3M 2026년 3분기 실적 발표회: 마진 확대, 가이던스 상향 및 EBO 성장

핵심 요약

• 3M(NYSE: MMM)은 2026년 3분기 자체 매출 성장률 3.3%, 조정 영업이익률 26.2%, 전년 동기 대비 12% 증가한 조정 EPS 2.50달러를 발표했다.
• 조정 영업이익률은 가격 책정, 공급망 생산성, 조달 비용 절감, 자산 활용도 제고 및 품질 개선에 힘입어 110bp 확대됐다. 매출총이익률은 230bp 상승했다.
• 잉여현금흐름은 12억 달러를 기록했다. 회사는 배당금 4억 달러와 자사주 매입 2억 달러를 통해 주주에게 총 6억 달러를 환원했다.
• 수주는 한 자릿수 높은 대 비율로 증가했고 수주잔고는 10%대 후반의 성장세를 나타내, 4분기 4%를 소폭 상회하고 2026년 전체로는 3.5%를 넘는 자체 매출 성장률을 기록할 것이라는 경영진의 전망을 뒷받침했다.
• 3M은 새 보고 기준에 따라 2026년 조정 EPS 가이던스를 기존 8.95~9.10달러에서 9.10~9.15달러로 상향 조정했다. 연간 조정 영업이익률은 약 24.6%에 달할 것으로 예상된다.
• 데이터 센터 성장은 여전히 주요 핵심 과제다. 3M은 아마존에 7년간 누적 매출 60억 달러와 연계된 워런트를 발행했으며, 경영진은 EBO 매출이 2026년에 약 4,000만 달러, 2027년에는 약 8,000만~1억 달러에 달할 것으로 전망하고 있다.

주요 재무 데이터

연초 대비 누적으로는 자체 매출 성장률 3.3%, 조정 영업이익률은 60bp 확대된 25.2%, 조정 EPS는 12% 증가했으며, 잉여현금흐름은 총 31억 달러를 기록했다. 3M은 배당금 12억 달러와 자사주 매입 32억 달러를 포함해 총 44억 달러를 주주에게 환원했다.

사업 및 영업 실적

안전 및 산업 부문은 7%의 자체 매출 성장률을 달성했다. 전력 시장은 데이터 센터 수요에 힘입어 두 자릿수 성장세를 이어갔다. 안전, 산업용 접착제, 연마재 및 산업 특수 제품은 통합적으로 한 자릿수 높은 대의 성장률을 기록했다. 자동차 애프터마켓 매출은 한 자릿수 중간 대 증가했다. 해당 부문의 연초 대비 누적 매출은 6.1% 증가했으며, 수주 및 수주잔고는 두 자릿수 증가율을 보였다.

운송 및 전자 부문은 0.5% 성장했다. 가전 및 가전용 전자는 10%대 중간 대 감소했으나, 반도체, 항공우주, 상업용 브랜딩 및 자동차 애플리케이션의 호조로 해당 부문의 나머지 분야는 약 5% 성장했다. 항공우주는 두 자릿수 성장률을 기록한 반면, 자동차 관련 매출은 한 자릿수 중간 대 감소했다. 연초 대비 누적 부문 매출은 2.1% 증가했다.

소비재 부문 매출은 보합세를 나타냈다. 미국 실판매(POS) 성장률은 2%를 상회했으나, 주요 대형 유통업체들의 재고 감축 영향으로 미국 입고(sell-in) 매출은 한 자릿수 낮은 대 감소를 기록했다. 해외 소비재 매출은 한 자릿수 중간 대 비율로 성장했다.

지역별로는 미국 및 캐나다가 약 7% 성장했고, 라틴아메리카는 한 자릿수 높은 대의 성장률을 보였으며, 인도는 다시 한번 두 자릿수 성장을 기록했다. 유럽은 2분기 연속 성장세를 이어갔다. 중국은 가전·전자 제품 수요 부진으로 한 자릿수 높은 대의 감소세를 보였다.

운영 측면에서는 품질 불량 비용이 40bp 개선되었으며 설비 종합 효율(OEE)은 20bp 향상되었다. 3M은 연초 이후 16개 제조 공장 및 물류 센터를 폐쇄했으며, 향후 12개월 동안 추가로 10개 시설에 대해 구조조정 조치를 취할 계획이다.

최근 5년간 출시된 신제품의 연초 대비 매출은 34% 증가해 30억 달러에 육박했다. 교차 판매 수주 금액은 1억 4,000만 달러에 달했으며, 1억 2,000만 달러 규모의 파이프라인이 추가로 확보되어 있다. 경영진은 2026년에 350개 이상의 제품이 출시될 것으로 예상하고 있다.

데이터 센터, EBO 및 혁신

3M은 2025년 약 5억 5,000만 달러였던 데이터 센터 전체 매출이 2026년에는 약 7억 달러에 달할 것으로 예상한다. 빔 확장 광학(EBO) 기술 분야는 2026년에 약 4,000만 달러의 매출을 창출할 것으로 전망된다. 경영진은 2027년 매출이 2배 또는 그 이상으로 늘어나 약 8,000만~1억 달러에 이를 수 있다고 밝혔다.

아마존에 부여된 워런트는 최대 320만 주(발행 보통주 주식 수의 약 0.6%)의 3M 주식을 대상으로 한다. 행사 권리 확정(Vesting)은 기타 이벤트 기반 마일스톤과 함께 7년간 광연결 및 기타 데이터 센터 제품의 누적 매출 60억 달러 달성에 연동되어 있다. 경영진은 해당 계약에 의무 물량 구매 확약은 포함되어 있지 않다고 강조했다.

또한 3M은 지니어스 일렉트로닉 옵티컬(GSEO)과 위탁생산 계약을 체결하고 이 공급업체의 지분 4.7%를 인수했다. 3M은 자체 EBO 생산 능력이 연간 1,000만 개 이상의 페룰(ferrule)을 초과할 것이며, GSEO를 통해 훨씬 더 큰 생산 규모를 확보할 수 있을 것이라고 밝혔다. EBO 다중 소스 합의체 참여 기업은 17개에서 63개로 늘어났다.

데이터 센터 외에도 3M은 인공위성 및 태양광 패널용 우주 소재를 개발 중이다. 회사는 3분기에 경량 반사 필름을 출시했으며 4분기에는 내습성 태양광 패널 배리어 필름을 출시할 계획이다. 현재 10개 이상의 추가 프로젝트가 개발 또는 초기 파이프라인 단계에 있다.

경영진 가이던스

경영진은 가격 인상을 통해 추정치 1억 8,500만 달러의 유가 관련 인플레이션 영향을 완전히 상쇄할 수 있을 것으로 예상한다. 이러한 가격 전가는 금액 기준으로는 중립적이지만 이익률을 약 20bp 희석시킬 것으로 보이며, 회사는 생산성 향상을 통해 이를 완화할 계획이다.

3M은 1월에 2027년 공식 가이던스를 제공할 예정이다. 예비 프레임워크에 따르면 2026년 하반기 종료 시점의 매출 성장률 추세와 일치하는 성장을 달성하고, 새로운 기준 적용 시 인베스터 데이 목표치인 25.4%를 상회하는 조정 영업이익률을 기록하는 것을 목표로 하고 있다. 경영진은 판매량 증가와 생산성 향상이 투자 확대 및 고정비 부담을 충분히 상쇄할 것으로 기대한다.

