Cuộc họp báo cáo kết quả kinh doanh quý 4 năm tài chính 2026 của Coty (COTY): Giai đoạn chuyển giao năm tài chính 2027 và tái cấu trúc Gucci

Cuộc họp công bố kết quả kinh doanh quý 4 năm tài chính 2026 của Coty tập trung vào sự dịch chuyển từ doanh số bán cho đại lý (sell-in) sang doanh số bán tới người tiêu dùng (sell-out), kế hoạch chuyển giao cho năm tài chính 2027 và công tác chuẩn bị cho tác động dự kiến từ giấy phép thương hiệu Gucci. Ban lãnh đạo cho biết các ưu tiên trong năm tài chính 2027 là cải thiện thị phần, ổn định khả năng sinh lời và giảm biến động hàng tồn kho.

Các điểm chính

• Coty đặt mục tiêu EBITDA và dòng tiền tự do năm tài chính 2027 gần bằng mức của năm tài chính 2026, mặc dù ban lãnh đạo mới chỉ đưa ra dự báo chính thức cho quý 1.
• Ban lãnh đạo dự kiến xu hướng trong quý 1 sẽ tiếp tục tương tự hai quý trước, sau đó sẽ cải thiện dần qua từng quý nhờ các sáng kiến đổi mới, chi tiêu có trọng điểm và các chiến dịch thúc đẩy doanh số bán lẻ (sell-out) bắt đầu phát huy tác dụng.
• Thị phần và doanh số sell-out đã được bổ sung làm các chỉ số thưởng chính cho nhân viên trong năm tài chính 2027, bên cạnh doanh số và chỉ tiêu EBITDA chiếm trọng số lớn.
• Coty có kế hoạch cắt giảm khoảng 20% số lượng mã hàng (SKU) trên kệ của mảng Consumer Beauty. Ban lãnh đạo dự kiến việc này không ảnh hưởng đáng kể đến doanh số và cho biết tổng diện tích trưng bày trên kệ nhìn chung sẽ duy trì ổn định.
• Các yếu tố có thể mang lại kết quả tích cực hơn dự kiến trong năm tài chính 2027 bao gồm khoản hoàn thuế khoảng 30 triệu USD và chi phí liên quan đến dầu thấp hơn ngân sách. Coty đã tính đến khoản chi phí từ 20 triệu đến 30 triệu USD dựa trên giá dầu ở mức 90 đến 100 USD.
• Công ty quyết tâm hoàn tất việc đánh giá chiến lược mảng Consumer Beauty vào cuối năm dương lịch 2026, đồng thời giữ một phần linh hoạt nhỏ nếu việc kéo dài thêm thời gian mang lại kết quả tốt hơn đáng kể.

Dữ liệu tài chính cốt lõi

Kết quả hoạt động kinh doanh và vận hành

Mục tiêu vận hành chính của Coty là thu hẹp khoảng cách giữa kết quả doanh số sell-out của công ty và thị trường chung. Ban lãnh đạo thừa nhận rằng doanh số sell-out đã tụt hậu so với toàn ngành trong các quý gần đây, góp phần làm suy giảm doanh số sell-in và gây ra gián đoạn liên quan đến hàng tồn kho.

Công ty đang tập trung đầu tư vào ít sáng kiến hơn nhưng có quy mô lớn hơn. Theo chương trình Coty.Curated và chương trình Color the Future tập trung vào Consumer Beauty, Coty đang ưu tiên các dòng sản phẩm chủ lực, tăng cường đổi mới sáng tạo gia tăng và đẩy mạnh quảng cáo nhằm hỗ trợ giá trị thương hiệu dài hạn.

Tại Mỹ, CoverGirl và Sally Hansen đã thu hẹp đáng kể khoảng cách hiệu suất so với thị trường trong năm tài chính 2026. Sally Hansen đạt mức tăng trưởng giá trị cao hơn thị trường, nhờ vào các chiến dịch quảng cáo toàn quốc và các sản phẩm bao gồm Insta-Dri. CoverGirl đã quay trở lại quảng cáo trên truyền hình toàn quốc, tập trung ngân sách vào Simply Ageless và LashBlast.

