Pop Mart's accessories brand popop is venturing into the gold market, planning to launch its first pure gold series products, sources divulged. The most expensive item is a gold ornament weighing approximately 41 grams, priced over RMB56,000.
Shares of Pop Mart jumped over 3% on the news.
The first phase will introduce IP products under Baby Molly, including gold beads, pendants, gold bars, and ornaments, with prices ranging from RMB980 to RMB56,800, Chinese media reported.