매디슨 파이어 앤 리스큐(Madison Fire & Rescue)는 이제 안전 및 산업 부문 내에 완전 연결 반영된다. 경영진은 이번 인수가 2026년과 2027년 모두 EPS에 중립적인 영향을 미치고, 2027년에 약 2억 달러의 추가 매출을 가져올 것으로 예상하고 있다.

리스크 및 주시 사항

• 가전 및 가전용 전자 제품 매출은 LCD 디스플레이 및 중국 소재 기기 제조업체의 침체로 인해 10%대 중간 대 감소세를 보였다.
• 자동차 생산량이 여전히 둔화된 상태이며, 3M은 생산 속도가 소폭 하락할 것으로 예상하고 있다.
• 실판매(POS) 추세가 긍정적임에도 불구하고, 유통업체의 재고 감축 지속이 미국 소비재 부문의 입고(sell-in) 매출에 부담을 주고 있다.
• 유가 관련 인플레이션 추정치는 기존 1억 5,000만~1억 7,500만 달러에서 증가한 1억 8,500만 달러로 집계되었다.
• EBO 성장은 제조 규모, 생태계 조성, 산업 표준화 및 하이퍼스케일러의 채택 여부에 달려 있다. 아마존과의 계약에는 의무 물량 구매 확약이 포함되지 않았다.
• 3M은 소송 리스크에 계속 대응하고 있으며, 법원이 지목한 중재인과 함께 AFFF 신체 손상 관련 다수 지역 통합 소송(MDL) 해결을 조율하고 있다.

애널리스트 Q&A 주요 내용

경영진은 가격 결정력 강화의 원인으로 신제품 출시, 제품 수급 개선, 서비스 수준 향상 및 엄격한 가격 정책을 꼽았다. 연간 가격 인상 폭은 1.5%를 상회할 것으로 전망되며, 하반기 가격 인상 폭은 2%를 소폭 상회할 것으로 예상된다.

수익성과 관련하여 경영진은 현재 판매량 증가에 따른 한계 이익률이 과거 30~40% 범위에서 40%에 접근하고 있다고 밝혔다. 이익률 확대는 일회성 수혜가 아닌 지속적인 운영 개선에 의해 이뤄지고 있다.

경영진은 EBO 수요가 2027년 말부터 본격적으로 증가하기 시작해 2028년에 더욱 의미 있는 수준이 될 것으로 예상하면서도, 2027년 이후의 매출 추정치 제시는 사양했다. 다만 2028년 EBO 전체 잠재시장(TAM)이 약 20억 달러에 달할 것이라는 기존 시각을 유지했다.

혁신 부문에서 3M은 제품 개발 주기가 약 20% 단축될 것으로 예상하고 있다. 경영진은 AI 기반 모델링, 시뮬레이션 및 연구 도구를 활용해 개발 비용을 크게 늘리지 않으면서도 신제품 출시를 가속화할 수 있다고 언급했다.

실적 발표 전화회의 전체 녹취록

전체 실적 발표 컨퍼런스 콜 녹취록

경영진 발표

Operator

Ladies and gentlemen, thank you for standing by. Welcome to the 3M Third Quarter Earnings Conference Call. [Operator Instructions] As a reminder, this call is being recorded Tuesday, October 20, 2026.

I would now like to turn the call over to Chinmay Trivedi, Senior Vice President of Investor Relations and Financial Planning and Analysis at 3M.

Chinmay Trivedi

Thank you. Good morning everyone, and welcome to our quarterly earnings conference call. With me today are Bill Brown, 3M's Chairman and Chief Executive Officer; and Anurag Maheshwari, 3M's Chief Financial Officer. Bill and Anurag will make some formal comments, then we will take your questions. Please note that today's earnings release and slide presentation accompanying this call are posted on the homepage of our Investor Relations website at 3m.com.

Please turn to Slide 2 and take a moment to read the forward-looking statements. During today's conference call, we'll be making certain predictive statements that reflect our current views of our 3M's future performance and financial results. These statements are based on certain assumptions and expectations of future events that are subject to risks and uncertainties. Item 1A of our most recent Form 10-Q list some of the most important risk factors that could cause actual results to differ from our predictions. Please note, throughout today's presentation, we'll be making references to certain non-GAAP financial measures. Reconciliations of the non-GAAP measures can be found in the attachments to today's press release.

With that, please turn to Slide 3, and I will hand the call over to Bill. Bill?

William Brown

Thank you, Chinmay, and good morning, everyone. We delivered strong performance in Q3, including organic growth of 3.3%, operating margin at 26.2%, up 110 basis points earnings per share of $2.50, up 12% and free cash flow of $1.2 billion. We returned $600 million to shareholders in the quarter, including $400 million in dividends and $200 million of share repurchases. These results include Madison Fire & Rescue, which is now fully consolidated into our financial reporting and reflect a change in acquisition amortization reporting. Our updated guidance for the year incorporates both items and Anurag will provide additional details later in the call.

Based on our Q3 performance and continued strong order trends, we remain confident in achieving organic growth of greater than 3.5% this year. The progress we're delivering reflects the disciplined execution of the strategy we've been implementing over the last 2 years. As we've discussed, our value creation framework is entered around 3 phases: building the foundation, driving transformation and accelerating performance. Our results today are clear evidence that we're making progress across all 3. We're strengthening the foundation of the company and rebuilding critical capabilities to position 3M for long-term success. We've invested in sales force effectiveness and AI-enabled tools. We've sharpened our focus on priority verticals where we can win and improve how we allocate R&D resources.

Operationally, we're delivering on our goals to improve productivity, quality and supply chain performance. In the quarter, we launched 87 new products, up 24%, and we're on track to exceed our target of 350 this year. Year-to-date, five-year new product sales were up 34% versus last year to nearly $3 billion, resulting in new product vitality in the mid-teens from a low of 11% in 2024. Cross-selling is also gaining traction with $140 million in wins booked to date and another $120 million in the pipeline, well ahead of our original $100 million 3-year goal. And in today's higher inflation environment, our price execution has been particularly strong and fully offsets material and oil cause pressures.

Across our manufacturing and supply chain network, productivity improvements, including procurement savings, higher asset utilization from increased throughput and lower downtime and improved quality drove gross margins up 230 basis points year-over-year. Cost of poor quality improved by 40 basis points, and overall equipment effectiveness improved by 20 basis points. We continue to see meaningful opportunities to further simplify and standardize reshape the portfolio, reduce risk and improve enterprise resilience and predictability. We've closed 16 manufacturing sites and distribution centers year-to-date, and are taking action on 10 more over the next 12 months, supporting further gross margin improvement beyond 2027.

In the Madison Fire & Rescue acquisition, which is now combined with our SCBA business and report it as a separate division within SIBG, is off to a good start. The JV delivered high single-digit pro forma growth and operating margins ahead of our deal mode and 3M overall, and integration is well underway to capture synergies across distribution, international expansion and operational performance. And we continue our efforts to address litigation risk and are actively working with a court-appointed mediator for the AFFF personal injury MDL, and more information is available in our quarterly filing.

