Conferencia de resultados del 3T 2026 de Steve Madden (SHOO): eleva sus previsiones mientras los ingresos crecen un 15.7%
Steve Madden reportó un sólido tercer trimestre, con un incremento interanual del 15,7% en sus ingresos consolidados hasta los 772,6 millones de dólares y un aumento del BPA diluido ajustado a 0,79 dólares. El margen operativo se expandió al 10,2%, impulsado por el canal mayorista y la eficiencia operativa. Ante estos resultados, la dirección elevó sus previsiones para el ejercicio fiscal 2026, proyectando un crecimiento de ingresos de entre el 12% y el 13%, y un BPA diluido de 2,15 a 2,20 dólares. Los principales riesgos a vigilar incluyen la volatilidad en el calendario de envíos, la presión arancelaria y la moderación del crecimiento en Kurt Geiger.
Puntos clave
- Los ingresos del tercer trimestre aumentaron un 15,7% interanual hasta los 772,6 millones de dólares, impulsados por un crecimiento del 19,4% en el canal mayorista y un incremento del 8% en los ingresos del canal directo al consumidor (DTC).
- El BPA diluido ajustado aumentó a 0,79 dólares desde los 0,43 dólares. El margen operativo se expandió al 10,2% desde el 6,9%, respaldado por la mejora del margen bruto y el apalancamiento de los gastos.
- Las ventas comparables globales de Steve Madden aumentaron un 7%, lo que incluye un crecimiento del 16% en Estados Unidos. Las ventas comparables de Kurt Geiger crecieron un 6%, mientras que las de Dolce Vita repuntaron un 26%.
- La dirección elevó sus previsiones para el ejercicio fiscal 2026 a un crecimiento de los ingresos del 12%-13% y un BPA diluido de entre 2,15 y 2,20 dólares.
- Los inventarios disminuyeron un 12,8% hasta los 415,3 millones de dólares, impulsados por una reducción del 26% en Kurt Geiger.
- La dirección prevé que los ingresos mayoristas del cuarto trimestre disminuyan entre un 6% y un 7%, debido principalmente a la comparativa en el calendario de envíos, mientras que para el segundo semestre proyecta un crecimiento de dos dígitos bajos en el canal mayorista de marcas propias.
Datos financieros clave
| Métrica | 3T 2026 | Variación interanual | Comentarios |
|---|---|---|---|
| Ingresos consolidados | 772,6 millones de dólares | +15,7% | Crecimiento en el canal mayorista y DTC |
| Ingresos del canal mayorista | 528,7 millones de dólares | +19,4% | Solidez del negocio de marcas propias y normalización del calendario de envíos |
| Ingresos mayoristas de calzado | 322,6 millones de dólares | +21% | Fuerte crecimiento de la categoría |
| Ingresos mayoristas de accesorios y ropa | 206,1 millones de dólares | +17% | Crecimiento generalizado de las marcas propias |
| Ingresos de DTC | 239,2 millones de dólares | +8% | Impulsado por las ventas comparables en Estados Unidos de Steve Madden y Dolce Vita |
| Margen bruto | 44,6% | +120 puntos básicos | La mejora en el canal mayorista se vio compensada en parte por un menor margen en DTC |
| Beneficio operativo | 78,9 millones de dólares | +32,6 millones de dólares | El margen operativo alcanzó el 10,2% |
| Beneficio neto atribuible a Steve Madden Limited | 57,3 millones de dólares | +88,5% | Frente a los 30,4 millones de dólares del año anterior |
| BPA diluido | 0,79 dólares | Frente a 0,43 dólares | Mayores beneficios y apalancamiento operativo |
| Inventario | 415,3 millones de dólares | -12,8% | El inventario de Kurt Geiger cayó un 26% |
| Efectivo y equivalentes de efectivo | 71,3 millones de dólares | — | La deuda neta se situó en 48,8 millones de dólares |
| Deuda | 120,2 millones de dólares | — | Saldo al cierre del trimestre |
Desempeño comercial y operativo
La marca insignia Steve Madden registró crecimiento en calzado, accesorios, ropa, venta mayorista y DTC. El calzado casual, los botines y los zapatos de tacón compensaron la debilidad de las botas de caña alta. La categoría de bolsos se benefició de los modelos de hombro, hobo y tote, mientras que el negocio de ropa experimentó un exitoso lanzamiento de denim y un sólido ritmo de ventas en múltiples categorías.
