Youdao (DAO) Q2 2026 Earnings Call: Record Operating Profit and AI-Led Learning Growth
Youdao reported Q2 2026 net revenue of RMB 1.5 billion, up 3.5% year over year, while operating profit reached a record RMB 111.5 million, marking eight consecutive quarters of profitability. Learning services drove growth, jumping 20.9% to RMB 795.6 million, supported by AI-powered products and strong retention rates above 75%. Online marketing revenue declined 7.7% to RMB 584.4 million as the company prioritized higher-return engagements, lifting gross margins to 28.7%. Operating cash flow rose 80.7% to RMB 334.2 million. Management expects smart devices gross margins to recover above 40% in the second half of 2026 despite rising memory costs.
Key Takeaways
- Youdao reported Q2 2026 net revenue of RMB 1.5 billion, up 3.5% year over year, while operating profit reached a quarterly record of RMB 111.5 million, nearly four times the prior-year level.
- The company recorded its eighth consecutive quarter of operating profitability. Operating margin rose to 7.6% from 2.0% a year earlier.
- Learning services revenue increased 20.9% to RMB 795.6 million, supported by Youdao Lingshi and AI-powered products. Lingshi retention exceeded 75%.
- Online marketing services revenue declined 7.7% to RMB 584.4 million as Youdao prioritized higher-return engagements. Gross margin improved by approximately 3 percentage points to 28.7%.
- Net cash provided by operating activities increased 80.7% to RMB 334.2 million. First-half operating cash flow improved to RMB 241.1 million from an outflow of RMB 70.5 million a year earlier.
- Management expects online marketing gross margin to improve year over year in Q3 and smart devices gross margin to recover above 40% in the second half of 2026.
Key Financial Results
| Metric | Q2 2026 | Year-over-year change / comparison | Key driver or context |
|---|---|---|---|
| Total net revenue | RMB 1.5 billion | +3.5% | Growth in learning services offset declines in marketing and devices |
| Learning services revenue | RMB 795.6 million | +20.9% | Strong momentum in tutoring services and Youdao Lingshi |
| Online marketing revenue | RMB 584.4 million | -7.7% | Deliberate focus on higher-ROI engagements |
| Smart devices revenue | RMB 86.8 million | -31.5% | Lower demand for smart learning devices |
| Gross profit | RMB 716.9 million | +17.6% | Higher learning and marketing margins |
| Operating profit | RMB 111.5 million | Nearly fourfold | Quarterly record; eighth consecutive profitable quarter |
| Operating margin | 7.6% | 2.0% in Q2 2025 | Gross profit grew faster than operating expenses |
| Net income attributable to ordinary shareholders | RMB 73.8 million | Loss of RMB 17.8 million in Q2 2025 | Return to GAAP net profitability |
| Non-GAAP net income attributable to ordinary shareholders | RMB 90.6 million | RMB 12.5 million in Q2 2025 | — |
| Diluted net income per ADS | RMB 0.61 | — | Non-GAAP diluted income per ADS was RMB 0.75 |
| Operating cash flow | RMB 334.2 million | +80.7% | Stronger quarterly cash generation |
For the first half of 2026, net revenue rose 3.6% to RMB 2.8 billion. Operating profit increased 27.3% to a record RMB 169 million, while operating cash flow reached RMB 241.1 million.
As of June 30, 2026, cash, cash equivalents, restricted cash and short-term investments totaled RMB 849.3 million. Contract liabilities were RMB 835.1 million, compared with RMB 847.7 million at the end of 2025.
Business and Operating Performance
Learning services and AI products
Learning services was the main growth engine. Its Q2 gross margin increased to 65.5% from 59.8% a year earlier, reflecting AI-enhanced operating efficiency and scale benefits.
Youdao Lingshi’s AI English Essay Grading volume more than doubled sequentially. AI-powered quiz recommendations and college admission advisory services also supported the product’s retention rate of more than 75%. Programming courses recorded retention above 75% as well.
