tradingkey.logo
tradingkey.logo
Search

Amazon Enters a Critical Week as AWS AI Demand Surges — Can AMZN Break Above $239?

TradingKeyJun 29, 2026 3:00 PM

AI Podcast

facebooktwitterlinkedin
View all comments0

Amazon reported record Q1 2026 performance with $181.5 billion in net sales and a 13.1% operating margin. While reported EPS was bolstered by a $16.8 billion non-recurring Anthropic gain, underlying operational strength is evidenced by 30% year-over-year growth in operating income to $23.9 billion. AWS remains a primary catalyst, with a $364 billion backlog and a rapidly scaling custom chip division. Technically, AMZN is showing bullish momentum after rebounding from the 0.618 Fibonacci level. The stock targets $259.90, contingent on a breakout above $239.00, with a risk stop-loss positioned at $229.60.

AI-generated summary

TradingKey - Amazon (NASDAQ: AMZN) is trading at $232.69, up +2.50% on heavy volume as it recovered from the 0.618 Fibonacci retracement level at $229.64 and an ascending black trendline. First-quarter 2026 earnings, released on April 29, saw Amazon set several records at once: net sales of $181.5 billion, a 17% year-over-year rise; AWS revenue of $37.6 billion, up 28%, the fastest growth rate in 15 quarters on a $150 billion annualised base; and $23.9 billion in operating income, at 13.1% margin, an all-time high for the company, according to CEO Andy Jassy.

The RSI at 39 is in neutral territory and should have plenty of room to run in the near future, and there is no sign of a bearish divergence. Second-quarter sales guidance is $194 to $199 billion, which projects 16 to 19% growth from the prior year, with no change to full-year capex guidance at $200 billion to cover AI investments.

AWS at $150 Billion Run Rate — And a Chip Business Worth $50 Billion That Doesn’t Appear in Revenue

The $37.6 billion AWS revenue figure for Q1 2026, up 28%, is certainly the big headline, but the most important number for long-term holders is what's below it. Amazon's custom chip business, which makes its Trainium AI-training chips and Graviton general-purpose computing chips, grew around 40% quarter-over-quarter in Q1 2026 to over $20 billion on an annualized run rate.

CEO Andy Jassy told investors on the earnings call that if the chips business were a standalone company, the business would be worth about $50 billion. It's an important distinction. Amazon uses its custom silicon, like Trainium and Graviton chips, as a way to reduce the cost of providing its cloud computing services, rather than as a product in its own right. As a result, Amazon gets the economics of the chips business, but that revenue is embedded in the margins of AWS rather than being separately reported. That means the business is not captured by those investors who build models for Amazon solely around revenue.

And the demand pipeline, from this year's earnings call, is the most significant in the structural data. AWS backlog is $364 billion at the end of the quarter, without Anthropic. Amazon says commitments to AI infrastructure spending on Trainium alone are $225 billion. Trainium2 is sold out. Trainium3, which is just starting to ship to customers in the beginning of 2026, is sold nearly completely out.

Trainium4, which should be generally available for customers within about 18 months, is mostly booked. We're not talking about some forecast here; we're talking about a demand queue, today, at these levels. At least some of the $200 billion in capex guidance for the full-year is already being spent on an already existing backlog that exceeds planned investments.

The Anthropic Gains That Inflated EPS — and Why the Underlying Business Is Stronger Than the Headline

AI revenue run rate was more than $15 billion in Q1 2026 and growing at a pace described by Jassy as "260 times the rate at which AWS was growing at $15 billion in the first three years of the business." One Q1 '26 figure demands an explanation before it can serve as a valuation metric. 

Amazon's diluted earnings per share of $2.78 were indeed far better than the $1.63 average expectation, yet Amazon's $16.8 billion in pre-tax gains from its Anthropic investment also found their way to Amazon's bottom line in Q1 2026, which is why the final EPS is so far away from what the real operational performance would be. 

Excluding the Anthropic windfall, what mattered was the actual operating income of $23.9B with an operating margin of 13.1%; both were records set and both were backed by AWS, ad revenue, and North America retail, not by a portfolio investment. For investors trying to value Amazon based on EPS, you really should be more concerned with the earnings of the actual business, operating income in this case, rather than the reported net income.

In fact, this distinction makes the investment case more compelling than you might think.

While absorbing nearly $43.2B in AI data center investment, Amazon's Q1 2026 operating income of $23.9B rose 30% YoY from a comparable basis. Advertising revenue of $17.2 billion grew 24% year-over-year, with the trailing twelve-month total exceeding $70 billion. North America retail had Q1 earnings of $8.3B (9.0% margin) from $5.8B a year ago. International retail was now earning at scale. The Anthropic investment gain was a nonrecurring item. The fact that operating leverage can occur simultaneously in four areas represents a fundamental change that has been brewing over the last several quarters.

AMZN Technical Setup — 0.618 Fib Bounce at $229.64, RSI 39.49, Target $259.90

In the daily chart, the stock has bounced +2.50% from the 0.618 Fibonacci retracement, $229.64, and an ascending black trend line with green candles on solid volume. RSI 39.49 is mid-range with ample upside and no sign of top-side pressure or bearish divergence.

Amazon Price Chart - Source: Tradingview

Amazon Price Chart - Source: Tradingview

The Fibonacci map off the $199.34 low has resistance at the 0.5 level, $239.00, the 0.382 level, $248.36, and targets at the 0.236 level, $259.94, and the 0 level, $278.65. The channel can take us to 260+. A break out past $239.00 targets $259.90 on the Fib bounce.

  • Entry:  Long above $239.00 — 0.5 Fib resistance cleared
  • Target 1:  $259.90 — 0.236 Fib level
  • Target 2:  $278.65 — 0 Fib, prior high
  • Stop Loss:  Close below $229.60 — 0.618 Fib and trendline fails
  • AWS backlog:  $364B at Q1-end (excl. Anthropic) + $225B Trainium commitments
  • Q2 guidance:  $194–199B net sales, $20–24B operating income

The Bottom Line

Amazon's Q1 2026 posted a clean sweep of all important data points, starting with a record-setting $181.5 billion in sales, and AWS revenue growing by a stunning 28% to $37.6 billion, its fastest rate of growth in over a decade (15 quarters, as of the last time I checked). The operating margin of 13.1% is the highest for the company ever recorded, and EPS of $2.78 was skewed upward by $16.8 billion in investment gains from Anthropic, which shouldn't factor into the operational valuation at all; that's better indicated by 30% operating income growth to $23.9 billion.

The $50 billion chip business, as estimated by the company's CEO, is buried inside AWS margins and not tracked in revenue, while demand for the Trainium chip alone exceeds $225 billion and sells out multiple generations at once. AMZN has bounced from the 0.618 Fib, at $229.64, with neutral RSI at 39.49, and upside. Enter long at the $239.00 breakout, targets $259.90. Stop, $229.60.

Disclaimer: The content of this article solely represents the author's personal opinions and does not reflect the official stance of Tradingkey. It should not be considered as investment advice. The article is intended for reference purposes only, and readers should not base any investment decisions solely on its content. Tradingkey bears no responsibility for any trading outcomes resulting from reliance on this article. Furthermore, Tradingkey cannot guarantee the accuracy of the article's content. Before making any investment decisions, it is advisable to consult an independent financial advisor to fully understand the associated risks.

Comments (0)

Click the $ button, enter the symbol, and select to link a stock, ETF, or other ticker.

0/500
Commenting Guidelines
Loading...

Recommended Articles

KeyAI