Las ventas comparables globales de Steve Madden aumentaron un 7%. En Estados Unidos, las ventas comparables avanzaron un 16%, con un crecimiento del 23% en tiendas a precio completo y del 17% en outlets. A nivel internacional, las ventas comparables disminuyeron un 2%, pero aumentaron un 1% al excluir el negocio en los países del CCG afectado por el conflicto en Oriente Medio.
Kurt Geiger generó 142,9 millones de dólares en ingresos trimestrales, incluidos 101,8 millones de dólares procedentes del canal DTC. Las ventas comparables aumentaron un 6%, tras registrar un crecimiento del 7% en el 2T y del 24% en el 1T. La dirección señaló que la marca se mantiene saludable, pero se ha normalizado tras su comienzo de año excepcionalmente sólido. Su negocio de concesiones se mantuvo prácticamente estable y presenta un margen operativo inferior al del resto de Kurt Geiger.
Dolce Vita registró un tercer trimestre récord, con un aumento del 26% en las ventas comparables. Las bailarinas, los mocasines, los zapatos estilo Mary Jane y los zuecos con cuña lideraron el calzado, mientras que los bolsos de hombro y los bolsos tote impulsaron el crecimiento de la categoría de bolsos. La dirección elevó las previsiones de ingresos de la marca para todo el año a un crecimiento de dos dígitos bajos.
Betsey Johnson se mantiene en camino de registrar un crecimiento de los ingresos de entre el 10% y el 15% para todo el año. La dirección también informó de solidez en Anne Klein y Carvela. Las líneas masculina y Madden Girl registraron un fuerte crecimiento interanual, en el que los mocasines y los zapatos de vestir renovados se beneficiaron del abandono de las zapatillas deportivas por parte de algunos consumidores.
Previsiones de la dirección
Steve Madden elevó su previsión de crecimiento de los ingresos para el ejercicio fiscal 2026 al 12%-13%, frente a su rango anterior del 11%-13%. Ahora se espera que el BPA diluido se sitúe entre 2,15 y 2,20 dólares, por encima de la previsión anterior de 2,05-2,15 dólares.
La dirección sigue esperando un crecimiento de los ingresos de un dígito alto para todo el año en la marca Steve Madden. Ahora se prevé que Dolce Vita crezca a una tasa de dos dígitos bajos, mientras que para Betsey Johnson se proyecta un crecimiento de entre el 10% y el 15%.
La previsión de crecimiento de ingresos proforma de Kurt Geiger para todo el año se redujo a dos dígitos bajos desde una estimación en torno al 15%, lo que refleja la normalización del crecimiento de las ventas comparables tras el 1T. La dirección señaló que esto sitúa de nuevo las perspectivas en su estimación inicial de principios de año.
Para el cuarto trimestre, la dirección prevé que los ingresos mayoristas disminuyan entre un 6% y un 7% debido a que las perturbaciones relacionadas con los aranceles adelantaron envíos al 4T de 2025, lo que genera una comparativa difícil. Aun así, se proyecta que los ingresos mayoristas aumenten aproximadamente un 6%-7% en el segundo semestre, con un crecimiento de dos dígitos bajos en el canal mayorista de marcas propias a pesar de una caída de un dígito alto en las marcas de distribuidor.
La estimación de aranceles de la empresa para el cuarto trimestre se redujo a aproximadamente el 12,5% desde el 15%. La dirección también espera que los fletes de salida tengan un impacto de unos 20 puntos básicos.
Riesgos y aspectos a vigilar
- El calendario de envíos mayoristas sigue siendo una fuente de volatilidad trimestral. Pedidos por valor de entre 12 y 14 millones de dólares se trasladaron del 3T al 4T debido a los tifones en Asia y a entregas tardías, aunque algunos envíos del 4T se aceleraron para compensar parte del impacto.
- Las botas de caña alta tuvieron un rendimiento inferior al de otras categorías de calzado, lo que la dirección atribuyó a tendencias de moda y no a factores climáticos.
- El margen bruto de DTC cayó al 60,7% desde el 61,9% debido al aumento de los costes de flete, un cambio en el calendario de rebajas y descuentos más pronunciados en productos de temporada, especialmente en sandalias.