AI-driven subscription products generated approximately RMB 100 million in Q2 sales, up more than 20% year over year. Hi Echo gross billings increased by more than 100%, while engagement with AI Simultaneous Interpretation rose approximately 100%.
Youdao launched Confucius 4 with upgrades in multimodal, voice and translation capabilities. Management said translation inference speed improved by approximately 80%, while the model delivered stronger reasoning for visual mathematics and physics problems involving complex diagrams.
Online marketing services
Online marketing revenue declined as Youdao rejected lower-return opportunities and concentrated resources on higher-quality engagements. This strategy lifted gross margin to 28.7% from 25.8%.
The company added more than 100 advertisers during the quarter, while advertiser retention improved by approximately 5 percentage points sequentially. Revenue from AI application and short-form drama advertising grew more than 50% year over year for a second consecutive quarter.
Youdao also introduced the second generation of its AI Ad Placement Optimizer, alongside centralized account management, automated data updates and intelligent anomaly alerts.
Smart devices
Smart devices revenue fell 31.5%, and segment gross margin declined to 32.8% from 41.5%. Management attributed the pressure to weaker demand, rising memory costs and reduced hardware economies of scale.
The Youdao Dictionary Pen ranked first in category sales on JD.com and Tmall during the 618 Shopping Festival for the seventh consecutive year. The company also launched the Youdao Dictionary Pen X8, which includes an 80 million-word database and AI-powered photo-based tutoring.
Management Guidance
- Management expects online marketing gross margin to continue improving year over year in Q3, while prioritizing profitable and sustainable growth over rapid expansion.
- Youdao plans to launch an overseas KOL marketing agent in Q3 to help Chinese companies reach international markets more efficiently.
- The company plans to release multiple AI agent and model products in September, with a focus on voice, mathematics and other STEM learning applications.
- Despite elevated memory costs, management expects smart devices gross margin to recover above 40% in the second half of 2026, supported by architecture and engineering changes and new products planned for Q3.
- Management expressed confidence in maintaining strong gross margin performance and achieving further operating profit progress in the second half of 2026.
Risks and Watchpoints
- Smart devices remain under pressure from declining demand, elevated memory costs and weaker economies of scale.
- Marketing revenue may remain constrained in the near term as Youdao continues to reject lower-ROI advertising opportunities in favor of profitability.
- Operating expenses increased to RMB 605.3 million from RMB 580.6 million, including higher sales and marketing and research and development spending.
- Execution of the AI-native strategy depends on converting new models and agents into sustained user adoption, retention, operating efficiency and commercial revenue.
Analyst Q&A Highlights
Management identified advanced voice technology and mathematics learning as two priority areas for Confucius 4. Potential applications for its 14-language voice-cloning model include multilingual learning, content creation, dubbing and international communications.
For Youdao Lingshi, management said AI is improving both user outcomes and service scalability. Key functions include personalized learning paths, adaptive exercise recommendations, Chinese and English essay grading, and college admission advisory services.
On advertising, management highlighted three Q3 priorities: expanding AI-enabled advertising capabilities, adding clients in areas including AI applications and short-form dramas, and improving margins through lower-cost creative production and more efficient traffic selection.
Full Earnings Call Transcript
Complete Earnings Call Transcript
Management Remarks
Operator
Good day, and welcome to Youdao's second quarter 2026 earnings conference call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Mr. Jeffrey Wang, Investor Relations Director of Youdao. Please go ahead.
Jeffrey Wang
Thank you, operator. Please note that the discussion today will contain forward-looking statements related to the future performance of the company, which are intended to qualify for the Safe Harbor from liability, as established by the U.S. Private Securities Litigation Reform Act. Such statements are not guarantees of future performance and are subject to certain risks and uncertainties, assumptions and other factors. Some of these risks are beyond the company's control and could cause actual results to differ materially from those mentioned in today's press release and this discussion.
