Llamada de resultados del T2 de 2026 de Fossil Group (FOSL): La expansión de márgenes impulsa la mejora de las previsiones
Fossil Group reportó ventas netas de 211 millones de dólares en el segundo trimestre de 2026, lo que representa una disminución interanual del 4% afectada por el cierre de tiendas. No obstante, el margen bruto se expandió 490 puntos básicos hasta el 62,4%, impulsado por un modelo de venta a precio completo y menores aranceles, permitiendo que el resultado operativo ajustado se duplicara a 8,6 millones de dólares. La empresa elevó sus previsiones anuales, proyectando una caída en ventas netas del 3% al 5%, un margen operativo ajustado de entre 4% y 6%, y flujo de caja libre positivo.
Puntos clave
- Las ventas netas del segundo trimestre de 2026 ascendieron a 211 millones de dólares, lo que supone un descenso interanual del 4% e incluye un impacto de aproximadamente 220 puntos básicos por el cierre de tiendas.
- El margen bruto se amplió en 490 puntos básicos hasta el 62,4%, impulsado principalmente por la venta a precio completo, las iniciativas en la cadena de suministro y la reducción de aranceles.
- El resultado operativo ajustado se duplicó en comparación con el mismo periodo del año anterior hasta alcanzar los 8,6 millones de dólares. El resultado operativo ajustado del primer semestre aumentó un 35% hasta los 18,1 millones de dólares a pesar de las menores ventas.
- Las ventas al por mayor de relojes tradicionales de la marca Fossil crecieron un 12% a nivel mundial. Las ventas al por mayor de relojes tradicionales en Estados Unidos aumentaron un 16%, mientras que India registró un crecimiento de dos dígitos.
- Fossil Group elevó sus previsiones para todo el año y ahora prevé que las ventas netas disminuyan entre un 3% y un 5%, y que el margen operativo ajustado alcance entre el 4% y el 6%.
- La directiva sigue esperando un retorno al crecimiento de los ingresos en el cuarto trimestre de 2026 y ahora proyecta un flujo de caja libre positivo para todo el año.
Datos financieros principales
| Métrica | Resultado del Q2 de 2026 | Variación o contexto |
|---|---|---|
| Ventas netas | 211 millones de dólares | Un 4% menos interanual; el cierre de tiendas redujo el crecimiento en aproximadamente 220 puntos básicos |
| Margen bruto | 62,4% | 490 puntos básicos más en comparación con el año anterior |
| Gastos generales, de venta y administrativos (SG&A) | 123 millones de dólares | Prácticamente estables excluyendo una ganancia de 11 millones de dólares registrada en el Q2 de 2025 por la venta de un centro de distribución europeo |
| Resultado operativo ajustado | 8,6 millones de dólares | Se duplicó interanualmente; el análisis financiero redondeó la cifra a 9 millones de dólares |
| Resultado operativo ajustado del primer semestre | 18,1 millones de dólares | Un 35% más respecto a los 13,4 millones de dólares del año anterior |
| Efectivo y equivalentes de efectivo | 79 millones de dólares | Saldo al cierre del trimestre |
| Disponibilidad bajo la línea ABL | 18 millones de dólares | Disponibilidad al cierre del trimestre |
Rendimiento comercial y operativo
El continente americano se estabilizó, impulsado por un crecimiento de un dígito medio en Estados Unidos. Las ventas en Asia aumentaron un 4%, lideradas por un sólido crecimiento de dos dígitos en India. EMEA siguió bajo presión debido al entorno geopolítico en Oriente Medio y a la menor actividad del comercio minorista de viajes.
Los relojes tradicionales fueron un importante motor de crecimiento. Las ventas al por mayor de relojes tradicionales de la marca Fossil aumentaron un 12% a nivel mundial, mientras que las ventas al por mayor de relojes tradicionales en Estados Unidos aumentaron un 16% en todas las marcas, con un desempeño aún más sólido de Fossil.