- El crecimiento de Kurt Geiger se ha moderado respecto al 1T, mientras que su actividad de concesiones sigue teniendo un margen más bajo y se mantiene prácticamente estancada.
- Se prevé que los ingresos por marcas de distribuidor disminuyan en torno al 15% en 2026. La dirección señaló que el negocio acumulará una caída de aproximadamente entre 110 y 115 millones de dólares entre 2024 y 2026, y que aún no ha alcanzado un punto de inflexión.
- La política arancelaria sigue siendo incierta. La dirección está esperando a tener mayor claridad sobre las investigaciones restantes bajo la Sección 301 y el régimen arancelario a largo plazo antes de definir los plazos para los objetivos de margen operativo de Kurt Geiger.
Puntos destacados de la sesión de preguntas y respuestas con analistas
La dirección indicó que los ingresos del 3T estuvieron cerca de las expectativas internas, y que la ligera desviación a la baja se debió principalmente al traslado de envíos mayoristas al 4T. Los beneficios fueron más sólidos de lo que la dirección había anticipado.
Los clientes mayoristas están realizando pedidos de reposición y buscando los productos con mejores ventas, aunque la dirección no cuantificó la aportación de estos nuevos pedidos. La empresa hizo hincapié en que las comparativas del cuarto trimestre están distorsionadas por los traslados de envíos relacionados con los aranceles en el año anterior.
Kurt Geiger ha inaugurado 15 espacios comerciales ('shop-in-shops') en Macy's, incluida la tienda de Herald Square. La dirección estima que el total podría alcanzar entre 40 y 42 establecimientos para la primavera de 2027. La rentabilidad de la marca Kurt Geiger está ligeramente por encima de la media de la empresa, pero el conjunto del negocio se sitúa algo por debajo de la media debido a la actividad de concesiones, que cuenta con márgenes más reducidos.
En cuanto a las marcas de distribuidor, la dirección mejoró ligeramente sus perspectivas para 2026 hasta una caída de alrededor del 15%, frente a la previsión anterior de un retroceso de entre el 15% y el 20%. Sin embargo, la modificación refleja sobre todo el traslado de pedidos de enero a diciembre. El objetivo preliminar de la compañía es estabilizar este negocio en 2027 antes de intentar devolverlo al crecimiento.
Transcripción completa de la conferencia de resultados
Transcripción completa de la conferencia de resultados
Comentarios de la dirección
Operator
Good day and welcome to the Third Quarter 2026 Steven Madden Limited Earnings Call and Webcast. [Operator Instructions] Please note this event is being recorded.
I would now like to turn the conference over to Danielle McCoy, VP of Corporate Development and Investor Relations. Please go ahead.
Danielle McCoy
Thanks, Michael, and good morning, everyone. Thank you for joining our third quarter 2026 earnings call and webcast. Before we begin, I'd like to remind you that our remarks that follow, including answers to your questions, contain statements that we believe to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements are subject to risks that could cause actual results to materially differ from those expressed previously or implied by such forward-looking statements. These risks include, among others, matters that have been described in our press release issued earlier today and filings we make with the SEC. We disclaim any obligation to update these forward-looking statements, which may not be updated until our next quarterly earnings call, if at all. The financial results discussed on today's call are on an adjusted basis, unless otherwise noted.
A reconciliation to the most directly comparable GAAP financial measure and other associated disclosures are contained in our earnings release. Joining me on the call today are Ed Rosenfeld, Chairman and Chief Executive Officer, and Zine Mazouzi, Chief Financial Officer and Executive Vice President of Operations. With that, I'll turn the call over to Ed. Ed?
Edward Rosenfeld
All right, thank you, Danielle, and good morning, everyone, and thank you for joining us to review Steve Madden's third quarter 2026 results. We delivered an outstanding third quarter with revenue up 16% and diluted EPS up 85% compared to the third quarter last year. We saw strong growth across our brands and channels, reflecting our team's disciplined execution of our strategy: creating outstanding product, amplifying it with effective marketing, and ensuring the right distribution and compelling consumer experiences across the channels where our customers shop.
Our flagship brand, Steve Madden, led the way with strong growth across footwear, accessories, and apparel, as well as in both wholesale and DTC channels. Steve and his design team continue to create trend-right product assortments that resonate with consumers. In footwear, exceptional growth in casuals along with strong performance in booties and heels more than offset a decline in tall shaft boots. In handbags, we saw success across a range of shapes, including shoulder bags, hobos, and totes, and with trending treatments and materials like patchwork and faux suede.