A general discussion of the risk factors that could affect Youdao's business and financial results is included in certain company filings with the U.S. Securities and Exchange Commission. The company does not undertake any obligation to update this forward-looking information, except as required by law. During today's call, management will also discuss certain non-GAAP financial measures, for comparison purposes only. For the definitions of non-GAAP financial measures and reconciliations of GAAP to non-GAAP financial results, please see the 2026 second quarter financial results news release issued earlier today.
As a reminder, this conference is being recorded. A webcast replay of this conference call will also be available on Youdao's corporate website at ir.youdao.com.
Joining us today on the call from Youdao's senior management are Dr. Feng Zhou, our Chief Executive Officer; Mr. Lei Jin, our President; Mr. Peng Su, our senior VP; and Mr. Yongwei Li, our VP of Finance. I will now turn the call over to Dr. Zhou to review some of our recent highlights and strategic direction.
Feng Zhou
Thank you, Jeffrey. And thank you all for participating in today's call. Before we begin, I would like to remind everyone that all numbers are denominated in renminbi, unless otherwise stated. We maintained solid momentum in the second quarter, delivering robust results. Net revenues for the quarter reached RMB 1.5 billion, representing a 3.5% year-over-year increase. In terms of profitability, we achieved a record high in Q2, with operating profit reaching RMB 111.5 million, nearly fourfold year-over-year. This marks our eighth consecutive quarter of operating profitability, representing a critical step towards our goal of healthy and sustainable development. Meanwhile, net cash inflow from operating activities was RMB 334.2 million, up 80.7% compared with the same period last year. These strong quarterly results also drove strong first-half performance.
In the first half of 2026, total net revenues reached RMB 2.8 billion, up 3.6% year-over-year, while operating profit increased 27.3% to a record RMB 169 million. We also generated RMB 241.1 million in net operating cash flow, compared with a net outflow of RMB 70.5 million in the same period last year, reflecting a substantial improvement in cash generation.
Let me begin with an update on our progress in AI technology and Confucius, our proprietary Large Language Model. AI remains a key driver across our business. During the second quarter, we continued to translate advances in our LLM capabilities into practical products and applications across our business lines. First, we rolled out Confucius 4 in the second quarter, with significant upgrades in multimodal, voice and translation capabilities. The new model delivers stronger performance in visual math and physics reasoning, particularly on complex diagrams. We also improved its reasoning architecture and training data to significantly reduce inference costs.
In translation, an optimized acceleration mechanism increased inference speed by approximately 80%. Second, our growing portfolio of AI agents was showcased at the 2026 World AI Conference. Products including LobsterAI, Hi Echo, Youdao Baoku, InfunEase and iMagicbox, together with Confucius 4, demonstrated how AI is moving beyond basic Q&A toward executing more complex tasks across learning, work and advertising scenarios. Beyond technological advances and user adoption, our AI capabilities also continued to gain recognition and support from authoritative bodies. In Q2, the Beijing Key Laboratory of Artificial Intelligence for Multilingual Translation co-founded by Youdao was officially launched. Going forward, we will continue advancing end-to-end multilingual translation models and accelerate their application across learning, international conferences and cross-border trade.
I will now walk through the performance of each of our business lines during the second quarter. Net revenues from learning services were RMB 795.6 million, up 20.9% year-over-year, primarily driven by the strong performance of Youdao Lingshi, one of our strategic focused areas. AI continues to play an increasingly important role across our learning ecosystem. Following the strong reception of our AI English Essay Grading feature launched in the first quarter, grading volume more than doubled sequentially in Q2. Together with AI-powered quiz recommendations and college admission advisory services, these differentiated AI capabilities helped enhance the user experience and contributed to a retention rate of over 75% for Youdao Lingshi in the second quarter.
