20% Layoffs! Strategy Goes Against the Trend and Doubles Down on Bitcoin Purchases!

TradingKey – Strategy revealed that after last year's major layoffs, it has doubled its Bitcoin holdings and plans to continue increasing its investments in Bitcoin in the future.

On Tuesday, February 18th, Strategy disclosed several key updates, including layoffs, Bitcoin holdings, and their ongoing plans to buy more Bitcoin.

Data shows that Strategy laid off 20% of its workforce last year, reducing the number of employees by 400 compared to 2023. The R&D department saw the largest cuts, with 144 employees laid off, followed by the consulting department, which lost 124 employees, and the sales and marketing department, which cut 95 employees.

Despite the significant layoffs in 2024, Strategy has ramped up its Bitcoin purchases instead of scaling back. The company reported holding 447,000 BTC in 2024, more than double its 189,000 BTC holdings from 2023.

As it enters 2025, Strategy remains committed to increasing its Bitcoin holdings. According to the data, the company invested $3.2 billion to acquire 31,000 BTC at an average price of $100,000.

On Tuesday, Strategy also announced plans to issue $2 billion in convertible preferred notes, with the proceeds earmarked for general corporate purposes, including Bitcoin purchases and operations.