마르티 테크놀로지스(MRT) 2026년 2분기 실적 발표회: EBITDA 흑자 및 가이던스 상향

마르티 테크놀로지스(NYSE American: MRT)가 2026년 2분기 매출이 급증하고 분기 기준 첫 조정 EBITDA 흑자를 기록했다고 밝혔다. 차량 호출 이용량이 늘어나고 매출총이익률이 역대 최고치를 기록한 가운데, 비용 증가율이 매출 증가율을 밑돌면서 경영진은 연간 실적 전망치를 상향 조정했다.

핵심 요약

• 2026년 2분기 매출은 플랫폼 구독 패키지 유료화, 운행 건수 증가, 플랫폼 고유 이용자 수 증가에 힘입어 전년 동기 대비 141% 증가한 약 2,000만 달러를 기록했다.
• 매출원가가 32% 증가에 그치면서 매출총이익은 전년 동기 대비 223% 증가했으며, 매출총이익률은 57%에서 역대 최고치인 77%로 확대됐다.
• 조정 EBITDA는 전년 동기 240만 달러 적자에서 530만 달러 개선된 290만 달러 흑자를 기록했다. 조정 EBITDA 마진은 43%포인트 상승한 15%를 기록했다.
• 운행 건수는 1,880만 건으로 73% 증가했고, 플랫폼 고유 이용자 수는 240만 명으로 76% 증가했다. 고유 이용자당 운행 건수는 7.9건으로 대체로 안정적인 수준을 유지했다.
• 마르티는 2026 회계연도 실적 전망치를 매출 8,500만 달러, 조정 EBITDA 700만 달러 흑자로 상향 조정했다.
• 6월 30일 기준 차량 호출 네트워크의 누적 이용자 수는 440만 명, 등록 기사 수는 54만 4,000명에 달했으며, 서비스 지역은 튀르키예 GDP의 약 85%를 차지하는 30개 도시로 확대됐다.

핵심 재무 데이터

인건비 비중은 전년 동기 매출의 16.5%에서 7.6%로 감소했다. 감가상각비는 8.5%에서 2.6%로, 영업리스 비용은 4.2%에서 1.3%로 줄었다. 전체 매출원가 비중은 매출의 43%에서 23%로 감소했다.

사업 및 영업 성과

차량 호출 서비스는 마르티의 핵심 성장 및 고객 유치 동력으로 남아 있다. 차량 호출 서비스의 누적 고유 이용자 수는 전년 동기 대비 95% 증가한 440만 명, 등록 기사 수는 68% 증가한 54만 4,000명을 기록했다.

경영진은 다음 분기 영업 목표로 누적 차량 호출 이용자 490만 명, 등록 기사 58만 명을 제시했다. 신규 도시 진출은 주요 운행량 증대 요인이지만, 마르티는 현재 운영 중인 30개 도시 중 7개 도시에서만 수익을 창출하고 있다. 경영진은 국가 전체 수준의 테이크 레이트(수수료율)가 10%대 중반을 유지하고 있다고 밝혔다.

서비스 간 교차 이용 확대도 플랫폼을 강화했다. 2회 이상 이용한 소비자 중 오토바이 호출 이용자의 82%, 자동차 호출 이용자의 31%가 다른 마켓플레이스 서비스를 먼저 이용한 후 해당 서비스를 사용했다. 공급 측면에서는 오토바이 호출 기사의 55%와 자동차 운전자의 22%가 이번 분기 중 배달 서비스도 함께 수행했다.

마르티는 자본 효율성을 높이기 위해 실배치 이륜 전기차 차량 수를 지속적으로 줄였다. 일평균 실배치 차량 수는 2025년 2분기 2만 4,100대에서 2만 900대로 감소했다.

또한 회사는 다이내믹 프라이싱(가변 가격제), 퍼포먼스 마케팅, 크리에이티브 콘텐츠 제작에 AI를 적용하고 있다. 경영진은 인력 규모를 늘리지 않고 효율성과 실험적 시도를 강화하는 것이 목표라고 설명했다.