For our programming courses, continued product upgrades and channel expansion helped broaden the user base, while improvements in the learning experience supported a retention rate of over 75% in the second quarter. Within learning services, our AI-driven subscription products generated approximately RMB100 million in sales during the second quarter, up more than 20% year-over-year. Our AI Simultaneous Interpretation feature also maintained strong momentum, with user engagement increasing by approximately 100% year-over-year. We also launched what we believe is the world's first 14-language, cross-lingual, accent-free voice cloning technology, enabling rapid voice replication across languages while preserving the speaker's emotional characteristics. To support broader adoption, we open-sourced the model weights and tool chains for local deployment and commercial use, significantly lowering the barrier to multilingual content production.
Meanwhile, Hi Echo continued to perform strongly, with second quarter gross billings increasing by more than 100% year-over-year. The product also received positive feedback from both domestic and international users at WAIC.
Turning to online marketing services, net revenues were RMB 584.4 million in the second quarter, down 7.7% year-over-year. The decline reflects our deliberate focus on higher-quality, higher-margin opportunities as we continue to prioritize the long-term health and profitability of the business. As a result, gross margin improved to 28.7%, up approximately 3 percentage points year-over-year. At the same time, we continued to make progress in client acquisition and retention, adding more than 100 new clients during the quarter and increasing advertiser retention by approximately 5 percentage points sequentially. Our AI application and short-form drama advertising businesses also maintained strong momentum, with revenues growing more than 50% year-over-year for the second consecutive quarter.
On the product side, we recently launched the second generation of our AI Ad Placement Optimizer, further improving advertising efficiency and quality. Unified Account Management provides centralized access across accounts, simplifying campaign operations. Automated Push Notifications delivers real-time data updates to help users respond more quickly. Intelligent Alerts provides 24/7 anomaly detection with second-level response times, helping reduce wasted ad spend and operational losses. Together, these upgrades further enhance advertiser value and strengthen the long-term health of our marketing ecosystem.
Moving to smart devices, improving profitability remains our primary objective. Net revenues were RMB 86.8 million in the second quarter, down 31.5% year-over-year, while the overall operational health of the business continued to improve. Our market position remained strong. During the 618 Shopping Festival, Youdao Dictionary Pen ranked #1 in sales in its category on both JD.com and Tmall for the seventh consecutive year. Our Youdao Tutoring Pen also received recognition from several government authorities for its application of AI in education, including the Ministry of Education, the Cyberspace Administration of China, and the Ministry of Industry and Information Technology.
We also recently launched the Youdao Dictionary Pen X8, featuring an expanded database of 80 million authoritative words and AI-powered, photo-based tutoring across multiple subjects. Initial market response has been positive. Looking ahead, we will continue to execute our AI-Native Strategy, leveraging our technical capabilities to deepen the application of vertical LLMs across learning and advertising. We will also continue expanding our portfolio of AI Agents to enhance user experience and satisfaction, supporting further improvements in our key financial metrics in the second half of the year.
With that, I will hand over the call over to Peng Su for a deeper dive into our financial results. Thank you.
Peng Su
Thank you, Dr. Zhou, and hello everyone. Today I will be presenting some financial highlights from the second quarter of 2026. We encourage you to read through our press release issued earlier today for further details. For the second quarter, total net revenues were RMB 1.5 billion or USD 216.2 million, representing a 3.5% increase from the same period of 2025. Net revenues from our learning services were RMB 795.6 million or USD 117.3 million, representing a 20.9% increase from the same period of 2025. The year-over-year increase was primarily driven by the strong momentum of tutoring services compared with the same period of 2025.
Net revenues from our smart devices were RMB 86.8 million or USD 12.8 million, representing a 31.5% decrease from the same period of 2025, primarily due to a decline in demand for smart learning devices. Net revenues from our online marketing services were RMB 584.4 million or USD 86.1 million, representing a 7.7% decrease from the same period of 2025. The year-over-year decrease reflects Youdao's disciplined, strategic approach to engagement acceptance, which places greater emphasis on higher ROI return on investment engagements. Youdao believes this strategy has enhanced the overall operational efficiency of its business.