And in apparel, we had a successful launch of denim and drove strong sell-through across categories including dresses, tops, bottoms, and jackets. Our marketing team amplified these assortments with an integrated, full-funnel approach that included our fall campaign, Ask Steve, featuring Delilah Belle and the 1997 Big Heads in a callback to one of the brand's most famous ads. Building on the momentum of Steve's recent viral social media moments, the campaign invited consumers to text or call Steve directly at an interactive toll-free hotline for advice on their shoe emergencies. Together, the combination of compelling product and strong marketing execution continues to fuel an increase in brand heat. Global online search interest for Steve Madden rose 16% in the quarter. And we continue to expect Steve Madden brand revenue for the year to increase high single digits compared to 2025.
Under Kurt Geiger, the team continues to create the bold, expressive styles the brand is known for and to support them with creative marketing campaigns. Just last week, we launched a limited edition holiday collaboration with Paddington Bear. London is at the heart of the Kurt Geiger brand and Paddington is one of London's most beloved and internationally recognized characters. The collaboration brings these two distinctly London worlds together, reimagining Paddington with Kurt Geiger's signature color, crystals, and jewel-encrusted detailing. The campaign features Georgia May Jagger, Vinnie Jones, and a cast of London personalities. And the collection spans handbags, footwear, accessories, and gifting.
We also continue to thoughtfully expand distribution for the Kurt Geiger brand. In October, we opened a full-price store in the SoHo neighborhood of New York City, a premium outlet in Desert Hills in California, and handbag and footwear shop-in-shops in Macy's Herald Square. In the third quarter, global DTC comp sales for Kurt Geiger rose 6%, on top of a 15% increase in last year's third quarter. While this remains healthy growth, it represents a moderation from the exceptionally strong trend we saw earlier in the year, and we have adjusted our forecast for the full year and now expect Kurt Geiger revenue to be up low double digits for the year on a pro forma basis.
In Dolce Vita, we delivered a record third quarter with robust growth across wholesale and direct-to-consumer channels driven by a compelling product assortment. In footwear, ballets, loafers, Mary Janes, and wedge mules were standouts. We also continued to build our handbag business, where highlights included shoulder bags and totes. And across both shoes and bags, Dolce Vita saw success with on-trend materials like suede and animal print, as well as seasonal colors like oxblood, jade, and chocolate brown. The team also continues to deliver innovative marketing campaigns and activations that deepen the brand's connection with its consumers.
Dolce Vita's fall campaign, Designed to Be Lived In, came to life through the Dolce Vita Flat, an immersive brand residency in the Williamsburg neighborhood of Brooklyn, New York, inspired by the brand's best-selling flats category. Dolce Vita transformed a Williamsburg loft into a fully furnished home, and throughout the month-long residency, the space has hosted dinners, editorial appointments, styling sessions, and community gatherings. Based on the strong momentum we're seeing in the brand, we have increased our forecast for Dolce Vita revenue for the year and now expect low double-digit growth.
Beyond our lead brands, we're pleased that we're also seeing strength across our broader brand portfolio and are on pace for strong gains for the year at Anne Klein, Betsey Johnson, and Carvela as well. Betsey Johnson has been a particular highlight. Over the past few years, the team has renewed the brand's cultural relevance by tapping into the Y2K fashion revival and building on that momentum with distinctive product, storytelling, collaborations, and activations. During the third quarter, we launched the Betsey Johnson by Paris Hilton collaboration. Sell-through was strong across the products in the collection, and dresses inspired by some of Betsey's most iconic archival prints and styles generated an online frenzy and sold out in 2 days. The collaboration generated nearly 800 million media impressions, further strengthening brand awareness and reinforcing the brand's relevance with a new generation of consumers. The Betsey Johnson brand is on track for low teens revenue growth for the year.
So overall, our brands are deepening their connection with consumers, gaining relevance in the marketplace, and driving meaningful growth. Based on our strong year-to-date results and the continued momentum we see in the business, we are raising both our revenue and earnings outlook for the year. And looking further ahead, the strength of our brands and the multiple growth opportunities across our diversified portfolio give us confidence in our ability to drive sustainable growth and create long-term value for our stockholders. And now I'll turn it over to Zine to review our third quarter financial results in more detail and provide our updated outlook for 2026.