경영진 실적 전망

마르티는 2026 회계연도 매출 전망치를 전년 대비 117% 증가한 8,500만 달러로 상향 조정했다. 상반기 매출 3,540만 달러는 수정된 연간 목표치의 42%에 해당한다.

경영진은 2026 회계연도 조정 EBITDA 전망치도 700만 달러 흑자로 올려 잡았다. 회사는 매출총이익률이 현재 수준을 유지한다고 가정하면서도 추가적인 고정비 투자 여력을 확보할 수 있는 목표치라고 밝혔다.

매출 전망치에는 신규 진출 도시의 수익화 가정이 포함되지 않았다. 경영진은 운행량 증가가 주된 성장을 이끌 것으로 예상하며, 가장 최근에 진출한 10개 도시는 빠르면 2027년 이전에는 수익화를 시작하기 어려울 것이라고 밝혔다.

4분기의 경우, 과거의 계절적 패턴이 지속될 경우 성장 속도가 3분기보다 둔화될 수 있으나 지속적인 성장을 전망하고 있다. 그럼에도 불구하고 운행량 증가가 전반적으로 매출 증가로 이어질 것으로 기대하고 있다.

리스크 및 주시할 점

• 경영진은 마르티의 오프라인 운영 요소로 인해 변동비가 발생하며, 이는 매출총이익률의 상한선으로 작용한다고 밝혔다. 당분간 80% 안팎의 이익률을 유지할 수 있을 것으로 보지만, 경쟁 상황이 이러한 전망에 영향을 줄 수 있다.
• 차량 호출 성장은 여름에 비해 겨울철에 둔화하는 경향이 있으나, 경영진은 이 계절적 기간에도 사업 성장이 이어질 것으로 예상하고 있다.
• 자율주행차 배치는 해당 기술이 튀르키예에서 안전하게 작동함을 입증하고 차량 공급을 확보하며 규제 요건을 충족하는지 여부에 달려 있다.
• 마르티는 텐서(Tensor) 및 기타 자율주행차 제공업체들과 협력하고 있으나, 경영진은 기술과 운영 모델이 검증되기 전에는 대규모 자금 조달이나 합작투자 법인 설립에 나서지 않겠다는 입장이다.
• 자본 배분은 여전히 성장에 무게를 두고 있다. 경영진은 신규 도시 진출, 이용자 및 기사 유치, 기존 고객 재활성화를 최우선 과제로 꼽았으며, 최대 250만 달러 규모의 자사주 매입 프로그램도 유지하고 있다.

애널리스트 Q&A 하이라이트

매출총이익률과 관련해 경영진은 1분기 72%에서 2분기 77%로 상승한 점은 마르티가 아직 상한선에 도달하지 않았음을 보여준다고 밝혔다. 경쟁 조건과 오프라인 운영의 변동비에 따라 달라질 수 있지만, 80% 안팎의 수준을 지속 가능한 수준으로 보고 있다.

상향된 EBITDA 전망과 관련해 경영진은 2분기에만 290만 달러의 조정 EBITDA를 창출했다고 언급했다. 향후 2개 분기 동안 이 수준을 유지하기만 해도 약 600만 달러가 추가돼, 추가적인 분기 실적 개선이 없더라도 연간 700만 달러 목표를 달성할 수 있다고 설명했다.

도시 수익화와 관련해 마르티는 단기적인 매출 창출보다는 마켓플레이스의 성장을 우선시하고 있다고 밝혔다. 이스탄불의 경우 출시 후 2년이 지나서야 수익화가 시작되었으나, 경영진은 회사의 운영 경험 덕분에 신규 도시들의 성숙 속도가 더 빠를 것으로 기대하고 있다.

자율주행 모빌리티와 관련해 경영진은 차량 확보 가능성과 자금 소요량을 주요 제약 요인으로 꼽았다. 마르티는 여러 기술 및 차량 공급업체와 협력하면서 이용자 수요 연결, 운영, 정비 및 유지보수 역량을 제공할 계획이다.