La directiva atribuyó el impulso a la innovación de productos, el marketing y la disciplina de precios sin descuentos. Los lanzamientos previstos para la segunda mitad del año incluyen el modelo más deportivo Machine X1 y Signature, una plataforma de alta gama de fabricación suiza cuyo debut está programado para la Semana del Reloj de Nueva York en octubre, seguido de su lanzamiento en India.
Los relojes y joyas de Michael Kors mejoraron en canales y mercados clave. Emporio Armani continuó registrando sólidas ventas finales, mientras que Armani Exchange se benefició de nuevos productos y eventos centrados en celebridades. En India, Fossil, Armani, Diesel y Michael Kors registraron un crecimiento de dos dígitos en los canales de venta al por mayor y directo al consumidor.
Fossil Group continuó optimizando sus operaciones. La empresa cambió la estructura de su filial en Sudáfrica a un modelo de distribuidor, introdujo una estructura híbrida para Malasia y Singapur, y firmó un contrato de arrendamiento para un nuevo centro de logística y distribución en Sunnyvale, Texas. También prorrogó los contratos de arrendamiento de más de 25 de sus tiendas más rentables en el continente americano.
La empresa cerró el segundo trimestre con 17 tiendas menos, que corresponden a seis cierres y 11 ubicaciones en Sudáfrica que pasaron a ser operadas por un distribuidor. Se planean dos cierres adicionales, proyectando aproximadamente 178 tiendas a nivel mundial a finales de año.
Previsiones de la directiva
| Métrica para todo el año 2026 | Previsión actualizada | Previsión o supuesto anterior |
|---|---|---|
| Ventas netas mundiales | Descenso del 3% al 5% | Anteriormente, descenso del 4% al 6% |
| Margen operativo ajustado | Del 4% al 6% | Anteriormente, del 3% al 5% |
| Margen bruto | Rango superior del 50% | Asume que no habrá reembolsos arancelarios adicionales en 2026 |
| Flujo de caja libre | Positivo | La directiva elevó sus expectativas tras una mayor rentabilidad y un mejor desempeño del capital de trabajo |
| Ventas netas del Q4 | Retorno al crecimiento interanual | Expectativa de la directiva basada en lanzamientos de productos, marketing, ejecución en la venta al por mayor y comparativas más accesibles |
Aproximadamente 360 puntos básicos de la caída de ventas proyectada para todo el año se relacionan con el cierre de tiendas y la semana extra incluida en 2025. La directiva señaló que la visibilidad para el cuarto trimestre está respaldada por su cartera de productos, la implicación de los socios, la mejor presentación en tienda y la actividad de marketing, al tiempo que reconoció la incertidumbre generalizada del mercado.
Riesgos y factores a vigilar
- El desempeño en EMEA se está viendo afectado por las condiciones geopolíticas en Oriente Medio, la reducción de los viajes y los cambios en los modelos operativos regionales.
- La directiva identificó las condiciones inciertas del mercado y los precios del gas como factores que podrían afectar a las perspectivas de crecimiento del cuarto trimestre.
- El déficit en las regalías de marcas con licencia redujo el margen bruto del segundo trimestre en aproximadamente 1,5 puntos porcentuales.
- La previsión del margen bruto para todo el año en el rango superior del 50% asume que Fossil Group no recibirá reembolsos arancelarios adicionales durante 2026.
- Las ventas de todo el año seguirán reflejando los cierres de tiendas y la semana contable adicional incluida en 2025.
Aspectos destacados de la sesión de preguntas y respuestas con analistas
La directiva afirmó que el crecimiento sostenible de los relojes tradicionales depende principalmente de la innovación continua en diseño, tecnología, narrativa de producto y marketing. Franco Fogliato añadió que la cartera de productos para el segundo semestre de 2026 y para 2027 respalda la confianza de la directiva en esta categoría.
En cuanto al marketing, la empresa está orientando más inversión hacia la construcción de marca en la parte superior del embudo y la creación de demanda. La directiva espera que las campañas orientadas a productos específicos, la interacción digital y los eventos culturales amplíen la adquisición de clientes al tiempo que respaldan las ventas a precio completo.
