Cuộc họp công bố kết quả kinh doanh Q3 2026 của Murphy USA (MUSA): Kế hoạch xây dựng 55 cửa hàng
Murphy USA duy trì mục tiêu mở 45–50 cửa hàng trong năm 2026, với 55 điểm đang xây dựng, hướng tới tốc độ 50 cửa hàng/năm. Sản lượng nhiên liệu cửa hàng hiện hữu đi ngang, dự báo giảm 1%–3% cả năm. Biên lợi nhuận nhiên liệu bán lẻ chênh lệch khoảng 0,01 USD/gallon so với cùng kỳ. Hành vi tiêu dùng thận trọng nhưng có sức chống chịu tốt. Mảng không chứa nicotine chịu áp lực từ bia và vé số. Chương trình MARS có hơn 100 đơn vị hoạt động. QuickChek tiếp tục đối mặt áp lực ngắn hạn do chi phí cao và mạng lưới tập trung.
Các điểm chính
- Tính từ đầu năm đến nay, Murphy USA đã mở 18 cửa hàng và hiện có 55 cửa hàng đang được xây dựng. Ban lãnh đạo duy trì mục tiêu khai trương khoảng 45–50 cửa hàng trong năm 2026 và kỳ vọng sẽ thiết lập tốc độ mở rộng bền vững là 50 cửa hàng mỗi năm.
- Sản lượng nhiên liệu của các cửa hàng hiện hữu (same-store) tính từ đầu năm đến nay gần như đi ngang. Sản lượng trong tháng 10 đạt 100% so với cùng kỳ năm trước bất chấp gián đoạn hoạt động tại một số cửa hàng do bão, qua đó củng cố dự báo cả năm của ban lãnh đạo về mức giảm 1%–3%.
- Biên lợi nhuận nhiên liệu bán lẻ chênh lệch trong khoảng 0,01 USD/gallon so với năm trước dù trong môi trường giá tăng. Ban lãnh đạo kỳ vọng nguồn cung thắt chặt và biến động ở mức cao sẽ tiếp tục tạo điều kiện thuận lợi cho mô hình cung ứng nhiên liệu của Murphy USA kéo dài sang năm 2027.
- Hành vi của người tiêu dùng vẫn thận trọng nhưng có sức chống chịu tốt. Sản lượng xăng không chì thông thường tăng gần 2,5% trong quý, trong khi nhóm khảo sát cố định gồm hơn 2 triệu thành viên Murphy Drive Rewards đã tăng tổng chi tiêu hàng năm thêm 50 USD so với cùng kỳ năm ngoái.
- Biên lợi nhuận của các cửa hàng hiện hữu đối với mảng hàng hóa không chứa nicotine tăng 1% khi không tính vé số và bia. Tuy nhiên, QuickChek tiếp tục đối mặt với áp lực trong ngắn hạn do mô hình vận hành có chi phí cao hơn và mạng lưới địa lý tập trung.
- Giải pháp Nhà hàng Tự động Murphy (Murphy Automated Restaurant Solutions - MARS) hiện có hơn 100 đơn vị trên thị trường. Báo cáo đánh giá kết quả ban đầu là khả quan, nhưng ban lãnh đạo cho biết còn quá sớm để đánh giá khả năng mở rộng quy mô hiệu quả.
Kết quả kinh doanh và hoạt động vận hành
Mở rộng mạng lưới cửa hàng
Công ty dự kiến kết thúc năm 2026 với khoảng 45–50 cửa hàng mới, nhiều khả năng vượt mốc 45 nếu tiến độ xây dựng được đảm bảo. Murphy USA cũng có kế hoạch chắc chắn sẽ khởi công thêm 15–20 dự án từ thời điểm diễn ra cuộc họp đến cuối tháng 1.
Một số đợt khai trương có thể dịch chuyển giữa cuối tháng 12 và đầu tháng 1, nhưng 55 địa điểm đang xây dựng đảm bảo tầm nhìn rõ ràng cho kế hoạch năm 2027. Ban lãnh đạo kỳ vọng sẽ có một lượng lớn cửa hàng mở cửa vào đầu năm 2027, tiếp theo là các cửa hàng bổ sung trong thời gian còn lại của năm. Công ty hướng tới việc phân bổ kế hoạch khai trương đều đặn hơn vào năm 2028.
Các nhóm cửa hàng mở gần đây đang gia tăng doanh số bất chấp bão tuyết mùa đông và giá nhiên liệu tăng. Ban lãnh đạo cho biết một nhóm cửa hàng xây dựng trước đó đã đạt tỷ suất lợi nhuận sau thuế khoảng 15% khi đi vào hoạt động ổn định trong giai đoạn thị trường nhiên liệu yếu. Murphy USA cũng đang đánh giá các định dạng cửa hàng nhỏ hơn, lớn hơn và thay thế, cùng với việc cải tạo toàn diện như một giải pháp thay thế cho việc đập bỏ và xây mới hoàn toàn.