2027년을 전망하며 경영진은 자율주행차 분야의 진전과 함께 차량 호출 이용 확대, 기사 및 이용자 증대, 매출 성장을 최우선 과제로 꼽았다.

실적 발표 컨퍼런스 콜 전문

전체 실적 발표 컨퍼런스 콜 녹취록

경영진 발표

Operator

Hello, everyone, and thank you for joining us for the Marti Technologies Second Quarter 2026 Conference Call. Before we begin, I would like to mention that today's earnings release and earnings presentation are available on Marti's Investor Relations website at ir.marti.tech, where you will also find links to our SEC filings along with other information about Marti.

Joining me on the call today are Oguz Alper Oktem, Marti's Founder and CEO; and Cankut Durgun, Marti's Co-Founder, President and COO.

The statements made on this call as well as in today's earnings release and accompanying earnings presentation contain forward-looking statements regarding our financial outlook, business plans, objectives, goals and strategies and other future events and developments, including statements about the market. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These risks and uncertainties include those described in our filings with the SEC, today's earnings release and the accompanying earnings presentation and are based on current expectations and beliefs as of today, August 19, 2026.

In addition, our discussion today will include reference to certain supplemental non-GAAP financial measures, which should be considered in addition to and not a substitute for our GAAP financial results. We use these non-GAAP measures in evaluating and managing Marti's business and believe they provide useful information for management and our investors.

Beginning with the quarter ended June 30, 2026, we revised our calculation of adjusted EBITDA and prior period amounts have been revised to conform with the current presentation. Reconciliations of non-GAAP measures to the corresponding GAAP measures, where appropriate, together with the description of this revision can be found in our earnings release and earnings presentation as well as our filings with the SEC.

With that, I will now turn the call over to Alper.

Oguz Oktem

Hello, everyone, for joining us today for Marti's second quarter 2026 Earnings Call. The second quarter marked an inflection for the company. We continue to deliver strong growth while achieving positive adjusted EBITDA for the first half. These results reflect that scale is increasingly translating into profitability. From the beginning, our strategy has been straightforward, build the largest and most engaged mobility network in Turkey and leverage the network to expand into adjacent services with attractive economics.

Our second quarter results demonstrate continued progress in executing this strategy. During this quarter, we continued strengthening the foundation for long-term profitable growth. Ride-hailing remains a strong growth engine across our 20-city footprint, which we have since expanded into 3 cities in Q3 with strong performance in both assemble and non-assemble markets. At the same time, delivery adaptation continued to accelerate in among both consumers and drivers, reinforcing our established ride-hailing network to efficiently expand into adjacent services. The result is higher engagement, better driver utilization and strong economics.

Looking ahead, we are also advancing our autonomous mobility strategy in the country. We're building autonomous vehicle lines to bring together autonomous vehicle technology and vehicle providers with Marti leveraging the platform, rider demand and operational infrastructure. The first strategic step into the strategy, we entered into a multiyear partnership with Tensor to deploy autonomous vehicles on the Marti platform while engaging with additional technology and vehicle providers. Strong execution into strong financial results.

Revenue increased 141% year-over-year to nearly $20 million, while gross profit more than tripled to over $5 million. Gross profit margin expanded to a record 77%, reflecting improved unit economics and operating leverage. Most importantly, adjusted EBITDA turned positive at $2.9 million and a $5.3 million improvement from the prior year quarter. This milestone demonstrates the operating leverage of our marketplace model and reflects the earnings power of our business as it continues to scale. Based on our first half performance and current momentum, we increased our fiscal year 2026 guidance to $85 million in revenue and a positive $7 million in adjusted EBITDA.

The increased outlook reflects accelerating demand across our expanding addressable markets throughout the country, higher gross margins and continued progress towards long-term profitable growth. We are the #1 mobility app in the country across both iOS and Android, the only operator offering both car and motorcycle hailing services at scale, which we complement via our large 2-wheel electric vehicle fleet and our on-demand delivery services. Since launch, consumers have completed 195 million trips through our platform and 8.3 million unique platform consumers have used at least one of our services. Our ride-hailing marketplace continues to expand rapidly. As of June 30, we had reached 4.4 million all-time ride-hailing riders and built a network of 544,000 registered drivers.