Moving to Slide 4. I'll provide a bit more color on our end market performance. We continue to see strong momentum in general industrial and safety with second half growth accelerating to high single digits, above our prior expectations. In electronics, we're seeing increasing strength in semiconductors and data centers, which is partially offsetting a weaker consumer electronics market, especially in LCD displays. Auto OE and aftermarket is trending in line with prior expectations, with a modest improvement from down low single digits in the first half to about flat in the second, and with OE a bit softer and aftermarket a bit better. The consumer business, which contributes about 20% of sales, improved sequentially to about flat in the second half as modest improvement in consumer POS spending is partially offset by channel inventory adjustments had a few specific retailers. Net-net, we still see sales accelerating in the second half and our full year above 3.5% organic.

Turning to Slide 5. Over the medium to long term, accelerating innovation across our frontier verticals, including aerospace, data centers and others will be an important driver of growth. Space Materials is a great example how we can take differentiated 3M technologies and extend them into entirely new markets. As shown on the left side of the slide, we're combining our capabilities at films, adhesives and others to solve light, thermal, energy and weight challenges across multiple parts of the spacecraft from the satellite chassis to solar arrays. Our current pipeline supports opportunities from low earth to geosynchronous orbits and across a range of commercial and government customers. In Q3, we launched a lightweight reflective film for a commercial constellation to reduce light scattering toward earth and address light pollution concerns, and we plan to launch another product in Q4 to provide a moisture-resistant barrier for solar panels. We have more than 10 other projects in development or in pre-pipeline stage that will follow in the next few years.

And on the right side of the slide, there's been a lot of interest in Expanded Beam Optics and the opportunity ahead of us. And in light of an 8-K filing and press release last evening, I wanted to take a minute to highlight the progress we're making. As a reminder, EBOs patented ferrules technology enables faster installation, greater durability and higher density optical connections for AI infrastructure. The technology is particularly valuable in scale out and scale across applications, including optical backplanes, where connectors at the back of a server rack can be difficult to access, install and maintain. We previously announced a partnership and deployment with Microsoft and said we were also engaged in proof-of-concept work with 5 additional global hyperscalers, one of whom was Amazon Web Services. Last evening, we filed an 8-K stating we issued a warrant to Amazon to purchase up to 3.2 million shares or approximately 0.6% of 3M common stock based upon the achievement of $6 billion in cumulative sales of optical connectivity and other data center-related products over the next 7 years and other event-based milestones.

We also announced that we signed a contract manufacturing agreement with Genius Electronic Optical Company, or GSEO, and acquired a 4.7% stake in the company in a private placement to cement our strategic partnership. GSEO is a credible and proven supplier of premium consumer device components, and they will help us rapidly advance technology development and scale EBO manufacturing on top of our internal capacity expansion plans. But as we previously said, success in this space requires building a robust ecosystem of partners. We're actively supporting industry standardization through the EBO multi-source agreement, which started with 17 members and is now up to 63. This MSA brings together hyperscalers, connectivity providers and chip designers under a common framework to establish industry standards and certified practitioners. EBO was highlighted by many of these ecosystem partners at last week's Open Compute Project Global Summit, including by one other hyperscaler demonstrating EBO in a next-gen rack design running live traffic and it was headlined in a recent article by semi analysis, a well-respected trade journal.

We believe the combination of industry collaboration through the MSA, growing ecosystem adoption and differentiated 3M know-how, positions us well to benefit as EBO becomes a larger part of next-generation AI infrastructure. Overall, we made meaningful progress in reinvigorating our innovation engine over the last 2 years. Success requires speed and precise execution and we're building a stronger, faster, more innovative and more resilient 3M. As this company-wide effort evolves, I'm confident it will translate into faster growth higher margins and stronger free cash flow over time.

With that, I'll turn it over to Anurag to share the details of the quarter. Anurag?

Anurag Maheshwari

Thank you, Bill. Turning to Slide 6. We delivered another strong quarter across all financial metrics, solid organic growth, 110 basis points of margin expansion double-digit earnings growth and robust free cash flow, all reflecting execution against our strategic priorities. Starting with the top line. We delivered organic sales growth of 3.3%, driven by general industrial and safety, both of which performed better than expected on successful execution of our commercial excellence initiatives, including pricing. We also saw continued strong double-digit growth in semiconductors and data centers as we gain traction from new product launches and good customer position. Together, these more than offset a weaker consumer electronics market.

Notably, the order trend that we have seen through the year continues and grew high single digits in the quarter led by industrials, safety, data centers, semiconductors and aerospace. This resulted in backlog growth of high teens over last year, positioning us well for the fourth quarter. By geography, U.S. and Canada grew approximately 7%, the highest we have seen since the pandemic. Industrial grew double digits as we executed well on rising cross-selling and sales effectiveness in a constructive market, which more than offset a soft consumer market. Latin America grew high single digits with broad-based growth across all 3 businesses. It was encouraging to see Europe growth for a second consecutive quarter despite a soft auto market.

In Asia, we had positive growth and saw another double-digit quarter in India as we increase penetration in automotive, industrial and a growing consumer market. Overall, we grew in all regions except China, which was down high single digits on weak consumer electronics demand. As Bill mentioned, following the Madison acquisition, starting this quarter, we now exclude the amortization of intangibles from adjusted results to better reflect the underlying performance of the business. Historical recasted financials for '25 and first half '26 are shown on Slide 13. And as you can see, have an impact of about 40 basis points to margin rate and $0.04 to EPS per quarter.

For Q3, adjusted operating margin was 26.2%, up 110 basis points with the 3 business groups up 140 basis points partially offset by 30 basis points from corporate as expected. Operating profit increased $140 million with $260 million from sales growth and productivity, particularly in supply chain partially offset by about $120 million of stranded costs and investments. The $0.27 of EPS growth was driven by $0.22 of operating profit growth and $0.05 of below-the-line items, including a lower share count net of a higher tax rate, resulting in adjusted EPS of $2.50, up 12% year-on-year. Q3 GAAP EPS was $2.63, up 70% year-over-year. This included the impact of costs from ongoing transformation actions, exit of certain PFAS manufacturing assets and gain from change in value of our solvent ownership. Free cash flow was $1.2 billion in the quarter as higher earnings were offset by working capital timing, which we expect to reverse in the fourth quarter.

Turning to the next slide, I will provide a quick overview of our growth performance for each business group. Safety and Industrial delivered another standout quarter with 7% organic sales growth driven by the continued expansion of commercial excellence initiatives and the ramp-up of new products. Electrical Markets division continued to grow double digits as they deepen penetration with key customers in the data center market. Safety, industrial adhesives, abrasives and industrial specialties collectively grew high single digits, driven by targeted commercial initiatives to reduce customer churn, expand sales coverage increased sales effectiveness and drive cross-selling. Repair claims market remains soft. Auto aftermarket grew mid-single digits, driven by the new products and wins with large multi-shop operators. Year-to-date, SIBG sales are up 6.1%, and importantly, orders and backlog are up double digits, giving us good visibility into the fourth quarter.

