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印象大红袍在港交所上市 成为“中国实景演出第一股”

香港智远权证网2025年12月24日 11:58
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来源:新华社客户端

12月22日,印象大红袍股份有限公司在香港联合交易所主板正式挂牌上市,股票代码为2695.HK。本次公司全球发售3610万股H股,发行价为每股3.6港元,成为福建省旅游产业首家上市企业,也被业内称为“中国实景演出第一股”。

印象大红袍总部位于福建武夷山,其核心资产为大型山水实景演出《印象·大红袍》。该演出由张艺谋、王潮歌、樊跃组成的创作团队联合执导,以武夷山自然山水为舞台,将丹霞地貌、水景资源与大红袍茶文化融入现代表演艺术之中,形成具有鲜明地域特色和文化辨识度的实景演出模式。

自2010年公演以来,《印象·大红袍》已累计演出超过6700场,接待观众逾940万人次,逐步成长为福建文旅市场的重要产品。经营数据显示,公司近年来保持稳定盈利态势,2023年和2024年营业收入分别为1.44亿元和1.37亿元,毛利率分别为57.8%和54.6%。

本次发行受到资本市场关注。根据全球咨询机构弗若斯特沙利文报告,这是中国实景演出行业首支上市股票。按文旅演出节目销售收入计,印象大红袍在2024年中国实景演出市场排名第三,在全国文旅演出市场中排名第八。

除核心演出业务外,公司还布局印象文旅小镇、茶汤酒店及《月映武夷》演出等业务板块,逐步构建多元化文旅经营体系。印象大红袍股份有限公司总经理郑彬表示,此次上市募集资金将主要用于升级《印象·大红袍》的硬件设施与内容呈现,推进文旅小镇等项目建设,并通过收购优质文旅项目探索模式复制,同时加强品牌推广与运营体系建设,为企业长期发展积蓄动能。

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