These metrics highlight of our platform seamlessly combining mobility and our ability to scale both supply and demand in a highly dynamic market. Marti emerged as 3 leading urban mobility platform, scale, brand recognition and operations create meaningful competitive advantages as we continue expanding our services. Globally, mobility are led by local champions who benefit from deep operational expertise and strong brand trust. is no exception with 4 of the 5 leading mobility apps operated in the country by local companies.

Today, Marti is [indiscernible] representing approximately 85% of the country's GDP. This includes 10 cities in which we launched our riding operations last week, further strengthening our nationwide footprint. This broad footprint enables us to launch new service efficiently, deepen consumer engagement and serve a sub portion of the tour market through a single integrated platform. Turkey continues to present a compelling long-term mobility opportunity.

Urbanization congestion and increasing demand for technology-enabled transportation continue to support structural market growth and Marti is well positioned to lead the way and capture that opportunity. Our operating metrics once again reflect the strength of our integrated service model. During the second quarter, trips increased 73% to 18.8 million, while unique platform consumers grew even faster, rising 76% year-over-year to 2.4 million. Importantly, trips per unique platform consumers stayed broadly stable despite rapid consumer growth. We view this as an encouraging indicator that our marketplace continues to scale efficiently. This combination of accelerating consumer growth and stable engagement provides a foundation for sustained revenue growth and expanding profitability. ride-hailing service continues to be the primary driver of our overall platform growth and consumer acquisition.

As of June 30, all-time unique ride-hailing riders grew by 95% year-over-year from 2.3 million to 4.4 million. All-time registered ride-hailing driver grew by 68% year-over-year from 327,000 to 544,000. We continue to exceed the operation for our having our network.

Looking ahead, our next milestone is to reach 4.9 million all-time ride-hailing riders and 580,000 registered drivers by the end of next quarter. As our ride-hailing continues to scale, we are also seeing encouraging momentum in the growth of our delivery service. In the second quarter, delivery adoption continued to rise among both consumers and drivers in Istanbul. Among all unique platform consumers with more than one trip, 82% of motorcycle hailing consumers and 31% of car consumers use these services a first engaging with another market service.

In addition, 73% of motorcycle and 13% of car-hailing service engagement continues to drive. During the second quarter of 2023, trip 3.1x and revenue per consumer was 7x. This reflects the utility and stickiness of our integrated multiservice platform. the supply side, growing driver adoption continues to reinforce the strength of our integrated offer, 55% of motorcycle handling drivers and 22% of car drivers also completed during the second quarter.

Similarly, drivers completed significantly more than single service drivers with trips for motorcycle driver 4.4x higher and trips per car driver 2x higher. Each new service added to our network strength and each service added to our network strengthens utilization and drives engagement. By marketplace. We are increasingly deploying AI across our organization to improve efficiency, increasing out. Our focus is on enabling rapid integration and fast time to market, allowing well-defined tasks to human, we are doing this without increasing team sizes.

In practice, we are applying AI across our tech operational marketplace. This includes dynamic pricing to improve marketplace efficiency and effective performance marketing, helping us optimize marketing spend. We are also leveraging AI for creative content production, allowing us to accelerate experimentation and increase our marketing more effectively.

I will turn the floor to Cankut to discuss the financial results.

Cankut Durgun

Thank you, Alper. Our second quarter results reflect the scalability of Marti's business model. Trips increased 73% year-over-year, while unique platform consumers grew even faster, increasing 76%. Engagement remains strong with trips per unique platform consumer broadly stable at 7.9 despite the rapid expansion of our consumer base. Growth was driven primarily by increasing ride-hailing usage across our existing cities alongside encouraging momentum in cross-service adoption across the platform. We also exceeded our operational targets, ending the quarter with 4.4 million all-time unique ride-hailing riders and 544,000 registered drivers.

As part of our fleet optimization strategy, we continue to decommission our existing 2-wheeled electric vehicle fleet, reducing the number of average daily 2-wheel electric vehicles deployed from 24,100 in the second quarter of 2025 to 20,900 in the second quarter of 2026. This reflects our ongoing focus on capital efficiency and resource allocation.