Ban lãnh đạo dự kiến chương trình cắt giảm SKU sẽ làm giảm tỷ lệ hàng bị trả lại và hàng lỗi thời theo thời gian. Các sản phẩm bán chạy hơn sẽ được phân bổ nhiều diện tích kệ hơn, trong khi các mặt hàng bán chậm sẽ bị loại bỏ trong các đợt sắp xếp lại kệ hàng của nhà bán lẻ vào mùa xuân và mùa thu. Coty cho biết diện tích kệ hàng đã tăng ở một số khu vực và giảm ở những khu vực khác, nhưng nhìn chung sẽ duy trì ổn định.

Chương trình Consumer Beauty hiện đang mở rộng sang châu Âu. Coty ghi nhận sự cải thiện bước đầu của Rimmel tại Anh và có kế hoạch áp dụng các biện pháp tương tự cho Manhattan, Max Factor và Bourjois. Thị trường Brazil cũng đã tăng trưởng trở lại, và ban lãnh đạo dự kiến mảng kinh doanh tại đây sẽ tiếp tục gia tăng thị phần.

Ở mảng Prestige, Coty đang tìm kiếm những đổi mới giúp mở rộng toàn bộ dòng sản phẩm thay vì chỉ tạo ra doanh số trong đợt ra mắt. Ban lãnh đạo đã nhấn mạnh BOSS Bottled Beyond và đợt ra mắt Boss Beyond for Her ở kênh Bán lẻ du lịch (Travel Retail) như một ví dụ về đổi mới nhằm bổ sung mảng sản phẩm dành cho nữ, đồng thời hỗ trợ dòng sản phẩm dành cho nam.

Kênh Bán lẻ du lịch (Travel Retail) tiếp tục giữ vai trò quan trọng về mặt chiến lược đối với cả doanh số lẫn việc quảng bá thương hiệu. Ban lãnh đạo cho biết kênh này đang tăng trưởng tốt, mang lại khu vực trưng bày ra mắt nổi bật, trải nghiệm tại cửa hàng và sự hỗ trợ từ các tư vấn viên làm đẹp.

Dự báo của ban lãnh đạo

Coty mô tả năm tài chính 2027 là một năm chuyển giao. Ban lãnh đạo dự kiến quý 1 sẽ có xu hướng tương tự hai quý trước, còn đà cải thiện qua từng quý sẽ phụ thuộc vào mức độ nhanh nhạy của doanh số sell-out và thị phần trước các nỗ lực đổi mới cũng như việc quản lý chi tiêu kỷ luật hơn.

Công ty đặt mục tiêu EBITDA và dòng tiền tự do năm tài chính 2027 gần bằng mức của năm tài chính 2026. Kết quả tích cực hơn dự kiến có thể đến từ chi phí liên quan đến dầu thấp hơn, khoản hoàn thuế khoảng 30 triệu USD và các khoản tiết kiệm chi phí hoặc nâng cao năng suất bổ sung.

Đối với năm tài chính 2028, Coty mục tiêu đưa danh mục kinh doanh cốt lõi, không bao gồm Gucci, tăng trưởng trở lại. Ban lãnh đạo cho biết riêng chương trình tái cấu trúc dự kiến sẽ bù đắp khoảng trống do Gucci để lại, trong khi sự tăng trưởng của các thương hiệu sẽ đóng vai trò là yếu tố giảm thiểu tác động bổ sung.

Quá trình tái cấu trúc dự kiến sẽ bao gồm mô hình tiếp cận thị trường, mạng lưới sản xuất và phân phối, các cấp tổ chức và các bộ phận trung ương của công ty. Thông tin chi tiết hơn dự kiến sẽ được công bố sau khi giải quyết xong các yếu tố phụ thuộc liên quan đến việc đánh giá chiến lược mảng Consumer Beauty.