Turning to Transportation and Electronics. Third quarter sales grew 0.5% due to weaker-than-expected consumer electronics, which was down mid-teens. Outside of consumer electronics, the business grew about 5% across semiconductors, aerospace, commercial branding and auto. In addition to data center and semiconductor, aerospace grew double digits, driven by continued strength in defense, sustained civil aviation bill rates and growing demand for space films. Commercial branding continues its first half momentum, growing mid-single digits, driven by graphics and personal auto demand while auto was down mid-single digits on softer builds. Despite the weak consumer electronics and auto markets for the first 9 months, TEBG sales grew 2.1%, with orders up high single digits and backlog up double digits, supporting acceleration in the fourth quarter. SIBG and TEBG, which together represent 80% of our business delivered about 4% growth in the quarter and 4.5% year-to-date.

Finally, Consumer was flat in the quarter, improving sequentially as the rate of decline in the U.S. moderated while international continued to grow mid-single digits. U.S. point of sale grew over 2% through the quarter, but continued inventory adjustments at a few large retailers resulted in U.S. selling being down low single digit. As retailer inventory stabilize and POS continues to show positive momentum on the back of NPI and retailer-specific programs, we expect the growth trend to improve in the fourth quarter. Overall, we are delivering on our commitment with strong year-to-date results, including organic sales growth of 3.3%, operating margin expansion of 60 basis points to 25.2%, earnings growth of 12% and free cash flow of $3.1 billion. Year-to-date, we returned $4.4 billion to shareholders, including $1.2 billion in dividends and $3.2 billion in share repurchases.

Please turn to Slide 8 for an update on our '26 guidance. Auto momentum, a healthy backlog and easier comparisons give us confidence in organic growth of just over 4% in the fourth quarter, keeping us on track for more than 3.5% for the full year. On the back of strong year-to-date performance, continued momentum and focus on productivity, we are raising our earnings guidance from a range of $8.95 to $9.10 on a new basis to a range of $9.10 to $9.15 or $0.10 above the midpoint, resulting in growth between 11% and 12% for the year. On oil, we now estimate the inflation impact of $185 million, up from the $150 million to $175 million range we communicated in July. We expect to fully offset the increase through disciplined execution of the pricing actions we implemented in the second quarter. While this pass-through is dollar neutral, it dilutes margin rate by about 20 basis points, which we will mitigate through better productivity. For the year, we expect margin of about 24.6% on the new basis in line with our prior expectations. Free cash flow remains at approximately $4.8 billion and adjusted tax rate at about 20%.

Turning to Slide 9. We will provide formal 2027 guidance in January, but our framework to drive profitable growth remains consistent and are confident that we will exceed all of our Investor Day targets. We expect good growth in line with our second half exit rate with more contribution coming from new product launches as we sustain commercial excellence, including pricing discipline. Alongside growth, we will continue to drive productivity largely from supply chain and transformation actions as we more than offset investments and stranded costs, resulting in margin rates exceeding our Investor Day target of 25.4% on the new basis.

For EPS, we expect operational performance to be the primary driver of earnings growth like this year. Nonoperational performance will be influenced by changes in interest rates and FX and while the tax rate should remain stable and share buybacks will continue to be accretive. Finally, we expect robust free cash flow driven by earnings growth and working capital improvements and will continue disciplined capital deployment. Having returned $9.3 billion since the start of 2025, we are well on our way to exceeding the $10 billion target.

Before we open the call for questions, I would like to thank the 3M team for their commitment, resilience and responsiveness to drive value to all our stakeholders. Our performance to date and opportunities ahead provide us with increased confidence in delivering on our updated 2026 guidance and exceeding the commitments we laid out at Investor Day.

With that, let's open the call for questions.

Operator

[Operator Instructions] Our first question today comes from the line of Scott Davis with Melius Research.

질의응답

Scott Davis

I want to -- I want to ask about Amazon in a second. But before I do that, you mentioned price several times. And is it easier to get because inflation is so well telegraphed that the customer is extraordinarily well aware of what's going on out there? Or is it the new product introduction side of it that is kind of driving that? And you still seem to be a little bit, I mean, behind PPI. So do you see an acceleration there?

William Brown

So Scott, good question. I mean, we -- first of all, it is pretty well publicized in the marketplace around what's happening in oil and gas prices and general inflation, I think that's well covered. But I think our ability to drive price right now is partly from the new products. I think importantly, it's from just a significantly better responsiveness, service delivery rates product availability that we're delivering to our customers. And I think that is -- that's a very important part of it. And I wouldn't discount that we're being, I'd say, a bit more aggressive here on price, holding our ground on this one. So -- so I think all of those things come together and what's driving price.

So we'll see ourselves for the year to be slightly above 1.5. We were saying last time about 1.5%. It will be a little bit better than that because oil price continues to come up. Back half of the year will be slightly above 2%, front half was 1%. So we're doing better. We're executing well on price recovering material and oil cost inflation, and we feel pretty good about the trajectory where we're on right now on pricing.

Scott Davis

Okay. That's helpful, Bill. Look, it wasn't clear to me in the 8-K, what Amazon is, I mean we know the investment they're making, but are they helping to pay for capacity or take-or-pay contracts, anything that kind of locks them in to derisking a bit of your capacity adds?

William Brown

So look, it was a very, very important step we've taken here with Amazon. There's no disclosure right now on other parts of the commercial agreement. But it's been in the work for sometime. It's a very important strategic commercial relationship. I do believe it's a validation of the technology. It's an important milestone in this broader relationship that we've had with Amazon. It's very clear in the agreement that it's for optical connectivity, EBO and other data center-related products. They do have faith in our broad material science capabilities for acoustics, vibration, thermal kind of things inside the data centers. And so we're very excited about where we happen to be.

As you note, it's -- there's at least something in the 8-K. It's cumulative $6 billion is where the warrant vests over 7 years. It's an increment. It's not ratable. It will start to ramp towards the back end of next year is what our expectation happens to be and become more meaningful as we get into '28. But as we sit here today, that's as far as I think we'll be able to disclose this as continues to -- what's important right now is we execute well. We scale well here with Amazon. We build out the ecosystem, which they and other hyperscalers believe is very important. So a very important step is combining that with the GSEO announcement where we have solidify the supply side to the ramp up we expect to get to support Amazon another hyperscaler. So collectively, we think it's a very important milestone that we're at today on EBO.

Operator

Our next question comes from the line of Amit Mehrotra with UBS.

Amit Mehrotra

Bill, the trajectory of organic growth has been good, plus 1% in '24, plus 2% in '25, plus 3.5% at least this year, you're making a lot of progress on pricing and NPI. Now you're maybe leaning into some growth verticals through the sort of creative solutions, which is fantastic. But I guess the question that everybody is asking is, where do you think this ultimately goes to from a through-cycle growth perspective because you've got a consumer business that's a little bit more difficult. T&E is obviously a little bit difficult. Maybe just talk about not just '27, but if you want to talk about '27, great, but sort of where you think structurally you're taking the growth algorithm for this business over the next 1, 2, 3 years?