On the financial side, revenue more than doubled year-over-year, while costs grew at a slower rate, resulting in substantial gross margin expansion and allowing us to deliver positive adjusted EBITDA for the first time. I'm now going to go into the details of our revenue and cost of revenue figures. Q2 revenue increased 141% year-over-year to nearly $20 million, continuing the strong momentum we have seen throughout the year. This growth was primarily driven by the continued success of our platform subscription package monetization together with increasing trips and unique platform consumers. Importantly, cost of revenues increased only 32% despite significantly higher business volumes.

At the same time, cost efficiency improved significantly across several major cost categories. Personnel expenses declined from 16.5% to 7.6% of revenue, depreciation and amortization from 8.5% to 2.6% and operating lease expenses from 4.2% to 1.3%. These efficiencies, particularly the reduction in personnel and depreciation and amortization costs as a percentage of revenue contributed to the decline in cost of revenues from 43% to 23% of revenue. Following a 400% year-over-year increase in gross profit in the first quarter, it grew a further 223% year-over-year in the second quarter.

At the same time, cost of revenues continued to decline as a percentage of revenue, driving gross profit margin expansion from 57% to 77%. This operating leverage is also evident in our first half performance. During the first 6 months of the year, revenue increased 147% year-over-year, while cost of revenues increased just 22%, resulting in gross profit growth of 279%. These results reflect the scalability of our platform and our ability to convert incremental revenue into profitability as the platform grows. The benefits of this operating leverage are clearly reflected in our profitability. Gross profit margin expanded to a record 77% in the second quarter, which reflects the scalability of our marketplace model and the strength of our unit economics.

On a GAAP basis, net loss was $12.5 million, reflecting a onetime noncash loss on debt extinguishment of $8.3 million recognized in connection with the amendment of our convertible notes. In the absence of the onetime noncash loss on debt extinguishment, net loss was $4.2 million in comparison to $9.2 million in the prior year quarter. Most importantly, adjusted EBITDA improved by $5.3 million year-over-year, turning positive at $2.9 million compared to negative $2.4 million in the prior year quarter.

Our adjusted EBITDA margin also improved significantly from negative 28% in the second quarter of 2025 to positive 15% in the second quarter of this year, an improvement of 43 percentage points in a single year. Reaching positive adjusted EBITDA marks an important milestone for Marti and reflects that our marketplace can generate profitable growth while continuing to invest in our long-term growth initiatives. Following our strong first half performance, we increased our fiscal year 2026 guidance to reflect the continued strength of the business. We now expect fiscal year 2026 revenue of $85 million, representing 117% year-over-year growth.

Our revenue of $35.4 million in the first 6 months of 2026 already represents 42% of our updated full year revenue guidance. By comparison, in the first half of 2025, we had $14.3 million of revenue, which represented 37% of our 2025 full year revenue. We also increased our fiscal year 2026 adjusted EBITDA guidance to positive $7 million.

Our second quarter adjusted EBITDA of positive $2.9 million represents meaningful progress toward our increased full year adjusted EBITDA guidance. This milestone reflects the scalability of our marketplace model and the long-term earnings power of our platform. Taken all together, these results reflect the continued execution of our strategy, including the scaling of ride-hailing across our now 30-city footprint, reaching 85% of the country's GDP, the growing adoption of our delivery services, disciplined cost management and the building of our AI-driven product capabilities to support a much larger operational platform.

Based on our strong first half performance and current operating momentum, we're well positioned to achieve our increased full year guidance while continuing to invest in expanding our platform and product capabilities to support long-term profitable growth.

We thank you for your participating today and would like to open the floor to any questions you might have.

Operator

[Operator Instructions] Our first question is coming from Theodore O'Neill of Litchfield Hills Research.

질의응답

Theodore O'Neill

Congratulations on the quarter. Cankut, last quarter, you talked about gross profit margin having a ceiling of 78%. And I'm wondering if that's still the ceiling you're looking at? And if you feel that this kind of gross profit margin might attract competitors?

