HK Movers | IFBH Jumps 4% as Institutions Optimistic About Coconut Water Market and Brand Potential

On July 25th, IFBH jumped over 4%, with institutions indicating that China's coconut water industry still has room for improvement, and strong brand momentum becoming key competitive factors.

According to a report published by CICC, consulting firm Frost & Sullivan projects the market size of China's coconut water industry to reach 1.1 billion USD by 2024, with a CAGR of 61% over the past five years, significantly outperforming the overall growth rate of soft drinks. Euromonitor estimates that China's per capita coconut water consumption will be 0.1 liters per person in 2024, lower than the U.S. and Thailand (1.1/0.2 liters per person), suggesting potential for future growth as consumers increasingly pursue healthier options and supply gradually becomes more abundant. Frost & Sullivan expects that demand and supply will continue to drive rapid growth in China's coconut water industry. The CR5 for China's coconut water market is projected to be 43.4% in 2024, with IFBH holding a market share of 33.9%, securing the leading position, while the market beyond the leading brands is relatively fragmented.

The report states that coconut water is a natural healthy beverage, with product taste highly dependent on the quality of the coconut used as raw material. Due to China's reliance on imported coconut raw materials, securing high-quality origin supply and efficient supply chains is crucial for coconut water brands. Product homogenization within the coconut water market is quite severe, and consumer decision-making heavily relies on brand trust, making strong brand momentum one of the key competitive elements. Amid the trend towards value-for-money consumption and intensified industry competition, coconut water brands offering high quality and price value are more likely to attract consumer favor.