William Brown

So I mean, you went through some of the numbers. I appreciate you doing that and recalling the trajectory we're on. It's a pretty broad portfolio. Not everything kind of flows positively every quarter. But you've laid out appropriately the steps that we're taking to drive organic growth in the company, something I think we struggle to do over time. It comes back with back to what we were focused on very originally, it was around reinnovating innovation and driving new products to the marketplace, and we continue to progress that very, very well and is becoming more impactful.

We're clearly driving a lot of commercial excellence activities, improving our capability at the front line, building a better relationship with our channel partners, more cross-selling, better performance, so we have less churn, pricing. I mean all these things come together to kind of make this machine run better, and you went through the numbers. So we will end -- the back half of the year will be close to 4%. Q4 will be touching or just over 4%. As we look into '27, we continue to see growth momentum here. There are some economic tailwinds here on the industrial side. We feel pretty good about that. But more importantly, this is a self-help story. We're showing that we can grow organically even in a choppy macro environment and drive margin expansion quite substantially. So the combination of what we're trying to do, I think, is what's really turning this 3M company around, and I'm very, very excited about where the future holds here.

Amit Mehrotra

Okay, Bill. And then, Anurag, if I could just have a follow-up because if we go back to Investor Day, there might be sort of $400 million to $500 million of extra cost that you guys have incurred since Investor Day, whether it's tariffs or oil inputs. And here we are, not only are you offsetting that with price, but there's obviously clearly productivity there because the margin you're raising the margin guidance for longer term next year, can you just talk about productivity because the '27 framing is helpful, but it's a little bit big relative to what you did last year. Are we going to get $500 million, $600 million more of net productivity next year? Do you still expect 35% incremental margins on the growth you expect to achieve, maybe fill in some of that color for us, please?

Anurag Maheshwari

Okay. Thanks, Amit. And you're absolutely correct. At the Investor Day, what we laid out was that we had about $300 million of branded costs at that point in time. But since then, we've had tariffs of about $280 million. We have oil now, which is $185 million. We obviously were able to offset all of that plus more, which is why we're ahead in terms of our margin expansion so far and will be next year as well. So as Bill mentioned, we're going to exit the year close to about 4% in terms of organic growth. And as we go into next year, that will accelerate because of new products, commercial excellence and pricing, which we've done a very good job this year and continue to kind of sustain that next year and drive for more pricing to offset oil.

So with the volume growth on the margin side, we have good incrementals. Historically, we said it's between 30% to 40%. I think we are more closer to the 40% right now in incrementals given the progress that we made over the past couple of years. I'll combine that with productivity on both supply chain as well as some of the transformation actions we are taking. And it should continue at the same rate as it has over the past couple of years. And while we drive volume with our incrementals productivity, we'll much more than offset the step-up in investments and stranded costs. So we expect good margin expansion as we go into next year and be very confident to be ahead of the 25.4% the new Investor Day target despite all the other headwinds we had. So feeling pretty confident.

Operator

Our next question comes from Joe O'Dea with Vertical Research Partners.

Joseph O'Dea

I wanted to start on just sizing of EBO. Can you talk a little bit about where you expect the revenue to be this year? How much revenue your current capacity can support? And then with the manufacturing collaboration that you've announced, how much revenue altogether, you think that will be able to support?

William Brown

So Joe, look, for this year, EBO is in the $40 million range, plus or minus. We've got another quarter to go here. We do expect that to ramp considerably next year likely will double, could be maybe a little bit better than that depending upon progress through the year. Internally, we have doubled our manufacturing capacity. So we'll be north of, say, 10 million ferrules a year. It will be a little bit better than a expected to increase that over time. The contract manufacturing agreement with GSEO, given their size and what they currently do for consumer devices and similar spaces, they could do potentially multiples of that per month. So I believe if we scale them as we know we will over the course of the fourth quarter into early next year that we will see our ability to actually satisfy the market demand. So hopefully, it's not a capacity issue. It becomes more in comfort of hyperscalers, it's developing the ecosystem. And I just want to reiterate one of the key factors here is making sure we have diversity of supply not just from 3M, but other partners here because that's going to be quite important for hyperscalers to sell on to sign on. So I believe with GSEO, we'll be in pretty good shape to scale to the market requirements as we see them now.

Joseph O'Dea

And then on just current finance tracking, can you talk a little bit about what you saw over the course of the quarter in due this month with respect to acceleration? Any caution. There's a tremendous amount of focus out there just given kind of all the headlines and any risk that those is for pause. And so just kind of overall macro, how you've seen demand trends over the course of the last several months.

William Brown

Okay. So look, for us, I mean, our order rates have been pretty good. We -- for the quarter, they were up about 7%. We see good backlog going into the fourth quarter year-to-date. A little bit better than 8%. It's better on the industrial side, but generally good ore trends, good momentum here as we head into the back end of the year. So just from a macro perspective, we continue to see the broader industrial markets improving, especially in the U.S. And I know that part of it is driven by data centers, but it's quite a lot of other factors that go behind that. Auto build rates are likely to be down. They're down modestly in the quarter and likely for the year as well. We see the consumer electronics space worsening a little bit in the back end of the year, more like down mid-teens from the consumer electronics market. Those are the broader pieces. IPI is about where we were before, slightly better globally. U.S., IPI U.S. GDP is slightly better from where we thought in July. So that's getting, I'd say, a little bit better. And those are the key pieces.

The U.S. consumer is sort of still a little bit soft, although what I would say is we continue to see good POS growth, which is sell out for us. It's north of 2% growth on POS, which is pretty good. So I feel it's getting at least more stability in the U.S. consumer behavior, if not maybe a little bit of improvement. So overall, I'd say the industrial is pretty good kind of mixed outside of that.

Operator

Our next question comes from Julian Mitchell with JPMorgan.

Julian Mitchell

Maybe I just wanted to follow up on the TEBG revenue outlook because that's where you've seen, I suppose, the most volatility in recent quarters, strong growth Q2 evaporated in Q3. You're talking about a reacceleration in the fourth quarter despite a worsening consumer electronics market backdrop. I think you said down mid-teens. So please sort of flesh out a little bit the confidence in that TEBG acceleration? And is it something where it's just month-to-month that the numbers are kind of swinging around in that business?

William Brown

Sure. So as we exited the third quarter, Julian, the backlog in TEBG was up quite double digits. So that gives us good visibility as we go into the fourth quarter. You are correct about the consumer electronics being pretty consistent between third and fourth quarter. But where we do see is the good backlog getting converted plus continued strength in the aerospace, defense, the semiconductor and data center, which continues to accelerate in the fourth quarter, plus all the commercial excellence that we are driving in the commercial branding business. This, along with auto, we've had some couple of good wins in auto as well, that kind of coming through. I think gives us confidence that we will accelerate the growth in the fourth quarter from third quarter in TEBG.

Julian Mitchell

And then just my follow-up. I think Anurag and Bill, your tone on the margin expansion is very confident, I think, looking at Slide 9, and you're talking about very likely exceeding that 80 basis points of sort of margin expansion next year that's guided on that Slide 9, and that's even with what's going on with cost inflation and everything else. So I suppose, is the sense that I think right now in the second half, operating margins are growing about 100 basis points year-on-year in the guide. Is your sense that that's a fairly sensible sort of run rate for the time being given inflation and productivity and stranded costs and so forth. There's nothing sort of onetime benefiting the degree of margin expansion you're seeing today?