For the second quarter, our total gross profit was RMB 716.9 million or USD 105.7 million, representing a 17.6% increase from the same period of 2025. Gross margin for learning services was 65.5% for the second quarter of 2026, compared with 59.8% for the same period of 2025. Gross margin for smart devices was 32.8% for the second quarter of 2026, compared with 41.5% for the same period of 2025. Gross margin for online marketing services was 28.7% for the second quarter of 2026, compared with 25.8% for the same period of 2025. For the second quarter, our total operating expenses were RMB 605.3 million or USD 89.2 million, compared with RMB 580.6 million for the same period of last year.
Looking at our expenses in more detail. Sales and marketing expenses for the second quarter of 2026 were RMB 424.1 million, compared with RMB 401.8 million in the second quarter of 2025. Research and development expenses for the second quarter of 2026 were RMB 142 million, compared with RMB 128.3 million in the second quarter of 2025. Our operating income margin was 7.6% in the second quarter of 2026, compared with 2% for the same period of last year. For the second quarter of 2026, our net income attributable to ordinary shareholders was RMB 73.8 million or USD 10.9 million, compared with net loss attributable to Youdao's ordinary shareholders of RMB 17.8 million for the same period of last year.
Non-GAAP net income attributable to ordinary shareholders for the second quarter was RMB 90.6 million or USD 13.4 million compared with RMB 12.5 million in the same period last year. Basic and diluted net income per ADS attributable to ordinary shareholders for the second quarter of 2026 were RMB 0.62 or USD 0.09 and RMB 0.61 or USD 0.09 respectively. Non-GAAP basic and diluted net income per ADS attributable to ordinary shareholders for the second quarter was RMB 0.76 or USD 0.11 and RMB 0.75 or USD 0.11 respectively. Our net cash provided by operating activities was RMB 334.2 million or USD 49.3 million, for the second quarter.
Looking at our balance sheet, as of June 30, 2026, our contract liabilities, which mainly consisted of deferred revenues generated from our learning services, were RMB 835.1 million or USD 123.1 million, compared with RMB 847.7 million as of December 31, 2025. At the end of the period, our cash, cash equivalents, current and non-current restricted cash, and short-term investments totaled RMB 849.3 million or USD 125.2 million.
This concludes our prepared remarks. Thank you for your attention. We would now like to open the call to your questions. Operator, please go ahead.
Operator
[Operator Instructions]
Our first question comes from Brian Gong with Citi.
Question-and-Answer Session
Brian Gong
I want to ask about the ongoing integration of the large language model across our business and financial performance. So I would like to ask management what is the core strength of this model? And are there new product launches in the pipeline targeting this capability?
Feng Zhou
Brian, I will take the question. For large language models, we focus on areas where we see strong user demand, significant potential for value creation and also differentiated strength for Youdao. In addition to translation, which has long been one of our core strengths, I'd like to highlight 2 areas today: advanced voice and audio and mathematics learning. So in both areas, we believe Youdao has a significant strength. For voice, we have seen strong user adoption for several years already. The success of our products, Hi Echo and Youdao Simultaneous Interpretation demonstrated clear demand for high-quality, low-latency voice interactions in both learning and communications.
In Q2, user engagement with simultaneous interpretation increased by approximately 100% year-over-year. So while Hi Echo's gross billings also grew by more than 100%. So one recent development I want to highlight is Confucius4-TTS. As we discussed in our prepared remarks, this modern text-to-speech model supports cross-lingual accident-free voice cloning across 14 languages while preserving speaker identity and emotional expressions. So we see broad potential applications in areas such as cross-lingual learning, multilingual content creation, dubbing and international communications for this model. So we plan to launch more voice-related models and products in the coming months.