Con respecto al crecimiento del cuarto trimestre, la directiva señaló una combinación de nuevos productos, expansión de las ventas al por mayor, una mejor presentación minorista, acciones de marketing y un mayor impulso de los socios comerciales. Se mantuvo una postura prudente dado que las condiciones del mercado externo siguen siendo inciertas.
Para Europa, la directiva declaró que la empresa prioriza la rentabilidad a largo plazo y la reducción del riesgo operativo antes que buscar ventas a corto plazo, incluyendo cambios de operaciones directas a estructuras dirigidas por distribuidores en mercados seleccionados.
Transcripción completa de la conferencia de resultados
Transcripción completa de la conferencia de resultados
Comentarios de la dirección
Operator
Thank you. Good afternoon, ladies and gentlemen, and welcome to the Fossil Group Second Quarter 2026 Earnings Call. [Operator Instructions] This conference call is being recorded and may not be reproduced in whole or in part without written permission from the company. Now I'll turn the call over to Christine Greany of The Blueshirt Group to begin. Thank you.
Christine Greany
Hello, everyone, and thank you for joining us. With me on the call today is Franco Fogliato, Chief Executive Officer, and [ Randy Grevin ], Chief Financial Officer. Before we begin, I would like to remind you that information made available during this conference call looking information and actual results could differ materially from those that will be discussed during this call. Fossil Group's policy on forward-looking statements and additional information concerning a number of factors that could cause actual results to differ materially from such statements is readily available in the company's Form 8-K, 10-Q, and 10-K reports filed with the SEC.
In addition, Fossil assumes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. During today's call, we will refer to constant currency results as well as certain non-GAAP financial measures. Please note that you can find reconciliation of actual results to constant currency results and other information regarding non-GAAP financial measures discussed on this call in Fossil's earnings release, which is available on the Fossil website, was filed today on Form 8-K, and is available in the Investors section on fossilgroup.com. With that, I'll now turn the call over to Franco to begin.
Franco Fogliato
Good afternoon. Thank you, Christine, and welcome, everyone. We're pleased to deliver another quarter of strong financial performance, which reflects the compounding benefits of our turnaround plan and disciplined execution. Our Q2 net sales totaled $211 million, led by strength in key brands, channels, and geographies, which is setting the stage for our return to top-line growth in the fourth quarter of this year. Gross margins of 62.4% were above our expectation, largely attributable to our full-price selling model, and adjusted operating income doubled versus a year ago, coming in at $8.6 million. Momentum enables us to confidently raise our full-year outlook, underscoring the strength of our turnaround pillars and our commitment to driving durable growth and value creation.
During the quarter, we saw notable strength in two of our biggest and most scalable markets, the U.S. and India. From a regional perspective, the Americas region stabilized and was highlighted by mid-single-digit growth in the U.S. The Asia region increased 4% with strong double-digit growth in India. Solid performance in these two regions is particularly gratifying given the headwinds we're seeing in EMEA, which is being increasingly impacted by the geopolitical climate in the Middle East. Another standout this quarter was our Fossil brand traditional watch business, which delivered impressive growth of 12% globally in the wholesale channel. We're pleased that our solid top-line results, healthy gross margins, and effective cost management translated to strong bottom-line delivery in the quarter.
We view this as a testament to the hard work and commitment of our teams around the world and would like to express our gratitude for their ongoing dedication to helping us consistently deliver on our plans. Now, I will turn to some updates on the initiatives under our three strategic turnaround pillars. First, returning to profitable growth. We're strengthening the Fossil brand platform to action to fuel innovation, deepen consumer engagement, grow the traditional watch business, and reinvigorate our jewelry and leather categories. Our product engine is key to growing our business. As a market share leader, we are benefiting from structural tailwinds that are driving traditional watch growth across markets and demographics.