Sản lượng và biên lợi nhuận nhiên liệu
Giá nhiên liệu đã vượt mức 4 USD/gallon tại 10 trong số 27 bang có sự xuất hiện của Murphy USA trong quý 3. Ban lãnh đạo tin rằng việc giá duy trì ở mức cao sẽ gia tăng mức độ nhạy cảm về giá của khách hàng, qua đó thúc đẩy họ chuyển sang mua sắm các sản phẩm giá rẻ của Murphy USA.
Xăng không chì thông thường tăng gần 2,5% trong quý và tăng với tốc độ gấp đôi con số đó trong tháng 9. Ban lãnh đạo lý giải sự cải thiện này là do khách hàng hiện tại chuyển từ nhiên liệu cao cấp và tầm trung sang, cũng như khách hàng chuyển từ các đối thủ cạnh tranh có giá cao hơn.
Biên lợi nhuận nhiên liệu bán lẻ vẫn nằm trong khoảng 0,01 USD/gallon so với cùng kỳ năm trước dù giá tăng trong phần lớn quý. Ban lãnh đạo cho biết biên lợi nhuận đã cải thiện khi mức giá cao bắt đầu hạ nhiệt trong nửa cuối tháng 9, tạo ra khoảng cách giá lớn hơn và củng cố sản lượng.
Trong môi trường bình thường hóa, Murphy USA kỳ vọng các hoạt động cung ứng nhiên liệu tự chủ của mình sẽ đóng góp 0,02–0,03 USD/gallon. Ban lãnh đạo cho biết đóng góp từ nguồn cung sản phẩm và bán buôn có thể vượt phạm vi đó trong thời gian nguồn cung vẫn thắt chặt. Giá mã định danh nhiên liệu tái tạo (RIN) phần lớn được coi là khoản chi phí chuyển tiếp cho người tiêu dùng, mặc dù những biến động nhanh chóng có thể ảnh hưởng tạm thời đến kết quả.
Mặt hàng thương mại và xu hướng tiêu dùng
Murphy USA nhận định khách hàng của mình là những người tiêu dùng có chọn lọc nhưng vẫn có sức mua tốt. Nhóm khảo sát cố định gồm hơn 2 triệu thành viên Murphy Drive Rewards đã tăng tổng chi tiêu tại công ty thêm 50 USD so với cùng kỳ năm ngoái, chủ yếu do chi tiêu cho nhiên liệu tăng lên. Chi tiêu cho hàng hóa nói chung khá ổn định và tăng nhẹ.
Vé số và bia là những nguyên nhân chính khiến kết quả kinh doanh cửa hàng hiện hữu mảng không nicotine yếu đi. Mảng vé số phải so sánh với mức cơ sở cao của giải độc đắc Powerball trị giá 1,8 tỷ USD trong năm trước, trong khi mảng bia tiếp tục chịu áp lực. Nếu loại trừ hai danh mục này, biên lợi nhuận của các cửa hàng hiện hữu mảng không nicotine đã tăng 1% so với cùng kỳ năm ngoái. Đồ uống đóng gói và đồ ăn vặt hoạt động tốt, và ban lãnh đạo cho biết công ty đã giành thêm thị phần ở các danh mục hàng hóa trung tâm so với dữ liệu của Nielsen.
Chương trình trợ cấp thực phẩm SNAP chiếm chưa đến 2% doanh số, và ban lãnh đạo chưa ghi nhận tác động đáng kể nào tại thời điểm diễn ra cuộc họp.
Mảng sản phẩm chứa nicotine tiếp tục đẩy mạnh khuyến mãi khi người tiêu dùng dùng thử sản phẩm nicotine dạng ngậm và các giải pháp thay thế khác. Murphy USA hiện phân phối một thương hiệu thuốc lá điện tử hợp pháp và dự kiến sẽ bổ sung thêm các sản phẩm khác vào năm 2027 khi có nhiều sản phẩm hơn tiếp cận thông qua các kênh hợp pháp.
QuickChek và MARS
QuickChek tiếp tục đối mặt với áp lực. Ban lãnh đạo dẫn ra nguyên nhân từ mô hình tập trung vào thực phẩm có chi phí cao hơn và mạng lưới địa lý tập trung. Các nỗ lực cải thiện bao gồm chiến lược giá cạnh tranh hơn, thay đổi danh mục sản phẩm, điều chỉnh nhân lực sát hơn với nhu cầu, thực thi tốt hơn mảng thực phẩm và đồ uống, đồng thời áp dụng mô hình vận hành ưu tiên doanh số của Murphy USA. Ban lãnh đạo dự báo các áp lực hiện tại sẽ còn kéo dài trong ngắn hạn.
Chương trình nhà hàng tự động MARS có hơn 100 đơn vị đang hoạt động trên nhiều thị trường và định dạng khác nhau. Công ty đang đánh giá nhu cầu khách hàng, độ tương thích với mô hình vận hành và hiệu quả kinh tế ở cấp độ cửa hàng trước khi quyết định có tiếp tục mở rộng quy mô chương trình hay không.
