Coty Extends Marc Jacobs License for 40 Years

Nov 4, 2026 7:11 AM

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Coty Inc. has secured a 40-year extension for its Marc Jacobs license in partnership with WHP Global and G-III Apparel Group. This long-term agreement ensures the brand remains a core component of Coty’s Prestige portfolio for decades. Furthermore, the partnership provides a strategic platform to accelerate the momentum of Marc Jacobs Beauty, enabling Coty to expand the brand into new international markets and broaden its market presence within the color cosmetics sector.

AI-generated summary

Coty Inc. announced a long-term extension of its Marc Jacobs license with WHP Global and G-III Apparel Group, which co-own the Marc Jacobs brand. The agreement secures a 40-year license duration.

The extension keeps Marc Jacobs, one of the core brands in Coty’s Prestige portfolio, in the portfolio for decades to come. It also provides Coty with a platform to build on momentum for Marc Jacobs Beauty.

Coty sees opportunities under the long-term agreement to expand Marc Jacobs Beauty into new markets and broaden the brand’s presence in color cosmetics.

This article may include AI-generated content that is human-reviewed, which is for reference and general information purposes only and does not constitute investment advice.

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