And we are uniquely positioned to capture this opportunity by continuing to deliver a steady pipeline of innovation. We're building a portfolio that allows Fossil to win at every level, from attainable everyday style to elevated watchmaking. We're thrilled to have recently been nominated for American Watch Brand of the Year, Volume Watch Brand of the Year, and Best Marketing Campaign for Big Tic Y2K for the upcoming WatchPro Awards in September, a premier watch industry event. This is a tremendous honor that speaks to the enduring strength of the Fossil brand and the talented teams driving our product engine and storytelling. Fossil has over 40 years of design heritage that we are drawing from to inspire innovation for the future.
Bringing back iconic products from our archives, we're transforming nostalgia into a competitive advantage. And we're just getting started in 2026. In the first half of the year, we launched Big Tic, introduced a [ War Plex ] collection to coincide with the World Cup games, and continued to bring high-profile collaborations with Star Wars and Marvel to market. At the same time, Fossil icons like the Everett, Machine, Neutra, and Townsman collections for men, and the Harlow, Raquel, and Scarlette collections for women continue to drive scale and market share. We're continually innovating our icons forward, which has enabled us to create best sellers like watch rings and minis, two categories that Fossil has defined within the industry.
This fall, we are launching an exciting evolution of our Machine platform, the X1, which is bolder, sportier, and marks another step forward in our premiumization strategy. We are focused on elevating our brand equity through innovation, material, craftsmanship, and now Swiss watchmaking. Among our biggest product stories in the second half of the year is the launch of Signature, a premium platform that introduces a new level of technical sophistication and Swiss-made craftsmanship. We're incredibly proud of this offering and believe it to represent an important new chapter for the Fossil brand. The Signature collection will premiere at New York Watch Week in October, supported by a dedicated campaign designed to celebrate craftsmanship and drive engagement with watch industry press and influencers.
It will be quickly followed by a launch event in India, where consumers are increasingly seeking premium products. We will be amplifying the India launch by partnering with Padmanabh Singh, our global senior ambassador. Padmanabh is the Maharaja of Jaipur and one of India's leading polo players. He represents a unique blend of heritage, modern style, and global influence that we believe will help drive excitement and engagement. Storytelling is also critical to our brand-led, consumer-focused operating model, and in Q2, we accelerated our investment in demand creation. In the first half of 2026, the combination of robust product innovation and targeted marketing investment helped us drive brand heat in new customer acquisition.
Our global marketing teams have been focusing on putting Fossil at the center of culture with a digital-first approach, social engagement, and immersive events. During Q2, we had a Fossil fun event featuring K-pop star [ HAL ] at our flagship store in the capital of Malaysia. The event drew an overwhelming response from hundreds of fans, far exceeding the capacity of our store. It also captured live media attention, drove exceptionally high engagement rates on social media, and generated 600,000 impressions in one day. We're continuing to invest behind marketing and events to drive cultural relevance and have more storytelling on deck for the second half, including our Signature launch and other key moments leading up to the holiday season.
Looking further out, there is much more to come next year in terms of product innovation and creative marketing. We just held our Spring/Summer 2027 Global Sales Meeting at our headquarters in Dallas last month. The energy, collaboration, and enthusiasm from our teams from around the globe was tremendous and reflective of the exciting opportunities in front of us. Turning to our omnichannel initiatives, which are focused on modernizing our brand expression at wholesale, improving our e-commerce business, and optimizing our Fossil store portfolio. On the wholesale front, we're driving growth with our long-term partners and extending our footprint in specialty retail doors. This is primarily being driven by three major factors.
Great product supported by a robust innovation pipeline, engaging storytelling, and our commitment to full-price selling. During Q2, we saw traditional watch growth in both the Americas and Asia regions, with strength across brands in key markets. This includes the important U.S. market, where wholesale channel performance was highlighted by traditional watch growth of 16%, led by even stronger performance from the Fossil brand. Looking now at DTC in the e-commerce channel, we're continuing to drive higher product margins and AUR as we prioritize full-price integrity and implement initiatives to provide a more engaging customer journey. In the retail channel, we're pleased to note that our store of the future strategy is continuing to gain traction, driving improved performance in our full-price stores during the quarter.