Rủi ro và các điểm cần theo dõi

• Tốc độ cải thiện trong năm tài chính 2027 phụ thuộc vào mức độ nhanh chóng của Coty trong việc khôi phục đà tăng trưởng doanh số sell-out và thị phần.
• Sự phục hồi chậm hơn sẽ hạn chế dư địa tăng trưởng và đòi hỏi công ty phải quản lý chi phí chặt chẽ hơn.
• Khoản hoàn thuế khoảng 30 triệu USD vẫn chưa chắc chắn về cả thời gian lẫn khả năng nhận được.
• Giá dầu có thể ảnh hưởng đến khoản dự phòng chi phí từ 20 triệu đến 30 triệu USD trong khung kế hoạch của công ty.
• Các sáng kiến mảng Consumer Beauty tại châu Âu chưa phát triển bằng ở Mỹ, do đó việc nhân rộng thành công sẽ là một bài kiểm tra quan trọng về khả năng thực thi.
• Sự chấm dứt hợp tác với Gucci tạo ra thách thức lớn về doanh số và chi phí quản lý doanh nghiệp trước năm tài chính 2028, đòi hỏi phải tái cấu trúc trên toàn bộ các bộ phận vận hành và quản trị.
• Mảng Consumer Beauty vẫn đang trong quá trình đánh giá chiến lược, và cấu trúc cuối cùng hoặc kết quả giao dịch vẫn chưa được xác định.

Các điểm nổi bật trong phần Hỏi & Đáp với chuyên gia phân tích

Ban lãnh đạo cho biết cơ cấu thưởng sửa đổi được thiết kế nhằm ngăn chặn các hoạt động khuyến mại quá đà. Thị phần được cân bằng bởi doanh số và chỉ tiêu EBITDA chiếm trọng số lớn, giúp hạn chế động lực chạy theo sản lượng mà làm ảnh hưởng đến khả năng sinh lời.

Về vấn đề giá cả, Coty nhận thấy sự cạnh tranh gay gắt ở mảng Prestige trong đợt nghỉ lễ từ tháng 10 đến tháng 12, sau đó đã dịu bớt. Ở mảng Consumer Beauty, ban lãnh đạo dự báo các công ty sẽ áp dụng chính sách giá mục tiêu theo từng SKU thay vì tăng hoặc giảm giá trên diện rộng.

Liên quan đến Gucci, Coty cho biết thỏa thuận với Kering mang lại khoản bồi thường tương đương một năm lợi nhuận và tiền mặt, nguồn vốn hỗ trợ giảm nợ và tái cấu trúc, cùng giải pháp xử lý hàng tồn kho. Coty có kế hoạch thu hẹp quy mô chi phí quản lý và mạng lưới vận hành để phản ánh quy mô doanh số ban đầu thấp hơn.

Về việc đánh giá mảng Consumer Beauty, ban lãnh đạo cho biết họ đang xem xét toàn bộ mảng kinh doanh thay vì ưu tiên thoái vốn khỏi tài sản riêng lẻ dễ nhất. Việc tiếp tục đầu tư vào thương hiệu và cải thiện vận hành nhằm mục đích tạo ra giá trị bất kể kết quả cuối cùng của đợt đánh giá là gì.

Toàn văn biên bản cuộc họp công bố kết quả kinh doanh

Toàn văn cuộc gọi công bố kết quả kinh doanh

Phần trình bày của ban lãnh đạo

Operator

Good morning and good afternoon, everyone. My name is Chelsea, and I'll be your conference operator today. At this time, I would like to welcome everyone to Coty's Fourth Quarter Fiscal 2026 Question-and-Answer Conference Call. As a reminder, this conference call is being recorded today, August 20, 2026, at 8:00 a.m. Eastern Time or 2:00 p.m. Central European Time. Please note that on August 19, at approximately 4:30 p.m. Eastern Time or 10:30 p.m. Central European Time, Coty issued a press release and prepared remarks webcast, which can be found on its Investor Relations website.

On today's call are Markus Strobel, Executive Chairman of the Board and Interim Chief Executive Officer; and Laurent Mercier, Chief Financial Officer.

I would like to remind you that many of the comments today may contain forward-looking statements. Please refer to Coty's earnings release and the reports filed with the SEC where the company lists factors that could cause actual results to differ materially from those forward-looking statements. In addition, except where noted, the discussion of Coty's financial results and Coty's expectations reflect certain adjustments as specified in the non-GAAP financial measures section of the company's release.

With that, we will now open the line for questions.

Operator

[Operator Instructions] And our first question will come from Filippo Falorni with Citi.

Phần hỏi đáp

Filippo Falorni

So I wanted to ask a bit about fiscal '27. Obviously, you characterized it a transition year and the framework you provided in the prepared remarks was helpful. But I love to hear a bit more of your KPI internally that you're looking to achieve throughout this transition year. And maybe talk a little bit more about the potential sources of upside, both from a top line and profit standpoint and any risk that you see as you think about this transition year?