Anurag Maheshwari

Correct. There is no onetime benefit in terms of the margin expansion. It's all about controlling our cost base, driving productivity across both supply chain and G&A. Bill had mentioned in his prepared comments about gross margin being up 230 basis points, a really good work around all the buckets being the cost of poor quality, which was better by 40 basis points, driving more productivity and automation in the factories that we have today and even in this environment, driving procurement savings. So I think it's all fundamental drivers in terms of expanding our margins. As we go into next year, you are right, we said we had $300 million of stranded costs. We -- at $100 million last year, $150 million this year, incremental $50 million next year. But just on where we are in the momentum in terms of supply chain and making some structural cost changes, I think we are confident on continuing the productivity into next year as well.

William Brown

Yes, Julian, I think the thing to keep an eye on is as we keep talking more about transformation and the changes that we're making, a lot this year has been around G&A. There's been investment to transform the G&A functions. It's starting to occur within our supply chain network and data center and distribution center network as well. I talked a little bit about some of the changes there. that's going to be impacting us into '27. And certainly, with the factory consolidation, given they typically be -- would be 3-, 4-, 5-year payback, that will start to become more meaningful in 2028. So when you take a step back and think about all of the work that we've done, we've seen gross margins come up from the low 40s to now touching close to the mid-40s. Again, up to potentially the high 40s over the next 4 or 5 years through some of the transformation that's happening.

Operator

Our next question comes from Andrew Obin with Bank of America.

Andrew Obin

Just a question on Madison Fire. Just are we putting now that it's organic, are we putting any accretion into '26 on that just from a modeling perspective? Do I need to sort of put something in?

Anurag Maheshwari

Yes. It's EPS neutral to us. I mean, it does grow higher than company average and margins better, but it's -- given the size of the business, it doesn't really move the needle much on the top line, it obviously comes with operating profit, but there's a step-up in interest because of the leverage and NCI. So overall, it's EPS neutral for this year and next year.

Andrew Obin

And just going back to sort of optical and data centers. The headline numbers, I think, in the 8-K are pretty robust, and you're saying you have multiple other hyperscalers that you're talking to. Just order of magnitude relative to what you have, how big could that be? And could you also remind me overall what was your exposure to data centers last year and what is it this year?

William Brown

So just on that last part, I mean, data center issue will be about $700 million last year was around $550 million in that range, put outside -- the bigger part would be outsized or electric connections and part of insight around optical connections, copper other parts with inside of the data center, but most of it was on the outside. Yes, there's been a lot of conversations with really all of the other hyperscalers. Obviously, Amazon is quite substantial in that space. So that's a very important one. You recall last quarter, we talked about a strategic partnership we announced with Microsoft, where they'll be using EBO and Azure data centers. These things are continue to evolve. Again, we've got to continue to work the ecosystem build the scale continue to advance the technology because each hyperscaler has some uniqueness in their configuration in architecture. So there's some work that has to happen there. But I think we have very, very good momentum here. I think this was a very important step that we've taken in the last couple of days with Amazon. And I hope in the coming months, others will follow suit.

Operator

Our next question comes from Joe Ritchie with Goldman Sachs.

Joseph Ritchie

So Bill, I just wanted to follow up on that thread, right? The warrants are a pretty unique structure. I'm just curious like how did that even come about? And then also, I think you just mentioned that you're hoping that potentially some of the other hyperscalers will follow suit? Just any other clarification around that would be helpful.

William Brown

So at this conference last week, it's the Open Compute Project, which is in San Jose. I was on the West Coast, we had a chance to walk around the show for a few hours, and there are many other hyperscalers and a lot of ecosystem partners that were there. There's a lot of conversation around EBO, how it can be used, how it could be scaled how do we manufacture it, partners that want to be part of it. So it's -- there's just a ton of activity happening there. So it's pretty broad-based. But again, it's evolving. I mean, each quarter, each month, we're taking steps forward here. We have to keep executing and doing all the things that I've been very carefully talking about around scaling and technology development and ecosystem. All of these things are critically important.

For Amazon, look, I think the warrants conversation is really important because it cements what I believe is a very strong strategic partnership we have with Amazon. And it's an agreement, it's a union, if you will, with Amazon, where we both see win-win. We see opportunity to drive shareholder value on both sides. For us, the warrant are going to be accretive to significantly accretive to the company. So we thought that was prudent and the right thing to do. It gets about 0.6% of our shares. So it's not hugely meaningful, but in terms of -- it's very symbolic in terms of the overall relationship we have with Amazon.

Joseph Ritchie

That's helpful, Bill. And then I guess just my follow-up question, Anurag, you gave some parts of the framework for 20 to see the expectation for the -- for at least 80 basis points of margin expansion. Is there a volume assumption that you're embedding? I know that you guys typically will kind of like model to the trends? Just any expectations on volumes already for next year? .

Anurag Maheshwari

Yes. Yes, Joe, absolutely. As I was mentioning when Amit was asking the question that the volume, which typically has been a 30% to 40% incrementals for us is now getting closer to the 40% incremental. So there will be uplift from volume plus productivity, and both of them combined will drive the margin expansion for next year.

Operator

Next question comes from Nigel Coe with Wolfe Research.

Nigel Coe

Great. So just going back to the Amazon agreement. So is this -- is this a framework agreement, Bill, that's structured as a minimum -- the $6 million is very specific. So is that a minimum purchase agreement over that 7-year time frame? And you seem to indicate that next year is more like $100 million. So of revenues from EBO. Should we then expect that to step up to close to $1 billion in 2028? Just trying to sort of frame expectations here.

William Brown

So look, I think we'll sort of get through the quarter here and then we'll go through next year. Your numbers next year round about, right? I mean it's sort of $80 million, $100 million of EBO. I mean, again, look, we've got to continue to execute and scale here. We're not going to size it beyond that. But when we talked last time, we said the total addressable market here for EBO is around $2 billion in the '28 time period. That -- this year, we'll do, again, $40 million roughly. This is an important initiative for us. We're maturing the technology I think this step with Amazon last quarter with Microsoft, others that are in conversation, gives us a greater right to win in that space.

So I feel better about our ability to go after that market, we believe it will continue to grow over time as people get comfortable with EBO with a contactless sort of connection device as opposed to physical contact point-to-point devices today. So I think it's going to continue to evolve, but I won't comment on anything beyond '27, but I do believe it's going to continue to grow and grow meaningfully. Otherwise, we wouldn't have talked about where we happen to be with Amazon and the size of the contract manufacturing agreement with GSEO. All these are very important to us.

Nigel Coe

Yes. Yes. $6 million divided by 7 is close to $1 billion. That's why I just thought I'd throw it out there.

William Brown

There's no volume commitments here. It's a -- we got to earn a right to that. It's going to happen over time. But that's what -- that's the number they put out there is was expected over the course of the next 7 years. So we think that's an important target for us.