Most notably, we're seeing accelerating trends across product margins and AUR. Building on the momentum we have seen across channels, we recently strengthened our leadership in the Americas region by bringing in seasoned industry veterans to lead our wholesale and retail businesses. We believe this leadership addition will accelerate our efforts to strengthen operational excellence, drive productivity, and increase market share. Moving now to our core licensed brands. In the Michael Kors brand, watches and jewelry delivered another quarter of improved performance in our most important channels and geographies. The brand is undergoing a successful turnaround, and we're following their lead on style and fashion authority.
We're evolving our strong hero watch collections like Lexington that resonate globally with consumers, while also building new platforms beginning with the Chelsea collection this fall. We're also focused on rejuvenating jewelry through elevated design and a redefined pricing strategy, bringing new energy to demand across collections and price points. In Emporio Armani, the brand continues to generate strong sell-through, driven by innovation and a focus on premium offerings, while the Armani Exchange brand is benefiting from product newness and curated events featuring celebrity collaborations. This fall, Emporio Armani will introduce the next evolution of the Archetipo, a classic dress watch positioned in the $200 to $300 price segment in one of the brand's most iconic timepieces, which will serve as the foundation of the collection for the years to come.
Looking now at India, one of our most important strategic markets, where we are seeing ongoing strength in all brands and channels. During Q2, we delivered double-digit growth in the Fossil, Armani, Diesel, and Kors brands, with strong performance in both the wholesale and direct-to-consumer channels. This was driven by product newness, disciplined full-price selling, and great storytelling, as our experienced team continues to deliver strong execution. We're executing a number of initiatives to continue the momentum in the Fossil brand. We're maintaining a robust pipeline of newness to drive consumer engagement and branding. At Michael Kors, we're leveraging the brand image and amplifying our bridge-to-luxury positioning as we cater to local consumers with a strong desire for upscale product.
In the Armani brand, we're delivering newness and premiumization at Emporio Armani. We'll continue to focus on product innovation, premiumization, and customer engagement initiatives at Armani Exchange. To support the pace of growth we're seeing in this market, our operational and supply chain teams have been working fast and furious and delivering strong execution. Our India factory has been delivering increased throughput and recently achieved ISO certification, indicating outstanding commitment to quality procedures and protocols. We believe there is still a tremendous runway ahead to unlock additional growth in India as we double down on product marketing and channel expansion opportunities. Moving to our second turnaround pillar, optimizing our operating model.
The major areas of focus include sharpening go-to-market execution, enhancing our digital and technology infrastructure, delivering best-in-class supply chain performance, and prioritizing high-impact projects and key performance indicators. Within the quarter, we made several important tactical advancements that are worth mentioning. First, the deployment of AI is supercharging automation and productivity improvements across our back office. Next, we completed a transition of our South Africa subsidiary to a distributor model, which is expected to lower our operating costs and drive greater flow-through of gross profit to the bottom line. We also transitioned our Malaysia-Singapore markets to a new hybrid operating model, capturing synergies in the region while yielding G&A reduction.
Another key initiative is the recent execution of lease extensions on more than 25 of our best-performing stores in the Americas region. Lastly, during Q2, we also executed a lease for a new North American fulfillment and distribution center. The new facility located in Sunnyvale, Texas, will come online later this year, replacing our existing Richardson ground. The upgraded space is not only fit for purpose based on our current business space, but also accommodates our future growth plans at a lower cost, further underscoring our commitment to optimizing our cost structure as we return to profitable growth. These are just a few examples that demonstrate the rigor with which our teams are executing across the business on a wide range of operational initiatives to capture efficiencies, unlock value, and strengthen performance.
Now, turning to our third pillar, building shareholder value. We're pleased to be delivering a second year of traction under our turnaround plan. We're driving improved top-line trends, have established a healthy gross margin profile, demonstrated disciplined cost management, and returned the business to profitability. As we look at the balance of the year, based on our strong first half and positive business trends, we are pleased to be raising our full-year outlook on the top and bottom line. Most importantly, we continue to expect to return the business to sustainable top-line growth beginning in Q4 and now expect to generate positive free cash flow on a full-year basis in 2026.