Markus Strobel

Okay. Yes, Filippo, you probably know that in the last couple of quarters, our sellout has been trailing below the category, okay? And obviously, that has led to lower sell-in and has led to all of the problems that we have. So our objective is to drive sell-out and to drive market share. This is new thinking for the organization. The organization was traditionally sell-in focused, and it takes some time to this adaptation. So we believe, as we outlined in the first quarter, probably see a similar trend that we have seen in the last 2 quarters, but then we want to sequentially improve that. We have some strong incremental innovation coming up. We have a more disciplined approach to spending. We focus on fewer bets. And we believe that this will, over time, decrease the sell-out gap versus the market.

Now the question is how long this will take? I cannot answer you that today. If this takes -- if this catches on faster, there will be upside. If this takes longer, then we better manage. And so far, we have tried to give a 50-50 balanced picture on that. But it all depends on how fast can we drive sellout, how fast can we drive market share. That's an important KPI for us. We have even changed all our bonus systems for fiscal '27, where market share sell-out is now a very important KPI and it has not been the case before. So we believe the whole organization will be focused on this, and we hopefully see some upside here. This is about sales.

And we talk about EBITDA, obviously, we're reducing the decline rate we have seen in the last 2 quarters. And is there upside? Yes, that depends on how the Middle East is going to shape up, how oil prices are going to shape up. We've built in $20 million, $30 million of costs for an oil price between $90 and $100. This is getting better, might be getting a little bit better. And also, we are still waiting for a potential tariff refund, which is about $30 million that comes or comes not depending when it comes, but there's an upside. And of course, we keep working on future productivity and cost savings effort on which we have delivered quite a good result in the last couple of years. So that's kind of my balanced view on this.

Operator

Our next question will come from Javier Escalante with Evercore ISI.

Javier Escalante Manzo

Laurent, thank you very much for all the help, you're going to be missed. I have 2 questions on the presentation. One, if you can talk about what's happened in EMEA, excluding the Middle East. I believe that most of it is consumer brands in Europe. But if you can talk about why there is no improvement there, that would be helpful. And particularly on the consumer side, if you can give us -- if you can walk us through what is the portfolio there beyond the core brands that you always talk about more kind of like the smaller brands, what's happening there?

And moving into the U.S. is the second question. You made some comments about SKU reduction and also there is some comments about capital spending related to marketing equipment. So if you can talk about whether that pertains to the U.S., what does it mean for CoverGirl? And if you can give us an update in terms of shelf reset heading into the fall?

Markus Strobel

Okay. Let me just unpack this. Javier, for your first question, the European -- more European brands versus the U.S. brands. I mean we have started our Color the Future performance improvement program in the consumer business in basically in January, and that's a version of Coty.Curated for consumer. And we have started this program in the U.S. So we have started all the interventions we have been making a simpler lineup, more powerful innovation, but fewer SKUs that we ship in and all these kind of things on -- since it's U.S., mostly on brands like CoverGirl and Sally Hansen. We see great traction. They have -- both brands have reduced the gap versus the market substantially over the year. And Sally Hansen is now even growing ahead of the market even in value. So we have been positively surprised by how quickly the interventions take on.

We also believe these interventions will help our EBITDA over time because part of our EBITDA decline on Consumer Beauty is returns, obsolescence because you get -- when the innovation is not selling, you get it back in the U.S. trade. And if you're selling less, more powerful things and we have fewer SKUs on the shelf that are turning much more quickly, we're going to have less excess and obsolescence as we move along. So this is a very big part of our EBITDA building plan in Consumer Beauty.

So having said that, we started this program in the U.S. and now we are rolling it out to the rest of Europe, the last country is the U.K. where some good traction now on Rimmel, especially in the last month where Rimmel is catching up with the category finally. And as a final step, in the next few weeks or months, we're going to roll this out to our mostly European brands. These are brands like Max Factor and Gua Sha that are mostly prevalent in Central Europe and in parts of Western Europe. And we have not implemented these interventions there yet, but they are about to come. So I'm expecting that we're going to see some improvements there as well.

