Teleconferencia de resultados del 2T de 2026 de Direct Digital Holdings (DRCT): caen los ingresos, avanza la estrategia de IA

Puntos clave

• Los ingresos del segundo trimestre de 2026 cayeron a 7,8 millones de dólares desde los 10,1 millones de dólares del año anterior, debido principalmente a una disminución de 2,5 millones de dólares en el gasto de los clientes de plataformas del lado de la demanda.
• El beneficio bruto fue de 2,7 millones de dólares, mientras que el margen bruto se estrechó al 34% desde el 35% del segundo trimestre de 2025.
• La pérdida neta mejoró a 3,6 millones de dólares desde los 4,2 millones de dólares, mientras que la pérdida de EBITDA ajustado se amplió a 2,3 millones de dólares desde los 1,5 millones de dólares.
• Los ingresos del primer semestre fueron de 14,5 millones de dólares. Excluyendo una caída de 4,5 millones de dólares en las ventas a clientes de DSP, los ingresos aumentaron aproximadamente 700.000 dólares, o un 5%, en comparación con el mismo periodo del año anterior.
• Direct Digital Holdings lanzó soluciones de búsqueda con IA y optimización de motores generativos durante el trimestre. La directiva informó de una sólida demanda por parte de clientes actuales y potenciales, al tiempo que enfatizó que el giro estratégico se encuentra aún en una fase inicial.
• El efectivo y equivalentes de efectivo al cierre del trimestre se situaron en 500.000 dólares. La empresa no cumplía con ciertos compromisos financieros en virtud de su línea de crédito y solicitó una exención a su prestamista.

Datos financieros clave

En el primer semestre de 2026, los ingresos sumaron 14,5 millones de dólares frente a los 18,3 millones de dólares del año anterior. La directiva señaló que los ingresos crecieron aproximadamente un 5% interanual tras excluir la reducción de 4,5 millones de dólares en las ventas a clientes de DSP.

Rendimiento operativo y del negocio

Direct Digital Holdings continuó con el giro estratégico anunciado en el primer trimestre de 2026, consolidando sus operaciones en un modelo más optimizado. La empresa busca diversificar su cartera de proyectos, ampliar sus relaciones con los clientes y expandir sus capacidades de productos.

Durante el segundo trimestre, la empresa introdujo soluciones de búsqueda con IA y optimización de motores generativos. También está ampliando los servicios tecnológicos de soporte con IA e infraestructura web, los cuales, según la directiva, podrían acceder a nuevos presupuestos tecnológicos y ayudar a los clientes a mejorar el rendimiento de conversión y reducir los costes de adquisición de clientes.

La directiva describió el posicionamiento de la empresa como una evolución desde el soporte de medios hacia una alianza de crecimiento digital más amplia. Sin embargo, la transición se encuentra aún en una etapa inicial y la menor actividad de los clientes de DSP continuó pesando sobre los ingresos reportados.

La retención de clientes fue de aproximadamente el 80% entre los clientes que representaron cerca del 80% de los ingresos en los seis meses finalizados el 30 de junio de 2026. La directiva también señaló que la empresa mantiene la flexibilidad para evaluar alianzas estratégicas y otras oportunidades que puedan complementar su plataforma.

Riesgos y factores clave a vigilar

• El menor gasto de los clientes de plataformas del lado de la demanda redujo los ingresos del segundo trimestre en 2,5 millones de dólares y las ventas del primer semestre en 4,5 millones de dólares.
• El efectivo y equivalentes de efectivo disminuyeron a 500.000 dólares al cierre del trimestre, mientras que el efectivo más las cuentas por cobrar cayó a 3,2 millones de dólares.
• A fecha de 30 de junio de 2026, Direct Digital Holdings no cumplía con ciertos compromisos financieros en virtud de su línea de crédito actual.
• La empresa solicitó una exención y declaró que las conversaciones con su prestamista eran constructivas, pero que el proceso seguía en curso.
• La directiva advirtió que su estrategia centrada en la búsqueda con IA, la optimización de motores generativos y los servicios tecnológicos se encuentra todavía en sus primeras etapas.

Transcripción completa de la llamada de resultados

Transcripción completa de la conferencia de resultados

Comentarios de la dirección

Operator

Good day, everyone, and welcome to the Direct Digital Holdings Second Quarter 2026 Conference Call. As a reminder, this call is being recorded. At this time, I would like to hand things over to Walter Frank, Investor Relations. Please go ahead.

Walter Frank

Thank you. Good afternoon, everyone, and welcome to Direct Digital Holdings Second Quarter 2026 Earnings Conference Call. On today's call are Direct Digital Holdings Chairman and Chief Executive Officer, Mark Walker; and Chief Financial Officer, Diana Diaz. Information discussed today is qualified in its entirety with the Form 8-K and accompanying earnings release, which has been filed today by Direct Digital Holdings, which may be accessed at the SEC's website and the company's website. Today's call is also being webcast, and a replay will be posted to Direct Digital's Investor Relations website.

Immediately following the speaker's presentation, there will be question and answer session. Please note that the statements made during the call, including financial projections or other statements that are not historical in nature, may constitute forward-looking statements. These statements are made on the basis of Direct Digital's views and assumptions regarding future events and business performance at the time they are made, and we do not undertake any obligation to update these statements. Forward-looking statements are subject to risks, which could cause Direct Digital's actual results to differ from its historical results and forecasts, including those risks set forth in Direct Digital's filings with the SEC, and you should refer to those for more information.

