Could "Toy Story 5" Reignite Disney?
Key Points
Disney's stock is down more than 40% in the past five years.
"Toy Story 5" could gross more than $200 million in its opening weekend and boost licensing and merchandise sales.
The famed sheriff and his space ranger sidekick are back again with the weight of The Walt Disney Company (NYSE: DIS) on their animated shoulders. Toy Story 5 opens in theaters on Friday, June 19, and it won't be just another Pixar movie for the entertainment conglomerate. This time around, the 31-year-old franchise will see if it can move the needle for a company in need of a win.
The early signs look good. The film should gross more than $200 million in its opening weekend. Yet, it's not just the movie depicting toys versus tech that could propel Disney. The Toy Story franchise is a serious business across Disney's entire business model. The film will provide momentum for Disney's licensing and merchandise, as well as a renewed reason to visit the theme parks. All told, a successful release would translate into billions in revenue for Disney.
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The company could use the positive news. The box office has been volatile for several years. A change in executive leadership and several legal and regulatory battles have dominated Disney's headlines, so a strong summer on the back of a blockbuster film could be the spark the stock needs. No, one movie won't solve all of Disney's issues, but positive headlines and renewed interest in the brand are a start.
As of June 17, Disney's stock has fallen more than 11% in 52 weeks. It has shed 42% over the past five years. As the original fans of this classic franchise introduce a new generation to the characters this weekend, Disney investors should hope Toy Story 5 is the fresh start the newly appointed CEO, Josh D'Amaro, needs. I think this film brings enough star power and fan loyalty to make it work.
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Catie Hogan has positions in Walt Disney. The Motley Fool has positions in and recommends Walt Disney. The Motley Fool has a disclosure policy.
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