Coming back to the SKUs and the CapEx, you know that CapEx in makeup in cosmetics is very expensive. So we're going to be -- we've done a lot of improvements with procurement and in the work with our vendors to have great quality installations, but at a lower price. So our CapEx is going down. And we will -- when we look at the 20% SKU reduction on shelves, we don't believe this is going to have any material impact on our sales. On the contrary, that's going to leave the space for the fast turning SKUs because in the past, with an innovation not working, you put in a slow turner and the fast turner goes out of the shelf. It doesn't make much sense. So we're very, very deliberate about that. So we believe we're going to see a continuous uptick in our consumer business over the next couple of months.

Javier Escalante Manzo

But just to double-click, if you can comment on the shelf resets getting into the fall. Do you think that the phasing -- the total phasing to the consumer in the U.S. for CoverGirl and Sally Hansen is going to held up? Or how is it going to change? And then the color on Europe was interesting, but I'm more interested in the brands that you don't talk about. Like you used to have brands at least that I remember, something called ASTOR, Manhattan. The brands -- what is happening to them?

Laurent Mercier

I'm happily talking about them. I'll come back to your first question in a second. Happily talking about ASTOR -- ASTOR?

Javier Escalante Manzo

The brands that are not -- that you rarely talk about.

Markus Strobel

Manhattan -- Manhattan is basically the equivalent of Rimmel in Germany, okay? It's the same portfolio that's just called the Rimmel brand in Germany. Manhattan has it's historical reasons. And in Europe and again, Manhattan, Max Factor, Bourjois are all brands on which we're going to bring the interventions now. We haven't done it on these brands in Europe yet, okay? But it's coming. So we hopefully can replicate the U.S. success model.

When it comes to shelf space and shelf resets, we have mostly managed to have stable shelf space. Shelf space is always under threat. If you sell out, it's not great. But the improvements we have seen in Q4, this is the time when shelf space is being decided. We have lost a bit. We have gained a bit. But overall, we should be stable. So we don't see a big risk from losing shelf space or anything like this for the time being.

Operator

Our next question will come from Anna Lizzul with Bank of America.

Anna Lizzul

I was wondering if you could comment on the promotional environment here. You mentioned in fiscal '26 that had been elevated throughout the year. And just wondering as well in terms of competitors' actions here, we've seen some pricing reductions being taken and then pricing being elevated again. I'm curious for your take on some of the competitor actions in the Mass side in particular.

Markus Strobel

Yes. On pricing, things are going a little bit back and forth. We have seen -- in the Prestige, we have seen a lot of pricing competition in the key holiday season from October to December, but this has abated a bit ever since then, which actually is good. And in consumer, I think what all the companies are doing now we've been doing, okay, what are the -- instead of going up in price or down or being broad-based, but being much more surgical, okay? What type of businesses, what type of SKU can I support a higher price and what kind of SKUs I cannot support a higher price, right? So that differentiation is, I think, going to help us stabilize this pricing and promotion environment a little bit in the next couple of months.

Anna Lizzul

Great. And then in terms of your strategic review for the Consumer Beauty business by the end of calendar '26, is that really a hard deadline? Is that something you're working towards that there's room to see if there's maybe not an agreement made by that time? Curious on just how flexible you are there.

Markus Strobel

I know I'm sticking my neck out on this 2026 thing. So it's our very, very, very strong aspiration to get it done by then. I mean, at the end of the day, if the results are 10x better, if we have another month, then yes, of course, we would do that. But it's our intent to finish this by calendar '26.

Operator

Our next question will come from Susan Anderson with Canaccord Genuity.

Susan Anderson

I guess maybe just to dig in a little deeper on the Consumer Beauty business, particularly the improvement you saw in the U.S. with CoverGirl and Sally Hansen. I guess I'm just curious, is that being driven by the better marketing, sharper price points? Are you guys being more promotional there? Or is it new innovation? I guess maybe just a little bit of color on what's driving that? And then just the performance internationally versus the U.S.

Markus Strobel

Yes. So I think it's actually on the contrary, it's less driven by promotions. It's more driven by actually building advertising because on brands like CoverGirl or Sally Hansen, we have been in and out of advertising over the years. But we have made a choice to concentrate our funds in really actively building advertising. We are back on television with CoverGirl mentioned that we are targeting Gen X, Gen X still watches television quite a lot. So we're back nationally on air, and we are focusing our efforts on our 2 biggest franchises, which is Simply Ageless and LashBlast really focusing on the core.