Nigel Coe

Okay. And then just Anurag, maybe for you. The S&I margins were very strong this quarter. Looking at the NCI line, it looks like the contribution from Madison Fire was very strong this quarter. I'm getting to math close to $100 million of EBITDA contribution, which feels too high, but just wondering what kind of margin Madison Fire come in at? And what's the good -- what's the number between '27?

Anurag Maheshwari

Yes. So Nigel, I would say the number is not that high as you're citing it out to be. The margins are -- we finished the quarter at 26.2% margins. They are a little bit higher than that, I would say. But that does get offset in the NCI line. So overall, it was EPS neutral to us. So the NCI was just a couple of pennies compared to last year. So it was not close to that. And as you model into next year, I would say it's again going to be EPS neutral. There will be incremental $200 million of revenue coming from Madison, you can assume a margin rate higher than the company and the offset will be high interest in NCI.

Operator

Next question comes from Steve Tusa with Wells Fargo.

Charles Stephen Tusa

As far as the fourth quarter is concerned, can you maybe -- I know it's couple of these businesses you said are going to accelerate, and that's great color. But maybe just how you're seeing things play out versus normal seasonality, maybe seasonality really is like there is no normal seasonality with the last few years, but how you're thinking about those kind of daily sales trends? And then just lastly on that, the backlog, you mentioned the backlog with maybe just a little more color. I think you gave some in the second quarter.

William Brown

Yes. So look, Q4 typically is a lighter quarter, but there's nothing unusual about seasonality here in the fourth quarter. We do -- we do see it being up with the 4% would get you to greater than 3.5% for the year. So it's got to be more than 4%. Again, it's off of a bit of an easier compare. The prior year Q2 was a little bit softer as opposed to Q3. We had a tougher compare here in Q3, but it gets a little bit better in Q4. Look, we've had just again, very good order trends. The backlog going into the quarter is up about -- about 18%. So it's high teens percent year-over-year going into the quarter. We have about 25% of the revenue that's in backlog, which is pretty good and a little bit better than we typically see. So -- but again, based on where we see it today, we feel pretty good about coming in north of 4%, more than 3.5% for the year.

Charles Stephen Tusa

And then just one last one on stranded costs. still. Is it still an investment? Is it still $375 million for the year? And does that step up a little bit? I know it was up $0.17 in the quarter. Does that step up a bit in the fourth quarter?

Anurag Maheshwari

Yes. So I believe when you said $375 million, you meant $225 million of investments and $150 million of stranded costs for the year, Steve. It's probably what you're referring to?

Charles Stephen Tusa

Correct. Yes, correct.

Anurag Maheshwari

And it is still the same. And in the fourth quarter, you have probably $125 million of that because of the $50 million of stranded costs and $75 million of investment. So no real change from the cadence that we had laid out from the beginning of the year. And that stranded cost next year is $50 million. It goes from $150 million to incremental $50 million.

Operator

Our next question comes from Andy Kaplowitz with Citigroup.

Andrew Kaplowitz

Bill, can you give a little more of an update on your overall progress in innovation as we start thinking about '27. I think you previously have mentioned your cycle time of innovation target is at least better, but can you use tools such as AI to push greater innovation much faster and with better margin. I think you'll do greater than 350 new products you just said. But you've also said that 3M used to 700, 800 per year. Can you get back to those levels faster than you thought and with greater improvement in design to cost?

William Brown

So look, first of all, yes, I'm very pleased with what's happening right now in NPI innovation, we're accelerating. I gave some of the numbers here, about 87% in the quarter, about 24%. For the year, we'll be -- we'll get 350 or more. So that would be up 23% year-over-year early last year at the Investor Day, we said we would be 1,000 products over 3 years and we should be above that was what my expectation would be. I think what's important is we've seen the funnel remain very, very healthy. So we're bringing more projects into the funnel into our development pipeline that we're launching. I think that remains very, very encouraging. Cycle time has been pretty good, actually. We are -- we will be down 20%. It will move around a little bit, but I think we've already proven that so far. But as we bring more Class 4s, Class 5s into the funnel, which will drive more incremental growth over time, they're a bit of a longer development cycle. So that could push things a little bit in the other direction, but the cycle time continues to come down. Our on-time launch attainment remains around 80%, 81%. So that's all very, very good.

As you mentioned about AI, look, I do believe that this is going to be a meaningful way for us to accelerate innovation. Again, from 20% compression on cycle time just by bringing AI in, you're ideating faster, you're eliminating some of the steps of developing and making prototypes and labs, getting out to a factory. So instead of doing physical prototypes, you can do virtual modeling and simulation, all those opportunities are happening now. So that could further compress cycle time. And what that means is we should be accelerating the numbers of new product launches without accelerating the cost to go and make that happen. So I'm very encouraged. We're pushing very hard on this. A lot of the effort to date has been codifying this vast treasure trove of information that resides at 3M in terms of all of the patent information, all the technical papers, all the material specs safety sheets, all of this information process informatics that how you make it, it all needs to be codified, that's now being done. And when you have all that and you lay AI on top of that, it can really accelerate our journey of bringing new products to market. So I'm encouraged about the progress we're making here in to your point, I think there's a great opportunity to accelerate that into '27 and beyond.

Andrew Kaplowitz

Helpful, Bill. And maybe just delving a little bit more into consumer. I know you said point of sales has continued to improve, but consumer has been a bit slow to turn. Do you see a more definitive turn coming in that business or can increase self-help drive a more definitive turn? And you mentioned still some select retail destocking. So maybe a little more color on what you're seeing there.

William Brown

So yes, I mean consumer, we expect will turn slightly positive in the back in the fourth quarter of the year. Of course, we thought Q3 was going to be positive. It didn't happen. But -- but we're on the right trajectory here, it's not necessarily going to be a big driver of growth for the company given its size and where we expected to be in the fourth quarter. But the trends are positive. POS was kind of basically up a little bit in Q1, improve a bit more in Q2 around 2%, 2.2%, a little bit better in Q3. So POS has been pretty good. What happened over the course of this year is the inventory in the channel, especially with a couple of retailers has been pulled down a little bit, about half a week in Q3. It was about a half a week in Q2. We find that to be stabilizing here a little bit going into the fourth quarter. But again, it's hard to predict what some of these retailers are going to do.

But when we take a step back and look at the way the portfolio is evolving, we see it to be slightly better in Q4, but again, not a big meaningful driver for the growth as a company. One of the things that's interesting is, I mean, the international has been pretty good. So even why -- the business is mostly U.S. about 70%, but international for us has been up mid-single digits and the trends there continue to be pretty strong. So I think if you put all together, U.S. can improve and international holds in at mid-single digits, we can actually be positive in the fourth quarter.

Operator

We'll go next to Varun Govindaraj with Bernstein. .

Varun Govindaraj

Quick one from my end. You've got a leadership change on the R&D side with John retiring and Tushar coming in. How are you sort of driving continuity in the R&D strategy with that change just because these kinds of changes during transformation that curious how you're handling it?