We believe our strategy, talented teams, and disciplined execution position us to deliver long-term profitable growth and remain committed to driving value creation for all of our stakeholders. Now I will turn the call to [ Randy ] to discuss the financials.
Unknown Executive
Thank you, Franco. Q2 was another strong proof point that our turnaround plan is delivering on all fronts. Sharp execution across our initiatives enabled us to exceed expectations on the top line, expand gross margins, capture operating efficiencies, and deliver 2x in adjusted operating income versus last year. Net sales in Q2 totaled $211 million. That represented a decline of 4% versus last year and includes approximately 220 basis points of impact related to our store closure program. This was better than our expectations and marks another quarter of improving sales trends with the rate of decline continuing to narrow. Gross margin performance in the second quarter was strong, expanding 490 basis points to 62.4%.
The year-over-year improvement is first and foremost attributable to our commitment to full-price selling, which drove strong product margins, and is a continued testament to the strength of our supply chain initiatives. Lower tariffs compared to last year also served as a tailwind. We are pleased with our healthy gross margin profile and based on Q2's particularly strong performance, we now anticipate that full-year gross margins will be in the upper 50s. It's worth noting that this assumes we do not capture any additional tariff refunds in 2026. Turning now to operating expenses. SG&A came in at $123 million, essentially flat, excluding an $11 million gain recorded in Q2 of last year, resulting from the sale of our European distribution center.
In aggregate, SG&A in Q2 2026 reflects fewer stores in operations, as well as lower compensation and administrative expenses, which more than offset a planned increase in marketing spend to support our storytelling engine. Disciplined cost management remains a core tenet of our turnaround strategy. That said, we have continued to balance demand-generating marketing with some of our savings reinvested back into the business, as seen this quarter, as we've worked to support key product launches in Q3 and the seasonally important Q4. In Q2, we ended the quarter with 17 fewer stores, including 6 closures and 11 stores that we transitioned to a distributor in South Africa, which we talked about last quarter.
We have another two closures planned for this year and expect to end the year with approximately 178 locations globally. Stepping back, we believe the hard work of optimizing the store portfolio is largely behind us. Going forward, we will continue to deploy our successful store of the future strategy and evaluate longer-term opportunities to drive growth and productivity of the fleet. Physical retail remains a core pillar of our omnichannel business, and we are pleased to have extended our lease agreements on more than 25 of our best retail locations in the Americas, as Franco referenced earlier. Zooming out, we remain focused on optimizing our operating model by capturing efficiencies and rationalizing investments across key areas of the business, including go-to-market, IT, and back-office functions.
Looking at the bottom line, driving flow-through remains a priority. Gross margin expansion and disciplined SG&A management converted our top-line performance into bottom-line delivery. Q2 adjusted operating income doubled compared to last year, coming in at $9 million. I believe it's worthwhile to pause here and reflect on our bottom-line performance for the first six months of 2026. Year-to-date adjusted operating income of $18.1 million is 35% greater than last year's $13.4 million even on reduced sales. And as we have continued to advance our turnaround, the cost of restructuring is far less impactful this year than last, which translates to a meaningful increase in GAAP operating income, up nearly $14 million versus a year ago, even before normalizing for the gain of the European distribution center sale in last year's Q2.
Turning to the balance sheet, we ended the quarter in solid financial condition with $79 million of cash and cash equivalents and $18 million of availability under our ABL. Additionally, during the quarter, we collected $4.9 million of the $5.9 million tariff refund we recognized in Q1, and we had no utilization under our ATM program of $178 million. That's approximately flat compared to Q2 of last year and in line with our seasonal expectations, leaving the business well-positioned to support an anticipated return to growth in the fourth quarter, consistent with our emphasis on a full-price selling model. Importantly, higher year-over-year profitability and improved working capital management enabled us to narrow operating cash use versus a year ago. Moving now to guidance.
