But as time goes on, we're reaching into the next year. So when we started this program, it was '27. Then we started hedging into '28. Now we've started hedging into '29. So the new hedges will continue and obviously, those enhanced rate hedges were placed at a five-year Treasury way higher than the 3.9% that we talked about for this quarter. So, yes, we're going to continue to mature the current hedges, and we're going to continue to add on new market rate hedges. So over time, you'll see the locked yield move up.

Operator

Our next question today comes from Ryan Halstead with RBC. Please go ahead.

Ryan Halstead

Maybe just a two-parter on the strong new sales growth. Just any commentary on the competitive landscape, how your win rate has been trending or RFP trending. And then the second part is just, you mentioned in the capital allocation potentially being opportunistic. I mean, do you think you need to be strategic if you think you can just continue to take share at the rate you have been?

Scott Cutler

Thanks, Ryan. So on the new sales growth side, obviously this sales growth is significantly faster than growth in the industry, which again will reflect our leading position, but I think also a leading growth position in the marketplace. We obviously have a broad set of competitors, and as the market leader, we have to be more competitive than the rest of the industry. And where I see our strategy differentiating us relative to the competition is a couple of factors.

Number one, go back to our mission. Save and improve lives by empowering healthcare consumers. That is our mission. We're not a bank. We're not a retirement company. We're really driving towards consumer empowerment. And so everything in the product experience, everything that we're going in terms of our engagement with our clients is really designed to do that.

Number two, the actual experience that we deliver is also becoming more and more differentiated relative to the competition. As we look at, as an example, bringing together into that single app experience all of our products, education, marketplace, AI delivering improvements in terms of security in that posture, all of those things are also very differentiated relative to the competition. So again, in order for us to stay in front of them, I think we've got to differentiate across those points. Our retention rates are very high. Our win against our large competitors is also very, very strong. And, you know, and I think our pipeline of transactions across all companies and all sizes, given that we have the largest set of integrated plan partners also just gives me confidence that we'll continue to outpace growth in the industry in the quarters to come. And so I think that is our differentiated position and will continue to be that position.

Just clarification on your second part, which is really just how capital allocation. I want to just make sure I'm answering that correctly. So what you had your capital allocation, which I think is a little bit different than the competition, your second part to clarify.

Ryan Halstead

Oh, sorry. Just in terms of maybe strategic opportunities, I thought you had mentioned in your capital allocation strategy keeping some dry powder. But, you know, my question was, do you feel like you can continue to grow and take share without having to be perhaps acquisitive?

Scott Cutler

Oh, okay. Yes, I mean, I think there's two parts to that. Number one is our overachievement in efficiencies, particularly driven on the service side, gives us this opportunity to lean into growth. And growth is really important for us. While we're continuing to deliver margin expansion and to be able to deliver our framework to the street. Those growth initiatives that we're investing in, next-generation apps, leaning into AI, delivering on the experience. We talked about a little bit on the sales and marketing side. In addition to the renewals and the cycles of winning new logos, we're also building new retail muscle in that IFP market.

We've been talking about leaning into that from a marketing perspective with a match as well as top of funnel marketing to be able to drive that type of adoption. And I'm really excited in just another month, we've got our largest customer summit focused on brokers and clients where we're bringing together a huge group to be able to talk about all the different things that we're doing. We've never done that before at that type of scale. So it's another, you know, I don't want to say capital allocation, but investment that we're able to make in the second half of the year.

On real capital allocation, you know, we want to be prepared for any M&A that comes available in the market, and we'll continue to have a high bar associated with that. We'll continue to pay down debt, continue to be real efficient allocators of capital at the enterprise level. But I think, again, our performance as well as our expansion gives us the opportunity uniquely to really invest in this business to drive growth.

Operator

Our next question today comes from David Larsen at BTIG. Please go ahead.

Jenny Shen

This is Jenny Shen on for Dave. On the new app that you expect to launch in the coming months, can you just talk more about some of those key points that you highlighted? And is this a simple upgrade of the current app that you have, or is it an entirely new one for members? And then on the labor markets, I think you touched on it briefly in your prepared remarks, but anything to call out that you guys are seeing on your end in terms of employment and hiring trends?

Scott Cutler

Yes, so the app experience is two things. Number one, our HealthEquity app will be updated into this new next-generation app experience. And so all HealthEquity app users will effectively be upgraded as we roll that together. Talked about one of our other apps is our reimbursement EZ Receipts app. That app will be integrated into the HealthEquity experience. That will come together as a single experience. Think of that as most of our FSA accounts, as an example, will come into the HealthEquity app where we'll be able to have all of your, again, claim reimbursement to marketplace activity, to investment activity, to education, all in a single integrated experience. And so that bringing together is something that is new for us. And so we're going to be driving that over the coming months.

On your second question relative to the labor markets, of course, we do look at the labor statistics and new jobs that are being added into the marketplace. I think as we talked about in prior years and in quarters is that we are not tied to the strength or the weakness in the labor markets. Last year, we put up a record number of new HSAs against a very weak macro labor market. The macro labor market is better than expected so far this year. But again, the reason that we're not dependent on that is because of the challenge associated with healthcare affordability and our ability to drive greater adoption, which again is represented by what you see in the new HSA growth where the growth from our existing client base, again, likely overcomes any of some of that either macro weakness. And so I think, again, what we see is really just growth in the value proposition of the accounts, which, again, has been tremendous in a year, certainly in the beginning of the year, where there might have been questions around that or questions relative to our ability to drive outsized growth. I think we've proven that now in several quarters in a row, that we're able to grow this business and grow our accounts disconnected from the overall labor market. Thank you, Jenny. Sorry.

Operator

That concludes our question and answer session. I'd like to turn the conference back over to the company for any closing remarks.

Scott Cutler

All right, thanks everybody. Really great and thoughtful questions. We really appreciate your support. Again, to kind of wrap it up, really pleased with the execution in Q2. Hopefully you felt the message reinforcing the strength and durability of our model and our increased confidence in the long-term value creation opportunity ahead. So again, thanks for your interest and support. We look forward to updating you next quarter.

Operator

Thank you. This concludes today's conference call. We thank you all for attending today's presentation. You may now disconnect your lines and have a wonderful day.

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