Cankut Durgun

Thanks for your question, Theo. So last quarter, our gross profit margin was 72%. And I don't recall naming a ceiling as specific as the 78% figure, but we do believe that, of course, there will be a ceiling to gross profitability, right? This is a business with an operational offline component. And therefore, there are certain variable costs that exist in the physical world that do not necessarily exist for digital-only companies. And therefore, there will be a ceiling to our gross margins.

I think the increase from the first quarter to the second quarter shows that we have yet to reach that ceiling, but something probably in the ballpark of what we've achieved now, something in the sort of 80% range is, we believe, sustainable. In the event that competition enters the market, yes, that is something that we will address at that time. Whether that will have an impact on the gross profit margins, we'll see sort of at that moment in time. But for the foreseeable future, we do believe that the figures in the current ballpark of 80% are sustainable.

Operator

The next question is coming from Rohit Kulkarni of ROTH Capital Partners.

Rohit Kulkarni

Nice quarter, nice guidance, guys. Just helping us reconcile how you're thinking about the second half, both for EBITDA as well with regards to margins and operating leverage, perhaps talk about gross margin versus...

Cankut Durgun

We increased the revenue guidance for the year is because we're seeing much faster growth in the volume of trips taking place on our platform than what we had initially new city expansion or no new city monetization assumptions baked into the revenue forecast that we have for the year. As long as the sort of volume of trips growth continues, then we do anticipate reaching that revenue forecast. From the adjusted EBITDA front, if you look at the gross profit profile of the company, right, and you assume that, that stays in the sort of 80% range, then that will leave us with significant room to not only sort of achieve the $7 million adjusted EBITDA forecast that we put, but perhaps to also make some investments in the fixed cost structure of the company as well.

We've sort of retained a fairly healthy margin, I would say, in light of the sort of the revenue growth of the company as well as the gross profit margins in the $7 million EBITDA forecast that we've shared for the year. The other way to look at that, Rohit, is that just this quarter, right, just this quarter, we finished with $2.9 million of EBITDA -- and therefore, even if there were absolutely no continued growth in the business and no improvement on a quarterly basis in the EBITDA profile of the business, then across the next 2 quarters, that would suggest roughly $6 million of additional EBITDA. And therefore, on an aggregate full year basis, you're pretty much already at the $7 million figure.

Rohit Kulkarni

Okay. And I guess with regards to kind of the volume growth, can you talk about what's driving the volume growth? Is it more frequency of existing riders, more riders coming to the platform? What's driving the volume?

Cankut Durgun

The new cities are a very important growth driver. So that's part of the reason why we launched new 10-year ride-hailing service. So just like our administration regulated the micromobility sector in the past, Recently, they actually announced, so led by our Ministry of Industry and Technology and signed in a presidential circular Turkey is one of the largest exporters of sort of cars to the European Union. Many -- it has a very strong manufacturing base to incentivizing those. And our Ministry of Industry and technology, therefore, is working on a plan to enable not at scale deployments of autonomous vehicles, but pilot deployments of autonomous vehicles timing, we believe that our state knows best and that they will regulate the sector at the right moment in time.

Rohit Kulkarni

A little bit about the regulation side on AVs. But kind of what is the realistic time line for actual deployment here? It seems like maybe just pilots in the near to medium term. And then kind of as it scales, should investors expect any sort of CapEx or JV funding commitments from Marti as a part of this? Or is it purely just sort of an aggregation demand side role? And then secondly, just on the delivery side of things, obviously, it looks like your delivery penetration from motorcycle drivers increased sequentially. How big of an opportunity can parcel delivery be here? And like what does the monetization story look like?

Cankut Durgun

In response to works and is safe in Turkey, right? So before scaling and before any larger financing commitments, for example, the JV commitments potentially that you mentioned, we have to prove that the technology works and does so safely. And that is our immediate goal. The first step in achieving that goal is recognizing that the autonomous vehicle sector is in a slightly different state than it was maybe 2 years ago. So 2 years ago, the limiting constraint for the growth of the sector was actually demand, right?