Dự báo của ban lãnh đạo
- Số lượng cửa hàng mở mới năm 2026: Khoảng 45–50, trong đó ban lãnh đạo hy vọng sẽ hoàn thành trên 45 cửa hàng.
- Tốc độ mở mới trong dài hạn: Ban lãnh đạo tin rằng kế hoạch phát triển có thể hỗ trợ 50 cửa hàng mỗi năm vào năm 2027 và có khả năng đạt tốc độ cao hơn vào năm 2028.
- Sản lượng nhiên liệu của các cửa hàng hiện hữu: Dự báo cả năm vẫn giữ mức giảm 1%–3%, mặc dù sản lượng từ đầu năm đến nay gần như đi ngang và tháng 10 đã đạt mức cùng kỳ năm trước.
- Chi phí hoạt động: Dự kiến tăng nhẹ trong quý 4 do các hoạt động hoãn lại và sự so sánh với mức tiết kiệm chi phí bảo trì trong năm trước. Ban lãnh đạo vẫn kỳ vọng chi phí cả năm sẽ kết thúc ở mức thấp hơn khoảng dự báo hiện tại.
- Điều kiện thị trường nhiên liệu: Ban lãnh đạo kỳ vọng nguồn cung thắt chặt và biến động ở mức cao sẽ tiếp tục diễn ra trong năm 2027, đồng thời nhấn mạnh điều kiện giá thực tế vẫn chưa chắc chắn.
Rủi ro và các yếu tố cần theo dõi
- Thời điểm khai trương cửa hàng có thể dịch chuyển giữa tháng 12 và tháng 1 do tiến độ xây dựng.
- Môi trường giá nhiên liệu biến động thất thường hoặc tăng cao có thể gây áp lực lên biên lợi nhuận bán lẻ do buộc các đơn vị vận hành phải liên tục điều chỉnh giá.
- Áp lực cạnh tranh vẫn tập trung ở các thị trường bao gồm Colorado và Florida, mặc dù 7 trong số 10 bang lớn nhất của Murphy USA ghi nhận sự tăng trưởng ở các cửa hàng hiện hữu.
- QuickChek đối mặt với áp lực chi phí và cạnh tranh dai dẳng, cùng với sự đa dạng hóa địa lý còn hạn chế.
- Bia và vé số vẫn là những danh mục không thiết yếu, chịu ảnh hưởng bởi ngân sách gia đình bị thắt chặt và mức so sánh cơ sở cao từ năm trước.
- Quá trình bình thường hóa thị trường nhiên liệu vẫn chưa chắc chắn. Ban lãnh đạo đề cập đến các diễn biến địa chính trị, cơ sở hạ tầng nước ngoài, tiến độ bảo trì nhà máy lọc dầu bị chậm trễ, sự phục hồi chuỗi cung ứng và nhu cầu bổ sung dự trữ chiến lược là những yếu tố có thể kéo dài tình trạng nguồn cung thắt chặt sang năm 2027.
Điểm nhấn phần Hỏi & Đáp với chuyên gia phân tích
- Sản lượng nhiên liệu của các cửa hàng hiện hữu có thể chuyển sang mức dương vào cuối năm 2026 không? Ban lãnh đạo cho biết điều này có thể xảy ra nếu giá duy trì trên 4 USD, các đối thủ cạnh tranh tiếp tục giữ giá cao hơn đáng kể và giá bán buôn giảm đều đặn thay vì biến động thất thường. Họ nhấn mạnh rằng kết quả phụ thuộc vào môi trường giá cả.
- Giá RIN ở mức cao có phải là động lực lợi nhuận bền vững không? Ban lãnh đạo khẳng định là không. Giá trị RIN phần lớn được chuyển tiếp vào chi phí nguồn cung, mặc dù các biến động giá đột ngột có thể tạo ra hiệu ứng chênh lệch thời điểm trong ngắn hạn.
- Thị trường nhiên liệu sẽ bình thường hóa như thế nào? Murphy USA đang theo dõi chênh lệch giữa giá giao ngay và giá bán sỉ tại kho (spot-to-rack), diễn biến địa chính trị, việc bảo trì nhà máy lọc dầu và sự phục hồi của chuỗi cung ứng. Ban lãnh đạo kỳ vọng quá trình bình thường hóa sẽ mất vài tháng thay vì vài tuần, ngay cả khi cuộc xung đột gốc rễ kết thúc.
- Yếu tố nào hỗ trợ tính hiệu quả kinh tế của các cửa hàng mới? Ban lãnh đạo chỉ ra vị trí đắc địa, tài sản có tuổi thọ dài và nhóm cửa hàng xây dựng trước đó đã đạt tỷ suất lợi nhuận sau thuế khoảng 15% khi đi vào hoạt động ổn định bất chấp bối cảnh thị trường nhiên liệu yếu.
Toàn văn biên bản cuộc họp báo cáo kết quả kinh doanh
Toàn văn cuộc gọi công bố kết quả kinh doanh
Phần trình bày của ban lãnh đạo
Operator
Thank you for standing by. My name is Freda, and I will be your conference operator today. At this time, I would like to welcome everyone to Murphy USA's Third Quarter 2026 Earnings Q&A Call. I would now like to turn the call over to Christian Pikul. Please go ahead.