And on CoverGirl has really helped us dramatically to improve the gap -- the sellout gap versus the category, and we're getting now very close. Same thing on Sally Hansen. We're back on national advertising on Sally Hansen in the nail care category, coupled with some very good innovation like our Insta-Dri innovation has found an extremely good reception.

So if I have to sum it up, I think where we're going with Coty.Curated and Color the Future is much more putting the money where we have a return and where we also have long-term equity building to drive our brands and drive our core franchises versus competing everywhere and in every SKU and so on and so on and so on. I would say focus and focused spending.

Susan Anderson

Okay. And then just the performance internationally versus the U.S. because I think you noted that Mass body and skin care helped to drive the growth. So I guess, was that the Brazilian business as well?

Laurent Mercier

Yes. Yes. I mean Brazil is also back to growth, which is where the skin care part comes from. So Brazil is a bit of a wobble at the beginning of the year, but they're doing well now. They're back. The market is growing. We are growing, and we are about to grow share again in Brazil. So that's going in the right direction. And again, Europe, I think I have mentioned in the question before, where we are not as far advanced yet in the implementation as we were in the U.S., but we see the U.S. working. And obviously, we're going to replicate this in Europe. And good initial response on Rimmel in the U.K.

Operator

Our next question will come from Steve Powers with Deutsche Bank.

Stephen Robert Powers

Markus, I wanted to ask on -- you explicitly stated the goal of returning the underlying portfolio, excluding Gucci to growth in fiscal '28. There are a lot of balls in the air as you think about fiscal '27. But I guess I just wanted to get a better sense of your confidence around that goal. And I guess the key building blocks, the most critical assumptions or the things that we should be looking for to develop over the course of '27 to be able to hit that target.

Markus Strobel

Yes. I think that Steve 2 or 3 points that are extremely important. One of them is for us really the focus on our big brand franchises, okay, and the role that every brand franchise plays in our portfolio. For example, our big global brands, Burberry, Hugo Boss, there's no excuse if you don't grow. So we've got to make these products grow. And for us, one of the most important things apart from focusing and spending the money of them, is to create more incremental innovation that creates a halo effect on the total business. We have not done that successfully last year because our innovation has been performing well, but it was not incremental enough. It didn't create a halo.

I'll give you one example on Hugo Boss that we had a very good launch with BOSS Bottled Beyond. I mean, one of the top 2 male launches of the year, doing very well, building share in the U.S., but it hasn't driven up the total franchise. What we're just in the process of doing, we have just launched starting in Travel Retail, Boss Beyond for Her -- women, right? So we are creating a female business for Hugo Boss, which obviously by definition is going to be incremental. And we have constructed in a way and tested it and confirmed it in a way that every dollar that we spend on the female campaign has a halo effect on the male campaign as well. So that's kind of what we're trying -- the way we look at our big brands and our innovation to construct innovation for better for incrementality and also better for the total halo effect.

And then playing our portfolio where the strengths are, again, big global brands and then we have probably more regional brands at the moment in Marc Jacobs, where we are very strong in English-speaking countries, U.S., U.K., even Australia, where we have actually double-digit fragrance growth in the last 6 months. And now we're bringing the makeup, cosmetics line on top but we are concentrating it on the markets where we can win with this proposition. So it's all about focused investment, having a right to win and incremental innovation that creates a halo effect.

Stephen Robert Powers

Yes. Very good. Okay. If I could ask a follow-up. You mentioned efforts underway to develop plans to moderate the sales and profit impacts as we look to fiscal '28 from the Gucci departure. I guess how much of that planning is dependent on the rest of the portfolio resuming growth, as we just talked about versus you being able to actually restructure some costs specifically to mitigate the financial impact through restructuring? How much is growth-oriented versus cost out, if that makes sense?