Zine Mazouzi
Thanks, Ed, and good morning, everyone. In the third quarter, consolidated revenue was $772.6 million, a 15.7% increase compared to the third quarter of 2025. Wholesale revenue was $528.7 million, up 19.4% compared to the third quarter of 2025, driven by strong performance in the branded business. Wholesale revenue also benefited from a more normalized shipment timing compared with last year, when tariff-related disruptions shifted certain shipments from the third quarter into the fourth quarter of 2025. Growth was strong across categories: wholesale footwear revenue was $322.6 million, a 21% increase, and wholesale accessories and apparel revenue was $206.1 million, a 17% increase.
In our direct-to-consumer segment, revenue was $239.2 million, an 8% increase compared to the third quarter of 2025. Globally, Steve Madden brand comp sales rose 7% in the quarter, driven by continued outstanding performance in the U.S., where comp sales for our flagship brand rose 16%. International comp sales decreased 2%, but increased 1% excluding the GCC business, which was impacted by the conflict in the Middle East. Kurt Geiger comp sales were up 6% in the quarter, and Dolce Vita comp sales increased 26%.
We ended the quarter with 381 company-operated brick-and-mortar stores, including 92 outlets, as well as 8 e-commerce websites, and 190 company-operated concessions in international markets. Our licensing royalty income was $4.7 million in the quarter compared to $3.7 million in the third quarter of 2025. Consolidated gross margin was 44.6% in the quarter, up from 43.4% in the prior year, driven by an increase in the wholesale channel, partially offset by a decrease in direct-to-consumer. Wholesale gross margin was 36.8%, up from 33.6% in the third quarter of 2025, reflecting strong underlying improvement as well as a small negative impact from tariffs, partially offset by higher freight expense.
Direct-to-consumer gross margin was 60.7%, down from 61.9% in the third quarter of 2025, primarily due to higher freight expense, shift in markdown cadence compared to the prior year, and deeper discounting on seasonal products. Operating expenses as a percentage of revenue were 34.3% in the quarter compared to 36.4% in the third quarter of 2025, driven by expense leverage on a higher revenue base. Operating income for the quarter was $78.9 million, or 10.2% of revenue, compared to $46.3 million, or 6.9% of revenue, in the third quarter in the prior year.
The effective tax rate for the quarter was 25.4% compared to 23.4% in the third quarter of 2025. Finally, net income attributable to Steve Madden Limited for the quarter was $57.3 million, or $0.79 per diluted share, compared to $30.4 million, or $0.43 per diluted share, in the prior year. Turning to the balance sheet, our financial foundation remains strong. And as of September 30, 2026, we had $120.2 million in debt and $71.3 million in cash and cash equivalents, for a net debt of $48.8 million. Inventory was $415.3 million, down 12.8% compared to $476 million in the prior year, driven by a 26% inventory reduction in the Kurt Geiger business. Our CapEx in the quarter was $14.4 million, and we did not repurchase any shares in the open market.
The company's board of directors approved a quarterly cash dividend of $0.21 per share. The dividend will be payable on December 24, 2026 to stockholders of record as of the close of business on December 11, 2026. Now turning to our fiscal 2026 guidance, we are raising our revenue and diluted earnings per share outlook. We now expect revenue to increase 12% to 13% from our prior guidance of 11% to 13%. And we expect diluted earnings per share to be in the range of $2.15 to $2.20, up from our prior guidance of $2.05 to $2.15. Now I would like to turn the call over to the operator for Q&A. Michael?
Operator
[Operator Instructions] The first question today comes from Anna Andreeva with Piper Sandler. Please go ahead.
Preguntas y respuestas
Anna Andreeva
We had a couple. On the core Madden business, surprised to see a miss to at least the Street, considering the product looks really great. So did that come in in line with your expectations? We've noticed some stockouts in core Madden plus weather hasn't been seasonable quite yet, as we know, so are you leaving some sales on the table as a result? And then secondly, I'm not sure you mentioned, what was the revenue contribution from KG? You talked about a slower comp in 3Q and revenue is now expected low double digits for the year. Can you just elaborate on that? Maybe talk about what didn't work well. Thanks so much.