Christian Pikul
Thanks, Freda. Good morning, everybody. Thanks for joining us. With me are Mindy West, Chief Executive Officer; and Donnie Smith, Chief Financial Officer.
I know you've all probably accessed our earnings release and management commentary from the website last night, so we'll go ahead and kick off the Q&A session. Please limit your question and then get back in the queue to make sure we get to everybody.
Please also keep in mind that some of the comments made during this call, including the Q&A portion, will be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. As such, no assurances can be given that these events will occur or that the projections will be attained. A variety of factors exist that may cause actual results to differ. For further discussion of risk factors, please see the latest Murphy USA Forms 10-K, 10-Q, 8-K and other recent SEC filings. Murphy USA takes no duty to publicly update or revise any forward-looking statements. During today's call, we may also provide certain performance measures that do not conform to generally accepted accounting principles or GAAP. We have provided schedules to reconcile those non-GAAP measures with the reported results on a GAAP basis as part of our earnings press release, which can be found on the Investors section of our website.
With that, let's go ahead and open up the call. I'll turn it back over to Freda.
Operator
Your first question from the line of Jacob Aiken-Phillips with Melius Research.
Phần hỏi đáp
Jacob Aiken-Phillips
So just on the unit pipeline, you have 18 stores through today and 55 under construction. Does the 45 openings this year still hold? And how many construction sites to open this year versus the first and second quarters of 2027? And then also, will 2027 be back half weighted?
Mindy West
Thanks for your question, Jacob. Yes, we're really pleased to have built the pipeline where we have 18 stores open year-to-date, 55, as you mentioned, under construction, and also a firm plan to start 15 to 20 between now and the end of January. So our guidance still holds. We'll be around that 45 to 50, probably obviously a little bit better than 45, we hope as we end the year. Very difficult to predict what stores are going to open December 31, for example, versus January 2 because we have so many in flight right now.
But that's why we wanted to give you comfort in the stores under construction because, obviously, whatever doesn't open in December is going to open very soon within the new year, starting our 2027 pipeline off in a good direction. So we are still firm that we are -- have built our pipeline sufficient now to be able to carry out 50 stores a year, not just for this year, but also next year and maybe even do better than that by the time we get to 2028.
I would also estimate that by 2028, our hope is to get our pipeline more ratable. So instead of opening everything kind of at the end of the year, first of the year, we're more ratable throughout the year. So too soon to tell how lumpy the pipeline is going to be in 2027. Obviously, we're going to have a slug of stores that are going to open early, but then we would also expect to have a nice complement of stores going behind that in the second, third and fourth quarters as well.
Jacob Aiken-Phillips
Super helpful. And then just on the White Castle partnership, any early reads or customer behavior that you're willing to disclose?
Mindy West
Yes, that's a great question, too, Jacob, and one actually we anticipated getting. And just to clarify for everyone, we actually refer to that program internally as MARS. So Murphy Automated Restaurant Solutions. We view this as a test-to-scale program. So currently, we have more than 100 units in the market today and are deliberately scaling the program across new markets and formats.
Our goal, though, really is threefold. It's to build evidence around customer demand, fit to our operating model and also the store level economics as we deploy this out. So at this point, it's simply too early to comment on any scalable performance potential, although we will say the initial results that we've seen so far are encouraging. But that's really all that we really want to say at this time. So hopefully, in future calls, we will have line of sight to some more detail to be able to provide you.
Operator
Your next question from the line of Bonnie Herzog with Goldman Sachs.
Bonnie Herzog
I just had a quick question on fuel volumes. You mentioned that you are confident in your SS fuel volume guidance of minus 1% to minus 3%. But then looking at year-to-date, your volumes are essentially flat. And I know you have a tougher comp in Q4, but it does sort of suggest you'll maybe be at the, I guess, high end of that range. So hoping, Mindy, you could talk about how we should think about that, maybe what you're seeing from a fuel volume dynamic and any consumer behavior at the pump?
Mindy West
Yes. I would say that our business is advantaged as we enter this more elevated price environment for longer because that is going to make customers more price sensitive. For the third quarter, I believe we have prices above $4 in 10 out of our 27 states. But I think the longer that continues, the more price fatigue there is going to be on our customer, the more budget fatigue there's going to be. So we would expect gallon growth from that. And also, we're continuing to take share.
What our third quarter results tell us is that we took share on both a total gallon basis, but also a same-store basis as we were plus 6% versus OPIS. So we were slightly positive when OPIS would tell us that we were going to do -- to be flat. So we know that higher absolute prices absolutely increase price sensitivity. But also, we still need that right environment and price-wise to be able to create that separation to drive incremental value. We saw that a little bit for 1/3 of this quarter being in a high-price environment combined with a favorable falloff, and we saw the behavior that we would expect.
