Tesla Cybertruck Q2 Sales Halved! Has Musk's "Cyber Pickup" Myth Crumbled?

TradingKey - In the second quarter of 2025, Tesla's Cybertruck experienced a significant drop in sales within the U.S. market. The latest data shows that only 4,306 units were delivered in Q2, a year-on-year decline of 50.3% (compared to 8,755 units in the same period of 2024), marking the lowest record in a year. This decline not only exceeded market expectations but was also far below Musk's promised production target of 250,000 units per year (with actual capacity operating at less than 10%).

(Source: Cox Automotive)

The high price and ongoing manufacturing quality issues have severely impacted consumer purchasing willingness. In 2024 alone, the model faced eight recalls, and U.S. federal officials conducted two official investigations into the vehicle. The most recent recall was due to adhesive on the stainless steel exterior coming loose, causing panels to become unstable — further damaging the Cybertruck's image.

The Cybertruck is also facing fierce market competition, as Ford’s F-150 Lightning held onto its title as "America’s best-selling electric pickup" in Q2 with sales of 5,842 units (though a quarterly decline). General Motors’ Hummer EV saw combined sales for its SUV and pickup reach 4,508 units, significantly up from the previous quarter.

Notably, Tesla canceled a planned $16,000 battery upgrade for the dual-motor version of the Cybertruck in May that was intended to increase range beyond 445 miles. The market interpreted this move as a strategic contraction forced by weak demand; however, officials have not disclosed reasons for this adjustment.

As of market close on July 17, Tesla's stock price stood at $319.41 per share after a decline of 0.7%. Primarily influenced by Musk’s political activities and various disappointing data points, shares have fallen over 25% in the past six months.

(Source: TradingKey)