Edward Rosenfeld
Yes, sure. The revenue overall was pretty close to our internal expectation, maybe a couple million dollars below, and that was related to wholesale shipments that moved out from Q3 to Q4. And that was, you know, related to the typhoons in Asia and some late deliveries. But basically in Q3, we were, you know, we were pretty much in line with what we expected on the revenue and obviously exceeded on the earnings line.
In terms of Kurt Geiger, I think it's helpful to put the adjustment to the Kurt Geiger guidance into context. When we came into the year, our initial guidance was for Kurt Geiger brand revenue to be up low doubles for the year. Then we came out in Q1 and had an exceptionally strong quarter where comps were up 24% in that business. And at that time, based on that strength in Q1, we raised the guidance to mid-teens for the year. Since then, the growth has normalized somewhat. It's still quite healthy. We did a 7% positive comp in Q2, and then, as I mentioned, our comps were up 6% in Q3. So still solid growth, but obviously not at the same pace as what we saw in Q1. And based on that more normalized trend, you know, we're now looking at low doubles again for the year, which is essentially where we started.
Anna Andreeva
Okay, understood. Super helpful. Ed, did you quantify the amount of those shipments from 3Q into 4Q?
Edward Rosenfeld
Zine, do you want to?
Zine Mazouzi
Yes, so the actual orders that had shifted, I would say, were about between $12 million and $14 million, but we were also able to accelerate some from Q4 into Q3 to kind of offset it a little bit.
Anna Andreeva
All right. I appreciate it. Thank you so much, guys.
Operator
The next question comes from Kelly Crago with BMO Capital Markets. Please go ahead.
Unknown Speaker
I guess could you dig into the 4Q implied sales guidance of flat to up 2%? I guess, what does that imply for the core Steve Madden business versus KG?
Edward Rosenfeld
So the core Steve Madden business or the business excluding Kurt Geiger would be down modestly in Q4. And again, that has to do with the wholesale shipment timing. And, you know, last year was obviously a very unusual year because of all the tariff-related disruption. And so a lot of shipments last year moved from Q3 to Q4. And so, you know, we've tried to prepare people that we would have strong wholesale growth in Q3 and then would be down in Q4. We're really looking at it as what are we achieving for the back half in total.
But if you're asking about the number excluding Kurt Geiger, I can just give you the wholesale number. Well, maybe since Kurt Geiger's anniversaried, I'll give you the number in total. We were up 19.4% in wholesale growth in Q3. We'll be down 6% or 7% in Q4. And so that gets us to roughly a 6% or 7% increase for the second half. And just keep in mind, that includes down high singles in private label. So the branded business for the second half is up low double digits in wholesale.
Unknown Speaker
Got it. I guess what's sort of, given that you're talking about very strong trends, you know, it seems like particularly wholesale, I know there was a shift underlying that, what you're implying is that, you know, there are trends, you guys are chasing it. So I guess what is the assumption on, you know, the reorder business in the fourth quarter on wholesale given, you know, retailers seem to be wanting more of this product?
Edward Rosenfeld
Look, we never quantify that, but obviously we built a reorder assumption in here. We are getting reorders. We are seeing wholesale customers chasing into products that are selling. But again, there's a meaningful headwind from the shift.
Unknown Speaker
Got it, okay. And then you mentioned another thing that stood out to us is that you're talking very strong Steve Madden core comps, especially in the U.S., but you spoke to some seasonal liquidations. And I'm curious what the dynamic is there, and in that same vein, you called out tall shaft boots. I was wondering if there was anything more to say there as we look to the fourth quarter. Thanks.
Edward Rosenfeld
Yes. Sure. So in terms of the seasonal liquidation, I guess what I would say is, you know, overall, I know many of you guys track our DTC promotions, and I think everybody's aware that we have pulled back on promotional activity overall, that we've had fewer days where we're on sale this year. And, you know, that's been a positive story. However, what we did see in Q3 is that when you have something that you do need to clear, we had to go pretty deep. And for us in spring, that category that was a bit of a laggard was sandals. And as we moved through the sandals in Q3, we did find that we had to, you know, take some serious markdowns to get through those and get clean going into fall.
And then, yes, from a trend perspective, I would say tall shaft boots is the one thing that is not as strong as last year. If we look at our business by category, we're essentially up in every category but tall shaft boots. So, you know, obviously flats have been tremendous for us. All the casuals have been very strong. Dress shoes are performing very well. And booties are great, particularly dress booties. But tall shaft boots have not been as strong as last year.
