Cyclical Consumer Products

TradingKey - Nike (NKE) will report its first-quarter fiscal 2027 financial results after the U.S. market close on October 1. The market expects the company's revenue to be approximately $11.32 billion, down 3% year-over-year, with earnings per share projected at $0.44, down from $0.49 in the same period last year.

TradingKey - In the coming week (September 28 to October 2, ET), US markets will face the most concentrated macroeconomic data window between late September and early October. Key reports—including the US August PCE Price Index, September Nonfarm Payrolls report, ADP employment, JOLTS job openings, and the ISM Manufacturing Index—will be released in succession, providing fresh evidence for the market to gauge the Federal Reserve's next interest rate path.

Hit by the side effects of its DTC strategy, sluggish innovation, and competition from emerging brands, Nike's stock price has pulled back 80% from its 2021 high to around $35, hitting a near 12-year low. Although short-term performance and technicals remain under pressure, its brand moat remains intact and its valuation is low, allowing long-term investors to consider building positions in tranches.

TradingKey - NKE closed at $35.51 near fresh 52-week lows as China and Direct remain weak. Can $35.15 support hold before Oct. 1 earnings?

TradingKey - On Monday, September 21, Eastern Time, futures on the three major US stock indices all rose in pre-market trading as high-level US-China talks sent positive signals. Meanwhile, Brent crude fell for the fourth consecutive trading session, temporarily easing market concerns over energy prices driving inflation.

TradingKey - As of September 17 Eastern Time, the average US 30-year fixed mortgage rate rose to 6.95%, up 19 basis points from the previous week and just 5 basis points shy of 7%, compared with 6.26% in the same period last year.