Yeap Ming Feng

💼CEO, TradingKey

🎓University of London | Bachelor of Science (BSc), Economics and Finance

📊Stocks | Macro Strategy | Personal Finance

Summary

Ming Feng is the CEO of TradingKey. He began his career as a data analyst at Bloomberg, specialising in equities data, before moving on to trade professionally as a proprietary trader. In 2022, he became the founding marketer of Seedly, where he spent seven years helping to build it into Singapore’s largest personal finance platform. He now leads TradingKey, a platform dedicated to helping investors make smarter, more informed investment decisions.

Areas of Expertise

Stocks, macro strategy, personal finance

Experience

Data Analyst - Earnings estimates

Bloomberg LP | 2015

Global Data - Interim Estimates Team dealing mostly in Thailand and India market.
Ensuring consistency, quality, and timely delivery of a portfolio of companies
Work closely with sell-side analysts, listed companies and various internal department

Proprietary Trader

Propex Derivatives | 2016 - 2017

Involved in developing trading strategies for the TED spread.
Experience in high-frequency trading for U.S. Government Debt (T-bills) and Eurodollar Futures Contracts.
Manage sovereign and institutional fixed income positions together with multiple working orders mainly in the Australian, Euro and US markets.
Manage intraday trades on yield curves as well as inter-market bond spreads with fundamental and order flow leans.
Skilled in execution of spread trades as well as order flow in the markets.
Analyze impact of data releases on market as well as provide liquidity in various markets.

Head of Seedly, Founding Marketer

Seedly (Part of MoneyHero Group, NASDAQ:MNY) | 2017 - 2024

Seedly is a Singapore-born personal finance management solution founded in 2016.

Seedly first started as an expense tracking and manager app, which allows users to sync their financial accounts and better manage their cash flow. Over the years, Seedly introduced a community feature that allows users to crowdsource knowledge from peers before making a financial decision; an unbiased reviews platform for a myriad of products ranging from credit cards, saving accounts, travel insurance to robo-advisors; as well as comparison tools for the open electricity market and SIM-only mobile plans. Seedly also produces in-house content such as editorial thought leadership articles, SeedlyTV, and SeedlyComics.

In 2019, we also held one of Asia's first personal finance festival, which saw an attendance of 1,200 Singaporeans from all walks of life. By the year 2024, Seedly Personal Finance Festival is one of Asia's largest personal finance festival with more than 5,000 attendees.! 💰