Unknown Speaker
Do you think that's sort of a weather thing or a trend thing?
Edward Rosenfeld
No, I think it's a trend thing, but, you know, that's the nature of our business. You know, we shifted based on the categories that are trending, and I can't remember any year where every category was up because, you know, the consumer moves based on fashion.
Unknown Speaker
Yes. Great. Thanks. That's awesome.
Operator
The next question comes from Janine Stichter with BTIG. Please go ahead.
Ethan Saghi
You've got Ethan Saghi on for Janine. I was hoping you could just walk us through your assumptions for tariffs and freight costs in Q4 and as we move into '27, what you're embedding in there as well.
Zine Mazouzi
As far as tariffs, we have adjusted our assumptions for Q4 for any products received. We had, as you know, our previous guide had 15% for Q4, and we have adjusted that to somewhere in the 12.5% range. So that's what's embedded in our Q4. And as far as freight is concerned, in Q4, we're assuming we'll still have an impact from inbound freight, but although we were able to manage it in Q3, we're expecting probably about a 20 basis points impact on outbound freight, or freight to our stores or to our consumers from our e-com.
Ethan Saghi
Great. Thanks so much. And then just on SG&A, I know in Q3 came in a bit below your previous expectations. Could you just walk us through the puts and takes of the lower growth there?
Zine Mazouzi
Yes, so if you look at it as a percentage of revenue, obviously we have the leverage from the higher revenue base. But if you look at it from a dollar-to-dollar perspective, Q2 was a partial year last year for Kurt Geiger. So Kurt Geiger being there for the full Q2 had a much bigger impact. I think we were up 25.3% in Q2, and in Q3 we're at 9%. And some of the other things that helped us in Q3 as well is we put a big focus on our warehouse management and put people on the ground there to ensure that everything runs smoothly, and we manage our operating expenses in our stores very well given the nice comp increase that Ed spoke to earlier.
Ethan Saghi
Great. Thanks so much. I'll pass it on.
Operator
[Operator Instructions] Your next question comes from Sam Poser with Williams Trading. Please go ahead.
Samuel Poser
I would like to just follow up on Anna's question about Kurt Geiger. How much revenue did Kurt Geiger do in the quarter? And if you could break it down by DTC and the wholesale components, that would be great.
Edward Rosenfeld
Kurt Geiger. Do you want me to report it? Yes, go ahead.
Zine Mazouzi
So revenue for the quarter for Kurt Geiger in total was $142.9 million, and the DTC part of it was $101.8 million.
Samuel Poser
Thank you. And then on the -- there's been some articles recently about the concessions part of that business. Can you talk a little bit about the concessions business and your thoughts there and how that's performing relative to the balance of the business?
Edward Rosenfeld
Well, yes, no, obviously we can't comment on any rumors or any of the press reports. And certainly, if and when there's anything material to report, we will get that information out quickly and through the official channels. But in terms of the business, look, it continues to perform. It's making money. I think we've been open about the fact that it's lower operating margin than the balance of the Kurt Geiger business.
Samuel Poser
But it's performing well. I mean, when you look at the overall Kurt Geiger revenue of $142 million and its growth, was that additive as a percent growth metric or did the Geiger brand grow better?
Edward Rosenfeld
No, the brands are growing faster. The concessions business has basically been flattish.
Samuel Poser
And if I'm not mistaken, that's around 1/3 of the overall Kurt Geiger revenue. Is that more accurate on an annualized basis?
Edward Rosenfeld
Yes, I think it's a little smaller than that now as the brands have grown faster.
Samuel Poser
And then lastly, could you talk about, you left out a couple of your own brands in there. One is Madden Girl, which I'm not sure how big it is, and the other is Men's. Can you give us a little read there on both the performance and the appetite, I guess mostly from your wholesale partners there?
Edward Rosenfeld
Yes, both are doing well. In fact, when we talk about the Steve Madden brand overall, we include men's, we include kids, we include Madden Girl, et cetera. So that's why we didn't address those separately. But both are showing strong growth this year versus last year. You know, men's, similar to what we're seeing in women's or Madden Girl, I think is benefiting from this fashion shift and more men who are deciding that they're going to get out of their sneakers and wear maybe loafers.