So for the fourth quarter, too soon to know what that's going to look like, but I would say that we are encouraged by volumes so far in the month of October being at 100% of the prior year because that's despite some hurricane activity, which really took a large percentage of our stores down for several days. So we're optimistic about what we see, and we're also optimistic as we go into 2027 because we think this heightened volatility and these higher prices are going to continue as we enter into next year.
Bonnie Herzog
Yes, that kind of does make sense. And if I could ask maybe just a follow-up on sticking with fuel because on that point, looking at your fuel margins in the quarter, could you maybe just touch on a little bit more on the composition of total fuel contribution? What I mean by that is I was looking at the retail fuel margins seem to be a little bit more under pressure. So maybe talk about that. And then I know a lot of the fuel supply and RINs strength was due to uncontrollable factors, but how should we think about modeling the fuel supply segment, I guess, in Q4 and maybe next year, Mindy, based on what you just said?
Mindy West
Well, I'm actually glad I'm not an analyst and don't actually have to model it because I appreciate there's a lot of moving parts. There's a lot of nuances that happen out there, and every one of those absolutely can make a difference in our results. But I'll try to help you out as much as I can. So as I unpack the third quarter, the retail margin, it may have looked soft to you. But actually, what we saw in July was a run-up in price. And so that's not going to be an environment favorable to margins.
So actually, margin -- I mean, prices creeped up for almost all of the quarter, which is not a great backdrop to earning margin. So the fact that we were within $0.01 of the prior year, which had a falling price environment is telling us, that structural component that we talk about is still there, causing pressure on those marginal retailers. It really wasn't until the last half of September where we had the elevated prices combined with a falloff that we were able to create that separation and drive both margin and volume.
And then when I look at the fuel supply results, again, it was an upward sloping environment. So we had an impact on the uncontrollables as we call them, especially during the month of July. And then from a controllable standpoint, product supply was still very tight, not as tight as it was in the shock, maybe the first shock that we saw in the second quarter. So the controllables were lower in the third quarter versus the second quarter because the second quarter was dealing with that initial shock, but we still see a tight supply condition going into the fourth quarter.
We don't expect that to alleviate. I don't know what's going to happen with the pricing environment, but I want to remind people if we do see a falloff, yes, that will cause an effect in what we determine our uncontrollables, but that should also have a very positive effect on the retail side of the margin with expanded margin and then hopefully also a chance to create separation and drive volume so that total fuel contribution would be very healthy in that type of environment. But appreciate, Bonnie, that there's lots of moving parts. I don't know how to tell you to model it, but look forward to unpacking the results for the fourth quarter when we are talking in January. So hopefully, that helps a little bit, at least.
Operator
Your next question from the line of Tom Palmer with JPMorgan.
Thomas Palmer
Maybe I could just follow up on Bonnie's question on fuel supply, and kind of clarify on the controllable side, how do -- because they were bucketed in controllable RIN prices. How do they impact your fuel profit? Should we think about elevated RIN prices as being a more enduring tailwind versus like, say, the $0.03 or so outlook you've talked about in the past? Or is there -- is it more about like the volatility of RINs? Just any help there.
Mindy West
The volatility of RINs can have an impact that is temporary, but largely RIN prices are a pass-through because the prices of the RIN that we're getting was embedded in the cost that we incurred to get that supply in the first place. So yes, if RIN prices rise really rapidly or fall really rapidly, that may not take -- that may not have an impact immediately within the cost of our supply. But over the course of a few days, that's going to normalize out.
And so we really don't concern ourselves with what the price of the RIN is because it is strictly a pass-through. And that $0.02 to $0.03 that we talk about, that is what we would expect to earn during a normalized environment where that uncontrollable piece is more or less flat. That is the $0.02 to $0.03 that we believe that we can earn from the controllable side of the business.
But I will say in a tight supply environment like we are in now, that is where our fuel advantages are to the most effect because we have all this optionality around how we acquire supply, so we can acquire it cheaper than we could if we just bought it at the rack. So we would expect our product supply and wholesale business to earn over the $0.02 and $0.03 in a tight supply environment. And then obviously, this uncontrollable piece will have an impact pertaining to the direction of the prices.
Thomas Palmer
Okay. And I just wanted to clarify, I know there was some language about this, but when we're looking at the stepped-up OpEx in the fourth quarter, I know a lot of it is kind of referring to laps, but there is also maybe some deferral of certain things that are falling into 4Q. To what extent should we start thinking about any level of heightened OpEx growth next year? Or is that not the case?
Mindy West
Well, we're always going to have a focus on controlling our cost. So the elevated -- we were actually down this quarter. We're expecting a little bit of a catch-up in next quarter, but also we're overlapping some initiatives that we deliberately put in place last year with regard to maintenance. So as we overlap those cost savings that we already got in the fourth quarter of last year, that's part of what is driving the modest increase.
But again, for guidance purposes, we still expect to end the year even below our very low guidance that we already put out there. And then as we enter next year, our intent is going to be to sustain the advantages that we already have and create some new ones as well. But too early to guide specifically as to what that's going to look like.