Markus Strobel

Yes. What we're trying to do, I mean, I think we -- on this one, we are trying to go with belt and suspenders, okay? So we're going to grow these brands. That's a big part of the building blocks. And we're also bringing new brands like Swarovski [ HO ] next year. But our cost savings program, restructuring program alone can get the gap. That is our intention, okay? Because if we achieve that and we bring the growth on top of our big global brands, I think then we're going to be in very good shape, right? So it's a belt and suspenders approach. And hopefully, all these activities are going to add up to more than what we need because in the end, we always get a little bit less and then it's going to be good. So that's our approach. And you will hear more about our restructuring program in the next few months because we're also still working on the study for the consumer business, there are a lot of independencies. So we just want to come to the market once and say this is, this is what we're going to do, and then it's execution.

Operator

Our next question will come from Olivia Tong with Raymond James.

Olivia Tong Cheang

I'm not sure how much you can share, but can you give us an update on the strategic review of Consumer Beauty that you expect to be done by calendar year-end? In the past, you had flagged that Brazil would be a cleaner exit potentially versus the U.S. business. So just a little bit of more color there would be great.

Markus Strobel

Yes, it's very ring-fenced and it would be easier in isolation, but we are not looking for necessarily the team and easy looking for the best solution that creates the most value for us. So we keep working on the future review as a total, including everything in consumer.

Olivia Tong Cheang

Got it. And then you just mentioned to Steve about the plan to -- with respect to Gucci and absorbing the incremental costs and how you will look at cost overall. But now that we know that it's a low double-digit percentage of sales with healthy profit, can you give us a sense on some of the specific actions you're going to take to minimize the overhead challenges. Presumably, some of that cost may go to L'Oreal, but maybe not very much. And I understand that you'll be satisfying the inventory for a period of time. But just given that they probably don't need a ton of handholding in this category beyond the initial inventory, what can be done?

Markus Strobel

Yes, I would imagine they're not -- they don't take too much handholding. You probably got that right. But I think, first of all, we are super happy with the deals we made with Kering because it was our objective. And we did it in our terms. It was really our objective to get the full compensation of a year of profit and cash. We wanted to get funds that help us to pay down debt, and we wanted to get some money that help us with the restructuring plus you want to solve the inventory question. So all of these things have been addressed. So that's why we're happy with that deal.

When it comes to our fixed cost savings, there's obviously quite a chunk of money in allocated overhead, okay? Because the way you have to look at the business is that we have -- in Prestige, we have a scaled R&D organization. We have a scaled manufacturing, distribution organization. And we also have our central VP, all the corporate functions, they're all working for Prestige. So with the brand in the low double digit teens, that's quite a sizable money. So we are looking at a very serious restructuring program that will encompass our go-to-market setup, manufacturing and distribution network a continuous delayering of the organization, which we have started anyway to get to faster decision-making and more agility and of course, also a rightsizing of our central organization to reflect initially lower sales.

Operator

Our next question will come from Sydney Wagner with Jefferies.

Sydney Wagner

So you've now built market share into the fiscal '27 incentive structure to help reinforce the sell-out culture. How are you thinking about making sure that doesn't inadvertently encourage chasing volume promotionally in a market that's already quite competitive. Just curious what guardrails you have in place so the comp structure and the margin discipline stay aligned?

Markus Strobel

Yes. No, I mean, our total bonus structure, which I'm not going to go into the details, probably taking half an hour to explain this, is -- has market share as a big KPI, but there's also a sales component and there's an EBITDA component. There's a very, very strong EBITDA component. So we cannot just really, really do promotion to increase sales, it comes at the expense of profit, right? So I think the way it is calibrated, I think then we have done a decent job to put the guardrails already into the design of the program. And while we believe this is superior is you just focus on sales, especially then end of the year, end of the quarter and people are starting selling stuff in that doesn't sell out, then you get exactly to these wide swings in inventory that we want to avoid. We want to have sell-out growth, but sellout growth then pretty much in line to with sell-in so that we get out of these inventory swings.

Operator

Our next question will come from Andrea Teixeira with JPMorgan.

Andrea Teixeira

So Laurent, I want to expand also my gratitude and wish you well. We -- so just thinking of what you discussed about the Consumer Beauty brands, I was like you obviously said that you want to maximize returns and make bigger bets. But you also mentioned that some of the European brands you want to also reinvest like Bourjois, I think you mentioned Manhattan and [indiscernible], if I'm not mistaken. But just to make sure that we understand and layering that with that strategic review for Consumer Beauty in the middle of this kind of promotional environment. So I was just wondering how to think through the end of the calendar year, which is your first half, how we should be thinking of that improvement? And in terms of like I believe you mentioned the number of SKUs that you're going to be taking out. Is that something you implement? And what is the time line for that?