And so we're doing phenomenal with loafers, we're doing phenomenal with updated dress shoes. We do still have some sneakers that are good. So, and we've really, you know, we're investing more in marketing in men's. We've really upgraded the product, the quality, the AURs are up as well, and so that's a positive story and what we think can be a growth opportunity for us going forward.
Samuel Poser
Thanks very much.
Operator
The next question comes from Dana Telsey with Telsey Advisory Group. Please go ahead.
Dana Telsey
As you think about the DTC business and retail, anything you've been seeing different in outlets versus full price? And then on the wholesale side, difference in terms of whether it's off-price, department stores, how you're thinking of order trends, and does it differ by brand? Thank you.
Edward Rosenfeld
Yes, well, as you know, outlets were sort of a laggard for us at the beginning of the year, but they have really recovered. Our full-price stores have been very strong all year. So in Q3, for instance, if we're talking about the United States, our full-price stores were up 23% in Q3, that's on a comp basis, and outlets comped up 17%. So haven't quite caught up to the full-price stores, but very strong performance in outlets as well.
In terms of the wholesale channel, I think there's no big change there. We continue to see strong performance across all of our branded channels. So whether that's department stores or pure-play e-commerce retailers or shoe chains, et cetera, off-price players. Obviously, the more challenging business for us this year, as we've talked extensively, is in the mass channel with our private label.
Dana Telsey
Got it.
Operator
The next question is a follow-up from Sam Poser with Williams Trading. Please go ahead.
Samuel Poser
Real quick, the private label business, you just brought it up. Can you talk about where you are and sort of, you know, what the future is looking like there into next year?
Edward Rosenfeld
Yes, so we have actually brought our expectation for the year up for that business slightly. Still nothing to write home about, but I think we now expect it to be down mid-teens in 2026 versus our prior expectation of down mid to high teens. I will say, though, that most of that is just some orders that we were expecting to get for January that we now expect to go out in December. So I don't think it's a material change in the trend.
And obviously we'll address 2027 on the next call. Look, it's a work in progress. I think we have not created a plan and we're not prepared to call a big inflection here, and we need to keep working at it to get this thing turned around.
Samuel Poser
And I mean, from its peak, where is that business now? I mean, as you see it today, do you expect it to continue to go down next year, or do you expect it to be flat until you can get it going again?
Edward Rosenfeld
Well, compared to '24, we're going to be down, you know, north of $110 million, maybe $115 million, somewhere in there, from '24 to '26. Our goal will be, I think probably we're going to be looking to be flat next year. We want to stop the bleeding and then attempt to grow off that base.
Samuel Poser
All right. Thanks again.
Operator
The next question is a follow-up from Anna Andreeva with Piper Sandler. Please go ahead.
Anna Andreeva
I just wanted to follow up on the KG shop-in-shops with Macy's. The one at Herald Square looks really great. Can you just remind us on the cadence? I think you talked about up to 40 better Macy's doors you're launching by spring. Any color how we should think about that, and just remind us how we should think about profitability for KG this year, and is mid-teens or better still a goal for margins over time? Thank you so much.
Edward Rosenfeld
Yes, in terms of the Macy's launch, we're very pleased with that. In addition to Herald Square, we've got 14 other shop-in-shops open in other Macy's stores. I think there's one more that we're working on for this season, and then to your point, I think we may get up to 40 or maybe even 42 for spring of '27. We never provide revenue by wholesale customers, so I can't help you with any quantification of that, but obviously it has the potential to be a meaningful relationship.
In terms of the profitability of Kurt Geiger, if we're talking about the brand, it's slightly above company average right now. The business overall would be, I think, slightly below because of the concessions business being lower. And, yes, I don't think the target for operating margin changes, but we've been pretty clear that we're going to wait until we get through, you know, find out what happens with these remaining Section 301 investigations, wait until we understand the go-forward tariff regime, and then we'll try to give you some more color on timing around operating margin targets.
Anna Andreeva
All right, terrific. Thank you so much again.
Edward Rosenfeld
Thank you.
Operator
[Operator Instructions] Seeing no additional questions, this concludes our question and answer session. I would like to turn the conference back over to Ed Rosenfeld for any closing remarks.
Edward Rosenfeld
Great. Well, thanks so much for joining us today. Have a great day. We look forward to speaking with you on the next call.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.
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