Metaplanet Just Bought 800 Bitcoin—And It’s Not Done Yet

Japanese investment firm Metaplanet added 797 BTC to its balance sheet on Monday, shelling out about $93.6 million at an average price of roughly $117,451 per coin. Based on reports from its CEO Simon Gerovich’s post on X, the company now holds 16,352 Bitcoin, which it bought at an average of $100,191 each for a total of about $1.64 billion.

Metaplanet Boosts Bitcoin Holdings

According to Gerovich, Metaplanet’s Bitcoin stash started the year at under 4,000 BTC and has jumped to over 15,500 BTC by July. That leap came after the firm snapped up 2,205 more coins just last week. It shows a fast push into Bitcoin, with purchases funded by capital market moves and profits from its core operations.

High Returns Drive The Push

Metaplanet measures success with its BTC Yield metric. Based on reports, that yield stands at 435.9% from January through mid‑July. That figure tracks how much the coin’s price has climbed since they paid for each batch. Bitcoin’s rally this year has driven that gain, rather than any trading tricks. Yet it does underline how much Metaplanet’s plan has paid off so far.

Metaplanet has acquired 797 BTC for ~$93.6 million at ~$117,451 per bitcoin and has achieved BTC Yield of 435.9% YTD 2025. As of 7/14/2025, we hold 16,352 $BTC acquired for ~$1.64 billion at ~$100,191 per bitcoin. $MTPLF pic.twitter.com/zFSH0WIima

— Simon Gerovich (@gerovich) July 14, 2025

The firm treats Bitcoin treasury operations as a full business line since December 2024. It borrows against its Bitcoin holdings, so lower interest rates on those loans can cut costs. That gives Metaplanet more room to keep buying while keeping shareholders happy.

Watchers note how quickly Metaplanet’s pile grew. From March’s under 4,000 BTC to July’s 16,352 BTC, it roughly quadrupled in four months. Some firms only tiptoe into crypto. Metaplanet went all‑in. That made headlines and caught the eye of rivals with big coffers.

Metaplanet has set a target of 210,000 Bitcoin by the end of 2027. That means more than 13 times its current holdings. It may sound bold, but it’s still less than half of what Strategy holds today at 597,325 BTC. Metaplanet will need fresh capital raises or heavy use of debt to reach that figure.

Experts said corporate treasuries shouldn’t chase big positions just to make headlines. They said companies with long‑term beliefs in Bitcoin can benefit more from a steady plan than a wild sprint. In other words, Metaplanet’s bold road could pay off if Bitcoin keeps rising, but it could also leave investors hurt if the market takes a turn.

At the time of writing, Bitcoin registered a new all-time high price of $122,382, up 12% in the last seven days, data from Coingecko shows.

Featured image from Unsplash, chart from TradingView