Given our strong first half performance and business momentum, we are raising our full-year outlook on the top and bottom line. Worldwide net sales are now expected to decline in the range of 3% to 5%, which compares to our prior expectation for a decline in the range of 4% to 6%. As a reminder, about 360 basis points of the decline can be traced to the net impact of store closures and the extra week in 2025. Of note, our outlook assumes an expected return to top-line growth in Q4 as we continue to unlock the benefits of our turnaround plan. On the bottom line, we now expect adjusted operating margins in the range of 4% to 6%, up from our prior range of 3% to 5%.
As a result of this improved profitability outlook, we now expect to generate positive free cash flow on a full-year basis. We are incredibly pleased with the way the business is performing, which is a testament to the work our teams are doing to reignite sales growth and strengthen our operating model, putting us firmly on a path to generate durable, profitable growth. Now I'll ask the operator to open the call to Q&A.
Operator
[Operator Instructions] Our first question comes from the line of [ Henry Dare ] with Maxim Group LLC. Your line is now open.
Preguntas y respuestas
Unknown Analyst
Hi, so [ Henry Dare ], I'm in for Tom Forte. First of all, congratulations on the quarter. I have two questions. The first is sales and traditional watches were up year-over-year in the previous quarter, and they were strong in this quarter. You've guided to a return to consolidated revenue growth in the fourth quarter. What would it take for traditional watches to consistently and sustainably grow revenue year-over-year in the future? Thank you.
Franco Fogliato
Hi, [ Ari ]. Thank you very much for the question. I really appreciate it. We are extremely excited about our performances with our traditional watches. You've probably seen in the quarter our wholesale traditional watch growth was 12% globally, which is beyond our expectation and is really driven by the innovation that we started to develop and to enforce since I joined the company in September '24. To answer your question, it's really all about innovation. Innovation design, the creativity, the storytelling, the technology. I always repeat to the teams, I'm very excited about what we have achieved so far, but I'm even more excited about what is coming next, in particularly the second half of the year, and even further down into 2027 as we're building the alliance for 2027.
I think that our teams are gaining confidence. We have world-class teams. The company is in a much better position than for many years. We're excited, and we're excited about doing what we like to do, which is really building great products. So, you know, really, the answer is we need to continue to build the best product in the world, continue to really create that emotional connection the brand has created over 40 years with our consumer, and continue to make our consumer dreaming about this brand. We're ahead of what we said, we're ahead of our original plan, and I can't say how thankful we are to our teams that are showing once more that once we put them in the best condition to operate, they can create the best product in the world, and we're excited about what's coming next.
Unknown Analyst
Thank you. And my other question is, last year you had a big marketing effort with Nick Jonas in the back half of 2025. This year it seems like your marketing efforts are a little more spread out across the year. I know you touched on this a little bit during your comments, but could you compare and contrast your marketing efforts for 2026 with 2025? And also discuss high level, your future marketing spending plans as you continue to strengthen the company?
Franco Fogliato
Yes, look, a great question. Thanks for asking. I think you've seen in Q2 our commitment to return the company to growth. We're here to build a sustainable long-term growth. We have downsized the structure, simplified the company, ultimately with the goal to invest more in demand creation, and we have done that in Q2. So I can't say how thankful I am with our teams that have been delivering on the strategy. Q2 has been exceptional. The first half have been exceptional and the second half will be even better. Our Big Tic Y2K campaign has been named as best watch campaign of the year, nominated as the best marketing campaign for the year. We're so honored of this.
I'm so happy about the work that's been done. The campaign was so innovative and caught so much attention from our consumer. What's coming next, again, it will continue to improve. Nick Jonas is a great partner, will continue to unleash the opportunities to the brand. We're creating more stories focused into each media channel, and this will drive additional consumers into the funnel. I made clear when I joined the company we were moving investment for performance into upper funnel to drive the stronger brand and drive the brand heat, and that's what we are delivering on.
Unknown Analyst
Okay, that's very helpful. Thank you.
Operator
Thank you very much, [ Henry ]. Our next question comes from the line of [ Owen Rickert ] with Northland Capital Markets. Your line is now open.