This cautionary statement applies to all forward-looking statements made during this call. During the call, Direct Digital will be referring to non-GAAP financial measures. These non-GAAP measures are not prepared in accordance with generally accepted accounting principles. Reconciliation of the non-GAAP financial measures to the most directly comparable GAAP measures is available in the earnings release that Direct Digital filed in its Form 8-K today. I will now hand over the conference to Mark Walker, Chief Executive Officer. Please go ahead, Mark.

Mark Walker

Thanks, Walter, and thank you to everyone joining our call today. I'll start by reviewing some of the highlights of our operations and financial results during the second quarter and first half of 2026. Before turning the call over to our Chief Financial Officer, Diana Diaz, for a more detailed look at our financial results, we'll conclude by opening the call for a brief Q&A. We saw encouraging progress in our core business during the second quarter. To recap, during the first quarter of 2026, we announced a comprehensive shift in our strategy that saw us aggregate our operations to a streamlined model to sharpen our focus on the areas where we believe we can create the greatest value for both our clients and our shareholders. We believe that by diversifying our pipeline, broadening our customer relationships and enhancing our product capabilities, we're positioning ourselves to drive more consistent, scalable long-term growth.

We successfully unveiled AI search and GEO offerings this past quarter and are seeing strong demand from current clients and prospective new clients as well as our AI support and web infrastructure technology services, which will both expand our addressable market. These products unlock new technology budgets and the technical upgrades we provide clients service performance multipliers that improves conversion performance and lowers cost to acquire for our new clients. We're seeing our technical expertise position us with clients as a comprehensive digital growth partner rather than just supporting the media needs and leaning into helping companies facing conversion bottlenecks. Demand is strong, but it's important to remember that we're still in the early stages of this shift.

Total revenue was down in the quarter related to decreased activity from our demand-side platform customers, which is expected as we continue to shift our strategy. In fact, excluding the impact of reduced spending from DSP customers, total revenue increased approximately 5% year-to-date when compared with the first 6 months of 2025. While these numbers seem small compared to our historical results, they are trending in the right direction. Our value proposition is heightened by complete alignment across our digital supply platform. We're technology and media agnostic and our clients rely on us to provide the best opportunity their brands and businesses to achieve enhanced market reach through strategic digital advertising.

Strong relationships we have built are evidenced in our client retention rate of approximately 80% among clients that represent approximately 80% of our revenue for the 6 months ended June 30, 2026. We still have a tremendous amount of work to do, but we're operating from a much stronger foundation and driving measurable results. Additionally, we have the flexibility to evaluate strategic partnerships and opportunities that complement and enhance the strength of our platform with the goal of driving shareholder value. As always, I sincerely appreciate your support of Direct Digital Holdings. I will now hand the call over to Diana Diaz, our Chief Financial Officer, who will walk through some of the financial highlights in further detail.

Diana Diaz

Thank you, Mark, and good evening, everyone. I'll now provide a review of our second quarter results with some commentary on year-to-date results where relevant. Consolidated revenue in the second quarter of 2026 was $7.8 million compared to revenue of $10.1 million in the second quarter of last year. As Mark mentioned, revenue declined in the quarter related to a decrease in spending by demand-side platform customers of $2.5 million. On a year-to-date basis, revenue of $14.5 million decreased compared to $18.3 million in the first half of last year. Excluding the decrease in sales to DSP customers of $4.5 million for the first half of the year, revenue grew about $700,000 or 5% year-over-year.

Gross profit was $2.7 million for the second quarter of 2026 or 34% of revenue compared with $3.6 million or 35% of revenue in the second quarter of 2025. Operating expenses in the second quarter of 2026 decreased 7% to $5.6 million compared to $6 million in the second quarter of 2025. Total operating loss for the second quarter was $2.9 million compared with an operating loss of $2.4 million in the second quarter of 2025. Net loss in the second quarter was $3.6 million compared to a net loss of $4.2 million in the second quarter of last year. And the adjusted EBITDA loss for the second quarter was $2.3 million compared with adjusted EBITDA loss of $1.5 million in the second quarter of last year. Turning to the balance sheet. We ended the quarter with cash and cash equivalents of $500,000 compared to $700,000 at the end of December 2025.

Total cash plus our accounts receivable balance as of June 30, 2026, was $3.2 million compared to $3.9 million at the end of 2025. Related to our current credit facility, we were not in compliance with certain financial covenants as of the end of the quarter. We are actively engaged with our lender and have requested a waiver. Discussions have been constructive. And while the process remains ongoing, our current focus is on improving operating performance and working toward a mutually acceptable resolution. We will provide further updates when appropriate. Our focus continues to be on driving operational efficiencies and managing the business with financial discipline, and we're strategically investing in the business to capitalize on opportunities and drive sustainable long-term growth. Now I'd like to turn it back over to Mark for some closing comments.

Mark Walker

Thank you, Diana, and thank you to everyone for joining. We appreciate your interest in Direct Digital Holdings and I would like to now open the call for questions. Operator, please open the line.

Operator

[Operator Instructions] Everyone, there are no questions. That does conclude our conference for today. We would like to thank you all for your participation. You may now disconnect.