There was some sort of supply -- there was sufficient supply to sort of conduct initial pilots, but the demand potentially related to how sort of fashionable [indiscernible] was potentially related to how many proof points there were around the safety data and therefore, the regulatory receptiveness to this the sector was demand constraints with cars and eventually drivers without cars who could get car financing, like that already existed. Whereas now in the autonomous vehicle space, that's not the case, perhaps with the exception of Tesla that has an existing sort of installed car base, the CapEx and the requirement of building actual the goal sort of autonomous vehicle is the constraint. And therefore, autonomous vehicle technology providers as well, while they are increasing in number and how large the markets are and not only how large they are in the short term, but more importantly, how large those deployments will be in the long term.

And in this supply-constrained market, where we provide the demand we provide the operations and repair and maintenance capabilities. And we work with multiple autonomous vehicle providers, not just Tensor, our goal is to bring them live as soon as possible, but of course, in light of what each supplier that we work with can produce in terms of time line as well as in light of the regulatory requirements for building following that.

With regards to your question on the delivery side, the deliveries market in parcel delivery we believe is about 10 to the delivery to go into in terms of eventual destination. And then 1 of our motorcycle or car drivers comes and fix that product up and then takes it to scales and begins to scale when you have a merchant integrations, and that's not something that we currently have. That is something that we use. But I do believe that we have sufficient proof points within the city of this sample to seriously consider expanding that service to other cities in a similar fashion to how we expanded ride hailing, right? So in ride-hailing, we went from 1 city launch to eventually 4 cities, including Ankara, Antalya and Izmir, and then subsequently added additional cities before adding our eventual last 10.

That's [indiscernible] the company are in a unique spot because we've done [indiscernible] at scale. And AV, vehicles on the field operated by a bunch of operators at scale. It's a tax heavy business and scaling has a lot to do the supply side of [indiscernible] and if there's 1 big lesson we look for in micro mobility, you have to enter at the right all less than you want vehicles don't serve you very well, that are not perfectly adapted to the time you're operating and then scale the right time is the right thing to do. Had we known this about the probability in the past, we probably would have definitely with a little bit more better fleets out at scale and both those because lifetime of those newer vehicles better vehicles or longer operations of those vehicles cheaper and just it is better consumer experience.

So I think our scale has opt to do with much in fact by regulation, typing, supply, et cetera, has a lot to do with being able to the perfect cost or almost regard for the third environment, which is cheaper labor costs and higher equipment costs. We need -- that's a little bit cheaper than what operates around the world. to be able to make the unit more profitable right now in the market, a vehicle, is that for us to scale rapidly. But when the opportunity itself, I think we'll be the first ones to know that is the right thing to do.

Operator

The next question is coming from Dick Ryan of Oak Ridge Financial.

Richard Ryan

Just on a couple of [indiscernible] activity in the spring and summer months. Will you be able to carry that? I know you talked about a sustainable gross margin going forward. But is there any seasonal comp?

Cankut Durgun

So this isn't the micro mobility business where you have 50% declines or so in the winter months. relative to the summer months. The ride-hailing business, especially at this stage, we continue to see growth in the winter months. we see less growth than we do in the summer months. But at this stage of the business, we continue to see growth. And as long as we continue to see growth, we do anticipate the gross margins continuing to reflect that.

Richard Ryan

Okay. And on the revenue guidance, if you just split the difference for the second half of the year, it's roughly $25 million per quarter. Will that skew more towards Q3 than Q4?

Cankut Durgun

No. As long as the business continues to grow, which it will continue to grow in the fourth quarter. The pace of growth will be lower in the fourth quarter than it is in the third quarter if history is a guide. However, as long as it continues to grow, that means that we have more trips and when you have more scripts, that should roughly translate into more revenue.

Richard Ryan

Great. And it's good to see the contributions from the other cities kind of diversifying away from Istanbul's contribution. What is the level of monetization now of the 2 companies -- 20 cities that you expanded into? And when will the 10 new cities start being monetized? Is that 2027?