So the second area I want to highlight is mathematics. Mathematics is another very important focus for us. AI-driven math learning is highly demanded by users. And it's also an area where we have a strong technology and learning expertise. Math is, we all know a challenging subject for many learners and is foundational to almost all STEM disciplines. So at the same time, students' needs in math learning are highly personalized and often resolve around very specific problems and knowledge gaps. So this makes math learning a significant opportunity for AI to provide personalized explanation, to provide diagnosis practice and tutoring at scale. So Confucius 4 significantly improved reasoning for vision math and physics prompts, particularly those involving complex diagrams. Going forward, we plan to introduce additional model capabilities and also AI agents for math learning with similar opportunities across other STEM subjects.
I'm also pleased to share that we plan to launch multiple new AI agent and model products in September next month. So we will continue expanding our models and agent capabilities around these key areas. So we look forward to share more very soon. Yes. Thank you.
Operator
Our next question comes from Jing Wang with CICC.
Caini Wang
My question is also about AI, but it's more about AI features of Lingshi's AI Essay Grading. We all know that Lingshi's AI Essay Grading feature has earned well spread user recognition. Do you plan to further expand its AI-powered features in the future?
Peng Su
Thank you. This is Peng Su. I will handle the question first. Yes. And for the Lingshi, we see the AI creating value for Lingshi in 2 important ways by improving the learning experience and also expanding what we can offer to the users. and by improving the scalability and operational efficiency of our services. Over the past 4 years, powered by our continued investments in our large language model computers, Youdao Lingshi has focused on resolving the core pain points across the learning and college application scenarios. Through continuous product refinements and exploration of latest use case, we have built a comprehensive AI interactive courses and service metrics.
This platform empowers students to enhance their learning quality and efficiency, winning broad acclaim from our users. At the core learning features level, Youdao Lingshi has crafted granular and personalized intelligent learning solutions. The first is about the personalized learning path recommendations. Centered around specific knowledge points, this function time points of student's weak areas to generate a tailor-made learning plan by targeting shortfall directly and eliminating redundant practice. It boosted the learning efficiency a lot.
And second is about the AI-based recommendations, leveraging individual learning profile within the Youdao Lingshi Intelligent Learning system. This feature dynamically recommendation adaptively exercise, help students master core concepts through the application and variations. And the third is the AI Essay Grading for Chinese and English. Based on the explicit evaluation rubrics, this feature diagnose writing floors with high precision and provide target optimization suggestions, helping students to polish their writing skill efficiently.
And the last is the AI-based college admission advisers. Expanding beyond academic learning, Youdao Lingshi leverage its massive user space and extensive industry data to offer the professional AI-based college application advisory services. By enhancing user's performance, strength, interest and risk preference, it intelligently generates multiple well-balanced application strategies to guide candidates in their decision-making process. Our retention metrics serve as a strong proof of our service capabilities. In the second quarter of this year, with our Lingshi achieved a retention rate exceeding 75%, maintaining an industry level -- industry-leading level and demonstrated high user satisfaction with our AI direct courses.
So for us, AI is not simple additional features for Lingshi. It became important drivers of both users' value and business efficiency, helping us to improve the quality, scalability and the long-term economics of our business. I hope I answered your questions.
Caini Wang
That's very clear.
Operator
The next question comes from Thomas Chong with Jefferies.
Thomas Chong
Could management share the outlook for online marketing services in the first quarter?
Lei Jin
This is Jin Lei. Thank you for your questions. In the second quarter, our advertising business became more profitable with gross margin improving by about 3 percentage points. We expect gross margin to continue improving year-over-year in the third quarter. Our online marketing revenue grew from about RMB 100 million in the first quarter of 2022 to about RMB 600 million per quarter in the first half of this year. This growth was driven by our continued investment in AI and data capabilities, which has helped us expand into new business opportunities. Whenever we capture key opportunities, revenue experienced a rapid acceleration in the subsequent quarters. In the third quarter, we will focus on the 3 areas.
The first one, strengthening our AI plus advertising capabilities. We are integrating AI into all parts of our advertising business through our priority vertical LLM by KOL marketing. After upgrading in the first quarter, we plan to launch an overseas KOL marketing agent in the third quarter to help Chinese companies reach global markets more efficiently. The other programmatic advertising matching the second quarter, our second-generation AI Ad Placement Optimizer improved traffic matching and helps increase targeting accuracy and operating efficiency.
