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UPDATE 3-Germany's Stroeer weighs sale of out-of-home ad, digital content businesses

ReutersJan 10, 2025 5:56 PM

Updates throughout with details from company statement

- German advertising group Stroeer SAXG.DE has received indicative offers from private equity investors for its out-of-home advertising and digital content businesses, the company said on Friday.

The company said the offers have significantly exceeded its current market capitalization and that open-ended discussions are ongoing. Stroeer did not provide further details .

Earlier, Bloomberg News reported that Stroeer was considering a potential sale of its billboard unit, valued at about 4 billion euros ($4.10 billion).

The report said the company had drawn interest from the likes of Hellman & Friedman and KKR KKR.N. Both declined to comment.

The media group's shares jumped 19.78%.

In September 2023, Reuters reported Stroeer was considering possible options for the sale of its data-gathering business Statista.

($1 = 0.9752 euros)

(Reporting by Pretish M J and Surbhi Mirsa in Bengaluru; Editing by Vijay Kishore)

((PretishMJ@thomsonreuters.com; +91 8056974974;))

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