Cankut Durgun

At the earliest. The way we think about monetization is that in the Istanbul launch, for example, we began monetizing in that city more than 2 years after the initial launch. It probably will take less time for new cities in the current case because we have the experience. And with experience, you can sort of, on a relative basis, you can grow faster in your new city launches than you did in your initial city. But we're in no hurry to monetize the new cities.

With regards to your first question, we're currently monetizing 7 of the 30 cities that we operate in.

Richard Ryan

Okay. One last one. Any early comments on what your anticipation or your aspirational goals are for 2027?

Oguz Oktem

AV growth. That's the thing.

Cankut Durgun

Alper is the aspirational one, so I'll defer to [indiscernible] question.

Oguz Oktem

Look, I say this analogy all the time, but we are selling water in the desert in the sense that tech-enabled mobility, especially urban mobility is highly demanded in Istanbul and other large Turkish cities because of the congestion, the traffic, just the hardships around moving within a city. So we are providing a very valuable service, and we see the demand, we see the adoption. We see users essentially loving us as a brand and just complementing our service. So our goal is to get the service, the ride-hailing service, the bread and butter of the business now to as many people as possible as fast as possible across the country. So 2026 is going to be -- 2027 is going to be all about higher usage, higher drivers, higher number of users and just more revenue.

Richard Ryan

Congratulations on continued very strong performance.

Operator

[Operator Instructions] Our next question is coming from Fawne Jiang of The Benchmark Company.

Yanfang Jiang

Two on my side. First, on the take rate, I think you mentioned that you're currently monetizing 7 out of your 30 cities. Just wonder what's the effective take rate for the existing 70 cities you are monetizing? And how should we think about the trajectory of the take rate when these cities continue to mature on the growth side?

Cankut Durgun

Thank you for your question, Fawne. So our take rate remains to be in the mid-teens. And that's after the sort of total scale of the operations, right? So that's at the country level, that take rate. We don't break out the take rate into what it is in the cities that we monetize and those that we don't. But the 7 cities, of course, they are the larger cities, of course. They are the first cities that we launched and the earlier cities that we launched are the ones that we monetize first.

Yanfang Jiang

Second question is really more about your investment and capital allocation. You mentioned that you are confident to achieve full year EBITDA, upgraded EBITDA target. At the same time, you also leave room to win that. So I guess what are the key areas you are going to incrementally invest in the second half? On top of that, you have quite a few, I think, action going on, you resell your CB, buying back your shares, continue to invest in the business. How should we think about your capital allocation strategy?

Cankut Durgun

Let me start with the buyback. So we do have -- as you referred to, we do have up to $2.5 million buyback program in place. and that has been active for quite a time now. And we have, in the past, extended the duration of our buyback programs. The current one, I think, is scheduled to expire sometime in October of this year. And we do anticipate as long as the share price remains at a level that we continue to believe is undervalued. We do anticipate continuing to buy back our shares.

That said, this is a capital allocation issue, right? And we are still very much a growth-stage company. The market size that we talk about, for example, we talk about sort of the eventual ride-hailing market being the $3 billion to $4 billion revenue opportunity in Turkey. Together with our increased revenue guidance, we're still at sub-$100 million, right, $85 million of revenue forecast for this year. And therefore, the majority of the investments that we will be making will be to increase the growth, as Alper said, grow baby grow, increase the growth of our ride-hailing business, whether that's new city launches, whether that's accelerating the pace of rider and driver acquisition in these cities through various marketing channels, whether that's revitalizing sort of our existing riders and drivers who have used the service, but maybe use it at a smaller scale when liquidity was less, and therefore, the experience on potentially both sides of the marketplace was less attractive than it is now, reengaging those riders and drivers. That's the priority that we have ahead of ourselves right now.

Yanfang Jiang

That's clear. Congrats on a good quarter.

Operator

Thank you. Ladies and gentlemen, that brings us to the end of today's question-and-answer session. We would like to thank you all for your participation and your interest in Marti Technologies. You may disconnect your lines at this time or log off the webcast and enjoy the rest of your day.