William Brown

So Brian, thanks for the question. I mean look, John was here for a number of years, close to 30 and was CTO for quite a long time and was a fantastic partner to be in reestablishing, reinvigorating innovation, Tushar has been with the company for 25 years. PhDs got a lot of experience, both running a business as well as developing technology more than 40 patents to his name. And I like the combination. He's been running the ITD business within SIBG for the last number of years, leaning forward on digital tools, I think that combination is going to be very important to us. And having somebody that knows the players internally know the technology importantly knows our customers that combination, I think, will drive good continuity in what we're trying to do on innovation at 3M.

Varun Govindaraj

Super helpful. And then just as a quick follow-up. We've talked a lot about EBO sizing, but you've also flagged stuff like the Nextel ceramic fibers, space got a lot of real estate in today's presentation, any rough sense of how accretive that could be either next year or do we sort of expect that to come in more 2028 onwards?

William Brown

No. I mean, we think '27 will be a step up on that. So it's a couple of different things. We continue to see very good growth in our Electrical Markets division with connectors, meeting voltage connection coming into data centers. That has been a good grower for us all year double digit, and we see that continuing into next year. But there's a lot of other different technologies you point out Nextel, which goes into a couple of different behind-the-meter type solutions outside of data center and we are -- we continue to have momentum there. We're expanding capacity to meet the demand of that space. So I think that could be a step into '27, perhaps even better than that in 2028. So I think very good momentum both inside as well as outside the data center of the room.

Operator

Our next question comes from Brandon Knutson with Morgan Stanley.

Brandon Knutson

You guys have been highlighting new product introductions. Can you quantify for us a little bit how much better pricing or margins are on the new products? And how high you think you can get that NPV over time?

William Brown

So we've really talked much about what we do on pricing. I mean sometimes we need to bring new products, it's creating a new space. So you're really going to have a good vantage point. But I think our ability to drive value-based pricing is becoming a lot better. We see it across a number of different product portfolios. So I would say when we bring in new products to the marketplace, once you start to hit volume ramp we do see margin -- those products generally being margin accretive to the company. So price is an important part of that. .

Brandon Knutson

Great. And then last one on just data center. EBOs, kind of a lot of focus. I know the production capacity has been important there. The GSEO deal will help with that significantly. What else is key to the ecosystem to drive growth here? And then outside of EBO, how do you see your other DC content scaling?

William Brown

So we provide -- we manufacture a ferrule. The fibers have to be terminated into the ferrule. They have to be put into a connector and then installed in a data center. So all of those pieces are quite important. But hyperscalers have an important -- they design their own architecture, the server design or server manufacturers have views of where they're taking their product line, how they're shifting from copper to optics over time. It's all of those various pieces, you've got to work with that broad set of players to establish EBO and then to grow it. So that's what the MSA is really for. It's developing standards and then certifying players in the space to install EBO. So that needs to happen side-by-side with technology development and scaling.

Operator

Our next question comes from Nicole DeBlase with Deutsche Bank.

Nicole DeBlase

Maybe I'll just ask one since I know we're at time. Just wanted to dig in a little bit more on consumer electronics and understand what's going there with respect to -- going on there with respect to memory. But I guess, Bill, when you kind of look out into 2027, are there any green shoots that make you feel like maybe this business could turn positive again? Or is that being too optimistic?

William Brown

So consumer electronics, yes, it was -- we've seen some pressure here in the quarter. We'll see some additional pressure going into Q4 as well in consumer electronics. I mean we do in consumer electronics, we provide films for -- primarily for LCD displays. We do conductives. We do OCA bonding, a lot for phones and tablets, notebooks, et cetera. We're primarily a premium player here. So 70% of our business roughly is with premium device manufacturers. Overall, I'd say we're tracking kind of in line with or maybe slightly better than the market. We've seen pressure in 2 particular areas. One is in LCD displays. That's one area. And the other is with China OEMs, not a very big part of our business, but that market is down quite substantially in the quarter and then for the year. So -- but we're performing very well with premium device manufacturers where performance where thermal management for AI devices, for foldable devices for all these new innovations we're performing very, very well there. And as I look forward, that kind of innovation with those premium manufacturers, I think, will allow us to return to growth going into next year and beyond.

Operator

Our next question comes from Brett Linzey with Mizuho.

Brett Linzey

I wanted to come back to Slide 5. So on the space portfolio. was hoping you could put a finer point on the TAM or anything you can share regarding content opportunity per satellite. And if there's any constellations or customers you're currently spec-ed in on or working on designs?

William Brown

So we can't talk about the latter part of that, which is who we're getting spec-ed in on. But -- but I was very careful and I said it's a pretty broad space. It's both -- it's LEO and GEO. It's lower thru,geosynchronous orbit. Commercial customers, some government contracts we're working on. But it's a broad opportunity for us. And you can see some of the challenges here. It's around how do you lightweight the satellites build more capability, bring more protection. So there's no light reflecting back to the earth, removing a glass solar panel as they get bigger with the replace it with films that allows it to work to be a lot lighter. So there's a lot of capability here our content is growing in that space. Our innovation, I think, is quite important. But we expect that, that's going to grow over time, which is why we want to keep highlighting it. So we don't only say too much more than that, but it's a great opportunity for us to grow our business.

Brett Linzey

I appreciate the detail. And then just a quick follow-up on the $185 million of oil inflation. You said fully offset by price. Is there a carryover lag into '27, we should be thinking about or modeling? And then how much of that prices go get versus in the market a little bit more surgical?

Anurag Maheshwari

Yes. So we should -- we implemented the price increase timely this year, and we started seeing the increase in our cost probably a month earlier than that. So you should see about some we're going into next year, definitely on the oil cost piece. And at the same time, we should see the price carryover. So we will be neutral between price and oil cost for next year. And the strategy was actually to be a little bit more surgical. It wasn't been about a spread across the entire businesses. It was looking at areas where there was either higher cost or where some of the peers were going out with price increases, and that's what the team did. And I think we did a very, very good job by offsetting it. Last year tariff, we did not offset the entire price increase. But over year, we did and the discipline has been really, really good.

Operator

Our last question comes from Jeff ReI've with RBC Capital Markets.

Jeffrey Reive

I'll keep it to one question. And on the EBO business, if the 4 hyperscalers currently in proof of concept convert is the combined internal plus GSEO manufacturing footprint sufficient? Or should we expect further capacity investments?

William Brown

No, it should be sufficient. But again, it gets back to this diversity of supply, so we are scaling internally, but we'll never be able to within 3M to be able to accommodate the market demand. GSEO has incredible capacity but likely over time, there'll be -- there may be other players here, other manufacturing sources to just give that satisfaction of diversity of supply. So we're confident we can ramp with GSEO, but there may be others that we have to bring on board over time.

Operator

This concludes the question-and-answer portion of our conference call. I will now turn the call back over to Bill Brown for some closing comments.

William Brown

Okay. So thank you, everybody, and I know we're over a little bit. I appreciate everybody joining the call today. And I want to thank, again, all of the 3Mers for delivering. I know it's a strong quarter of great execution, great value to customers and our shareholders, proud of what we've achieved together and I'm excited for what the future holds at 3M. Thank you all, and have a good day.

Operator

Ladies and gentlemen, that does conclude today's conference call. We thank you for your participation and ask that you please disconnect your line.