Owen Rickert
First for me, the 490 bps of gross margin expansion was really impressive, but you called out some accelerated licensed brand minimum royalty recognition as a partial offset. How should we think about the cadence of that royalty headwind in the back half of the year? And is the 62% plus gross margin level sustainable, or is that more of a first-half weighted dynamic?
Franco Fogliato
Hi, [ Owen ]. Thank you very much for the congratulations for the question. Look, let me get started. And I'm asking [ Randy ] to chime in on this one. The gross margin is probably another statement on the way we're now running the company. We're disciplined, we're focusing into innovation, we're focusing into best presentation in the store, and the great news is consumers are responding, are buying. So I want to make sure this is the discipline we're now installing with the company, is coming in even better than what we thought, honestly. But I'm so proud of the work the teams did globally. We have changed and transformed this company into a full-price selling model.
Unknown Executive
Absolutely right, and just to answer the specific components of your question with respect to the timing of our royalty shortfalls, the impact on the quarter was approximately a point and a half, so not super meaningful. The real story continues to be, as Franco pointed out, the power of our full-price selling model. It's also worth noting its margin accretion for the Fossil Group, which also translates directly to our operating partners, our wholesale partners. It's truly a rising tide lifting all boats. It's a wonderful result for the business, and we're excited about it.
Owen Rickert
Got it. Super helpful there. And then secondly for me, more of a general guidance question. What are the specific drivers that get you to that year-over-year growth in 4Q? Or is it mostly new product launches, wholesale door expansion, easier comps, or is it something else? And then just how much visibility do you have into that today?
Franco Fogliato
Look, it's a great question. I think it's a combination of all of these. We're learning more about the business we're building. We're working close with our partners to build the visibility. We're presenting better our products in the stores, right? All of this gives us better confidence on anticipating our future. We obviously take always, I would say, a cautious look at the future. Not immune for what will happen in the market. I don't know what's going to happen with gas prices. There is another work, but we are very confident about the innovation, the product pipeline coming out, the marketing, the storytelling.
I think I mentioned in my opening remarks, we had our global teams coming into Dallas to look even at next year range early and talk about the remaining five months of the year. And they were super excited and they never seen such a great momentum for many years. Our partners, which I get to them on the phone regularly every week, they're excited. They see the Fossil Group coming back. They see the Fossil Group they used to know, that great partner that was driving profit and sales, and they just love us, and we love them. And we will continue to build into this momentum, and all of that will be based on innovation in product marketing and discipline of running the company.
Owen Rickert
Got it, got it. And then lastly for me, it was great to see the Americas, Asia year-over-year in terms of net sales. Can you maybe just walk us through the primary drivers of some of that weakness in the European region? And what specific actions are you guys taking to stabilize that business?
Franco Fogliato
Yes, it's a great question. Look, you can imagine Europe is pretty close to me. I was there actually maybe a couple of weeks ago. Look, we're not immune from any other brands. We benchmark with everybody else. There is a few things, obviously the war did have an impact, in particularly in the Middle East. Travel retail has been impacted. I have a lot of data showing how people are traveling less or they're traveling in the country. We also made significant changes to the business model through moving some direct territories into subsidiaries, which ultimately improved and simplified the company and took some risk out of the company and that drives a better profit, but has some pain in the short term.
Now, we have a great management team there. We have a global team supporting Europe. I keep remembering everyone, Europe was actually relatively speaking the best-performing market last year for our company. So we think we're doing the right things there. So, we believe on the long run that the market is coming back and it's an important market obviously for the watch industry, and we're doing all what is necessary to have a long-term review without chasing short-term success.
Owen Rickert
Got it. Got it. Super helpful, guys. Thanks again, and congratulations again on the quarter.
Operator
So thanks, [ Owen ]. And I'm currently showing no further questions at this time. I'd now like to hand the call back over to management for any closing remarks.
Franco Fogliato
Thank you everyone for joining our call today. We're looking forward to talking to you next quarter.
Operator
This concludes today's conference. Thank you for your participation. You may now disconnect.
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