Last year, Mattel Inc generated 2.50B USD for its biggest-performing segment, other. The United States made the largest contribution, accounting for 2.85B USD last year.

By Business

Revenue

Proportion

Annual

Annual

Quarterly

other

Hot wheels

Barbie

Fisher- price and Thomas & Friends

Sales Adjustment

Toy Box

American Girl

FY2025

FY2024

FY2023

FY2022

FY2021

FY2020

FY2019

FY2018

other

2.50B(41.17%)

2.41B(39.90%)

2.28B(37.35%)

2.27B(37.57%)

2.21B(36.27%)

1.77B(34.41%)

1.85B(41.01%)

--(--)

Hot wheels

1.75B(28.78%)

1.57B(26.11%)

1.43B(23.48%)

1.25B(20.69%)

1.07B(17.57%)

954.20M(18.57%)

925.85M(20.55%)

834.06M(18.49%)

Barbie

1.20B(19.81%)

1.35B(22.38%)

1.54B(25.20%)

1.49B(24.65%)

1.68B(27.61%)

1.35B(26.28%)

1.16B(25.75%)

1.09B(24.14%)

Fisher- price and Thomas & Friends

622.30M(10.24%)

700.80M(11.62%)

852.60M(13.97%)

1.03B(17.09%)

1.13B(18.55%)

1.07B(20.74%)

1.13B(25.12%)

1.19B(26.28%)

Sales Adjustment

--(--)

-560.00M(-12.43%)

-564.68M(-12.52%)

Toy Box

--(--)

1.62B(36.01%)

American Girl

--(--)

342.44M(7.59%)

By Region

Revenue

Proportion

Annual

Annual

Quarterly

United States

EMEA

Latin America

Asia/Pacific

North American Region

Europe

Global Emerging Markets

Sales adjustments

South America

Other

FY2025

FY2024

FY2023

FY2022

FY2021

FY2020

FY2019

FY2018

FY2017

FY2016

FY2015

FY2014

FY2013

FY2012

FY2011

United States

2.85B(53.29%)

3.02B(56.14%)

3.05B(56.05%)

3.04B(55.94%)

3.07B(56.25%)

2.53B(55.14%)

2.39B(53.06%)

2.60B(57.59%)

2.82B(57.77%)

3.39B(62.17%)

3.46B(60.67%)

3.41B(56.61%)

3.58B(55.21%)

3.61B(56.22%)

3.58B(57.14%)

EMEA

1.34B(25.10%)

1.24B(23.06%)

1.24B(22.82%)

1.32B(24.37%)

1.38B(25.20%)

1.13B(24.68%)

1.06B(23.45%)

--(--)

Latin America

602.54M(11.27%)

608.22M(11.31%)

658.02M(12.09%)

590.96M(10.87%)

519.61M(9.52%)

455.18M(9.92%)

565.42M(12.55%)

653.99M(14.49%)

675.29M(13.83%)

636.53M(11.67%)

711.04M(12.47%)

909.43M(15.10%)

1.01B(15.60%)

1.01B(15.70%)

--(--)

Asia/Pacific

401.89M(7.52%)

362.81M(6.74%)

331.28M(6.09%)

304.60M(5.60%)

324.12M(5.94%)

315.83M(6.88%)

350.39M(7.78%)

--(--)

384.15M(6.13%)

North American Region

151.07M(2.82%)

148.07M(2.75%)

160.44M(2.95%)

174.69M(3.21%)

168.55M(3.09%)

154.88M(3.38%)

142.38M(3.16%)

163.30M(3.62%)

190.60M(3.90%)

236.10M(4.33%)

220.09M(3.86%)

246.94M(4.10%)

259.97M(4.01%)

316.51M(4.93%)

--(--)

Europe

--(--)

1.01B(22.46%)

1.05B(21.61%)

1.07B(19.55%)

1.39B(24.35%)

1.69B(28.01%)

1.81B(27.86%)

1.69B(26.25%)

1.66B(26.44%)

Global Emerging Markets

--(--)

644.25M(14.27%)

773.45M(15.84%)

744.82M(13.66%)

503.74M(8.83%)

465.04M(7.72%)

459.42M(7.08%)

432.58M(6.74%)

--(--)

Sales adjustments

--(--)

-560.72M(-12.42%)

-632.63M(-12.96%)

-620.56M(-11.38%)

-581.01M(-10.19%)

-694.63M(-11.53%)

-632.92M(-9.76%)

-631.72M(-9.84%)

-575.05M(-9.18%)

South America

--(--)

991.43M(15.82%)

Other

--(--)

228.15M(3.64%)