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Masayoshi Son Strikes Again as SoftBank Seeks to Acquire OpenAI-Backed Humanoid Robot Giant 1X for $6 Billion

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AuthorBlock Tao

Aug 27, 2026 2:25 AM

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SoftBank is in talks to acquire a majority stake in Norwegian humanoid robotics startup 1X Technologies at a valuation of up to $6 billion, signaling CEO Masayoshi Son's aggressive expansion into embodied AI. Backed by OpenAI, 1X focuses on home-service humanoid robots, with pre-orders open for its flagship NEO model. This strategic move follows SoftBank’s past ventures with Pepper and Boston Dynamics, deepening its portfolio in general-purpose humanoid robotics. Masayoshi Son remains highly bullish on the sector, predicting it will generate the next trillion-dollar enterprise, though SoftBank shares recently pulled back 0.87% to 5,118 yen.

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TradingKey - SoftBank enters a new AI sector, seeking to acquire robotics company 1X at a $6 billion valuation.

According to a report by The Information on August 27, SoftBank is in talks to acquire a majority controlling stake in Norwegian humanoid robotics startup 1X Technologies at a valuation of up to $6 billion, once again demonstrating CEO Masayoshi Son's strong investment ambition in artificial intelligence and embodied intelligence. As of press time, SoftBank's stock price spiked before pulling back, down 0.87% to temporarily trade at 5,118 yen (approximately $32).

softbank-price-cd1ef7658a834855afcfc2d42aacd5b5 SoftBank stock price chart, Source: TradingView

1X is a humanoid robot developer with early investment and technical support from OpenAI, focusing on building humanoid robots centered on home services. Pre-orders for its flagship product, NEO, are now open, priced at $20,000 or a $499 monthly subscription, with plans to deliver to the first batch of US users this year.

SoftBank previously developed Pepper and acquired Boston Dynamics. Now making another major investment, it is directly penetrating the new generation of general-purpose humanoid robots powered by generative AI, aiming to round out its robotics portfolio. Masayoshi Son is quite bullish on this sector, having once predicted that "physical devices combining robotics technology and artificial intelligence will spawn the next trillion-dollar company."

This content was translated using AI and reviewed for clarity. It is for informational purposes only.

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Disclaimer: The content of this article solely represents the author's personal opinions and does not reflect the official stance of Tradingkey. It should not be considered as investment advice. The article is intended for reference purposes only, and readers should not base any investment decisions solely on its content. Tradingkey bears no responsibility for any trading outcomes resulting from reliance on this article. Furthermore, Tradingkey cannot guarantee the accuracy of the article's content. Before making any investment decisions, it is advisable to consult an independent financial advisor to fully understand the associated risks.

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