Operator
Your next question from the line of Edward Kelly with Wells Fargo.
Edward Kelly
I want to follow up on fuel margins. And you mentioned retail margins better than you would have thought and a rising price environment. Could you maybe provide a little bit context around that competitively and what's allowing that to happen? And then as part of that, as you think about maybe eventually, right, the situation in Iran stabilizing, curious as to what your thoughts are on where margins could settle out versus the $0.28 you earned in '24 and '25 on the retail side and maybe how independent breakevens are informing that?
Mindy West
Yes. When we talk about a rising price environment not being conducive to margin, it is because you're constantly having to catch up for the price increases that you're incurring. So the market continues to have to restore. And in a choppy market, especially one that we saw during this quarter, it was very difficult to get ahead of it. And so we were always trying to restore the market versus the prior period where you had lower absolute prices, but a falloff in prices that sustain for a longer period of time.
But what we are also seeing is that, for instance, when we take share of market, which OPIS would indicate that we are, that is just putting more pressure on those marginal retailers who their only way to make up for that lost volume is to make up for it in margin. So that is continuing to support that structural margin element that we talked about that maybe will be $0.05 a year, don't know. But that certainly is seeming to hold up as our results this quarter would verify based on our retail margin being very close to what we reported last year in a completely different environment.
As we look forward, we actually expect this heightened tight supply elevated volatility to carry on into next year. Don't know when the war is going to end, but even after it does, the normalization effect is going to be really complicated because we're going to have infrastructure impacts, refinery maintenance that's been postponed, supply chain recovery, strategic reserves have to be replenished. And as long as supplies remain tight, we were going to expect continued volatility, which actually is an opportunity for the Murphy USA business because we are built for this environment. And our capabilities allow us to capitalize on that continued volatility.
So we will be able to capitalize on it on the product supply side, but that pressure that we're also putting that marginal retailer is going to allow margins to elevate for all in the business. So we'll be able to capture benefits on both sides of the fuel business and with all these stores that we have in the pipeline, they're going to open next year, they're going to open into a favorable environment also, which will increase our earnings power for 2027 and beyond.
Edward Kelly
And maybe just as a follow-up from a competition standpoint, can you just talk about some of the differences that you're seeing in some of the markets that have been a little bit more difficult from a volume perspective, whether you're seeing any easing there? Or are there any other changes that we should note in this regard?
Mindy West
Yes. No real changes. There continue to be areas of pressure, but pressure is just going to naturally shift across the chain over time as markets are simply all at different stages of maturity and competitive intensity. I know that Colorado and Florida have been 2 states that we've mentioned with material competitive pressure. But just like we discussed in this year's investor deck, Colorado is a great example of what happens when the market is starting to normalize. Volumes are still under pressure, and I can tell you that they still are.
But CPG is more than offsetting that gallon decline, which is driving total contribution up for the market and for players like us. So look, we're still investing in desirable markets where people want to grow. That's fine because we know over time, that competition is going to put additional pressure again on that marginal retailer supporting the structural margin. So yes, we have volume pressure in certain states. Colorado and Florida were 2 of those, but 7 out of our top 10 actually show same-store growth, which is the benefit of us having a broader footprint.
So competitive intensity continues. I wouldn't say it's any more or any less. I would just say the pockets of intensity tend to move over time and evolve, but in a very predictable way.
Operator
Your next question from the line of Bobby Griffin with Raymond James.
Robert Griffin
I guess, Mindy, first, I want to switch back to the stores. I think you guys have opened up a little over 40 over the trailing 12 months. Can you maybe talk a little bit how those have opened or performed in the first year? And then I think you guys were debating maybe a little bit different store prototypes or having a second prototype or something like that. So just any updates there on kind of that aspect of the store growth pipeline over the next couple of years?
Mindy West
Yes, sure. Thanks for the question, Bobby. Yes, I would say the latest class, the build class is ramping up good, maybe a little bit slower on the fuel side because you remember, we opened a lot at the end of the year. So they ramped in first to all the winter storms -- impacting our network. Then they ramped into all this price increase. So that wasn't a great environment to create separation and volume. But they're ramping despite what the environment that they face.
When we look at the build class from the year before, what we talked about in 2025 was we were seeing those build classes return 15% fully ramped up after tax. That was in the trough environment. So we would expect that to be even better when we look at them this year. But we're building really strong assets to last for 30 years. And as you know, our issue really hasn't been performance and still isn't. Our issue has been pace of store openings because the math would tell you, had we opened 50 stores per year from 2021 to 2024, our EBITDA last year actually would have exceeded $1.1 billion.
But obviously, we didn't do that. We opened 18 stores, 35, 22 and 29 stores, and that really created a tax on our business, not allowing us to show incremental EBITDA improvement in what was the worst possible fuel macro environment last year. So that's why we're excited now to have our pipeline built up because we can sustain that pace that we have talked about for the last several years. And we know that's going to be able to drive ratable EBITDA improvement for us regardless of the macro.
