Bluesky Gains 1M Brazilian Users in 3 Days After X Ban

• Bluesky gains 1 million new Brazilian users in three days while X is suspended.
• X goes on to face legal problems in Brazil, including attempts to deactivate accounts tied to election disinformation.

Bluesky, the decentralized social media site co-founded by former Twitter CEO Jack Dorsey, has seen a significant increase in user numbers, with 1 million new Brazilian members joining in just three days. This increase follows X (previously Twitter)’s court-ordered suspension in Brazil.

Bluesky Achieves 1 Million New Users in Brazil

Bluesky’s popularity skyrocketed as Brazilian users flooded the network, generating technical challenges due to a 20-fold increase in server traffic. The platform, which currently has approximately 7.8 million registered members, hailed the increase with delight. Bluesky’s most-liked post said, “Welcome to the one million new users in the last three days,” stressing the company’s newly discovered Brazilian user base in Portuguese.

The rapid expansion is directly related to Brazil’s Supreme Court upholding a ban on X for noncompliance with judicial orders. X, which previously served 21.5 million Brazilian consumers, faces significant consequences for attempting to circumvent the ban with VPNs, including fines and maybe criminal prosecution.

Bluesky, which switched from an invite-only arrangement to full public access in February, provides features comparable to X, including text updates, photo sharing, and reposting. As X faces legal and financial setbacks, including a 72% decline in corporate value since Elon Musk’s takeover, Bluesky is seizing the chance to offer a decentralized alternative.

Bluesky, which initially emerged in 2019 as a Twitter-funded project, formally launched in February of this year. The software has advanced features such as open-source moderation tools, which allow users to personalize their experience. The platform’s rapid development is part of a larger trend in which social media alternatives acquire popularity in the wake of big platform problems such as X.

The court’s decision to ban X in Brazil stemmed from Elon Musk’s ruin to comply with legal conditions, such as eliminating illegal content and establishing local representation. The suspension comes after a string of worldwide regulatory conflicts involving Musk and his firms.

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