Markus Strobel

No, I think -- here we go. Again, when we look at the investment profile and how we're running this, again, U.S., we are investing into advertising, equity building. We intend to do this in Europe as well. But again, we are behind in Europe. And this is -- no matter what the outcome of the strategic review is, this is the right thing to do. So this is the way we create value. We have a better business. We create value for our us so we create value for somebody else, and that value will be reflected at one point in time. So what we're doing, I think, is spot on and it's going to put us in a better position in any scenario. When it comes to the SKUs, it's basically part of the shelf resets that happen in spring and in fall. That's when we're going to be executing this in the next few months.

Andrea Teixeira

You quantified that's helpful. Because I mean, to be fair, this is happening for the last decade, right? I mean this has been always -- and this is natural for a lot of the CPGs, in particular in beauty, you're going to always have to take down as you layer innovation. What is this now? And what is the actual percentage of SKUs that you're taking out and how much you're losing shelf space? I'm assuming that comes at a cost of losing shelf space.

Markus Strobel

I think it's -- this is not necessarily directly related. It can be a time, but it doesn't have to because at the end of the day, every retailer is also interested to have on the shelf of high-volume SKUs. So if you take a slow-moving SKU out and then suddenly you negotiate for 2 facings on the fast-moving SKU, this helps everybody, helps the manufacturer and helps the retailer. So it's a very detailed fine-tuned discussion retailer by retailer, almost like store by store to have the right assortment for the retailer and have the right assortment for the store because what you want to see is turns on the shelf, right? And products that don't turn are not helpful for anybody.

Operator

We have one more question in the queue. This is one from Oliver Chen with TD Cowen.

Julia Shelanski

This is Julia Shelanski on for Oliver Chen. I'm curious as you think about the upcoming innovation calendar, how important is the ongoing recovery in Travel Retail versus realizing the full potential of those launches in terms of -- versus what you're seeing in domestic and specialty channels?

Markus Strobel

Can you just say that again because I just had a very bad connection for a second here. I just come to the other side of the table to the microphone. Could you ask the question again? I'm sorry.

Julia Shelanski

Yes, apologies. As you think about the upcoming innovation calendar, how important is the recovery in travel retail to realizing the potential of those launches versus what you're seeing in domestic and specialty channels?

Markus Strobel

I think Travel Retail is an important channel for us because Travel Retail is not only there to create sales, Travel Retail is there to create the image. So that's why we have -- like I told you an example with BOSS for Her, we started in Travel Retail because you can get amazing space and the travel retailers see their stores, especially in the airports more as drawing consumers. In the past, when things in the airports were cheaper than domestic, people went in there for the price. That's no longer the case. Now they go in there for the entertainment, for the in-store presence for what's happening in the store.

So if you come with launches in Travel Retail, you can get amazing placement because you have the retailer to stop the travelers and get them into the store. In return, it gives you a very good image because you don't have 2 or 3 SKUs on the shelf. You have a big display or a very nice stand with beauty consultants and so on and so on. So I think Travel Retail for us is important and Travel Retail for us is actually growing nicely.

Operator

We've now reached our allotted time for questions. So I'd like to turn the call back over to our speakers for any additional or closing remarks.

Markus Strobel

Yes. Before we wrap this up, let me just reiterate a few points. And I -- just be very clear. I mean, we had good improvements this quarter, but we're obviously not satisfied at all with our current level of performance, but we know what it takes to make it better. We have strong brands, leading positions in attractive categories and a clear framework to strengthen execution. While we've given guidance for Q1 only, we are targeting to deliver fiscal year '27 EBITDA and free cash flow close to fiscal '26 levels. Our priorities are straightforward: improve the sellout, close the gap to market, strengthen profitability. We are implementing the changes needed to achieve those objectives and we will continue to act with focus and urgency.

Thank you for your continued interest in Coty, and thank you for joining us today. Have a great rest of your day.

Operator

Thank you. This brings us to the end of today's meeting. We appreciate your time and participation, and you may now disconnect.