So last year's stores are ramping in a challenged environment, but they're coming along fine. This year's build class is going to do just fine as well. We are continuing to build great sites in great locations. But also as the second part to your question, we are definitely looking at new formats, not completely abandoning the model. The 2,800 is still going to have its place in our portfolio, but we're also looking at are there things that we can do that are maybe slightly smaller, slightly larger or just new and different from what we have done.
We've also reimagined our raze-and-rebuild programs, too, where it may not be a raze-and-rebuild that we do. We may do a heavy refresh, heavy remodel, do things like that. So just having a little more optionality in our model than what we have had before. But too soon to really talk about specifics as to what those will be.
Robert Griffin
Okay. That's helpful. Makes sense. And then maybe switching gears just over to the inside store business, in particular on nicotine, obviously, lapping the ZYN promo from last year. But, just curious, what are you hearing from that category about the promo environment going into '27? And I believe with some of the FDA changes, vapes might have been hitting the floors late in 3Q or maybe early 4Q. So just anything there on some of the changes there that were taking place?
Mindy West
Yes, sure. And look, it still continues to be very promotional, the whole category as consumers are still really in a test and try environment. They're not necessarily really loyal to any one thing. And we're seeing a lot of customer sets from the oral nicotine in particular, where we've seen people switching from their traditional method. We've seen people trying it in conjunction to their traditional. We're also seeing new nicotine customers that are new to us buying from us instead of someone else.
So vendors are still going to be very promotional around this category and make investments with us because we offer a high ROI on that investment. Then you also mentioned the vape and other things that may be entering. Legal vape is an incremental opportunity. We do have one brand in our stores today. We have additional products expected in 2027. So it's still limited right now, but it will become more meaningful as more products are allowed to be available.
And it's been an important category historically. So we know there is opportunity as volume moves back into the legal channel. So we definitely expect that to happen, and we will leverage our supply chain, our capabilities, the investments that we've made to be among the first to be able to offer that to our customers.
Operator
Your next question from the line of Pooran Sharma with Stephens.
Pooran Sharma
Maybe wanted to -- maybe I wanted to just start out with the broader consumer. I wanted to kind of get your view on maybe the different cohorts. I know you mainly index to kind of lower income consumers. But in this higher gasoline price environment, are you seeing consumers trading down from premium and mid-grade to regular? And more broadly, are you seeing consumers trading down from higher-priced competitors to Murphy in general?
Mindy West
Are you meaning strictly on the fuel side or also inside the store?
Pooran Sharma
Kind of -- on both, really.
Mindy West
Okay. Perfect. Let's do both. So your specific question as to RUL, yes, RUL actually for the quarter was up almost 2.5%, was actually up double that in the month of September. As you're right, we are seeing customers, both our customers trading down from premium and mid-grade but also customers trading in from other competitors because of our low price. Inside the store, we would also characterize our customers as resilient despite the ongoing pressure. We're calling them selective but resilient.
As we know, our customers have both discretionary and nondiscretionary spend. We've seen them continue to spend on those nondiscretionary purchases despite the rising fuel cost. But their purchases are remaining disciplined. They're not deteriorating. And to give you a proof point, we have a static panel of over 2 million of our Murphy Drive Rewards customers. Their total spend is up $50 year-over-year with us, and that's driven by the higher fuel spend, right?
But the merch spend is also remaining static, actually up slightly. So our customers are making the trade-offs, but they're doing it in other areas of their household budgets to absorb that higher fuel spend. And we continue to resonate because of our value proposition, our everyday low price position, we stand for value. So we are helping to support them even as their household budgets are remaining constrained. So maybe a little bit of pressure on the nondiscretionary purchases. But for those discretionary purchases in our store, even inside the store, those are very much tied to routine everyday things and customers are still finding room in their wallets to be able to come in our stores and purchase those.
Pooran Sharma
Great. Appreciate that color. And just for my follow-up, I wanted to ask about volumes. I know a few folks have asked about it already. But just October volumes last year were about 2% lower. So I think it was a little bit easier comp. You finished 4Q last year around flattish volumes, which implies harder comps in November and December, as Bonnie had pointed out. But as you mentioned historically, a sustained decline in pricing is that type of environment where you can kind of create some separation.
And so as I'm looking to 4Q, even though you have harder comps in November and December, if RBOB holds here or kind of drops further, do you think it would be justified to think that you could see positive same-store gallon growth in November and December this year?
Mindy West
We could, Pooran. I think October, the fact that we're flat despite the hurricane impacting our stores is significant because last year, while it was an easy comp, we didn't have any hurricane activity at all. But from a pricing standpoint, yes, last year was an absolutely low price. But we did have a down in October. We had another down in the month of November. So when we look at this October, we had an up and then a down, and it remains to be seen what we're going to have for the rest of the year.