The second, expanding our advertiser base. With the support of our team and AI capabilities, we added more than 100 new advertisers in the second quarter. And in the third quarter, we will focus on fast-growing sectors such as AI applications and short-form dramas, both in China and overseas. The third, we are improving profitability. We will continue to improve gross margin through 2 initiatives: using Youdao device to reduce the cost of producing advertising creatives and using the AI Ad Placement Optimizer to identify more cost effective traffic. In summary, over the medium to long term, we will continue to apply AI to programmatic advertising and KOL marketing. This will help improve advertiser's ROI while supporting our growth in both revenue and profitability. In the short term, we will continue to prioritize profitable and sustainable growth over rapid expansion. We will also keep upgrading our advertising and KOL marketing tools to support the future growth. Thank you.
Operator
Our last question comes from the line of Bo Zhan with Huatai Securities.
Bo Zhan
This is Zhan Bo, Huatai. Could management share the outlook for the gross margin in the third quarter?
Yongwei Li
Thank you, Zhan Bo. This is Yongwei Li. I will take your question. As reflected in our financial results, we delivered an impressive performance in gross margin level, reaching 47% in the first half of this year, representing a year-over-year improvement of around 2 percentage points. especially gross margin for online marketing services and learning services expanded by 1 percentage point and 3 percentage points year-over-year, respectively. I will give more details on the reason why for the improvement on the profitability and its outlook by segment.
First, in terms of online marketing services, the margin expansion in our advertising business stems from the execution of our AI native strategy and profitability priority discipline. As for AI native strategy, the agents such as the AI Ad Placement Optimizer and iMagicBox have significantly boosted productive across Ad planning, user profiling and creative asset production. As for profitability priority approach, we proactively prevent certain Ad opportunities with relatively low ROI, focusing our resources instead on campaigns that deliver higher value to users. Second, learning services. The improvement in learning services' gross margin was primarily driven by AI-enhanced learning efficiency and scaling benefits. On the AI empowerment side, features such as AI Essay Grading for Chinese and English and AI quiz recommendation have been widely adopted. This tool effectively elevated the efficiency of our teaching assistance, which in turn boosted both student retention rate and gross margin.
On the economies of scale side, as cost/revenue has steadily declined since the second half of 2025, we expect the economies of scale in learning services to become even more pronounced throughout 2026, which drives further gross margin expansion. Third, aspect of smart devices, similar to the broader consumer electronic industry, our smart devices segment has faced cost pressure from the rising memory costs alongside a reduction in hardware economies of scale. Consequently, the gross margin for smart devices stood at around 37% in the first half of this year, down roughly 11 percentage points year-over-year. Although memory costs are likely to maintain, elevate in the near term. Architecture and engineering improvements designed to reduce memory reliance will meaningfully mitigate margin compression with new product launch planned for the third quarter.
We anticipate the gross margin of smart devices to recover to over 40% in the second half of the year, narrowing the year-over-year decline. Looking ahead, we will further deepen the AI native strategy and broaden LLM integration across all product lines while maintaining rigorous cost and operational efficiency optimization. This strategy will maintain central throughout 2026, giving us confidence in delivering strong gross margin performance and achieving meaningful breakthroughs at the operating profit level in second half of 2026.
Hope the information mentioned is helpful. Thank you.
Operator
Ladies and gentlemen, this concludes our question-and-answer session. I would like to turn the conference back over to the management for any closing remarks.
Jeffrey Wang
Thank you once again for joining us today. If you have any further questions, please feel free to contact us at Youdao directly or reach out to Piacente Financial Communications in China or the U.S. Have a great day.
Operator
Ladies and gentlemen, the conference has now concluded. Thank you for attending today's presentation. You may now disconnect. Goodbye.
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