But if we continue to get sustained prices above $4 and if we can even rise a little bit from there, so we can get more of our network above the $4 mark and importantly, our competitors way above that $4 mark. I think that, that is going to make customers more price sensitive. And then obviously, if we could have a glide down in the second half of November that was on a sustained basis, not a choppy basis, that would certainly be an environment where even despite the difficult comp, we might could improve. But really too soon to -- in the crystal ball to be able to tell what's going to happen for the rest of the year. Is it doable? Yes, but it would take the right set of conditions to make that happen.
Operator
Your next question comes from Dan Guglielmo with Capital One Securities.
Daniel Guglielmo
Just one for me. You mentioned in an earlier answer that you expect the normalization effect to be complicated, and the team has so much experience in the industry. So I'm just curious, what do you look for when judging if we have reentered a normalized period?
Mindy West
Well, the spot to rack differential is going to tell you one, but the leading indicators will be, one, does the war actually end? And does it actually end? Or is it just talk that it will end? Finding out what's happening with the infrastructure overseas will be important. Refineries that have been running in North America full out for almost 2 years. Refineries are not designed to do that. They're going to have to come down for maintenance.
Do they have problems on the way up or not? How soon does the supply chain work its way out and what really is the decrement to the overall supply chain that has to be filled? There will be some leading indicators for that, but those aren't things that are going to normalize within a week or 2. Those are things that are going to take months. And that's why we feel confident, at least at this point that even if the war actually ended today, we would still have lingering impacts well into 2027, which works to our advantage because of the optionality we have around the fuel chain.
We aren't dependent on one source of supply. We can get supply from a lot of places. So if supply happens to be tight in one area, we're not dependent on any one area. That is why we are built for this environment and our capabilities are actually worth a whole lot and our advantage is worth a whole lot. But those are the type of leading indicators that we would point to. But regardless of anything, these things are going to take months and months to work out.
Operator
Your next question from the line of Brad Thomas with KeyBanc Capital Markets.
Bradley Thomas
Maybe a first one on QuickChek. Can you talk about its performance in the quarter and how you're thinking about its EBITDA going forward?
Mindy West
We don't break out the QuickChek EBITDA, but happy to talk about it. That business does continue to face pressure. It is a different business. Look, it is food forward, not fuel forward. It is a higher cost model to run because of that. It also has a very concentrated geographic footprint. So it doesn't have the benefit of stores everywhere where if you're experiencing competitive intensity in Colorado, we have all these other stores everywhere else that are doing just great. It is very concentrated geographically.
So we're remaining focused on improving our merchandise performance through things like sharper pricing, right assortment, executing well on our food and beverage capability. We're also working on the cost side of our business, tightly aligning the labor and our operating costs to the actual customer demand that we're seeing. We're also implementing that sales first model that we have on the Murphy USA side into the QuickChek side with the ability to upsell and better execute on promotions.
But to be quite candid, we expect all the pressures that we have been seeing and are seeing to continue to persist in the near term. And that expectation, though, is reflected in the guidance that you've already seen for the full year. So no additional increment, but that business does continue to face pressure.
Bradley Thomas
I appreciate it. And then obviously, the overall business on track for a great year here. So I hate to nitpick on the non-nicotine same-store sales. But as you look at that area, clearly, some challenges for the consumer. Maybe can you speak to are you still seeing headwinds from SNAP and how big are those? And then anything interesting that you're seeing in the pipeline or that you're testing in stores that might be helpful to drive some more excitement in that area?
Mindy West
Yes. That's a great question. And look, our non-nicotine performance is primarily due to 2 specific categories, which we've talked about before, it's beer and it's lottery. Those are discretionary categories. Obviously, higher gas prices are not helping those at all. Lottery was the largest driver of our same-store decline, but it's also comping prior year where we had a $1.8 billion Powerball. Beer similarly is also a headwind. We did see some moderation this quarter. It doesn't mean it's positive. It just means it's not as bad as it was.
But if you exclude lottery and beer, our non-nicotine same-store margin was actually up 1% year-over-year. So that's showing you that customers are still engaging in the key categories. Packaged beverage did really well. Snacks did really well. We are gaining share across our center of store categories versus Nielsen. So that speaks to the strength of our value proposition. And also don't forget nicotine. We're continuing to drive results there and take share across that broad portfolio.
SNAP, we're really not seeing a material impact yet. But as a reminder, our exposure there is limited to less than 2% of sales. And SNAP is a currency, not a customer. So yet to be seen with do those customers just come to our stores and buy those products like a Red Bull energy drink, for example, but pay with a different method. And then with regards to initiatives, look, we're continuing just to focus on the basics, our offer being in stock, priced right, promoted effectively and leveraging our continually sophisticated MDR capabilities. So those are the things that we're doing to address that the primary culprits are lottery and beer, and that's not just a Murphy-specific headwind. That's an industry headwind, as you guys know.
Operator
We have reached the end of the Q&A session. I will now turn the call back to Mindy West for closing remarks.
Mindy West
All right. Thanks, everyone. We're pleased with the results we have delivered so far this year. We're also even more confident in the underlying strength of our business, but we appreciate your continued interest in Murphy USA and look forward to updating you again next quarter.
Operator
This concludes today's call. Thank you for attending. You may now disconnect.
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